Heat-Resistant Ceramic Tableware Market

2020 Analysis and Review: Heat-Resistant Ceramic Tableware Market by Price Range – Economy, Mid-Range, and Premium Range for 2020-2030

Introduction

Ceramic tableware has rapidly gained popularity around the world owing to its aesthetics, ease of cleaning, and higher resistance to other premium tableware materials. The development of heat-resistant variants has further bolstered this segment.

A new research report by Future Market Insights analyzes this market for the period 2020-2030, offering critical insights on future demand. According to the study, rise in the number of urban households, increased spending on kitchen renovations, and availability through online channels have remained key drivers. However, the COVID-19 pandemic has resulted into a blip.

It is essential for market players to note that the rise of the heat-resistant ceramic tableware market will be supported by developments in terms of sustainable production processes, widening of portfolios in terms of product finishes, and exploration of new material sources.

The pandemic and its effects on Chinese supply chains has also pushed market players to seek raw materials from Middle East and Africa.

Silicon Nitride Ceramics Gain Popularity

The properties of heat-resistance in fine ceramics products are gauged on the basis of melting temperatures and levels of resistance to thermal shock, which covers effects from sharp changes in temperature. Silicon nitride in particular has proven to be very effective against thermal shocks.

Other popular heat-resistant ceramic materials include silicon carbide, alumina, and zirconia. Research into new materials for tableware production by manufacturers has had a positive impact on the market, particularly for high temperature culinary and service applications in the HoReCa sector. This trend is likely to bolster market growth for the foreseeable future.

Online Sales Show a Steady Spike

Heat-resistant ceramics tableware sales have grown significantly through online channels. Access to wider product selections, especially during the era of social distancing, has led to a shift toward online shopping.

Sales through ecommerce channels are especially strong in Europe and North America, China and India, which will reflect fast growth throughout the forecast period.

Growing Health and Safety Standards

Heat-resistant ceramic tableware has been widely proven to be safe in terms of food service applications, with the use of non-toxic ingredients for production.

Also, these products are free- from plastics and other chemicals, which have potential health impact. Consequently, ceramics find roles in the production of food storage containers.

Also, the lack of porosity in ceramic products minimizes the risk of absorbing chemicals. Furthermore, heat-resistant ceramic tableware provides chemical stability with resistance to carbon dioxide, alkalis, salts and more, which proves useful in maintaining safety standards in culinary and tableware applications in compliance with standards by regulatory bodies such as the FDA, which will drive market growth for the foreseeable future.

Key Challenges

Heat-resistant ceramic tableware has become increasingly mainstream in many countries around the world, with changes in consumer living standards and product preferences. However, the industry has been facing a number of challenges that are likely to impact long-term prospects.

Poor durability of ceramic materials remains a major concern for consumers, especially in terms of economy offerings, which is likely to hinder adoption rates in the long term. Premium brands remain low in demand owing to cost, despite chemical and aesthetic benefits.

Furthermore, the production of ceramic materials generated concerns over the environmental impacts, owing to the use of chemicals such as formaldehyde. Although manufacturers have been investing in the development of eco-friendly alternatives to these processes, the factor remains a concern for consumers and market players.

Region-Wise Insights

Europe Heat-resistant Ceramic Tableware Market

Europe is a lucrative market for heat-resistant ceramic tableware, with growing adoption rates in the household application category. According to the EU Center for the Promotion of Imports, the region the leading import market for ceramic tableware, accounting for around a 3rd of the global share.

 Leading markets such as Germany and UK are lacking in terms of local production, creating lucrative opportunities for international manufacturers.

Europe market surpassed a US$ 6.4 Bn valuation in 2019. The sales of heat-resistant ceramic tableware can be largely attributed to higher interest among consumers in terms of home cooking practices, and demand for tableware for dining purposes in different settings including traditional, social, and casual dining.

While Germany and UK are leading markets, Spain, Netherlands, and Italy are high potential markets. However, poor growth in terms of expenditure on private consumption is likely to keep the growth rate of the European heat-resistant ceramic tableware market sluggish throughout the forecast period.

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North America Heat-resistant Ceramic Tableware Market

Strong demand for designer tableware is a key driver for heat-resistant tableware in the North America, which is currently, second only to the European market. Led by the United States, the growth of the industry here is projected to be robust in the near future.

