The kombucha tea market is projected to expand its roots at a steady CAGR of 12% during the forecast period. The market is likely to hold a revenue of US$ 1.72 billion in 2023 while it is anticipated to cross a value of US$ 5.4 billion by 2033.
With the increasing popularity of Kombucha, this traditional tea blend can be found in several countries, especially across China and Japan. The availability of kombucha tea in the United States of America, Canada, Russia, Germany, and the United Kingdom might boost the market. Backed by these aforementioned factors, the kombucha tea market sales are likely to account for 2% of the overall functional beverages market.
The growth of the kombucha tea market is not just limited to its medicinal and health benefits but also its easy availability and adoption of it through popular beverage brands like coca cola. Furthermore, the advanced health benefits like boosting metabolism, aiding constipation, and anti-inflammatory properties are flourishing the market growth. Some of its properties contributed to the prevention of cancer as it carries antioxidant properties. These properties help the human body in getting rid of free radicals and other harmful elements.
Kombucha tea became famous during the pandemic as it strengthens the immune system and clears the gut. These are the health benefits that kombucha tea delivers. Other than this, there are certain evidence-based benefits this tea provides such as probiotic deliverance just like green tea. As heart risks rise across the globe, the usage of kombucha decreases the health disease risk due to its anti-cholesterol properties.
A long range of people adopting alternative medicine is also saving themselves from the side effects produced by generic medicine. Thus, the limited usage of kombucha is also helping in diabetes management. The evidence for kombucha’s benefits is limited. Hence, the vendor companies are expanding their research and development facilities. The companies are also taking government authority’s help in spreading awareness around the benefits.
The key reason driving the market growth is the popularity and awareness of the elements that help the body breathe and recover. These elements are somehow available in alternative beverages like kombucha, green tea, and matcha. This long range of applications, health, and medicinal benefits contribute to the upward trajectory of the market’s success.
Attribute | Details |
---|---|
Kombucha Tea Market CAGR (2023 to 2033) | 12% |
Kombucha Tea Market Size (2023) | US$ 1.72 billion |
Kombucha Tea Market Size (2033) | US$ 5.4 billion |
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Preference for healthy functional beverages is driving the demand for kombucha tea over the forecast period. According to Future Market Insights, the overall sales are expected to be driven by the growing accessibility of kombucha tea in the food service and retail sector. As a result, there is a growing demand for kombucha tea due to its advanced health benefits.
As per FMI, the sales of kombucha tea increased at a notable pace between 2018 and 2022, registering a 3.9% CAGR. In recent years, fermented and raw foods have witnessed immense growth, especially in cafes and shops across the globe. Fermented beverages encompass probiotic bacteria, which means they can introduce "good" bacteria, promoting a healthy gut microbiome and boosting the immune system. Thus, in the forecast period, the kombucha tea market is anticipated to surpass US$ 5.4 billion expanding at a CAGR of 12% in 2033.
Consumers are increasingly willing to pay high prices for premium functional beverages such as kombucha tea, which they perceive to be healthy and natural. To capitalize on the premiumization trend, key players are emphasizing the heritage, transparency, and purity of production and health benefits of kombucha tea. Due to the significant amount of alcohol content in kombucha, the drink can also be considered an alcoholic beverage, gaining traction across the globe.
