Hand milking is considered to be the most efficient process that gives more volume of milk comparing to machine milking. Excessive and unhygienic milking process can cause mastitis in the cattle. Due to mastitis, the yield of milk in cows reduces and causes inflammation in the udder. Milking salve is a jelly that aids the milking process in cattle with its lubricating properties.
It is an antiseptic jelly that treats milker’s hands and the cattle’s teat during the process of milking. Milking salve has its increasing application of the market to be used for both the machine milking process, as well as the hand-milking process. Different producers prefer different methods from either two.
Handling of milking salve for both processes i.e., hand milking and machine milking process is the same and hence has easy and uncomplicated handling because of which many producers are attracted to use.
Various cosmetic brands are also drawn towards the benefits and applications of milking salve as a skincare product. For increasing its market visibility and awareness, manufacturers are customizing products as the demand and on emerging platforms.
Dairy products is available in wide ranges and different forms, have massive demand in the market across the world. In 2019, milking salve market has grown at a rapid rate. In the competitive market with seamless growth, it is very important to keep the cattle healthy and thus to reduce the cost of production. Mastitis causes direct economic loss to the farmers, as it helps maintain the yield of the cattle.
Due to this reason, many cattle owners are inclined to buy milking salve, as this will help them as well as the cattle to heal from the process of milking. Milking salve has such lubricating properties that not only heal the teat of cattle but also the hands of the milker. On the back of this property, the demand of milking salve among the many women is increasing due to its extensive use as a beauty product.
In Kenya, women have turned milking jelly into a beauty and skincare product. Milking jellies have more demand in urban regions and supermarkets. Around 90% of milking jellies are being channelled to supermarkets than in places like Munyange and Chepkeche village in Kenya.
Women apply it after moisturizing their skin. Also, milking salve is gainig popularity across the emerging markets of Asia Pacific and America’s. Thus, the global milking salve market is expected to witness a strong growth over the forecast period (2020-2030).
are some of the prime players of Milking Salve Market.
Middle East and African countries like South Africa, Kenya, and Zambia holds the significant share in milking salve market. In many regions, the usage of the milking salve is not necessary, but manufacturers are emphasizing the importance of the product to enhance and spread its consumer base.
Manufacturers are actively promoting the application of milking salve to the farmers and other cattle owners for helping them understand the importance of the product that will in return help them to increase the yield of their cattle. Some manufacturers are introducing innovation in milking salve by combining certain natural products such as turmeric butter that can be suitable for application for both cattle as well as humans.
Manufacturers are also specifically designing milking salve or udder cream for cosmetic applications as it will be well accepted in the market owing to its skincare benefits observed in the women of Kenya. Manufacturers are customizing packaging and labeling according to their application for the dairy industry and the cosmetic industry. These packagings are designed according to the ease of application in both the industries.
PET Box packaging will be more convenient in the dairy industry, whereas, tubes and pumping bottles will be more convenient in the cosmetic industry.
Such innovation in packaging and labeling according to the target population and promoting awareness about milking salve by organizing workshops and featuring in the magazines targeted for the industry is considered as key strategies by manufacturers to bolster the market.
The Milking Salve market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).
The report also features a complete qualitative and quantitative assessment by analysing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the Milking Salve market report projects the attractiveness of each major segment over the forecast period.
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