Growing numbers of projects of home/kitchen renovation activities, the growing popularity of modular kitchen models, and a larger number of households are expected to drive growth in the region.

Also, North America has witnessed exponential growth in terms of ecommerce activities in recent years, which has also contributed strongly to the sales prospects of heat-resistant ceramic tableware here.

Casual style table ware is expected to hold a larger market share in comparison to premium, formal variants. Major manufacturers such as Noritake, and Mikasa are leveraging the demand for handcrafted aesthetics in their offerings.

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South Asia Heat-resistant Ceramic Tableware Market

The South Asia market for heat-resistant ceramic tableware continues to grow at a brisk pace, reflecting a higher than average 8.1% CAGR through the forecast period. Growing number of manufacturers in countries such as India, easier access to raw materials and lower energy costs are key factors that influence market developments in South Asia.

Demand is rising in the HoReCa sector, and ceramic tableware is also a popular option for gifting purposes, even as urbanization and higher standards of living become increasingly common here.

On the other hand, the South Asia market is facing challenges in terms of trade tariffs, product standardization for exports, and the availability of viable alternatives. The flood of mass-produced low-cost products also hinders profitability in the industry. 

Category-wise Insights

High Demand for Ceramic Plates

Heat-resistant ceramic tableware manufacturers largely produce plates, bowls, and mugs & jars. The demand for plates has been relatively higher than other offerings. The high sales figures of plates are unlikely to change in the near future.

The growth of the plates segment can be attributed to demand for products in casual and formal dining applications, in addition to changes in consumer preferences towards branded ceramic tableware products. 

Economy Tableware Holds High Market Share

The heat-resistant ceramic tableware market can be classified according to price into economy/midrange and premium products. While premium products provide superior aesthetics and physical characteristics, economy range items are projected to hold a larger market share through the assessment period.

The demand for economy products over premium alternatives can be attributed to the significantly higher costs of premium items, and the preference for replacements, especially in commercial food service settings.

Commercial Applications Bolster Growth

Heat-resistant ceramic tableware finds applications in both, household and commercial applications. Of these, commercial applications account for a higher market share. The long-term growth of the segment can be attributed substantially to the use of dinnerware in the terms of aesthetics as well as food service.

However, commercial applications have taken a backseat to household uses during the pandemic, and recovery is expected to be gradual owing to concerns over viral transmission, hurting short-term prospects of the industry.

Convenience Stores Key to Distribution

Manufacturers distribute heat-resistant ceramic table ware through a number of distribution channels including supermarkets/hypermarkets, convenience stores, online retailers, multi-brand stores, specialty stores, and wholesalers or distributors.

Of these, the sales from offline channels such as convenience stores remain relatively higher, owing to robust and sophisticated supply chains, and extensive product variety. However, online sales channels will reflect relatively faster growth owing to discounts and benefits in terms of home delivery, which will continue growing in the long term.

Heat-Resistant Ceramic Tableware Manufacturers

Changes in consumer preferences with improvements in standards of living are key factors driving demand in the largely fragmented heat-resistant ceramic tableware industry. With a highly competitive market, with limited major players, manufacturers are increasingly pushing for strategic product launches, with a focus on product differentiation in terms of material sources, aesthetic improvements, and material changes in addition to competitive pricing strategies.

For instance, Stone & Beam has unveiled its new Stoneware range of heat-resistant ceramic tableware sets including dinner plates and bowls, which has been designed to provide users with a rustic aesthetic, suitable for casual dining applications.

Pfaltzgraff has also unveiled a set of ceramic tableware including plates, bowls and mugs with handcrafted floral designs to improve on the unique characteristics of every piece in each unit, which makes it ideal for formal dining applications.

 Studio Rope has unveiled a new range of ceramic tableware, which uses stone dust as a material to develop glaze aesthetics for its product offerings, in a eco-friendly production process, towards the company’s sustainability objectives.