The low caffeine amount makes it the best choice for people who prevents caffeine intake. Many skin specialists also suggest kombucha as it is anti-fungal and helps in healing any skin wound. This is because of the presence of acetic aid
Kombucha Tea Market:
Attributes | Kombucha Tea Market |
---|---|
CAGR (2023 to 2033) | 12% |
Market Value (2033) | US$ 5.4 billion |
Growth Factor | The growing awareness about kombucha’s benefits, availability, and medicinal qualities is expected to flourish the market growth. |
Opportunity | The increased per capita income, preference for alternative medicine, and high penetration of e-commerce spaces are likely to bring new opportunities to the market. |
Key Trends | The usage of kombucha tea as an alcoholic beverage along with its different mixes launched by the vendor companies are also creating new trends for the market. |
Organic Tea Market:
Attributes | Organic Tea Market |
---|---|
CAGR (2023 to 2033) | 8.0% |
Market Value (2033) | US$ 2.69 billion |
Growth Factor | The high demand for organic content in beverages along with its healthy impact on the body such as strong immune system and antioxidant properties are flourishing the demand for organic tea market. |
Opportunity | The extended research and development facilities, new flavors, and strains are expected to bring new opportunities to the market. |
Key Trends | Tea culture in economies of South Asia such as India and China is shaping the growth trends for the organic tea market. |
Green Tea Market:
Attributes | Green Tea Market |
---|---|
CAGR (2023 to 2033) | 7.94% |
Market Value (2033) | US$ 36.85 billion |
Growth Factor | Weight loss, detoxification, immunity boosting, and plant-based properties along with the high nutritional value and vitamin C content are garnering the sales of green tea across the border. |
Opportunity | The factors bringing new opportunities for the market are new flavors, high availability, and growing health benefits among end users. Health influencers promoting the consumption of green tea. |
Key Trends | Green tea is an alternative to matcha. Organic tea is shaping the growth trends in the market. |
Countries | Revenue Share % (2022) |
---|---|
The United States | 21.2% |
Germany | 5.2% |
Japan | 6.0% |
Australia | 3.1% |
Countries | CAGR % (2023 to 2033) |
---|---|
China | 6.2% |
India | 29.4% |
The United Kingdom | 4.2% |
Sales of Kombucha Tea to Increase Amid Growing Popularity for Functional Beverages
Functional beverages such as kombucha tea are gaining immense popularity in the United States of America. With functional beverages best known for having performance ingredients (such as protein, amino acids, and electrolytes) and go-to sources of energy ingredients (such as Vitamin B and caffeine), consumers' ingredient demands are growing. The nation held a market share of 21.2% in 2022.
Demand for Probiotic Kombucha Tea to Boost the Sales in Germany
Consumers in Germany are increasing the consumption of functional tea beverages as they have nutritional properties. Germany held a market share of 5.2% in 2022. Most notably, consumers are willing to pay extra for a product that provides nutritional benefits, such as probiotic kombucha tea.
According to FMI analysis, over 63% of consumers in Europe are willing to pay extra for premium functional beverages such as kombucha tea.
Sales of Kombucha Tea to Increase at a Notable Pace in India
According to FMI analysis, Asia Pacific ranked second last in terms of nutrient diversity for the three key micronutrients: zinc, vitamin A, and iron. Consumers in India are likely to take a comprehensive approach. India thrives on a leading CAGR of 29.4% during the forecast period.
Probiotics that provide many health benefits and are found in kombucha tea, single-serve shots, and yogurt are the prevalent ingredient compound used in functional foods. On the back of this, the demand for kombucha tea is increasing in India over the forecast period due to people becoming aware, and high imports of alcoholic and non-alcoholic beverages.
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Category | By Nature |
---|---|
Leading Segment | Organic |
Category | By Product Type |
---|---|
Leading Segment | Green |
Organic Kombucha Tea to Outpace the Demand for Conventional Tea
Based on nature, conventional kombucha tea is anticipated to dominate the global market in 2023. However, organic kombucha tea is expected to witness a significant growth rate over the forecast period.
The global demand for organic kombucha tea is expanding significantly, owing to growing awareness of safe alternatives to organic products. Increasing demand for clean-label products has improved the sales of organic kombucha tea to maintain general well-being.
Various Health Benefits of Green Kombucha Tea to Boost the Market
Based on product type, green kombucha tea is expected to dominate the global market, witnessing a notable growth rate over the forecast period. Green kombucha tea is one of the healthy functional beverages available.
Green kombucha tea provides various health benefits such as fat loss, protecting against cancer, and reducing the risk of cardiovascular diseases. Due to these various health benefits, green kombucha tea is gaining traction in the global market.
Flavored Kombucha Tea to Witness Immense Popularity in the Global Market
According to FMI, regular/unflavored kombucha tea holds the dominating share of the global market. However, flavored kombucha tea is expected to grow at a significant pace over the forecast period.
