Real Time Store Monitoring Platform Market Snapshot

Overall demand for real time store monitoring platforms is expected to total US$ 1482.1 Million in 2023. As per Future Market Insights (FMI) analysis, the market will register exponential growth at 17.1% CAGR between 2023 and 2033, as small and large enterprises around the world exhibit high demand for automation and digitization of operations.

Demand for real time store monitoring platform services will surge at an impressive 20.3% CAGR through 2033. In terms of application, the share of store merchandising analysis is the largest. However, real time store monitoring applications in campaign management will grow at 20.3% CAGR through the assessment period.

Attributes Details
Real Time Store Monitoring platform Market Value (2022) US$ 32.7 million
Real Time Store Monitoring platform Market Value (2023) US$ 1482.1 Million
Real Time Store Monitoring platform Market Expected Value (2033) US$ 7,171.6 Million
Real Time Store Monitoring platform Market Projected CAGR (2023 to 2033) 17.1%

The growing adoption of digital technologies to facilitate the transformation of the retail industry is increasing the demand for real time store monitoring platforms. The evolution of the retail industry over the last few years resulted in the higher adoption of cutting-edge technologies.

Retailers are working harder to deliver a seamless shopping experience to their customers. Their endeavor to integrate innovative digital experiences and ensure a connected and engaging in-store experience will create opportunities for real time store monitoring solution applications.

Digital transformation in stores is achieved when retailers deliver tailored experiences to their customers. They often seek advanced technologies for analyzing customer preferences, detecting customer location in-store, creating personalized promotions, and identifying their purchasing patterns. Store monitoring platforms offer meaningful insights and help retailers to achieve sales growth via increased store footfalls.

Some of the global retailers are joining the bandwagon to install the latest real time store monitoring solution. For instance, Mediamarkt opened its Digital Store in Barcelona, based on the interaction with its customers. It combines the digital experience in a physical store where customers select the product digitally and the store staff provides the support.

Nike’s new flagship store in New York utilizes an app that creates digitally connected journeys for consumers to utilize mobile checkout, request try-on items throughout the store, or instantly shop in-store displays.

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Country-wise Insights

How Large is the Opportunity for Real Time Store Monitoring Platforms in the United States?

The United States is predicted to remain one of the most attractive markets during the forecast period, according to Future Market Insights. According to the study, the United States is expected to account for over 78.4% of the North American market through 2033.

The United States is witnessing the growing demand for the adoption of new technologies and the boom in IT & communication solutions and electronic products. Also, the United States has developed infrastructure for technologies such as digital technologies, Artificial Intelligence (AI), and Machine Learning (ML) for store management operations, and IoT technologies.

These factors propel the growth of real time store monitoring platforms in the United States The rising number of cashless stores across the region and the growing influence of technology in the retail sector augment market growth.

For instance, in November 2022 SAP announced a partnership with Dynatrace. With this partnership, Dynatrace’s digital experience monitoring capabilities, including real user monitoring, synthetic monitoring, and precise answers from its AI engine, Davis, are now available for SAP Commerce Cloud, digital experience monitoring, which customers can subscribe to via the online SAP Store.

Why is the Demand for Real Time Store Monitoring Platforms Increasing in the U.K.?

Demand in the U.K. market is expected to rise at nearly 24.5% CAGR over the forecast period. Over the next ten years, the consumer electronics industry is expected to continue growing strongly owing to a stable and healthy economic growth rate in the country.

The adoption of artificial intelligence (AI), machine learning (ML), and other digital technologies are pushing the frontier of applications in the private, public, and social sectors in the U.K., driving the demand for real time store monitoring platforms.

As per the report, the U.K. is recognized as a primary market, and it is expected to continue exhibiting strong demand through the forecast period. The U.K. is a key market in Europe for AI startups in the fields of health and medical technology with notable support from the government.

How is China Contributing Towards the Real Time Store Monitoring Sales?

In 2033, China will account for over 57.1% share in East Asia. The country is witnessing accelerated growth of digital transformations and is rapidly increasing investments in connectivity due to the growing demand for real time store monitoring platforms.

