Micellar Casein Market

Micellar Casein Market - Key Research Findings

1. Estimated market size for micellar casein in 2019 – Nearly US$ 458 Mn 

2. The micellar casein market will observe just-above 6% CAGR over 2019-2029. 

3. According to the data published by the US Department of Agriculture (USDA) in 2016- 

• The annual production for milk protein concentrate (MPC) stood at around 220 thousand MT. 

4. North America and Europe will remain prominent regional markets for micellar casein. 

• The presence of large, ever-expanding consumer demo graph demanding natural ingredients for food fortification is driving the micellar casein market growth. 

5. East Asia holds high growth potential for the micellar casein market. 

• Micellar casein is considered a complete or whole protein, i.e. a protein that contains all the nine essential amino acids. This unique characteristic has enabled it to find an entry in fortified foods. 

6. B2B/direct sales will remain the preferred sales channel for micellar casein market players. 

• Characteristics such as protein fortification and ability to impart better texture and consistency to beverages as compared to other protein ingredients, emerges as a winning imperative for micellar casein.

Top 3 Factors Shaping the Micellar Casein Market

Increasing Demand for Fortified Foods and Beverages

• Protein fortification is the enrichment of everyday foods with protein ingredients, essentially giving the product a ‘high-protein’ label. Consumer preference for such foods is a result of various factors such as the rising incidences of lifestyle-related diseases. Emphasis on weight management is significantly driving the micellar casein market growth.

• High protein foods symbolize energy and satiety; two factors that are crucial in any healthy food. Bakery products and snacks comprise high-protein ingredients and are gaining prominence among consumers, which is likely to propel the growth of the micellar casein market.

Increasing Demand for Products with Rich Nutritional Profile

• The clinical nutrition segment comprises nutritional products prescribed for hospitalized patients or people suffering from serious age-related ailments. Micellar casein is particularly helpful for patients in this demo graph, especially for muscular disorders. Due to such requirements for nutrition products in this space, micellar casein has found expanded applications in the food and nutrition industry.

• Chewing and swallowing any food is the major issue for the paediatric and geriatric demo graph, and the light and non-viscous nature of micellar casein is helpful in this regard.

Direct Impact of Milk Prices

• The raw material used for micellar casein is milk. Hence, milk prices are crucial in determining the micellar casein price and supply. Milk is increasingly being recognized as a volatile agricultural commodity due to several factors that are rooted in the globalized nature of the dairy market.

• Currently, minute changes in global milk prices in any region are leading to a considerable change in the prices of milk ingredients and causing a strain on supply chains. The impact of this factor is more severe in case of small-scale micellar casein producers that are not linked to a dairy cooperative.

Micellar Casein Market Structure Analysis

• The global micellar casein market represents a consolidated competition landscape wherein Tier 1 companies hold more than 85% revenue share.

• Top companies in the micellar casein market include ProteinCo, Idaho Milk Products, Milk Specialties Global, Leprino Foods Company, Inc., and AMCO Proteins amongst others.

• While most of the key players in the micellar casein market maintain a strategic focus on mature markets such as North America and Western Europe, the report also highlights new product launches in the micellar casein market.

• Leading players in the micellar casein market are also concentrating on expanding production capacity in a bid to cater to the growing demand for milk proteins.

• Important entrants in the micellar casein market such as Milk Specialties Global and AMCO Proteins are also focusing on launching new products. In 2016, Milk Specialties Global acquired Saputo Inc.’s facility in Monroe, Wisconsin.

• Dairy co-operatives across the globe are also playing a pivotal role in supplying raw materials for the production of micellar casein.