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Kombucha Tea Market Outlook

The kombucha tea market is projected to expand its roots at a steady CAGR of 12% during the forecast period. The market is likely to hold a revenue of US$ 1.72 billion in 2023 while it is anticipated to cross a value of US$ 5.4 billion by 2033.

With the increasing popularity of Kombucha, this traditional tea blend can be found in several countries, especially across China and Japan. The availability of kombucha tea in the United States of America, Canada, Russia, Germany, and the United Kingdom might boost the market. Backed by these aforementioned factors, the kombucha tea market sales are likely to account for 2% of the overall functional beverages market.

The growth of the kombucha tea market is not just limited to its medicinal and health benefits but also its easy availability and adoption of it through popular beverage brands like coca cola. Furthermore, the advanced health benefits like boosting metabolism, aiding constipation, and anti-inflammatory properties are flourishing the market growth. Some of its properties contributed to the prevention of cancer as it carries antioxidant properties. These properties help the human body in getting rid of free radicals and other harmful elements.

Kombucha tea became famous during the pandemic as it strengthens the immune system and clears the gut. These are the health benefits that kombucha tea delivers. Other than this, there are certain evidence-based benefits this tea provides such as probiotic deliverance just like green tea. As heart risks rise across the globe, the usage of kombucha decreases the health disease risk due to its anti-cholesterol properties.

A long range of people adopting alternative medicine is also saving themselves from the side effects produced by generic medicine. Thus, the limited usage of kombucha is also helping in diabetes management. The evidence for kombucha’s benefits is limited. Hence, the vendor companies are expanding their research and development facilities. The companies are also taking government authority’s help in spreading awareness around the benefits.

The key reason driving the market growth is the popularity and awareness of the elements that help the body breathe and recover. These elements are somehow available in alternative beverages like kombucha, green tea, and matcha. This long range of applications, health, and medicinal benefits contribute to the upward trajectory of the market’s success.

Attribute Details
Kombucha Tea Market CAGR (2023 to 2033) 12%
Kombucha Tea Market Size (2023) US$ 1.72 billion
Kombucha Tea Market Size (2033) US$ 5.4 billion

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2018 to 2022 Kombucha Tea Market Outlook in Comparison to 2023 to 2033 Growth Forecast

Preference for healthy functional beverages is driving the demand for kombucha tea over the forecast period. According to Future Market Insights, the overall sales are expected to be driven by the growing accessibility of kombucha tea in the food service and retail sector. As a result, there is a growing demand for kombucha tea due to its advanced health benefits.

As per FMI, the sales of kombucha tea increased at a notable pace between 2018 and 2022, registering a 3.9% CAGR. In recent years, fermented and raw foods have witnessed immense growth, especially in cafes and shops across the globe. Fermented beverages encompass probiotic bacteria, which means they can introduce "good" bacteria, promoting a healthy gut microbiome and boosting the immune system. Thus, in the forecast period, the kombucha tea market is anticipated to surpass US$ 5.4 billion expanding at a CAGR of 12% in 2033.

How Premiumization Trend is Boosting the Global Kombucha Tea Market?

Consumers are increasingly willing to pay high prices for premium functional beverages such as kombucha tea, which they perceive to be healthy and natural. To capitalize on the premiumization trend, key players are emphasizing the heritage, transparency, and purity of production and health benefits of kombucha tea. Due to the significant amount of alcohol content in kombucha, the drink can also be considered an alcoholic beverage, gaining traction across the globe.

The low caffeine amount makes it the best choice for people who prevents caffeine intake. Many skin specialists also suggest kombucha as it is anti-fungal and helps in healing any skin wound. This is because of the presence of acetic aid

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Comparative View of the Kombucha Tea Market

Kombucha Tea Market:

Attributes Kombucha Tea Market
CAGR (2023 to 2033) 12%
Market Value (2033) US$ 5.4 billion
Growth Factor The growing awareness about kombucha’s benefits, availability, and medicinal qualities is expected to flourish the market growth.
Opportunity The increased per capita income, preference for alternative medicine, and high penetration of e-commerce spaces are likely to bring new opportunities to the market.
Key Trends The usage of kombucha tea as an alcoholic beverage along with its different mixes launched by the vendor companies are also creating new trends for the market.

Organic Tea Market:

Attributes Organic Tea Market
CAGR (2023 to 2033) 8.0%
Market Value (2033) US$ 2.69 billion
Growth Factor The high demand for organic content in beverages along with its healthy impact on the body such as strong immune system and antioxidant properties are flourishing the demand for organic tea market.
Opportunity The extended research and development facilities, new flavors, and strains are expected to bring new opportunities to the market.
Key Trends Tea culture in economies of South Asia such as India and China is shaping the growth trends for the organic tea market.