According to China AI Development Report 2018, China’s AI papers as a percentage of the global total increased from 4.26% in 1997 to 27.68% in 2017, far ahead of other countries. China has become the largest owner of AI patents, followed closely by the United States and Japan, and the three countries combine to have 74% of the world’s issued AI patents. Thus, such development in new technologies in China ultimately spurs the adoption of real time store monitoring platforms. China is anticipated to expand with a CAGR of 13.6% from 2023 to 2033.

Category-wise Insights

How is Application in Campaign Management Gaining Momentum?

Campaign management is the fastest-growing segment in the global real time store monitoring platform market and it is estimated to grow at a CAGR of 20.3% during the forecast period. The rising need for improvised customer services and enhanced shopping experiences fuels growth.

By utilizing store monitoring platforms retailers can gain access to a wealth of valuable data that can lead to increased sales and profitability. As a result, the increasing demand for real time store monitoring platforms with small and mid-sized retailers will propel the growth of the campaign management segment.

Why are Real Time Store Monitoring Services More Preferred?

The services segment is expected to register high Y-o-Y growth rates throughout the forecast period. In terms of value, this segment is expected to expand at a CAGR of 20.3% during the forecast period, Moreover, real-time store monitoring platforms were valued at US$ 881.0 Million in 2022 and now this segment is dominating the market.

Factors such as the increasing need for improvised customer services, the enhanced shopping experience of customers, and the adoption of digital technologies to facilitate the transformation of the retail industry are expected to fuel the growth of the services segment.

To stay profitable and competitive, brick-and-mortar retail stores should optimize their standard operating procedures (SOP) by understanding customer behaviors and preferences. Also, the integration of technologies like AI, IoT, and ML for store management propels the demand for the services segment in the coming years.

Why is Store Merchandising Analysis Dominating the Global Market?

Store merchandising analysis is dominating the global real time store monitoring platform market with a 29.6% market value share by the end of 2023. The segment is estimated to register a market share of 32.5% by the end of 2033.

Ease in supply chain and inventory management operations fuels growth. Real time store monitoring platforms provide real-time visibility of supply and demand for inventory updates.

The ease of maintenance provided by the store monitoring solutions for supply and demand is propelling end-users to adopt real time store monitoring platforms.

Why Do Large Retailers Hold a Major Share in the Global Market of Real Time Store Monitoring Platforms?

The large retailer sector was expected to contribute a maximum revenue share of more than 76.4% in the market in 2022. Large retailers implement store monitoring platforms to monitor customer flow.

Beacon and sensor technology is the new approach being used to track the interactions of consumers inside stores. The platform provides data on the number of visitors entering and leaving the store, customer flow, and traffic trends.

This is especially important following the onset of the covid-19 pandemic, as retailers can keep their staff and customers safe by enforcing social distancing through calculated data.

Sudip Saha
Sudip Saha

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Competitive Landscape

Companies operating in the real time store monitoring platform market are aiming at product innovation and strategic partnerships with other manufacturers to expand their production capacity, addressing the demand of an expanding customer pool.

For instance, in May 2021, Bosch launched an IoT platform for real-time energy management. This platform provides real-time electrical energy consumption, operating usage, electrical parameters, and appliance-level information. It is also used for real-time energy monitoring in retail, residential, mobility, healthcare, agriculture, and commercial spaces.

In February 2021, Capgemini, SharpEnd and The Drum Labs announced the opening of CornerShop. Capgemini, in collaboration with SharpEnd, is the connected experience platform, and global media platform. The shop has curated services based on insights gathered from deep global real time store monitoring solutions, research, and data analysis, as well as Capgemini’s real-world expertise.

Manufacturers are also focusing on mergers and acquisitions to maintain their global presence.

For instance, in February 2022, SAP acquired Qopius. This acquisition serves as a force multiplier in pushing real-time store monitoring and autonomous inventory management into mainstream adoption, helping retailers across the world embrace data and digital innovation to cut costs and boost sales at every shelf.

