Ceramic Sanitary Ware Market Outlook (2023 to 2033)

The ceramic sanitary market is likely to register a CAGR of 3.8% through 2033. In 2023, the demand for ceramic sanitary is expected to grow to a valuation of USD 3.8 billion. Given the momentum, the market is set to record a valuation of USD 5.6 billion by 2033.

  • A global increase in residential and commercial construction, particularly in developing countries.
  • Developing aesthetically pleasing designs to meet the needs of a growing urban population has become a popular trend in recent years.
  • The development of products formulated to address a broader spectrum of hygiene needs and to be safer for the environment.
  • Focusing on water conservation and rapid installation is estimated to grow the market further.

Due to more frequent and stringent cleaning and sanitation protocols, as well as the COVID-19 pandemic, the scale of growth was relatively high in 2021. The development is expected to stay healthy in the coming years.

As a result of the spread of Covid-19, a delay in the construction of projects also affected the expansion of the market. After the pandemic ended, the ceramic ware market stabilized, and the demand for ceramic sanitary ware increased.

Due to its excellent properties, including its resistance to abrasion, corrosion, glassy surface, and lustrous color alternatives, sanitary ware has yet to be largely replaced by other materials, such as steel, fiber, etc., in the market. It is economical, easy to clean, and comes in various colors, making ceramic sanitary wares a good choice for the market.

As part of the highly automated manufacturing process of ceramic sanitary ware, tens of thousands of pieces of sanitary ware are produced weekly by factories worldwide every week. There are a variety of shapes, designs, finishes, and styles available for wash basins, toilets, and bidets that can be found in the sanitary ware market.

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Factors Propelling the Ceramic Sanitary Ware Market Share

Growing Ongoing Infrastructural Development to Drive the Global Market

Ceramic sanitary ware is made up of fixtures and components used for sanitation. It includes many products, such as water closets, wash basins, bathtubs, and faucets. Ceramic sanitary ware products' key characteristics include scratch and chemical resistance, cost-effectiveness, and ease of maintenance.

Ceramic sanitary ware has massive benefits, including its low cost. Another advantage is that they are more complex than traditional structure metals, provide an excellent return on investment due to the longevity of ceramic sanitary ware, have an exceptionally high melting point, and are highly corrosion-resistant. Furthermore, rapid commercialization and rising government infrastructure spending are predicted to influence the global ceramic sanitary ware market over the forecast period significantly.

The increasing number of promotional programs launched by the public and private sectors to raise awareness about the use of sanitary products is driving the global market.

Factors Hampering Growth in the Global Market

The growing number of bathroom remodeling projects in residential apartments creates value-added opportunities for ceramic sanitary ware manufacturers. Ceramic shower tiles are being promoted for their ease of customization and market availability.

On the other hand, finding the proper labor for installing ceramic tiles can be time-consuming and costly. Nonetheless, advances such as ready-to-tile shower pans are offsetting the drawbacks of traditional ceramic shower tiles.

Bath fittings from well-known brands come with a 10-year warranty. It may result in inventory overhang and a reduction in company production capacity. Furthermore, consumers are less likely to replace bath fittings because of the high labor costs.

As a result, the low replacement rate of bath fittings is a significant factor impeding the expansion of the market. Inflated prices of ceramic sanitary ware equipment spare parts are also expected to hamper market growth during the forecast period.

Attributes Details
Market CAGR (2023 to 2033) 3.8%
Market Valuation (2023) USD 3.8 billion
Market Valuation (2033) USD 5.6 billion
Nikhil Kaitwade
Nikhil Kaitwade

Principal Consultant

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2018 to 2022 Ceramic Sanitary Ware Market Report Compared to 2023 to 2033 Forecast

Sales of ceramic sanitary ware increased at a CAGR of 6.2% between 2018 and 2022, with rising applications accounting for a sizeable portion of the global market. The COVID-19 epidemic affected sales forecasts for 2020 and 2021 by lowering demand for ceramic sanitary ware; however, growth is anticipated to increase in the following years.

The increased use of ceramic materials in the construction sector due to benefits such as excellent chemical and scratch resistance and cost-effectiveness is estimated to drive the demand. Further, a shift in preferences toward luxury items with aesthetic appearance is estimated to boost the global market.

The rising demand for building and construction sectors and surging demand for residential real estate are expected to fuel the expansion of the global ceramic sanitary ware market in the coming years.