The growing popularity of kombucha tea flavors such as lemon, ginger honey, and others has resulted in growth in the market.
As consumers continue to prioritize flavor over sweetness, refreshing flavors are set to take center stage in the coming years. As per FMI, the key players operating in the global kombucha tea market are focusing on introducing innovative flavors.
Market Developments:
The United States, China, and Germany dominate the global Kombucha Tea Market.
The market is forecast to register a CAGR of 12% through 2033.
During 2018 to 2022, the market grew at a CAGR of 3.9%.
The growing popularity of functional beverages is driving the market.
The global market size to reach US$ 5.4 billion by 2033.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (MT) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (MT) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Nature, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Nature, 2023 to 2033 5.3.1. Organic 5.3.2. Conventional 5.4. Y-o-Y Growth Trend Analysis By Nature, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Nature, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Product Type, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Product Type, 2023 to 2033 6.3.1. Green Tea 6.3.2. Black Tea 6.3.3. Oolong Tea 6.3.4. Others 6.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Flavor Type 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Flavor Type, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Flavor Type, 2023 to 2033 7.3.1. Regular/Unflavored 7.3.2. Flavored 7.4. Y-o-Y Growth Trend Analysis By Flavor Type, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Flavor Type, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Sales Channel, 2018 to 2022 8.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Sales Channel, 2023 to 2033 8.3.1. Modern Trade 8.3.2. Convenience Stores 8.3.3. Traditional Grocery Stores 8.3.4. Specialty Stores 8.3.5. Online Retail Stores 8.3.6. Others 8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022 8.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Region, 2018 to 2022 9.3. Current Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Region, 2023 to 2033 9.3.1. North America 9.3.2. Latin America 9.3.3. Europe 9.3.4. Asia Pacific 9.3.5. MEA 9.4. Market Attractiveness Analysis By Region 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. The USA 10.2.1.2. Canada 10.2.2. By Nature 10.2.3. By Product Type 10.2.4. By Flavor Type 10.2.5. By Sales Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Nature 10.3.3. By Product Type 10.3.4. By Flavor Type 10.3.5. By Sales Channel 10.4. Key Takeaways 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Brazil 11.2.1.2. Mexico 11.2.1.3. Rest of Latin America 11.2.2. By Nature 11.2.3. By Product Type 11.2.4. By Flavor Type 11.2.5. By Sales Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Nature 11.3.3. By Product Type 11.3.4. By Flavor Type 11.3.5. By Sales Channel 11.4. Key Takeaways 12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Germany 12.2.1.2. United Kingdom 12.2.1.3. France 12.2.1.4. Spain 12.2.1.5. Italy 12.2.1.6. Rest of Europe 12.2.2. By Nature 12.2.3. By Product Type 12.2.4. By Flavor Type 12.2.5. By Sales Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Nature 12.3.3. By Product Type 12.3.4. By Flavor Type 12.3.5. By Sales Channel 12.4. Key Takeaways 13. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.1.4. Singapore 13.2.1.5. Thailand 13.2.1.6. Indonesia 13.2.1.7. Australia 13.2.1.8. New Zealand 13.2.1.9. Rest of Asia Pacific 13.2.2. By Nature 13.2.3. By Product Type 13.2.4. By Flavor Type 13.2.5. By Sales Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Nature 13.3.3. By Product Type 13.3.4. By Flavor Type 13.3.5. By Sales Channel 13.4. Key Takeaways 14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By Nature 14.2.3. By Product Type 14.2.4. By Flavor Type 14.2.5. By Sales Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Nature 14.3.3. By Product Type 14.3.4. By Flavor Type 14.3.5. By Sales Channel 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2022 15.1.2.1. By Nature 15.1.2.2. By Product Type 15.1.2.3. By Flavor Type 15.1.2.4. By Sales Channel 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2022 15.2.2.1. By Nature 15.2.2.2. By Product Type 15.2.2.3. By Flavor Type 15.2.2.4. By Sales Channel 