An Incisive, In-depth Analysis on the Ceramic Tiles Market
This study offers a comprehensive, 360 degree analysis on the Ceramic Tiles market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Ceramic Tiles market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.
Ceramic Tiles Market Outlook & Key Findings
- The ceramic tiles market is expected to grow at a CAGR of 6.7% during the forecast period (2020-2030)
- Despite COVID-19 induced structural weakness, demand from residential construction sector will push ceramic tiles market to US$ 120 Bn in 2020
- Floor tiles will be fastest growing segment by volume through 2030
- Residential replacement will capture the largest share, tantamount to 45% of the ceramic tiles market volume
Ceramic tiles Market Analysis – High Adoption in Residential Spaces
Ceramic tiles are pegged as one of the affordable flooring materials at costs ranging anywhere between US$ 5 - US$ 15 for consumers with fixed budgets. Professional installation and customized offerings of ceramic tiles can shoot up costs by as much as US$ 15 - US$ 60 per square foot.
Ceramic tiles are often used in kitchens and bathrooms, foyers and areas which receive more frequent footfalls in commercial and residential spaces. Whilst they are slightly difficult to install for DIYers, they are drawing significant attention on back of their high durability and elegance.
With their hard surface, they offer hassle-free cleaning and maintenance. Ceramic flooring is considerably easy to care for especially in case of glazed tiles thus enhancing their applicability in bathroom and kitchen flooring.
Ceramic tiles come in both glazed and unglazed variants such as the Saltillo tile. Unglazed ceramic tiles need to be adequately sealed as grout in between the tiles can readily take on moisture.
Manufacturers are using modern and nuanced techniques to produce materials that can be printed and embossed. Tiles with solid accents can be mixed and matched and further accentuated with motifs and custom designs.
Ceramic Tiles Market Trends – Manufacturers Dabble with Colours, Textures and More
Ceramic tiles are seeing a spate of trends that are commemorating their aesthetics and durability. Some of the key trends in the ceramic tiles market include,
- Innovations are rife in digital printing technology and this can be effectively seen in wood designs that mimic the look and texture of natural wood
- Mixed colour palette schemes are enrapturing consumers with colours such as sage green, baby pink and dustier, orange hues for a serene effect
- Ceramic tile manufacturers are also playing extensively with geometric designs and shapes that make for dynamic layouts. Tile designs with trapezoids and rhombus are garnering traction
- Porcelain with its expanding applications is set to be a standout material in ceramic tiles on back of its stain-resistance and high durability
- Sustainability index is soaring within the tile industry with manufacturers emulating the look of rare stones and precious metals through dramatic visualization techniques
- Blending is trending in the ceramic tiles landscape with the amalgamation of wood and concrete and marble and terrazzo to inject freshness in the flooring decor
Ceramic Tiles Consumption – How Regional Business Models Are Influencing Purchase Decisions Globally?
In developed regions such as Europe, space is not only a luxury but also expensive. Thus manufacturers refrain from showcasing their offerings in lavish retail outlets. Thus online sales for showcasing products and thereafter sales is becoming increasingly prevalent.
In developed regions, consumers opt for online sample after which architects visit the customer to help him/her choose the right product. For retail sales, customers choose to take prior appointments. This allows retailers to manage volume and footfalls.
Developed regions also offer a plethora of options from polished, mosaic, matte, stone and rustic covering both floors and walls. Most also have 3D pictures on their websites showcasing the use of actual tiles in beautifully done up rooms.
Government policies in developed regions are more relaxed towards home loans at interest rates of ~ 2%- 3% making it affordable to purchase and renovate.
In developing regions however, footfalls at retail stores account for 95% of the revenue shares. Where space is not a constraint, developing countries in Asia Pacific are seeing mushrooming showrooms with high end ambience.
Further space and labour are cheaper in countries such as South Asia and Southeast Asia. Developing regions also have lesser options to offer in terms of product variants.
Loans for renovation or building a new house also comes at a hefty 13%-15% interest rates per annum which makes customers more discerning and circumspect. Thus purchasing decisions are influenced more by necessity than the need for luxurious living.
Flooring Options Act as Cornerstones of Growth
Within the ceramic tiles market, flooring has continued to account for a significant share in the overall market. With myriad ceramic tile flooring options, design schemes are being offered that are not only smooth flowing but least jarring to the eye. Tile such as 600X600 mm size are seeing high demand as kitchen floor tiles.
Floor tiles for living rooms/halls are using larger formats such as 800 X 1200 mm or bigger. For floor ceramic tiles, texture will continue to play a key role.
For instance, tiles in granite, marble and wood finish are seeing high traction in developed regions as they add considerable grandeur to living spaces.
Not only this, but manufacturers are ensuring that all floor tiles strictly adhere to various green building norms.
Ceramic Tiles Regional Analysis – Asia Pacific Leads with India and China as Frontrunners
Tile production fell by almost 3% in the year 2018. Despite Asia Pacific accounting for ~70% of the global output of ceramic tiles, a negative growth trend in terms of volume was noticed with a steep fall in China’s output and higher outputs in countries such as Indonesia, India and Vietnam.
