Portable Air Conditioner Market

Portable Air Conditioner Market: Energy Efficiency Quotient to Govern Demand, Economic Price to Sustain Sales: Global Industry Analysis (2013-2018) & Market Forecast (2019-2027)

  • 2019-02-26
  • REP-GB-9001
  • 106 Tables
  • 84 Figures
  • 110 pages
  • PDF PPT EXCEL
 Portable Air Conditioner Market

An Incisive, In-depth Analysis on the Portable Air Conditioner Market

This study offers a comprehensive, 360 degree analysis on the Portable Air Conditioner market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Portable Air Conditioner market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

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The approximately US$ 1 billion market for portable air conditioner is likely to witness a gradual growth in the revenue over the coming years. By the end of 2027, the global portable air conditioner market is expected to witness gradual expansion at a CAGR of 2.8%.

A portable air conditioner is a single air conditioning unit that generally has wheels. It is movable and occupies less space. Portable air conditioners provide benefits such as low consumption of power, less noise, and convenience in terms of usage. Different models of portable air conditioners are available based on their capacity. The British Thermal Unit (BTU) indicates the capacity of portable air conditioners to serve areas of different sizes.

The varieties of portable air conditioners as per their capacity also makes them a popular choice. They are used in residential as well as commercial areas. Mid-range portable air conditioners in the range of 11,000-15,000 BTUs are the most popular portable air conditioners. The portable air conditioner market has been growing at a significant rate, and is expected to grow at a CAGR of 2.8% to reach US$ 1,311.2 Mn by 2027.

 

Global Portable Air Conditioner Market: Advancement in technology, coupled with increasing disposable income and rising demand for energy-efficient & environmental-friendly devices, is boosting the portable air conditioner market

The innovation of environment-friendly products is essential as the governments of most countries have introduced regulations pertaining to the conservation of the environment. Moreover, consumers are also aware of the importance of using energy-efficient products.

Portable air conditioners are environment-friendly products as they consume less energy. Dual-hose and single-hose ventilation systems are primarily used in portable air conditioners. Portable air conditioners make less noise as compared to window or split air conditioning systems. Some portable air conditioners also act as dehumidifiers, which helps in cooling as well as removing excess moisture from the air, and this feature is also boosting their popularity in the market.

Portable air conditioners come with different capacity models starting from 5,000 BTU to above 20,000. BTU indicates the serving area or the room size in square meters. Portable air conditioners of 5,000 BTUs generally serve areas of 150 sq. ft., and portable air conditioners of 14,000 BTUs serve areas of 700 sq. ft. The availability of a programmable thermostat, auto drain system, remote control, heat/AC combo, and dehumidifier are among the features that users consider before purchasing portable air conditioners. The product is easier to move and install. With the simplest installation procedure, it can be installed anywhere.

The global portable air conditioner market is also segmented on the basis of end use into residential and commercial. The market is primarily driven by the residential sub-segment. The portable air conditioner market is also segmented based on regions into Asia Pacific Excluding Japan (APEJ), North America, Middle East & Africa, Europe, Japan, and Latin America. Commercial spaces are widely used in the North America region. The Asia Pacific excluding Japan region is considered to be the biggest market for portable air conditioners, followed by North America.

The global portable air conditioner market is further segmented on the basis of sales channel. The sales channel segment includes wholesalers/distributors, hypermarkets/supermarkets, multi-branded stores, independent small stores, and online retailers. In the global portable air conditioner market, among all the sales channel segments, the multi-brand stores segment is expected to witness growth in terms of sales value, which is estimated at US$ 449.4 mn by the end of 2027.

The demand for portable air conditioners is increasing due to growth in disposable income, which is making portable air conditioners affordable. The easy movability of the air conditioning systems and the demand for energy-efficient & environmental-friendly devices is boosting the usage of portable air conditioners.

Portable air conditioners are much smaller in size and require less power. Moreover, they are available in different capacities to serve areas of different sizes. Along with the basic functionalities of air conditioners, portable air conditioners also provide the benefit of portability as they are easy to carry from one place to another. The portability feature also helps save a lot of space. Moreover, governments around the globe are encouraging people to use energy-efficient products. Increase in the disposable income of households and growing awareness about the usage of environment-friendly & energy efficient products are among factors boosting the portable air conditioner market.

Global Portable Air Conditioner Market Competitive Landscape: Multinational players are relatively dominant in market, compared to local & regional manufacturers of portable air conditioners

The global portable air conditioner market is primarily characterized by the presence of a large number of regional and multinational companies. The detailed profiles of companies are also included in global portable air conditioner market report to evaluate their strategies, key product offerings, and recent developments. Some of the key players profiled in the global portable air conditioner market study include De'Longhi S.p.A; Electrolux AB; LG Electronics Inc.; Midea Group; Olimpia Splendid; Haier Group Corporation; Honeywell International Inc.; Carrier Corporation; The Whirlpool Corporation; NewAir; Whynter; Gree Electric Appliances Inc.; Panasonic Corporation; Frigidaire; and Friedrich.

The report provides the analysis and forecast of the global portable air conditioner market. It provides analysis on the basis of the historical data and forecast from 2019 to 2027 in terms of revenue (US$ Mn). The report reveals the market dynamics in seven geographic segments, along with an analysis of the current and future scenario. In addition, it includes the drivers, restraints, and recent trends of the portable air conditioner market. The report also comprises opportunities for the manufacturers of portable air conditioners, and highlights the value chain analysis in detail. The study demonstrates the market dynamics and trends across various regions, which are expected to influence the current status and future prospects of the portable air conditioner market.