  • In May 2023, Masdar declared that it picked the deep-tech platform for its illustrated benefits of inexpensiveness, high efficiency and its capacity to enable a smarter power system. Kraken enables extended data analysis, data collection, and real-time monitoring for a wide range of distributed energy resources (DERs), involving battery backup.

Scope of Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis USD Million for Value
Key Countries Covered USA, Canada, Germany, UK, France, Italy, Spain, Russia, China, Japan, South Korea, India, ASEAN, Australia & New Zealand, GCC Countries, Turkey, and South Africa
Key Segments Covered Solution, Application, End User, and Region
Key Companies Profiled SAP SE; Capgemini SE; Cloudera, Inc.; Happiest Minds; RetailNext, Inc.; Bosch Sicherheitssysteme GmbH; ShopperTraK; QLogik Technologies, Inc.; SimpliField; Sisense Inc.; Xperion Kft.; Link Analytix; IntelliVision; Arm Limited; Manthan Software Services Pvt. Ltd.; Capillary Technologies
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

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Real Time Store Monitoring platform market by Category

By Solution:

  • Real-time Store Monitoring Platform
    • Cloud-based
    • On-Premises
  • Services
    • Professional Services
      • Retail Consulting & Advisory
      • Support & Maintenance
      • Implementation Services
    • Managed Services

By Application:

  • In-store Customer Behavior Analysis
  • Campaign Management
  • Store Merchandising Analysis
  • Store Inventory Management
    • Shelf Management
    • Product Differentiation & Management
    • Others
  • Others

By End User:

  • Small & Mid-sized Retailers
  • Large Retailers

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East and Africa (MEA)

Frequently Asked Questions

What is the Real Time Store Monitoring Platform Market CAGR for 2033?

The growth rate for real time store monitoring platform market is 17.1% until 2033.

How Big will the Real Time Store Monitoring Platform Market by 2033?

The market is estimated to reach US$ 7,171.6 million by 2033.

Who are the Key Real Time Store Monitoring Platform Market Players?

SAP, Happiest Minds, and Capgemini are key market players.

What is the Current Market Valuation of the Market?

The market is estimated to secure a valuation of US$ 1,482.1 million in 2023.

Which Region Holds a Significant Share of the Market?

