About the Report
Recently there has been an enormous change in the perception of consumers which has significantly influenced their food preferences and lifestyle. Consumers prefer the use of healthy food products and are willing to pay more on them. They prefer the consumption of dietary supplements to fulfil the daily nutritional requirement and to reduce the risk of diseases and disorders.
These factors are fuelling the demand for micellar casein, which is a protein derived from skimmed milk through membrane filtration. It provides nine essential amino acids and various health benefits to consumers. Owing to its high protein, natural and additive-free nature, micellar casein is being increasingly used in various applications for instance dairy beverages, infant formula, bakery goods, sports nutrition, clinical nutrition and other supplements.
In its new study, ESOMAR-certified market research and consulting firm Future Market Insights (FMI) offers insights about key factors driving demand for micellar casein. The report tracks the global sales of oat drinks in 20+ high-growth markets, along with analyzing the impact COVID-19 has had on the food and beverage industry in general, and micellar casein in particular.
What is the Future Outlook for Micellar Casein Market in Comparison to Historical Pattern?
Micellar casein is relatively new in the dairy based market and is facing stiff competition from several plant-derived, dairy-based, and animal-based protein ingredients. Preference among consumers for high-protein diets is not specific in nature and is also heavily dependent on relative price of the products. Other factors influencing upward demand is the high resemblance between milk protein concentrate/isolate and micellar casein.
The growing awareness regarding many benefits of a healthy diet is fuelling the demand for micellar casein. Micellar casein for instance helps in improving muscle growth, weight management, and health related problems such as gastrointestinal and heart diseases. These factors will help in the overall expansion of the market.
A large section of people have started consumption of micellar casein in fresh dairy products, which include products derived from fermented milk such as yoghurts, fresh cream, and fresh dairy desserts. These products are particularly popular in Europe and are characterized by a rich creamy taste. Along with natural protein, micellar casein also offers a mild taste and uniform texture similar to that of regular milk. These properties are driving adoption of micellar casein in processed dairy products, fuelling the market growth.
According to FMI’s analysis, micellar casein sales have grown at 5.0% CAGR between 2016 and 2020
The evolving tastes and preferences of consumers have encouraged them to accommodate natural and organic food products. Many manufacturers are expanding their current milk protein production facilities to incorporate new technologies that are capable of producing micellar casein. Companies are focusing on producing micellar casein designed for specific applications such as clinical nutrition, sports nutrition, nutritional beverages, and others.
New technologies and filtration methods for instance microfiltration, ultrafiltration, Nano filtration, and reverse osmosis are undertaken to facilitate the production of un-denatured proteins. Nowadays, micellar casein manufactures are using ceramic membranes for filtration. FMI expects global micellar casein market to grow with a CAGR of 6.1% through 2031
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How is Application in Sports and Bodybuilding Products Affecting Micellar Casein Demand?
Consumption of protein among fitness enthusiasts is essential for muscle repair and helps in boosting energy. Micellar casein proteins gradually release amino acids into the human body, making them model sports nutritional supplements. This unique combination of less processed and additive-free micellar casein is driving the global demand for micellar casein.
Some of the leading manufacturers are venturing into this segment. For instance, in 2016, Abbot expanded its product line of EAS Myoplex and launched Myoplex micellar casein under sports nutrition which acts as a nighttime protein supplement blended with HMB, Phosphatidylserine, and Leucine (E3 Fusion).
Does Regions with Dairy Deficit Exhibit Imports of Micellar Casein?
In some regions, regular milk is not produced adequately to fulfil the growing demand, leaving a huge gap between the demand and supply, subsequently creating dairy deficit. Such factor leads to a rise in imports for dairy products like micellar casein from the countries, for instance the U.S., New Zealand and European countries have been spending increasingly on dairy imports. China is considered to be the largest importer dairy products and is likely to emerge as a lucrative market for micellar casein.
How is Increasing Use Micellar Casein in Natural Dairy Food and Beverages Driving Growth?
Dairy products such as yogurts, fresh cream, and fresh dairy desserts are often derived from fermented milk. These products are particularly popular in Europe and are characterized by a rich creamy taste. Micellar casein is a key ingredient that offers high and natural protein content in these dairy products.