Green Tea Market:

Attributes Green Tea Market
CAGR (2023 to 2033) 7.94%
Market Value (2033) US$ 36.85 billion
Growth Factor Weight loss, detoxification, immunity boosting, and plant-based properties along with the high nutritional value and vitamin C content are garnering the sales of green tea across the border.
Opportunity The factors bringing new opportunities for the market are new flavors, high availability, and growing health benefits among end users. Health influencers promoting the consumption of green tea.
Key Trends Green tea is an alternative to matcha. Organic tea is shaping the growth trends in the market.

Country-wise Insights

Countries Revenue Share % (2022)
The United States 21.2%
Germany 5.2%
Japan 6.0%
Australia 3.1%
Countries CAGR % (2023 to 2033)
China 6.2%
India 29.4%
The United Kingdom 4.2%

How are the Sales of Kombucha Tea in the United States of America Increasing?

Sales of Kombucha Tea to Increase Amid Growing Popularity for Functional Beverages

Functional beverages such as kombucha tea are gaining immense popularity in the United States of America. With functional beverages best known for having performance ingredients (such as protein, amino acids, and electrolytes) and go-to sources of energy ingredients (such as Vitamin B and caffeine), consumers' ingredient demands are growing. The nation held a market share of 21.2% in 2022.

Why is the Consumption of Kombucha Tea in Germany Surging?

Demand for Probiotic Kombucha Tea to Boost the Sales in Germany

Consumers in Germany are increasing the consumption of functional tea beverages as they have nutritional properties. Germany held a market share of 5.2% in 2022. Most notably, consumers are willing to pay extra for a product that provides nutritional benefits, such as probiotic kombucha tea.

According to FMI analysis, over 63% of consumers in Europe are willing to pay extra for premium functional beverages such as kombucha tea.

How is Demand for Kombucha Tea Rising in India?

Sales of Kombucha Tea to Increase at a Notable Pace in India

According to FMI analysis, Asia Pacific ranked second last in terms of nutrient diversity for the three key micronutrients: zinc, vitamin A, and iron. Consumers in India are likely to take a comprehensive approach. India thrives on a leading CAGR of 29.4% during the forecast period.

Probiotics that provide many health benefits and are found in kombucha tea, single-serve shots, and yogurt are the prevalent ingredient compound used in functional foods. On the back of this, the demand for kombucha tea is increasing in India over the forecast period due to people becoming aware, and high imports of alcoholic and non-alcoholic beverages.

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Category-Wise Landscape

Category By Nature
Leading Segment Organic
Category By Product Type
Leading Segment Green

Why Organic Kombucha Tea is Most Preferred in the Global Market?

Organic Kombucha Tea to Outpace the Demand for Conventional Tea

Based on nature, conventional kombucha tea is anticipated to dominate the global market in 2023. However, organic kombucha tea is expected to witness a significant growth rate over the forecast period.

The global demand for organic kombucha tea is expanding significantly, owing to growing awareness of safe alternatives to organic products. Increasing demand for clean-label products has improved the sales of organic kombucha tea to maintain general well-being.

Why Green Kombucha Tea is Gaining Traction in the Global Market?

Various Health Benefits of Green Kombucha Tea to Boost the Market

Based on product type, green kombucha tea is expected to dominate the global market, witnessing a notable growth rate over the forecast period. Green kombucha tea is one of the healthy functional beverages available.

Green kombucha tea provides various health benefits such as fat loss, protecting against cancer, and reducing the risk of cardiovascular diseases. Due to these various health benefits, green kombucha tea is gaining traction in the global market.

Which Flavor Type Holds a Significant Share in Kombucha Tea Market?

Flavored Kombucha Tea to Witness Immense Popularity in the Global Market

According to FMI, regular/unflavored kombucha tea holds the dominating share of the global market. However, flavored kombucha tea is expected to grow at a significant pace over the forecast period.

The growing popularity of kombucha tea flavors such as lemon, ginger honey, and others has resulted in growth in the market.

Competition Scenario

As consumers continue to prioritize flavor over sweetness, refreshing flavors are set to take center stage in the coming years. As per FMI, the key players operating in the global kombucha tea market are focusing on introducing innovative flavors.

Market Developments:

  • Coco-Cola acquired kombucha maker Organic and raw trading co., which makes the MOJO brand of naturally fermented live culture, organic kombucha drinks.
  • Wonder Drink Kombucha has introduced its prebiotic kombucha that works as your gut’s best friend. The company has launched three flavors in can packaging that are mango kombucha, ginger peach kombucha, and Asian pear and ginger kombucha.
  • Humm Kombucha has revolutionized kombucha tea with zero sugar, low sugar, and no added sugar floors of kombucha. The brand has introduced probiotic soda and seltzer options.
  • Remedy Drinks has introduced the 30-day brewed no-sugar kombucha with A-OK in or out of the fridge quality.