North America holds a significant share of the market.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Investment Feasibility Matrix
    3.5. PESTLE and Porter’s Analysis
    3.6. Regulatory Landscape
        3.6.1. By Key Regions
        3.6.2. By Key Countries
    3.7. Regional Parent Market Outlook
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Solution
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) Analysis By Solution, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Solution, 2023 to 2033
        5.3.1. Real-time Store Monitoring Platform
            5.3.1.1. Cloud-based
            5.3.1.2. On-Premises
        5.3.2. Services
            5.3.2.1. Retail Consulting & Advisory
            5.3.2.2. Support & Maintenance
            5.3.2.3. Implementation Services
            5.3.2.4. Managed Services
    5.4. Y-o-Y Growth Trend Analysis By Solution, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Solution, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) Analysis By Application, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2023 to 2033
        6.3.1. In-store Customer Behavior Analysis
        6.3.2. Campaign Management
        6.3.3. Store Merchandising Analysis
        6.3.4. Store Inventory Management
            6.3.4.1. Shelf Management
            6.3.4.2. Product Differentiation & Management
            6.3.4.3. Others
        6.3.5. Others
    6.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User 
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) Analysis By End User, 2018 to 2022
    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End User, 2023 to 2033
        7.3.1. Small & Mid-sized Retailers
        7.3.2. Large Retailers
    7.4. Y-o-Y Growth Trend Analysis By End User, 2018 to 2022
    7.5. Absolute $ Opportunity Analysis By End User, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    8.1. Introduction
    8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022
    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
        8.3.1. North America
        8.3.2. Latin America
        8.3.3. Europe
        8.3.4. South Asia
        8.3.5. East Asia
        8.3.6. Oceania
        8.3.7. MEA
    8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Country
            9.2.1.1. U.S.
            9.2.1.2. Canada
        9.2.2. By Solution
        9.2.3. By Application
        9.2.4. By End User
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Solution
        9.3.3. By Application
        9.3.4. By End User
    9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. Brazil
            10.2.1.2. Mexico
            10.2.1.3. Rest of Latin America
        10.2.2. By Solution
        10.2.3. By Application
        10.2.4. By End User
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Solution
        10.3.3. By Application
        10.3.4. By End User
    10.4. Key Takeaways
11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. Germany
            11.2.1.2. U.K.
            11.2.1.3. France
            11.2.1.4. Spain
            11.2.1.5. Italy
            11.2.1.6. Rest of Europe
        11.2.2. By Solution
        11.2.3. By Application
        11.2.4. By End User
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Solution
        11.3.3. By Application
        11.3.4. By End User
    11.4. Key Takeaways
12. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. India
            12.2.1.2. Malaysia
            12.2.1.3. Singapore
            12.2.1.4. Thailand
            12.2.1.5. Rest of South Asia
        12.2.2. By Solution
        12.2.3. By Application
        12.2.4. By End User
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Solution
        12.3.3. By Application
        12.3.4. By End User
    12.4. Key Takeaways
13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. China
            13.2.1.2. Japan
            13.2.1.3. South Korea
        13.2.2. By Solution
        13.2.3. By Application
        13.2.4. By End User
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Solution
        13.3.3. By Application
        13.3.4. By End User
    13.4. Key Takeaways
14. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Country
            14.2.1.1. Australia
            14.2.1.2. New Zealand
        14.2.2. By Solution
        14.2.3. By Application
        14.2.4. By End User
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Solution
        14.3.3. By Application
        14.3.4. By End User
    14.4. Key Takeaways
15. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        15.2.1. By Country
            15.2.1.1. GCC Countries
            15.2.1.2. South Africa
            15.2.1.3. Israel
            15.2.1.4. Rest of MEA
        15.2.2. By Solution
        15.2.3. By Application
