Growing awareness about the oral hygiene and harmful oral bacteria which causes several dental health hazards like gingivitis, oral herpes, canker sores, periodontal disease and others are the major factor driving the market. Moreover, toothbrush sanitizer prevents harmful bacteria from wreaking havoc in the oral cavity which is creating a lot of traction among people resulting in an increasing demand for the product.
Growing awareness about the oral hygiene and harmful oral bacteria which causes several dental health hazards like gingivitis, oral herpes, canker sores, periodontal disease and others are the major factor driving the market. Moreover, toothbrush sanitizer prevents harmful bacteria from wreaking havoc in the oral cavity which is creating a lot of traction among people resulting in an increasing demand for the product.
Also, easy product availability and growing e-commerce penetration are few other driving factors for growth. As a result, toothbrush sanitizer market is set to witness a CAGR of 17.1%- 17.9% during 2021-2031.
The growing consumer preference for hygienic and safe products, coupled with the mounting inclination to buy new and trending products, is contributing to the growth of the toothbrush sanitizers market.
Consumers with moderate to high income, owing to their high expenditure power, are the main target audience for market players, which is contributing to the growth of the market.
In addition, COVID-19 had a positive impact on the toothbrush sanitizer market in 2020, resulting in higher shipment and revenue growth for toothbrush sanitizers and related components.
COVID-19 has significantly raised awareness among the public about basic hygiene and safety during the pandemic which has increased the demand for the product.
Promoting toothbrush sanitizers through various innovative marketing techniques undertaken by manufacturers is the major driving force for the market.
Recruitment of well-certified dentists for branding, extensive distribution network in urban and rural markets for better product availability, partnership with sales staff and distributors, digital, print and visual media through advertising campaigns in magazines, newspapers, hoardings, radio, television, channels, billboards and competitive pricing strategies are some of the major innovative marketing methods followed by players due to strong competition, has increased the product visibility as well as the demand for the product in the market.
In the U.S, the toothbrush sanitizer market is booming over the past few years and is expected to rise owing to spurring consumer’s income and their spending capacity. According to the reports published by American Cancer Society, about 35,000 throat, tongue and mouth cancers are diagnosed each year.
The average age of the maximum number of patients suffering from these disorders is 62. Awareness programs to prevent the disease are expected to increase the demand for the product in the coming year.
Similar report published by the US Centers for Disease Control and Prevention, which states that every fourth American life with untreated tooth decay, which is expected to become a silent epidemic in the world.
As a result, an increase in the number of oral problems is becoming a growing concern in the country, which, in turn, is driving the demand for toothbrush sanitizer in the region.
The demand for toothbrush sanitizer in the European market is estimated to grow significantly in the upcoming years.
In addition, the rising awareness of the product and rising dental problem due to changing lifestyle in the European market has a major contribution towards the upsurge in the demand of the toothbrush sanitizer.
In addition, the rapid growth of the e-commerce industry in the region creates lucrative market opportunities for producers to enter the market to gain a competitive market share, thus leading to product demand.
Some of the leading manufacturers of toothbrush sanitizer market include
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments.
The report also maps the qualitative impact of various market factors on market segments and geographies.
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