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2022 15.3.2.1. By Nature 15.3.2.2. By Product Type 15.3.2.3. By Flavor Type 15.3.2.4. By Sales Channel 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2022 15.4.2.1. By Nature 15.4.2.2. By Product Type 15.4.2.3. By Flavor Type 15.4.2.4. By Sales Channel 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2022 15.5.2.1. By Nature 15.5.2.2. By Product Type 15.5.2.3. By Flavor Type 15.5.2.4. By Sales Channel 15.6. United Kingdom 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2022 15.6.2.1. By Nature 15.6.2.2. By Product Type 15.6.2.3. By Flavor Type 15.6.2.4. By Sales Channel 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2022 15.7.2.1. By Nature 15.7.2.2. By Product Type 15.7.2.3. By Flavor Type 15.7.2.4. By Sales Channel 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2022 15.8.2.1. By Nature 15.8.2.2. By Product Type 15.8.2.3. By Flavor Type 15.8.2.4. By Sales Channel 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2022 15.9.2.1. By Nature 15.9.2.2. By Product Type 15.9.2.3. By Flavor Type 15.9.2.4. By Sales Channel 15.10. China 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2022 15.10.2.1. By Nature 15.10.2.2. By Product Type 15.10.2.3. By Flavor Type 15.10.2.4. By Sales Channel 15.11. Japan 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2022 15.11.2.1. By Nature 15.11.2.2. By Product Type 15.11.2.3. By Flavor Type 15.11.2.4. By Sales Channel 15.12. South Korea 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2022 15.12.2.1. By Nature 15.12.2.2. By Product Type 15.12.2.3. By Flavor Type 15.12.2.4. By Sales Channel 15.13. Singapore 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2022 15.13.2.1. By Nature 15.13.2.2. By Product Type 15.13.2.3. By Flavor Type 15.13.2.4. By Sales Channel 15.14. Thailand 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2022 15.14.2.1. By Nature 15.14.2.2. By Product Type 15.14.2.3. By Flavor Type 15.14.2.4. By Sales Channel 15.15. Indonesia 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2022 15.15.2.1. By Nature 15.15.2.2. By Product Type 15.15.2.3. By Flavor Type 15.15.2.4. By Sales Channel 15.16. Australia 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2022 15.16.2.1. By Nature 15.16.2.2. By Product Type 15.16.2.3. By Flavor Type 15.16.2.4. By Sales Channel 15.17. New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2022 15.17.2.1. By Nature 15.17.2.2. By Product Type 15.17.2.3. By Flavor Type 15.17.2.4. By Sales Channel 15.18. GCC Countries 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2022 15.18.2.1. By Nature 15.18.2.2. By Product Type 15.18.2.3. By Flavor Type 15.18.2.4. By Sales Channel 15.19. South Africa 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2022 15.19.2.1. By Nature 15.19.2.2. By Product Type 15.19.2.3. By Flavor Type 15.19.2.4. By Sales Channel 15.20. Israel 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2022 15.20.2.1. By Nature 15.20.2.2. By Product Type 15.20.2.3. By Flavor Type 15.20.2.4. By Sales Channel 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Nature 16.3.3. By Product Type 16.3.4. By Flavor Type 16.3.5. By Sales Channel 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Wonder Drink Kombucha 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. Asheville Kombucha Mamas, LLC 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. The Coco-Cola Company 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. GT’s Living Foods 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. Humm Kombucha 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. Remedy Drinks 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. Toyo Kombucha 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. Brew Dr. Kombucha 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 17.1.9. Kombucha 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.9.5.3. Channel Strategy 17.1.10. Yogi Tea 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.10.5.2. Product Strategy 17.1.10.5.3. Channel Strategy 17.1.11. The Tea Kombucha 17.1.11.1. Overview 17.1.11.2. Product Portfolio 17.1.11.3. Profitability by Market Segments 17.1.11.4. Sales Footprint 17.1.11.5. Strategy Overview 17.1.11.5.1. Marketing Strategy 17.1.11.5.2. Product Strategy 17.1.11.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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