Based on these factors, the demand in the ceramic sanitary welfare market is expected to reach USD 35,160.2 million by 2022, increasing at 1.7x over the forecast period.

Category-wise Insights

The Commercial Sector is the Leading End User in the Global Market.

Commercial Segment to Contribute Maximum Revenue Share as per Ceramic Sanitary Ware Market Report

Based on the end user, the market has been segmented into commercial & residential segments. Commercial segmented is expected to dominate the market regarding value over the forecast period. As commercial buildings & structures are likely to replace their sanitary wares quite often due to their frequent & heavy usage, the sales in the market are predicted to grow.

The market for ceramic sanitary ware is anticipated to experience potential growth over the upcoming years due to increased demand from commercial institutions like factories, hotels, hospitals, educational institutions, public transportation, and other public locations. All these factors are expected to propel the demand for ceramic sanitary wares during the forecast period.

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Country-wise Insights

Outlook for the India Ceramic Sanitary Ware Market

Rising Favorable Government Initiatives in Construction Sector to Boost Demand

India is anticipated to hold a sizable portion of the global ceramic sanitary ware market, according to FMI. India is expected to become a remunerative South Asia & Pacific market over the forecast period due to ongoing investment and development there.

Consumers are emphasizing the look and feel of bath fittings, fueling the demand in the global market. Also, the increasing popularity of ‘concept bathrooms’ and ‘coordinated sanitary ware’ is fueling the demand for ceramic sanitary ware in India.

The growth across the infrastructure sector in India and increasing demand for building materials and bath fittings are boosting demand for ceramic sanitary ware in the country. Hence, the Indian government has launched several initiatives to improve household sanitation.

Various government initiatives are also being implemented in India to raise sanitation awareness. Industries such as the Swachh Bharat Abhiyan, a government-sponsored scheme to eliminate open defecation in India by 2019, fueled the demand. All these factors are expected to boost the ceramic sanitary ware market growth, and the Indian market is expected to grow at a CAGR of 7.8% during the forecast period.

Growth Opportunities for China Market

Increasing Bathroom Projects in China to Fuel Growth in the Global Market

In East Asia, the China ceramic sanitary ware market share is expected to grow substantially due to increasing construction and infrastructure projects. China is expected to maintain its top position in the East Asian market during the projected period.

The inclination toward purchasing high-end sanitary ware products, especially in residences, is propelling the demand in the market. Bathroom remodeling is also becoming more popular among consumers. The average expenditure on bathrooms in China is expected to rise during the forecast period, driving demand for ceramic sanitary ware products. Backed by this, as per the ceramic sanitary ware market report, China is anticipated to witness a CAGR of 7.1% during the projected period.

Competitive Landscape

To meet the growing demand for ceramic sanitary ware, manufacturers are shifting their focus to emerging markets in recent years. Several key players are concentrating on improving their manufacturing capabilities, Research and Development investments, mergers and acquisitions, and production capacity expansion.

These key players are strengthening their sales channels to meet the rising global demand for Ceramic sanitary ware. Again, key players are launching novel and innovative products to maintain and expand their market share. For instance,

  • In June 2021, the Roca Group strengthened its position as a global operator by acquiring the German-based manufacturing company Sanit, which specializes in sanitary ware installation systems.
  • In August 2020, RAK Ceramics opened its 250sqm flagship showroom in the United Kingdom, which features tile and the latest sanitary ware products.
  • In 2018, Tokyo-based LIXIL Group completed the acquisition of Sentini Sanitary wares at USD 65 million.

Changing Infrastructure and Sleek Designs Drive the Global Sanitary Ware Market Share

According to research, the global market is expected to experience a steady growth rate in the Asia Pacific region. Changing technology and the growing demand for modern infrastructure is estimated to contribute to an increase in sales of ceramic sanitary ware in the country in the coming years. Inflation in income and increasing living standards are also driving consumer spending on hygienic products.

The commercial sector in this region developed rapidly, and the government and other ruling authorities took significant steps to provide affordable ceramic sanitary ware products, which grew the ceramic sanitary ware market size. Ceramic sanitary ware became more popular in the market due to the housing schemes designed to build 1 crore pucca houses in rural areas.