The report studies the global portable air conditioner market for the period 2019–2027. The prime objective of this report is to offer quantitative and qualitative insights and study the key market trends pertaining to the global portable air conditioner market, which gradually help transform businesses.

The market numbers have been assessed by carefully scrutinizing the portable air conditioner spending of countries in all the seven key regions for the current year, as well as the historical performance of the market. The market size and forecast for each segment in the portable air conditioner market has been provided in the context of the regional markets. All the segmentation of the portable air conditioner market has been considered after appropriate secondary research and revalidation of the data obtained through interviews with key thought leaders and industry experts. The market has been forecast based on constant currency rates. The report includes the revenue generated from the sales of portable air conditioner across all regional economies.

The report begins with an executive summary that is intended to provide a clear perspective about the market to the reader. It is followed by an overview of the portable air conditioner market, the definition of the portable air conditioner market definition, and an analysis of the drivers, restraints, opportunities, and key trends in the market. The sections that follows includes an analysis of the global portable air conditioner market by price range, capacity, application, sales channel, as well as a country-level analysis.

On the basis of capacity range, the global portable air conditioner market is segmented into four categories. The capacity segment includes 5,000 BTU portable air conditioning to above 20,000.  The global portable air conditioner market is also segmented by end use, which includes the residential and commercial segment. The global portable air conditioner market is further segmented on the basis of sales channel. The distribution channel segment includes wholesalers/distributors, hypermarkets/supermarkets, multi-branded stores, independent small stores, and online retailers.

All the above sections evaluate the market on the basis of the various factors affecting the market, which cover the present scenario as well as the future prospects. For market data analysis, the report considers 2017 as the base year, with market numbers estimated for 2018 and forecast made for 2019–2027. All the segmentation of the portable air conditioner market has been considered after appropriate secondary research and the revalidation of data obtained through interviews with key thought leaders in the industry. The market has been forecast based on constant currency rates.

The next section of the report highlights the market by region, and provides the market outlook for 2019–2027. The study investigates the regional Year-On-Year (Y-o-Y) growth of the portable air conditioner market. Key regions assessed in this report include North America, Latin America, Europe, Asia Pacific Excluding Japan, Middle East & Africa, and Japan. The report evaluates the present scenario and growth prospects of the regional market for 2019–2027.

The portable air conditioner market numbers have been assessed based on sales and the weighted average pricing by material and product type. The aggregate revenue is derived through the weighted average country pricing trends. The size and forecast of the portable air conditioner market for each segment has been provided in the context of the country. The portable air conditioner market has been analysed based on the expected demand and current spending scenario. The prices considered for the calculation of revenue are the average country prices obtained through primary quotes from numerous regional portable air conditioner manufacturers, suppliers, and distributors.

All the key product types have been considered on the basis of secondary sources and feedback from primary respondents. Country-wise demand patterns have been considered while estimating the consumption of portable air conditioners across various regions. The portable air conditioner market numbers for all the regions by product type, material, price, and distribution channel have been derived using the bottom-up approach, which is cumulative of the demand from each country. The company-level portable air conditioner market share has been derived on the basis of the revenues reported by key manufacturers. The portable air conditioner market has been forecast based on constant currency rates.

Given the characteristics of the market, we have triangulated the outcome on the basis of three different types of analysis: based on supply side, demand side analysis of the portable air conditioner market, and the impact of macro-economic factors on the portable air conditioner market. In addition, it is imperative to note that, in a fluctuating global economy, we not only conduct market forecasts in terms of Compound Annual Growth Rate (CAGR), but also analyse the market based on key parameters, such as Y-o-Y growth rates, to understand the predictability of the portable air conditioner market and identify the right opportunities for players.

The market segments of the global portable air conditioner market have been analysed in terms of Basis Point Share (BPS) to understand the relative contributions of each segment to market growth. This detailed level of information is important for identifying the various key trends in the portable air conditioner market. Another key feature of this report is the analysis of the market in terms of absolute dollar opportunity represented by the sales of portable air conditioners.

Absolute dollar opportunity is critical for evaluating the scope of opportunity that a provider can look to achieve, as well as to identify the lucrative segments. The overall absolute dollar opportunity represented by the portable air conditioner market is mentioned in the report. To understand the key growth segments in terms of the growth and adoption of portable air conditioners in the global market, FMI has developed the market ‘Attractiveness Index.’ This index is expected to help providers identify the real market opportunities.

A number of primary and secondary sources were referred during the course of this study. Some of the secondary sources are IMF, World Bank, Hoovers, Factiva, the annual reports of companies, and government associations & publications. 

In the final section of the report on the portable air conditioner market, a ‘dashboard view’ of the companies is provided to compare the current industrial scenario and their contribution in the total portable air conditioner market. Moreover, it is primarily designed to provide clients an objective and detailed comparative assessment of the key providers specific to a segment in the portable air conditioner market. Report audiences can gain segment-specific manufacturer insights to identify and evaluate the key competitors in the portable air conditioner market. The detailed profiles of companies are also included in the report to evaluate their strategies, key product offerings, and recent developments.

Some of the key players of the global portable air conditioner market include Olimpia Splendid ; Electrolux AB; LG Electronics Inc.; Midea Group; Haier Group Corporation; De'Longhi S.p.A; Honeywell International Inc.; Carrier Corporation; The Whirlpool Corporation; NewAir; Whynter; Gree Electric Appliances Inc.; Panasonic Corporation; Frigidaire; and Friedrich.

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Harish Tiwari

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