Within Asia Pacific, India has remained the frontrunner as the second largest manufacturer and consumer of ceramic tiles. India also rules the roost in trade being the fourth largest exporter.
In Europe, substantial ceramic tiles exports come from countries such as Spain and Italy accounting for ~ 78% of the exports each. The European tiles market is slated to witness substantial growth on back of high demand for tiles as an efficient building material for residential spaces.
However, the region has also been facing price fluctuations in its raw materials which has squeezed margins of leading players.
Within North America, the US leads, being the top importing country. The steady drop in revenues of leading ceramic tile players in the US such as Landmark and Stone, Florida Tiles and Del Conca has forced the country to import tiles from countries such as China, Italy and Spain.
Ceramic Tiles Manufacturers – Players Race to Increase Profit Margins as Expansions Abound
The ceramic tiles market is fairly fragmented with a large number of regional and unorganized players. With low entry barriers, companies are extensively expanding their operations in newer markets.
For instance, Mohawk Industries Inc. has charted for itself the number one position with estimated revenues anywhere between US$3 Bn – US$ 4 Bn.
The Company’s rapid growth trajectory is attributable to expansion of its facilities in countries such as Russia and its acquisition of a Brazilian company Eliane in the year 2018.
In terms of volume, Thai leader SCG Ceramics ranks second holding nearly 7% of the global volume in the year 2018. In India, with its large export and production volume, there has been a proliferation of start-ups and expansions.
For instance, Rak Ceramics has increased its production capacity at a brand new factory in Morbi, Gujrat, India. Companies such as Kajaria and Somany in India are also emerging as fierce contenders with double digit revenue growth.
Somany, an Indian tile manufacturer has a dedicated R&D department that is extensively researching on tiles with bigger formats in the range of 800X 1600 mm and 1200X 1200 mm in myriad finishes such as polished and matte.
Ceramic Tiles Future Outlook – Advanced Manufacturing to Enhance Product Quality
Techniques in manufacturing have received an uptick which has greatly improved the quality of ceramic tiles. Industry concerns abound to reduce the carbon footprint by resorting to sustainable and greener manufacturing processes. This will also pave way for sustainable development and energy efficiency.
Digital printing in tiles is an upcoming trend. Further, tiles are increasingly replicating natural textures and looks. Many tile manufacturers are now looking at design solutions that are not only aesthetically pleasing but are also functional in nature.
Companies such as Somany are aggressively innovating and pushing the boundaries of technology. They have recently acquired patents for their VC technology which shields the tile against stains, scratches and wear and tear. Moreover these tiles come in a silky matte finish that adds to the overall aesthetics of the tiles.
As consumer preferences are evolving, ceramic tiles are changing from being mere decorative products to tiles which are functionally advanced without compromising on their visual characteristics.
Ceramic Tiles Market: Global Industry Analysis 2015-2019 & Opportunity Assessment 2020-2030
A recent market study published by FMI on the Ceramic Tiles market includes global industry analysis for 2015-2019 & opportunity assessment for 2020-2030, and delivers a comprehensive assessment of the most important market dynamics. After conducting thorough research on the historical and current growth parameters of the Ceramic Tiles market, the growth prospects of the market are obtained with maximum precision.
Ceramic Tiles Market: Taxonomy
The global Ceramic Tiles market is segmented in detail to cover every aspect of the market and present complete market intelligence to the reader.
Chapter 01 – Executive Summary
The report initiates with the executive summary of the Ceramic Tiles market, which includes a summary of key findings and statistics of the market. It also includes the demand-side & supply-side trends about the Ceramic Tiles market.
Chapter 02 – Market Overview
Readers can find the definition and a detailed taxonomy of the Ceramic Tiles market in this chapter, which will help them understand basic information about the market. Along with this, comprehensive information pertaining to Ceramic Tiles is provided in this section. This section also highlights the inclusions and exclusions, which help readers understand the scope of the Ceramic Tiles market report.
Chapter 03 – Key Market Trends
The Ceramic Tiles market report provides the key market trends and developments that are expected to significantly impact the market growth during the forecast period.
Chapter 04 – Key Success Factors
The Ceramic Tiles market report provides key market factors that are expected to support the market growth over the forecast period. This section includes the factors that have emerged as key successful factors and strategies adopted by key market participants.
Chapter 05- Global Ceramic Tiles Market Demand Analysis 2015–2019 and Forecast, 2020–2030
This section explains the global market volume analysis and forecast for the Ceramic Tiles market in the forecast period of 2020-2030.
Chapter 06- Global Ceramic Tiles Market - Pricing Analysis
This section provides the pricing analysis for Ceramic Tiles on the basis of product type segment.
Chapter 07 - Global Ceramic Tiles Market Demand (in Value or Size in US$ Mn) Analysis 2015–2019 and Forecast, 2020–2030
This section explains the global market value analysis or market size and forecast for the Ceramic Tiles market in the forecast period of 2020-2030. Readers can also find the absolute $ opportunity for the current year (2020), and an incremental $ opportunity for the forecast period (2020–2030).