For Instance, LEDOR MCC 85 manufactured by Switzerland-based Hochdorf Group, is a micellar casein concentrate is used in fresh dairy products such as yogurts. This trend is expected to continue over the forecast period, enabling consistent growth in the market.
Will Increasing Penetration of e-Commerce Fuel Demand for Micellar Casein?
Changes in buying strategies have simultaneously changed the marketing strategies of micellar casein producers. In developing countries, sales of infant formula are undertaken more through online platforms as compared to offline sales. Working mothers are a key demography of focus for e-Commerce marketers offering micellar casein infant formulas. The sale of micellar casein products on online shopping sites provides customers with a convenient option to purchase and choose from a wide variety of nutrition products in a relatively short span of time as compared to visiting a physical store.
How big is the opportunity in the U.S. for micellar casein market?
FMI has projected North America micellar casein market to gain significant value share over the forecast period with the market share of 26.1% in 2020. The U.S holds nearly 90% of the micellar casein market. Consumers are shifting towards natural ingredients and demanding for micellar casein protein products rich in amino acids.
The U.S. has been one of the key importers of dairy products worldwide, primarily cheese since past several years and China is one of the key sources of dairy imports in the country. The demand for dairy products is significantly high in the U.S., making it one of the lucrative markets for micellar casein sales.
How big is the opportunity in Germany micellar casein market?
Germany remains one of the most lucrative markets in the Europe micellar casein market with a market share of 23.7% in 2020. The demand for sports nutrition protein has a huge impact on the growth of micellar casein in Germany. Considering the prevalence of active lifestyle, the demand for sports nutrition is high in the country. In fact, the sports nutrition market in Germany is fragmented, characterized by presence of several leading companies such as German Sport Nutrition, Glanbia plc, Clif Bar Company, Pepsico Inc, and others. This makes Germany an ideal market for micellar casein.
How big is the opportunity in China micellar casein market?
China remains one of the most lucrative markets in the East Asia micellar casein market with a market share of 60.8% in 2020. With the growing population demand for protein, the micellar casein market is forecast to exhibit strong growth in the country. Impact of micellar casein on weight management and on clinical requirements is raising the demand in china micellar casein market.
How big is the opportunity in the U.K. micellar casein market?
FMI has projected the U.K. micellar casein market to gain significant impetus over the forecast period. It held a share of nearly 14.9% in the Europe market in 2020. Recent studies have indicated that micellar casein products have a positive impact on the health of consumers. Micellar casein slowly releases amino acids when the body is resting. This process helps in breaking down the protein and gives relief from muscles pain. It is one of the key factors enabling growth in sales in the U.K.
How Big Is the Opportunity for Micellar Casein Sales in Japan?
FMI has projected Japan micellar casein market to gain significant value share over the forecast period. As per FMI, it held nearly 37.2% of the East Asia market in 2020. Demand for dairy products produced using micellar casein such as yoghurt, cheese are more is considerably high in Japan, which has resulted in the increasing demand for micellar casein. Manufacturers are coming with new product launches and packaging to serve the growing demand.
Category- Wise Insights
What is the Expected Market Share of Micellar Casein Concentrate Globally?
In terms of product type, micellar casein concentrate held 65.5% of global micellar casein market in 2020. Micellar casein concentrate is rich in protein content and contains only a reduced amount of lactose after the final filtration. This is one of the key factors behind increasing demand in the segment, especially for application in products catering to lactose-intolerant people.
Which is the Highly Sought-after Application of Micellar Casein?
Supplements held a maximum market share of 23.9% in 2020 and is expected to grow at a CAGR 5.3%. Companies are trying to develop innovative supplements by incorporating probiotics, herbal extracts, and other such novel ingredients to provide the products according to consumer requirements.
Why is Micellar Casein Gaining More Popularity in Dairy Products?
Dairy products produced using micellar casein holds 11% market share in 2020. Cheese is traditionally made by separating water from milk by the addition of bacterial cultures at various stages. The process of separating cheese from water involves the thickening of micellar casein protein in milk making it rich in protein and less in fat content.
Why is B2B Chanel More Preferred for Distribution of Micellar Casein?
