Freeze Dried Fruits Market

Introduction

The freeze dried fruits market is registering high demand since consumers are have become more inclined towards following a nutritional diet, comprising of fruits. Food continues to remain an essential commodity despite the ongoing COVID-19 crisis.

According to FMI, the food industry will register above 4% CAGR post COVID. With consumers’ preferences altered during the pandemic, the demand for healthy, cost-effective, and sustainable food solutions is surging. As a result the increase in requirement for healthy, cost-effective, and sustainable food solutions is expected to fuel the sales of freeze dried fruits in the near future.

Besides incorporating freeze dried fruits in the daily diet for weight-loss, minimizing risk of heart diseases, and other health benefits, people often choose them as an option for gift purposes, which is resulting in higher demand for freeze dried fruits.

According to Future Market Insights (FMI), the freeze dried fruits market is set to grow at 7.3% CAGR during the forecast period from the year 2020 to 2030.

Increase in Demand from Confectionaries and Bakeries Fuelling Growth

Freeze dried fruits are produced by first freezing the fruits and then placing it in vacuum under very low pressure. Being nutrient-dense, tasty, available in various flavors, and with low calorie freeze dried fruits are increasingly used in bakery and confectionery products.

Freeze dried fruits being a key ingredient used in breakfast cereals, snack mixes, bakery products, confectioneries, ice creams, pastries, and others, are recording surge in demand. Various types of freeze dried products such as freeze dried pineapple, freeze dried strawberry, freeze dried raspberry, freeze dried blackberry, freeze dried cranberry, and others are increasingly used in ice creams, bakeries, and other ready to eat food products.

The surging number of confectionaries has been fuelling the demand for dehydrated forms of food such as freeze dried fruits due to their long shelf-lives and diverse applications in healthy diets.

Growing Consumer Inclination towards Natural Flavor

Increasing awareness about various health benefits of nutritional, natural, and low carb diet, is fuelling the demand for freeze dried fruits.  One of the key factors driving the market is excellent shelf-life of freeze dried fruits without any synthetic ingredient or preservatives.

Regular consumption of freeze dried fruits can help in reducing the risk of cardiovascular diseases, liver and colon cancer, and other ailments. With rising health concerns among consumers, the demand for freeze dried fruits is expected to rise.

Key Challenges

Freeze dried fruits are prone to contamination by toxigenic fungi and bacteria as they contain various parts of aromatic and medicinal plants such as flowers, seeds, stems, leaves, roots, and others, which can degrade over time.

Freeze dried fruits are produced with powdered amalgams of various herbal plants. As some of the microbial contaminants found in powdered herbal ingredients might produce toxins, certain risks are involved with the consumption of freeze dried fruits, which might restrict the market to an extent.

Manufacturers have become more cautious and are adopting various safety measures during the process cycles of freeze dried fruits. They are focusing on thorough examination of herbal and aromatic plants in order to reduce the chances of contamination.

Region-Wise Analysis

North America Freeze Dried Fruits Market

North America is the dominant market for the freeze dried fruits and is set to remain in the position throughout the forecast period. The presence of well-established food & beverages industry, coupled with the increase in adoption of healthy lifestyle by consumers within the region, is propelling the growth in North America.

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According to the Center for Disease Control and Prevention, one person dies in every 36 seconds in North America from cardio vascular diseases. Due to the growing cases of obesity, diabetes, and others more people are incorporating freeze dried fruits in their diet to maintain healthy lifestyle. This will bode well for the North America Market.  According to FMI, the U.S will emerge dominant in the region during the forecast period.

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Europe Freeze Dried Fruits Market

According to FMI, Europe is the second-leading market for freeze dried fruits in the world. The rising number of manufacturing units, sales & distribution channels are driving the Europe market.

With the increase in health concern among the people in the countries such as the U.K, Italy, Germany, France, and others the demand for freeze dried fruits is growing significantly.

Germany is expected to emerge dominant in the Europe market during the forecast period.

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East Asia Freeze Dried Fruits Market

East Asia has emerged as a lucrative market for freeze dried fruits and exhibits high potential to expand further in the coming years.

The presence of natural resources in abundance, expanding food & beverages industry, and other factors are favoring growth in the East Asia market. With growing number of people opting low calorie healthy diets in the countries such as China, Japan, South Korea, and others, the East Asia market is gaining traction steadily.

Orchard & citrus fruits such as freeze dried lemon, freeze dried orange, and others are expected to be in high demand during the forecast period in East Asia.

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Category-wise Insights

Conventional Freeze Dried Fruits to Maintain the Lead

Conventional freeze dried fruits are presently leading in the market in terms of nature. Conventional freeze drying is highly efficient for heat-sensitive fruits such as orange, grapefruits, pears, and others as over-heating may result in lower nutritional values (such as vitamin c).

Conventional freeze dried fruits being more enriched with natural flavor, color, and nutrient values are expected to remain dominant in the coming years.