For example, LIXIL, a multinational company that manufactures housing and sanitation products, and the United States Agency for International Development launched the Partnership for Better Living to provide affordable sanitation and hygiene solutions for the underserved in 11 African and Asian countries by 2026. With the help of USAID, low-income households and vulnerable groups can sustainably meet their sanitation needs.

Opportunity for Ceramic Sanitary Ware Manufacturers

The ease of installation and lightweight qualities of ceramic shower pans are causing them to become more popular. As online shopping grows and delivery services become easier, consumers increasingly shop online, increasing revenue opportunities for e-commerce sites selling ceramic sanitary wares.

A premade shower pan can enhance the aesthetic quotient of a commercial or residential building by improving its aesthetic appeal. As a result of these innovations, significant value-grab opportunities are likely to be generated in the market. As urbanization and commercialization increase in developing countries and state investment in infrastructure, manufacturers are estimated to have lucrative opportunities to enter these markets.

Growing preference for sanitation and hygiene across the globe is fueling the growth in the ceramic sanitary ware market. Rising government initiatives to promote sanitation, particularly in developing countries, is the key factor driving the ceramic sanitary ware market. On the back of this, the global market is expected to reach USD 35.2 billion in 2022.

Scope of Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis USD billion for Value
Key Countries Covered United States, United Kingdom, Japan, India, China, Australia, Germany
Key Segments Covered Region, Product Type, End Use
Key Companies Profiled Geberit Group; Kohler Co.; LIXIL Group Corporation; TOTO Ltd.; Roca Sanitario SA; Villeroy & Boch AG; RAK Ceramics; Duravit AG; Duratex SA; HSIL; SOMANY CERAMICS Limited; Eros Sanitaryware; Jaquar Group; Foster + Partners; Cersanit SA; Kajaria Ceramics Limited
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Ceramic Sanitary Ware Market by Segmentation

By Product Type:

  • Wash Basins
    • Pedestal
    • Half Pedestal
    • Wall Hung
    • Table Top
    • Under & Over
  • Water Closets
    • One Piece
    • Two Piece
    • Wall Mounted
    • EWC
  • Cisterns
  • Vanity Basins
  • Accessories

By End User:

  • Commercial
  • Residential

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa (MEA)

Frequently Asked Questions

What is the projected CAGR of the Ceramic Sanitary Ware Market by 2033?

The projected CAGR of the Ceramic Sanitary Ware market by 2033 is 3.8%.

What is the projected Ceramic Sanitary Ware Market value for 2033?

The projected market value for 2033 is USD 5.6 billion.

What is the Current Ceramic Sanitary Ware Market Valuation?

The market is estimated to secure a valuation of USD 3.8 billion in 2023.

Which region holds a significant share of the Ceramic Sanitary Ware Market?

North America holds a significant share of the Ceramic Sanitary Ware market.

Which are the Key Asian Countries in the Ceramic Sanitary Ware Market?

India, Japan, and China dominate the Asian market.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Background
	4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
	5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
		5.1. Wash Basins
			5.1.1. Pedestal
			5.1.2. Half Pedestal
			5.1.3. Wall Hung
			5.1.4. Table Top
			5.1.5. Under & Over
		5.2. Water Closets
			5.2.1. One Piece
			5.2.2. Two Piece
			5.2.3. Wall Mounted
			5.2.4. EWC
		5.3. Cisterns
		5.4. Vanity Basins
		5.5. Accessories
	6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User
		6.1. Commercial
		6.2. Residential
	7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
		7.1. North America
		7.2. Latin America
		7.3. Western Europe
		7.4. Eastern Europe
		7.5. South Asia and Pacific
		7.6. East Asia
		7.7. Middle East and Africa
	8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	15. Key Countries Market Analysis
	16. Market Structure Analysis
	17. Competition Analysis
		17.1. Geberit Group
		17.2. Kohler Co.
		17.3. LIXIL Group Corporation
		17.4. TOTO Ltd.
		17.5. Roca Sanitario SA
		17.6. Villeroy & Boch AG
		17.7. RAK Ceramics
		17.8. Duravit AG
		17.9. Duratex SA
		17.10. HSIL
		17.11. SOMANY CERAMICS Limited
		17.12. Eros Sanitaryware
		17.13. Jaquar Group
		17.14. Foster + Partners
		17.15. Cersanit SA
		17.16. Kajaria Ceramics Limited
	18. Assumptions & Acronyms Used
	19. Research Methodology
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