Key Players Operating in the Kombucha Tea Market

  • Wonder Drink Kombucha
  • Asheville Kombucha Mamas, LLC
  • The Coco-Cola Company
  • GT’s Living Foods
  • Humm Kombucha
  • Remedy Drinks
  • Toyo Kombucha
  • Brew Dr. Kombucha
  • Kombucha
  • Yogi Tea
  • The Tea Kombucha
  • Others

Key Segments Covered

By Nature:

  • Organic
  • Conventional

By Product Type:

  • Green Tea
  • Black Tea
  • Oolong Tea
  • Others

By Flavor Type:

  • Regular/Unflavored
  • Flavored

By Sales Channel:

  • Modern Trade
  • Convenience Stores
  • Traditional Grocery Stores
  • Specialty Stores
  • Online Retail Stores
  • Others

Key Regions Covered:

  • North America
    • The United States
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • The United Kingdom
    • France
    • Spain
    • Russia
    • Rest of Europe
  • Japan
  • Asia Pacific Excluding Japan
    • China
    • India
    • Malaysia
    • Singapore
    • Australia
    • Rest of Asia Pacific Excluding Japan (APEJ)
  • The Middle East and Africa
    • GCC Countries
    • Israel
    • South Africa
    • The Middle East and Africa (MEA)

Frequently Asked Questions

Which countries dominate the global Kombucha Tea Market?

The United States, China, and Germany dominate the global Kombucha Tea Market.

What is the growth forecast for the Kombucha Tea Market?

The market is forecast to register a CAGR of 12% through 2033.

How is the historical performance of the Kombucha Tea Market?

During 2018 to 2022, the market grew at a CAGR of 3.9%.

Which is the top trend in the Kombucha Tea Market?

The growing popularity of functional beverages is driving the market.

What is the projected size of the market by 2033?

The global market size to reach US$ 5.4 billion by 2033.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (MT) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (MT) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Nature, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Nature, 2023 to 2033

        5.3.1. Organic

        5.3.2. Conventional

    5.4. Y-o-Y Growth Trend Analysis By Nature, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Nature, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Product Type, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Product Type, 2023 to 2033

        6.3.1. Green Tea

        6.3.2. Black Tea

        6.3.3. Oolong Tea

        6.3.4. Others

    6.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Flavor Type

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Flavor Type, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Flavor Type, 2023 to 2033

        7.3.1. Regular/Unflavored

        7.3.2. Flavored

    7.4. Y-o-Y Growth Trend Analysis By Flavor Type, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Flavor Type, 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Sales Channel, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Sales Channel, 2023 to 2033

