Ceramic Sanitary Ware Market

Ceramic Sanitary Ware Market: Prominence of Players in the Organised Sector to Grow Significantly: India Industry Analysis and Opportunity Assessment, 2016 - 2026

Introduction

India ceramic sanitary ware market has witnessed a steady growth in the recent past, with total revenues expected to reach US$ 1,964.3 Mn in 2016. The India ceramic sanitary ware market is expected to register a CAGR of 10.3% in terms of value during the forecast period, 2016-2026. In volume terms, consumption of ceramic sanitary ware is expected to reach 28,013 thousand units by 2016-end.

Ceramic sanitary ware comprises those fixtures and components that are used for sanitation purpose. It includes a variety of products such as washbasins, water closets, bath tubs, faucets among others. Key characteristics of ceramic sanitary ware products include cost effectiveness, resistance to chemicals and scratches and easy maintenance. Moreover, availability in a gamut of colours and textures that cater to desired functional and aesthetic requirements of the end users renders them ideal for use across commercial and domestic applications.

Market Dynamics

Steady growth of the real estate sector in the recent past has engendered increased demand for ceramic sanitary ware. Also, government initiatives aimed at improving the sanitation levels across the country is another major factor anticipated to fuel the demand for ceramic sanitary ware in the country over forecast period. Furthermore, growth of the India ceramic sanitary ware market is expected to be driven by increasing per capita disposable income and rapid urbanisation across key states in the country. Improving standard of living, especially in urban regions of the country, is expected to positively influence the India ceramic sanitary ware market.

The commercial sector, a significant consumer of ceramic sanitary ware, is expected to witness robust growth during the forecast period. However, slow growth rate of residential real estate sector during the initial phase of the forecast period is anticipated to be a main restraint for growth of the market. Moreover, relatively low replacement rate of bath fittings and allied products is expected to hinder the growth of India ceramic sanitary ware market during forecast period.

Diversification of product portfolio and production capacity ramp ups so as to gain an edge over the competition are prominent trends in the market recently. Also, industry consolidation in order to reduce the operational expenses as well as to increase the profitability margin is another trend that is likely to be witnessed in the market in the years to come.    

 

India Ceramic Sanitary Ware Market Taxonomy

India Ceramic Sanitary ware market is segmented as follows:

  • By Product type
  • By End user

By product type, India Ceramic Sanitary ware market is segmented into wash basins, water closets, cisterns, vanity basins and accessories. In terms of value, water closets segment is expected to dominate the India ceramic sanitary ware market during the forecast period. The water closets segment is sub-segmented as one piece, two piece, wall mounted, and EWC. Whereas the wash basins segment is further sub segmented as pedestal, half pedestal, wall hung, table top and under & over counters. Table top sub-segment is expected to register robust CAGR during the forecast period. 

By end user, India ceramic sanitary ware market is segmented into residential and commercial. Residential segment is expected to dominate India ceramic sanitary ware market during the forecast period.

Regional Analysis

On the basis of region, India ceramic sanitary ware market is segmented into North, South, East and West. In terms market value, the east region is expected to witness an uptick in growth, registering a CAGR of 11.8% during 2016-2026.

Key Players

Key players reported in this study on India Ceramic Sanitary ware market include Cera Sanitaryware Ltd, Hindustan Sanitaryware & Industries Limited (HSIL), Ras Al Khaimah (RAK) Ceramics India Pvt Ltd, Roca Sanitario, S.A., Toto Ltd, Duravit AG, Kajaria Ceramics Limited and Jaquar. Some of these key ceramic sanitary ware manufacturers are channelising efforts towards increasing their production capacities in order to better address the increasing demand for ceramic sanitary ware across regions of the country. Moreover, key players are introducing novel and innovative products in order to sustain and strengthen their market share. 

Product types accessed in the report are as follows:

Product types accessed in the report are as follows:

  • Wash Basins
    • Pedestal
    • Half Pedestal
    • Wall Hung
    • Table Top
    • Under & Over
  • Water Closets
    • One Piece
    • Two Piece
    • Wall Mounted
    • EWC
  • Cisterns
  • Vanity Basins
  • Accessories 

End-user assessed in the report are as follows:

  • Residential
  • Commercial 

Regions assessed in the report are as follows:

  • North
  • South
  • East
  • West

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