Heat-resistant Ceramic Tableware Industry Report: Scope

Attribute

Details

Forecast Period

2020-2030

Historical Data Available for

2015-2019

Market Analysis

USD Million for value, Units for Volume

Key Regions Covered

North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East & Africa

Key Countries Covered

US, Canada, Brazil, Mexico, Germany, U.K., France, Italy, Spain, BENELUX, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, South Africa

Key Segments Covered

Product Type, Price Range, End Use, Sales Channel, and Region

Key Companies Profiled

Villeroy & Boch AG, Rosenthal GmbH, Meissen GmbH, Fiskars Group, Seltmann Weiden Group, WMF Group, Lenox Corporation, Portmeirion Group Plc, The Oneida Group, Noritake Company Ltd, Narumi Corporation, Churchill China Plc, Homer Laughlin China Company, Kahlla Porzellan (only indicative list)

Report Coverage

Market Forecast, brand share analysis, competition intelligence, DROT analysis, Market Dynamics and Challenges, Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Key Questions Answered by the Report

  • What is the heat-resistant ceramic tableware market growth rate?

    The growth rate for the heat-resistant ceramic tableware market is estimated to be 5.7% CAGR during 2020-2030

  • Which is the largest market for heat-resistant ceramic tableware products?

    Europe is the largest market for heat-resistant ceramic tableware. The rise of urban areas in addition to the changes in consumer preference towards designer tableware, particularly in UK and Germany are likely drive growth.

  • Which are the leading players in heat-resistant ceramic tableware market?

    Rosenthal GmbH, Villeroy & Boch AG, Fiskars Group, Meissen GmbH, WMF Group, Seltmann Weiden Group, Portmeirion Group Plc, Lenox Corporation, Noritake Company Ltd, The Oneida Group, Churchill China Plc, Narumi Corporation, and Homer Laughlin China Company, are some leading market players.

  • What are the uses of heat-resistant ceramic tableware?

    Heat-resistant ceramic tableware is most extensively used in commercial food and beverage sectors including hospitality and food service, in addition to growing demand for household applications.

  • In which types are heat-resistant ceramic tableware available?

    Companies usually produce heat-resistant ceramic tableware under three categories – plates, bowls, and mugs & jars. The production and demand for heat-resistant ceramic plates is significantly higher.

  • What is the outlook on the South Asia heat-resistant ceramic tableware market?

    South Asia is likely to remain the fastest growing regional market for heat-resistant ceramic tableware. Rising standards of living and adoption for household applications will aid market growth in the long term.

  • Is heat-resistant ceramic tableware popular in Middle East and Africa?

    Heat-resistant ceramic tableware are rapidly gaining popularity in the MEA region to owing to easy availability of raw materials and cost and aesthetic benefits to consumers, which will aid a faster growth rate through the forecast period.

Enquiry before Buying

  • Is this research conducted by Future Market Insights?

    Yes, the heat-resistant ceramic tableware market research has been conducted by expert analysts of Future Market Insights through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to research analyst

  • What research methodology is followed by FMI?

    FMI follows a methodology that encompasses demand side assessment of the market, and triangulates the same through supply side analysis. This methodology is based on use of standard market structure, methods and definitions. Request detailed methodology

  • Who are the respondents for primary research?

    FMI speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, industry experts. For a full list of primary respondents, please reach out to us.

  • What are the sources of secondary research?

    FMI conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request. 

  • Is a sample of this report available for evaluation?

    Yes, you can request a sample and it will be sent to you through an email.

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Key Segments

Product Type

  • Heat-resistant Ceramic Plates
  • Heat-resistant Ceramic Bowls
  • Heat-resistant Mugs & Jars
  • Others

Price Range

  • Economy/Mid-Range
  • Premium Range

End Use

  • Residential
  • Commercial

Sales Channel

  • Supermarkets/hypermarkets
  • Convenience Stores
  • Online Retailers
  • Multi-brand Stores
  • Specialty Stores
  • Wholesalers & Distributors
  • Others

Regional Outlook

  • North America (U.S., Canada)
  • Latin America (Mexico, Brazil, Rest of LATAM)
  • Europe (Germany, U.K., France, Italy, Spain, BENELUX, Russia, Rest of Europe)
  • East Asia (China, Japan, South Korea)
  • South Asia (India, Thailand, Malaysia, Indonesia, Rest of South Asia)
  • Oceania (Australia, New Zealand)
  • Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa, Rest of MEA)

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