        15.2.4. By End User
    15.3. Market Attractiveness Analysis
        15.3.1. By Country
        15.3.2. By Solution
        15.3.3. By Application
        15.3.4. By End User
    15.4. Key Takeaways
16. Key Countries Market Analysis
    16.1. U.S.
        16.1.1. Pricing Analysis
        16.1.2. Market Share Analysis, 2022
            16.1.2.1. By Solution
            16.1.2.2. By Application
            16.1.2.3. By End User
    16.2. Canada
        16.2.1. Pricing Analysis
        16.2.2. Market Share Analysis, 2022
            16.2.2.1. By Solution
            16.2.2.2. By Application
            16.2.2.3. By End User
    16.3. Brazil
        16.3.1. Pricing Analysis
        16.3.2. Market Share Analysis, 2022
            16.3.2.1. By Solution
            16.3.2.2. By Application
            16.3.2.3. By End User
    16.4. Mexico
        16.4.1. Pricing Analysis
        16.4.2. Market Share Analysis, 2022
            16.4.2.1. By Solution
            16.4.2.2. By Application
            16.4.2.3. By End User
    16.5. Germany
        16.5.1. Pricing Analysis
        16.5.2. Market Share Analysis, 2022
            16.5.2.1. By Solution
            16.5.2.2. By Application
            16.5.2.3. By End User
    16.6. U.K.
        16.6.1. Pricing Analysis
        16.6.2. Market Share Analysis, 2022
            16.6.2.1. By Solution
            16.6.2.2. By Application
            16.6.2.3. By End User
    16.7. France
        16.7.1. Pricing Analysis
        16.7.2. Market Share Analysis, 2022
            16.7.2.1. By Solution
            16.7.2.2. By Application
            16.7.2.3. By End User
    16.8. Spain
        16.8.1. Pricing Analysis
        16.8.2. Market Share Analysis, 2022
            16.8.2.1. By Solution
            16.8.2.2. By Application
            16.8.2.3. By End User
    16.9. Italy
        16.9.1. Pricing Analysis
        16.9.2. Market Share Analysis, 2022
            16.9.2.1. By Solution
            16.9.2.2. By Application
            16.9.2.3. By End User
    16.10. India
        16.10.1. Pricing Analysis
        16.10.2. Market Share Analysis, 2022
            16.10.2.1. By Solution
            16.10.2.2. By Application
            16.10.2.3. By End User
    16.11. Malaysia
        16.11.1. Pricing Analysis
        16.11.2. Market Share Analysis, 2022
            16.11.2.1. By Solution
            16.11.2.2. By Application
            16.11.2.3. By End User
    16.12. Singapore
        16.12.1. Pricing Analysis
        16.12.2. Market Share Analysis, 2022
            16.12.2.1. By Solution
            16.12.2.2. By Application
            16.12.2.3. By End User
    16.13. Thailand
        16.13.1. Pricing Analysis
        16.13.2. Market Share Analysis, 2022
            16.13.2.1. By Solution
            16.13.2.2. By Application
            16.13.2.3. By End User
    16.14. China
        16.14.1. Pricing Analysis
        16.14.2. Market Share Analysis, 2022
            16.14.2.1. By Solution
            16.14.2.2. By Application
            16.14.2.3. By End User
    16.15. Japan
        16.15.1. Pricing Analysis
        16.15.2. Market Share Analysis, 2022
            16.15.2.1. By Solution
            16.15.2.2. By Application
            16.15.2.3. By End User
    16.16. South Korea
        16.16.1. Pricing Analysis
        16.16.2. Market Share Analysis, 2022
            16.16.2.1. By Solution
            16.16.2.2. By Application
            16.16.2.3. By End User
    16.17. Australia
        16.17.1. Pricing Analysis
        16.17.2. Market Share Analysis, 2022
            16.17.2.1. By Solution
            16.17.2.2. By Application
            16.17.2.3. By End User
    16.18. New Zealand
        16.18.1. Pricing Analysis
        16.18.2. Market Share Analysis, 2022
            16.18.2.1. By Solution
            16.18.2.2. By Application
            16.18.2.3. By End User
    16.19. GCC Countries
        16.19.1. Pricing Analysis
        16.19.2. Market Share Analysis, 2022
            16.19.2.1. By Solution
            16.19.2.2. By Application
            16.19.2.3. By End User
    16.20. South Africa
        16.20.1. Pricing Analysis
        16.20.2. Market Share Analysis, 2022
            16.20.2.1. By Solution
            16.20.2.2. By Application
            16.20.2.3. By End User
    16.21. Israel
        16.21.1. Pricing Analysis
        16.21.2. Market Share Analysis, 2022
            16.21.2.1. By Solution
            16.21.2.2. By Application
            16.21.2.3. By End User
17. Market Structure Analysis
    17.1. Competition Dashboard
    17.2. Competition Benchmarking
    17.3. Market Share Analysis of Top Players
        17.3.1. By Regional
        17.3.2. By Solution
        17.3.3. By Application