In terms of distribution channel, the B2B segment holds the maximum market shares of 96.6% in 2020 and is expected to grow at a CAGR of 6.1% in the forecasted period. Manufacturers use micellar casein as an ingredient to produce other products such as cheese, coffee, meat product, dairy beverages and many more.
Brands operating in the micellar casein market are focusing on acquisition and strategic merger. Another factor encouraging market players to focus on acquisitions and mergers is their aim for expanding their footprint. Established brands are focusing more on acquiring small companies to expand their geographical reach. For instance: Milk Specialities Global, a U.S. based company acquired Saputo's Monroe facility in 2016 is to establish a processing facility that is in the vicinity of local cheese producing companies.
Many companies are producing instantized versions of micellar casein. This is done to manufacture the ingredient in a ready-to-use form, without any further processing by the end-user. For Instance, Milky Whey, Inc., Glambia Nutritionals, AMCO Proteins and Milk Specialties Global, are some of the major producers that manufacture instant micellar casein.
Along with merger and acquisition strategy companies are also focusing on developing new products. For instance, in October 2015, Ingredia launched its PRODIET FLUID line of products. These are micellar casein-based ingredients that are specifically designed for application in RTD beverages.
Some of the leading companies in the micellar casein market are:
- Glanbia Nutritionals, Inc.
- Idaho Milk Products
- Arla Foods Ingredients Group P/S
- Nutrimed Healthcare Private Limited
- Ingredia SA
- Havero Hoogwegt
- AMCO Proteins
- The Milky Whey, Inc.
- Milk Specialties Global
- FrieslandCampina Domo
*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report.
Scope of the Micellar Casein Report
Historical Data Available for
Lactose Market Analysis
USD Million for value and '000 MT for Volume
Key Regions Covered
North America, Latin America, Europe, East Asia, South Asia, Oceania Middle East & Africa
Key Countries Covered
US, Canada, Mexico, Brazil, Peru, Chile, Rest of Latin America, Poland, Germany, Italy ,Spain, France, U.K., BENELUX, Nordic, Russia, Rest of Europe, China, Japan, South Korea, Indonesia, Malaysia, Singapore, India, Taiwan, Thailand, Rest of South Asia,, Australia, New Zealand, GCC Countries, Turkey, South Africa, Rest Of MEA,
Key Segments Covered
By Application, Type, Sales Channel and Region
Key Companies Profiled
Micellar Casein Market Forecast, brand share analysis, competition intelligence, DROT analysis, Micellar Casein Dynamics and Challenges, Strategic Growth Initiatives
Customization & Pricing
Key Questions Answered in the Report
Q1. Which is the most lucrative market for Micellar Casein?
Europe is the largest market for micellar casein, accounting for 41.7% of the global micellar market. Within Europe, Germany stands as the dominant market for micellar casein.
Q2. Which type of micellar casein is most preferred?
Micellar casein concentrate is highly sought-after. It has been forecast to continue leading the micellar casein market among product types through the forecast period.
Q3. Which are some of the leading companies offering micellar casein?
Some of the leading companies operating in the micellar casein market are Milk Specialties Global, The Milky Whey, Inc., ProteinCo, Idaho Milk Products, Nutrimed Healthcare Private Limited, AMCO Proteins, Ingredia SA, Arla Foods Ingredients Group P/S, Glanbia Nutritionals, Inc., Havero Hoogwegt, FrieslandCampina Domo and others.
Q4. Which is the highly sought-after application of micellar casein?
Micellar casein is increasingly used in supplements. Being a ‘slow-release’ protein, micellar casein results in maximum release of amino acids in the blood only three to four hours after consumption. This is in sharp contrast to whey protein, which leads to a peak in blood amino acids within 20–40 minutes of consumption.
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Yes, the research has been conducted by expert analysts of Future Market Insights through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to our research analyst.
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- Micellar Casein Isolate
- Micellar Casein Concentrated
- Beverages & Smoothies
- Clinical Nutrition
- Meat Products
- Nutritional Powders & Bars
- Protein Fortification
- Dairy Beverages
- Infant Nutrition
- Fresh Dairy Products
- Specialty Stores
- Modern Trade
- Grocery Stores
- Sports Stores
- Online Channel
- North America
- Latin America
- East Asia
- South Asia
- Middle East and Africa (MEA)