Supermarkets/hypermarkets represent 39.8% of distribution channel sales, gut health accounts for 27.7% within the claim segment and seed crackers hold 35.2% of the product type category in 2026. The prebiotic crackers market was valued at USD 470.0 million in 2025 and is forecast to post a 10.9% CAGR between 2026 and 2036.