        8.3.1. Modern Trade

        8.3.2. Convenience Stores

        8.3.3. Traditional Grocery Stores

        8.3.4. Specialty Stores

        8.3.5. Online Retail Stores

        8.3.6. Others

    8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033

9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    9.1. Introduction

    9.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Region, 2018 to 2022

    9.3. Current Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Region, 2023 to 2033

        9.3.1. North America

        9.3.2. Latin America

        9.3.3. Europe

        9.3.4. Asia Pacific

        9.3.5. MEA

    9.4. Market Attractiveness Analysis By Region

10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. The USA

            10.2.1.2. Canada

        10.2.2. By Nature

        10.2.3. By Product Type

        10.2.4. By Flavor Type

        10.2.5. By Sales Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Nature

        10.3.3. By Product Type

        10.3.4. By Flavor Type

        10.3.5. By Sales Channel

    10.4. Key Takeaways

11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Brazil

            11.2.1.2. Mexico

            11.2.1.3. Rest of Latin America

        11.2.2. By Nature

        11.2.3. By Product Type

        11.2.4. By Flavor Type

        11.2.5. By Sales Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Nature

        11.3.3. By Product Type

        11.3.4. By Flavor Type

        11.3.5. By Sales Channel

    11.4. Key Takeaways

12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. Germany

            12.2.1.2. United Kingdom

            12.2.1.3. France

            12.2.1.4. Spain

            12.2.1.5. Italy

            12.2.1.6. Rest of Europe

        12.2.2. By Nature

        12.2.3. By Product Type

        12.2.4. By Flavor Type

        12.2.5. By Sales Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Nature

        12.3.3. By Product Type

        12.3.4. By Flavor Type

        12.3.5. By Sales Channel

    12.4. Key Takeaways

13. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

            13.2.1.4. Singapore

            13.2.1.5. Thailand

            13.2.1.6. Indonesia

            13.2.1.7. Australia

            13.2.1.8. New Zealand

            13.2.1.9. Rest of Asia Pacific

        13.2.2. By Nature

        13.2.3. By Product Type

        13.2.4. By Flavor Type

        13.2.5. By Sales Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Nature

        13.3.3. By Product Type

        13.3.4. By Flavor Type

        13.3.5. By Sales Channel

    13.4. Key Takeaways

14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Nature

        14.2.3. By Product Type

        14.2.4. By Flavor Type

        14.2.5. By Sales Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Nature

        14.3.3. By Product Type

        14.3.4. By Flavor Type

        14.3.5. By Sales Channel

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. USA

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2022

            15.1.2.1. By Nature

            15.1.2.2. By Product Type

            15.1.2.3. By Flavor Type

            15.1.2.4. By Sales Channel

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2022

            15.2.2.1. By Nature

            15.2.2.2. By Product Type

            15.2.2.3. By Flavor Type

            15.2.2.4. By Sales Channel

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2022

            15.3.2.1. By Nature

            15.3.2.2. By Product Type

            15.3.2.3. By Flavor Type

            15.3.2.4. By Sales Channel

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2022

            15.4.2.1. By Nature

            15.4.2.2. By Product Type

            15.4.2.3. By Flavor Type

            15.4.2.4. By Sales Channel

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2022

            15.5.2.1. By Nature

            15.5.2.2. By Product Type

            15.5.2.3. By Flavor Type

            15.5.2.4. By Sales Channel

    15.6. United Kingdom

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2022

            15.6.2.1. By Nature

            15.6.2.2. By Product Type

            15.6.2.3. By Flavor Type

            15.6.2.4. By Sales Channel

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2022

            15.7.2.1. By Nature

            15.7.2.2. By Product Type

            15.7.2.3. By Flavor Type

            15.7.2.4. By Sales Channel

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2022

            15.8.2.1. By Nature

            15.8.2.2. By Product Type

            15.8.2.3. By Flavor Type

            15.8.2.4. By Sales Channel

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2022

            15.9.2.1. By Nature

            15.9.2.2. By Product Type

            15.9.2.3. By Flavor Type

            15.9.2.4. By Sales Channel

    15.10. China

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2022

            15.10.2.1. By Nature

            15.10.2.2. By Product Type

            15.10.2.3. By Flavor Type

            15.10.2.4. By Sales Channel

    15.11. Japan

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2022

            15.11.2.1. By Nature

            15.11.2.2. By Product Type

            15.11.2.3. By Flavor Type

            15.11.2.4. By Sales Channel

    15.12. South Korea

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2022

            15.12.2.1. By Nature

            15.12.2.2. By Product Type

            15.12.2.3. By Flavor Type

            15.12.2.4. By Sales Channel

    15.13. Singapore

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2022

            15.13.2.1. By Nature

            15.13.2.2. By Product Type

            15.13.2.3. By Flavor Type

            15.13.2.4. By Sales Channel

    15.14. Thailand

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2022

            15.14.2.1. By Nature

            15.14.2.2. By Product Type

            15.14.2.3. By Flavor Type

            15.14.2.4. By Sales Channel

    15.15. Indonesia

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2022

            15.15.2.1. By Nature

            15.15.2.2. By Product Type

            15.15.2.3. By Flavor Type

            15.15.2.4. By Sales Channel

    15.16. Australia

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2022

            15.16.2.1. By Nature

            15.16.2.2. By Product Type

            15.16.2.3. By Flavor Type

            15.16.2.4. By Sales Channel

    15.17. New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2022

            15.17.2.1. By Nature

            15.17.2.2. By Product Type

            15.17.2.3. By Flavor Type

            15.17.2.4. By Sales Channel

    15.18. GCC Countries

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2022

            15.18.2.1. By Nature

            15.18.2.2. By Product Type

            15.18.2.3. By Flavor Type

            15.18.2.4. By Sales Channel

    15.19. South Africa

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2022

            15.19.2.1. By Nature

            15.19.2.2. By Product Type

            15.19.2.3. By Flavor Type

            15.19.2.4. By Sales Channel

    15.20. Israel

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2022

            15.20.2.1. By Nature

            15.20.2.2. By Product Type

            15.20.2.3. By Flavor Type

            15.20.2.4. By Sales Channel

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Nature

        16.3.3. By Product Type

        16.3.4. By Flavor Type

        16.3.5. By Sales Channel

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Wonder Drink Kombucha

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. Asheville Kombucha Mamas, LLC

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. The Coco-Cola Company

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. GT’s Living Foods

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Humm Kombucha

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. Remedy Drinks

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Toyo Kombucha

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Brew Dr. Kombucha

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. Kombucha

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. Yogi Tea

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

        17.1.11. The Tea Kombucha

            17.1.11.1. Overview

            17.1.11.2. Product Portfolio

            17.1.11.3. Profitability by Market Segments

            17.1.11.4. Sales Footprint

            17.1.11.5. Strategy Overview

                17.1.11.5.1. Marketing Strategy

                17.1.11.5.2. Product Strategy

                17.1.11.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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