        17.3.4. By End User
18. Competition Analysis
    18.1. Competition Deep Dive
        18.1.1. SAP SE
            18.1.1.1. Overview
            18.1.1.2. Product Portfolio
            18.1.1.3. Profitability by Market Segments
            18.1.1.4. Sales Footprint
            18.1.1.5. Strategy Overview
                18.1.1.5.1. Marketing Strategy
        18.1.2. Capgemini SE
            18.1.2.1. Overview
            18.1.2.2. Product Portfolio
            18.1.2.3. Profitability by Market Segments
            18.1.2.4. Sales Footprint
            18.1.2.5. Strategy Overview
                18.1.2.5.1. Marketing Strategy
        18.1.3. Cloudera, Inc.
            18.1.3.1. Overview
            18.1.3.2. Product Portfolio
            18.1.3.3. Profitability by Market Segments
            18.1.3.4. Sales Footprint
            18.1.3.5. Strategy Overview
                18.1.3.5.1. Marketing Strategy
        18.1.4. Happiest Minds
            18.1.4.1. Overview
            18.1.4.2. Product Portfolio
            18.1.4.3. Profitability by Market Segments
            18.1.4.4. Sales Footprint
            18.1.4.5. Strategy Overview
                18.1.4.5.1. Marketing Strategy
        18.1.5. RetailNext, Inc.
            18.1.5.1. Overview
            18.1.5.2. Product Portfolio
            18.1.5.3. Profitability by Market Segments
            18.1.5.4. Sales Footprint
            18.1.5.5. Strategy Overview
                18.1.5.5.1. Marketing Strategy
        18.1.6. Bosch Sicherheitssysteme GmbH
            18.1.6.1. Overview
            18.1.6.2. Product Portfolio
            18.1.6.3. Profitability by Market Segments
            18.1.6.4. Sales Footprint
            18.1.6.5. Strategy Overview
                18.1.6.5.1. Marketing Strategy
        18.1.7. ShopperTraK
            18.1.7.1. Overview
            18.1.7.2. Product Portfolio
            18.1.7.3. Profitability by Market Segments
            18.1.7.4. Sales Footprint
            18.1.7.5. Strategy Overview
                18.1.7.5.1. Marketing Strategy
        18.1.8. QLogik Technologies, Inc.
            18.1.8.1. Overview
            18.1.8.2. Product Portfolio
            18.1.8.3. Profitability by Market Segments
            18.1.8.4. Sales Footprint
            18.1.8.5. Strategy Overview
                18.1.8.5.1. Marketing Strategy
        18.1.9. SimpliField
            18.1.9.1. Overview
            18.1.9.2. Product Portfolio
            18.1.9.3. Profitability by Market Segments
            18.1.9.4. Sales Footprint
            18.1.9.5. Strategy Overview
                18.1.9.5.1. Marketing Strategy
        18.1.10. Sisense Inc.
            18.1.10.1. Overview
            18.1.10.2. Product Portfolio
            18.1.10.3. Profitability by Market Segments
            18.1.10.4. Sales Footprint
            18.1.10.5. Strategy Overview
                18.1.10.5.1. Marketing Strategy
        18.1.11. Xperion Kft.
            18.1.11.1. Overview
            18.1.11.2. Product Portfolio
            18.1.11.3. Profitability by Market Segments
            18.1.11.4. Sales Footprint
            18.1.11.5. Strategy Overview
                18.1.11.5.1. Marketing Strategy
        18.1.12. Link Analytix
            18.1.12.1. Overview
            18.1.12.2. Product Portfolio
            18.1.12.3. Profitability by Market Segments
            18.1.12.4. Sales Footprint
            18.1.12.5. Strategy Overview
                18.1.12.5.1. Marketing Strategy
        18.1.13. IntelliVision
            18.1.13.1. Overview
            18.1.13.2. Product Portfolio
            18.1.13.3. Profitability by Market Segments
            18.1.13.4. Sales Footprint
            18.1.13.5. Strategy Overview
                18.1.13.5.1. Marketing Strategy
        18.1.14. Arm Limited
            18.1.14.1. Overview
            18.1.14.2. Product Portfolio
            18.1.14.3. Profitability by Market Segments
            18.1.14.4. Sales Footprint
            18.1.14.5. Strategy Overview
                18.1.14.5.1. Marketing Strategy
        18.1.15. Manthan Software Services Pvt. Ltd.
            18.1.15.1. Overview
            18.1.15.2. Product Portfolio
            18.1.15.3. Profitability by Market Segments
            18.1.15.4. Sales Footprint
            18.1.15.5. Strategy Overview
                18.1.15.5.1. Marketing Strategy
        18.1.16. Capillary Technologies
            18.1.16.1. Overview
            18.1.16.2. Product Portfolio
            18.1.16.3. Profitability by Market Segments
            18.1.16.4. Sales Footprint
            18.1.16.5. Strategy Overview
                18.1.16.5.1. Marketing Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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