Mulberry Market

Mulberry Market Outlook (2022-2032)

The Mulberry market is valued at USD 40.0 Bn in 2022 and is projected to grow at a CAGR of 4.9% during the forecast period, to reach a value of USD 66.7 Bn by 2032. Newly released data from Future Market Insights market analysis shows that global Mulberry demand is projected to grow year-on-year (Y-o-Y) growth of 3.9% in 2022.

The leaves of the mulberry, a blooming deciduous plant that produces edible fruits, are frequently utilized in sericulture. There are 300 different mulberry types in existence today. The juicy, succulent mulberry fruit is native to North America and North-Eastern Europe. The desire for antioxidant-rich super fruits, the production of silkworms, and other causes are all credited with the expansion of the mulberry business.

Mulberry trees are grown for their fruits, leaves, and silkworms, which provides growers with excellent commercial potential. Mulberry has recently experienced significant growth in the pharmaceutical and cosmetic sectors as a result of a transition to a healthier lifestyle. Mulberry is also recognized to have numerous anti-bacterial qualities.

Mulberry leaves are mostly used to feed silkworms in places like Japan. Mulberry leaves are occasionally also fed to chickens. The Mediterranean, Asia, Turkey, and Greece are among the locations where the white mulberry can be found. White mulberry fruit is pricey due to its high antioxidant, vitamin, and mineral content.

2017-2021 Mulberry Market Outlook Compared to 2022-2032 Forecast

There has recently been an increase in interest in using mulberry as a lower-quality alternative for farm animals. The fact that producers are using varieties like white mulberry to create sophisticated supplements is evidence of the mulberry fruit's widespread use in dietary supplements.

The focus of many mulberry producers and processors is on achieving scientific agreement to back up the health and nutritional benefits of mulberries. The national Italian positive list for dietary supplements includes several mulberry health advantages, including antioxidant, detox, and vascular and digestive health.

Wide End-Use Application of Mulberry Driving the Market

With shifting customers' views on their health, food supplements containing mulberries are becoming increasingly popular in the market. Particularly prevalent in places like Europe. However, in the mulberry industry, consumer awareness is only moderate. Effective marketing should be done while keeping in mind the target market, which includes people who value their health.

Additionally, the establishment of retail outlets should be the primary strategy for the growth of the mulberry market because there is a high demand for mulberries but a low supply. Superfruits have been in high demand within the food sector, therefore marketing and the creation of strategic alliances with the snack food and frozen dessert industries is a very strong possibility. Another important factor influencing the expansion of the mulberry business is the promotion of the mulberry's ethical and environmental aspects.

Nandini Roy Choudhury

Principal Consultant

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Country-wise Insights

U.S. to Uplift Demand for Mulberry

In 2022, US Mulberry demand is estimated to account for 78.4% in North America, Factors such as the large population and the growing demand for the dietary supplement, the increasing popularity of super fruits, and growing awareness of the medicinal properties of Mulberry’s are driving the US market.

Category-wise Insights

Which Product Type is Contributing the Most Towards Mulberry Sales?

White mulberry (Morus alba), black mulberry (Morus nigra), and red mulberry (Morus rubra) are the three most popular commercial mulberry species. Each of these species has a variety of cultivars. White mulberry is native to eastern and central China; red mulberry is native to areas of the central and eastern United States, and black mulberry is native to western Asia. Fruits from black mulberry are said to have the best flavor with an equal blend of sweet and tart. Black Mulberry is projected to grow with a CAGR of 8.9% during the forecast period

Which End-Use Application Dominants the Mulberry Sales in 2022?

In 2021, the food service represented a sizeable portion of global revenue and continued to be the principal market for Mulberrys which is 8.9% market share in 2022.

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Competitive Landscape

The promotion of mulberries' nutritional advantages may be another area for marketing for manufacturers as mulberries with a dark color are high in anthocyanins. Anthocyanins have been demonstrated in studies to have a variety of health advantages, including anti-inflammatory and anti-carcinogenic qualities as well as abilities to help lessen the risk of diabetes.

Scope of Report

Mulberry Market by Category

By Product Type:

• Black
• Red
• White

By Nature:

• Organic
• Conventional

By Form:

• Fruit
• Raw/Fresh
• Processed
• Frozen/Chilled
• Canned
• Dehydrated
• Pulp
• Leaves
• Leaf Extract

By End-Use:

• Households
• Food Service
• Food Industry
  • Bakery & Confectionary
  • Convenience food
  • Jams, jellies, and pickles
  • Dressings, dips, and condiments
  • Others (Frozen desserts, Snacks & Cereals)
• Infant formula
• Sports Nutrition
• Beverage Industry
• Dietary supplements
• Animal feed
• Pharmaceutical Industry
• Personal Care & Cosmetics

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East & Africa