Chapter 08 – Market Background
This chapter explains key macro-economic factors that are expected to influence the growth of the Ceramic Tiles market over the forecast period. This section also covers COVID-19 Impact assessment for the global market. Along with the macroeconomic factors, this section also highlights the value chain and forecast factors for the Ceramic Tiles market. Moreover, in-depth information about the market dynamics and their impact analysis on the market have been provided in the successive section.
Chapter 09 – Global Ceramic Tiles Market Analysis 2015-2019 & Opportunity Assessment 2020-2030, by Product Type
Based on product type, the Ceramic Tiles market is segmented into floor tiles, wall tiles, and others. In this chapter, readers can find information about the key trends and developments in the Ceramic Tiles market and market attractiveness analysis based on product type.
Chapter 10 – Global Ceramic Tiles Market Analysis 2015-2019 & Opportunity Assessment 2020-2030, by Application
Based on application, the Ceramic Tiles market is segmented into Residential Replacement, Commercial, New Residential and Others. In this chapter, readers can find information about the key trends and developments in the Ceramic Tiles market and market attractiveness analysis based on application.
Chapter 11 – Global Ceramic Tiles Market Analysis 2015-2019 & Opportunity Assessment 2020-2030, by Region
This chapter explains how the Ceramic Tiles market will grow across several geographic regions such as North America, Latin America, Europe, East Asia, South Asia & Pacific, and Middle East & Africa
Chapter 12 – North America Ceramic Tiles Market Analysis 2015-2019 & Opportunity Assessment 2020-2030
This chapter includes a detailed analysis of the growth of the North America Ceramic Tiles market, along with a country-wise assessment that includes the U.S. and Canada. Readers can also find the pricing analysis, regional trends, and market growth based on application and countries in North America.
Chapter 13 – Latin America Ceramic Tiles Market Analysis 2015-2019 & Opportunity Assessment 2020-2030
This chapter provides the growth scenario of the Ceramic Tiles market in Latin America countries such as Brazil, Mexico, and the Rest of Latin America. Along with this, an assessment of the market across target segments has been provided.
Chapter 14 – Europe Ceramic Tiles Market Analysis 2015-2019 & Opportunity Assessment 2020-2030
Important growth prospects of the Ceramic Tiles market based on its Application in several countries such as Germany, France, the U.K., Russia, Spain, Italy, and the Rest of Europe are included in this chapter.
Chapter 15 – South Asia & Pacific Ceramic Tiles Market Analysis 2015-2019 & Opportunity Assessment 2020-2030
This chapter highlights the growth of the Ceramic Tiles market in South Asia & Pacific by focusing on India, ASEAN, Oceania, and Rest of South Asia & Pacific. This section also helps readers understand the key factors that are responsible for the growth of the Ceramic Tiles market in South Asia & Pacific.
Chapter 16 – East Asia Ceramic Tiles Market Analysis 2015-2019 & Opportunity Assessment 2020-2030
Important growth prospects of the Ceramic Tiles market based on its Applications in several countries such as China, Japan, and South Korea are included in this chapter
Chapter 17 – Middle East & Africa Ceramic Tiles Market Analysis 2015-2019 & Opportunity Assessment 2020-2030
This chapter highlights the growth of the Ceramic Tiles market in Middle East & Africa by focusing on GCC Countries, Northern Africa, South Africa, Turkey, and Rest of MEA. This section also helps readers understand the key factors that are responsible for the growth of the Ceramic Tiles market in Middle East and Africa.
Chapter 18 - Key and Emerging Countries Ceramic Tiles Market Analysis
Important growth prospects of the Ceramic Tiles market for the key and emerging countries are included in this chapter. This chapter helps the reader to under the country wise scenario of the Ceramic Tiles market
Chapter 19 – Market Structure Analysis
In this chapter, readers can find detailed information about the tier analysis and market concentration of key players in the Ceramic Tiles market, along with their market presence analysis by region and product portfolio.
Chapter 20 – Competition Landscape
In this chapter, readers can find a comprehensive list of all the prominent stakeholders in the Ceramic Tiles market, along with detailed information about each company, which includes company overview, revenue shares, strategic overview, and recent company developments. Some of the market players featured in the report are RAK Ceramics, Crossville, Inc., Atlas Concorde, Saloni Ceramica, Porcelanosa Grupo, Gruppo Ceramiche Ricchetti, Florida Tile, Mohawk Industries, Kajaria Ceramics, China Ceramics Co., Ltd., among others.
Chapter 21 – Assumptions and Acronyms
This chapter includes a list of acronyms and assumptions that provides a base to the information and statistics included in the Ceramic Tiles market report.
Chapter 22 – Research Methodology
This chapter helps readers understand the research methodology followed to obtain various conclusions as well as important qualitative and quantitative information about the Ceramic Tiles market.
Sources and Primary Research Splits (%)
Opinions on market projections and validity of assumptions