Whole Freeze Dried Fruits Propelling Growth

Among products available in the market, whole freeze dried fruits are highly preferred. The segment is registering higher demand than snacks, breakfast cereals, and others. Since nutritional values remain intact the chances of contamination are lesser in this kind of fruits. These are widely used in diverse applications starting from nutritional supplements to dairy products.

With the rising adoption of healthy lifestyle, whole freeze dried fruits are gaining fast traction across the globe.

Orchard and Citrus Fruits to Exhibit Hegemony

Orchard and citrus fruits are rich in vitamins and plant compounds. Being an excellent source of vitamin C , they are capable of strengthening immune system and improving skin health.

As orchard and citrus fruits contain plant compounds, they have anti-inflammatory and antioxidant effects. Furthermore, citrus fruits contain high fiber, low calories, and reduce the risk of kidney stone and cancer.

Due to their unlimited health benefits and because of their abundant availability, orchard and citrus fruit types are preferred more.

Business-to-business (B2B) Sales Channel to Remain Dominant

B2B is the most preferred sales channel in freeze dried fruits market. In B2B sales channels, businesses are the purchasers of goods and services of the other businesses. With the expansion of markets for snacks, powdered beverages , breakfast cereals, retail (household), and others, the B2B sales channel is gaining traction. It is expected to continue exhibiting high growth through the forecast period. 

Competitive Landscape

The key market players in freeze dried fruits market are focusing on launching a wide variety of products in order to increase their consumer base and gain competitive advantage. Some of them are focusing on various health benefits that are highly sought-after among consumers

For instance, European Freeze Dry has launched their new complete meal solutions for weight control meal, special dietary meal, and others with emphasis on food intolerance, sport nutrition, emergency preparedness, and others in the recent year.

Paradise fruits has launched their new extensive range of freeze dried fruit products such as whole fruits, cnusper, smoothee drops, and others which are 100% pure, and retain most of the natural nutritional values, flavor and color from their fresh form in the current year.

Some of the key market player’s are-

• Chaucer Freeze dried
• Kerry Group Plc
• European Freeze Dry
• OFD Foods ,LLC
• Crispy Green
• Harmony House
• Mercer Foods
• Paradise Fruits
• Freeze Dry Foods
• Van Drunen Farms
• Molda AG
• SARAF Foods ltd.
• Watershed Foods, LLC
• Kanegrade Ltd.

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report

Freeze Dried Fruits Market Report: Scope

Key Questions Answered by the Report

• At what CAGR is the freeze dried fruits market expected to grow?

  According to Future Market Insights (FMI), the freeze dried fruits market is anticipated to grow at 7.3% CAGR during the forecast period from year 2020 to 2030.

• Which are the top companies in freeze dried fruits market?

  Some of the top companies in freeze dried fruits market are Molda AG, SARAF Foods Ltd., Watershed Foods, LLC, Freeze Dry Foods, and others.

• Which category of freeze dried fruits is highly sought-after?

  Whole freeze dried fruits comprise the most lucrative segment among various product types available in the market. It is anticipated to maintain the lead throughout the forecast period.

• How are companies planning to gain competitive edge in freeze dried fruits market?

  As the competition is getting fiercer, the key market players are focusing on launching of a variety of products with special emphasis on orchard & citrus fruits.

• Which is the largest market for freeze dried fruits?

  North America is the largest market for freeze dried fruits followed by Europe and East Asia.

• What nature of freeze dried fruits is gaining more traction?

  Conventional freeze dried fruits are currently leading in the market.

Enquiry before Buying

• Is this research conducted by Future Market Insights?

  Yes, the research has been conducted by expert analysts of Future Market Insights through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to research analyst.

• What research methodology is followed by FMI?

  FMI follows a methodology that encompasses demand side assessment of the market, and triangulates the same through supply side analysis. This methodology is based on use of standard market structure, methods and definitions. Request detailed methodology

• Who are the respondents for primary research?

  FMI speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, industry experts. For a full list of primary respondents, please reach out to us.

• What are the sources of secondary research?

  FMI conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request. 

• Is a sample of this report available for evaluation?

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Key Segments

Nature

• Organic
• Conventional

Product Type

• Whole
• Diced
• Powdered/Granulated

End use

• Food & Beverages Products
  • Breakfast Cereals
  • Dairy Products
  • Bakery & Confectionery
  • Nutritional Bars & Supplements
  • Powdered Beverages
  • Snacks
• Retail (household)

Fruit Type

• Berries
  • Strawberry
  • Raspberry
  • Blueberry
  • Cranberry
  • Others

• Exotic & Tropical Fruits
  • Mango
  • Papaya
  • Apple
  • Guava
  • Banana
  • Canatloupe

• Orchard & Citrus Fruits
  • Kiwi
  • Pear
  • Peach
  • Lemon
  • Orange
  • Grapefruits
  • Others

Sales Channel

• B2B
• B2C
  • Hypermarkets/Supermarkets
  • Convenience Store
  • Specialty Store
  • Food & Drinks Specialty Store
  • Independent Small Grocery Store
  • Online Retail

Region

• North America
• Latin America
• Western Europe
• Eastern Europe
• Asia Pacific Excluding Japan
• Middle East and Africa
• Japan