Electric Toothbrush Market

How big is Electric Toothbrush Market in 2026?

A CAGR of 7.7% from 2026 to 2036 frames electric toothbrush sales. Electric toothbrush sales totalled USD 5.2 billion in 2025. For 2026 the estimate comes to USD 5.6 billion, and powered brushing is projected at USD 11.8 billion for 2036.

Demand for electric toothbrushes reached USD 5.2 billion in 2025 and is estimated at USD 5.6 billion in 2026. Per FMI analysis, the market will record a 7.7% CAGR through 2036, ending at USD 11.8 billion.

Electric toothbrushes belong to the broader oral care market, set for a 5.1% CAGR from 2026 to 2036. At 7.7%, powered handles and refill heads will take shelf space from manual brushes. Water flossers serve the same nightly cleaning step, and the oral irrigator market matches the 7.7% CAGR over the same years, so brand owners will pair sonic handles with irrigators in starter kits.

Dental advice in England drives the move away from manual brushes. England's prevention toolkit, updated on 10 September 2025, cites moderate-certainty evidence that powered toothbrushes reduce plaque and gingivitis by a greater margin than manual brushing.[1] Dental teams will carry the plaque and gingivitis finding into check-ups.

Yet chapter 8 of the toolkit records that many people will be unable to afford a powered toothbrush.[1] Brand owners will answer with low-priced sonic handles, a format that carries 46% of 2026 product type sales. Online retail moves 41% of sales, so cheap handles will reach first-time buyers through web stores before pharmacy shelves.

Entry handles are opening new demand channels in China, which leads profiled countries at 9.7%. Head refills on each new handle will then repay the low launch price.

Key Market Trends & Insights

• Product type: sonic models account for 46% of 2026 sales, with rotary designs at an estimated 31.2% and dual-action and ultrasonic units behind.
• Distribution channel: online retail holds a 41% share in 2026. Supermarkets and hypermarkets follow at about 21.4% (estimated).
• End user: adults form the core group at an estimated 68.4%. Up to 600,000 children aged 3 to 5 in English early years settings will benefit from a government toothbrushing scheme, the Department of Health and Social Care said in September 2025.[2]

Regional Highlights

• China moves fastest of the profiled countries, with a 9.7% CAGR from 2026 to 2036.
• India comes next with an 8.9% CAGR from 2026 to 2036, then the United States on 8.3% and Brazil on 7.8% over the same years. The United Kingdom brings up the bottom of the table with a 7.5% CAGR.
• The GST Council recommended cutting the rate on tooth brushes under heading 96032100 from 18% to 5% in September 2025.[3]

Market Size & Forecast

Table 1: Market Size and Forecast for the Electric Toothbrush Market (USD billion and percentage), 2025 to 2036

Metric	Value
2025 Market Size	USD 5.2 billion
Estimated Market Size in 2026	USD 5.6 billion
Projected Market Size by 2036	USD 11.8 billion
CAGR, 2026 to 2036	7.7%
Added Revenue, 2026 to 2036	USD 6.2 billion
Market Expansion Multiple	2.1x

Powered brushing grows faster than oral care as a whole. The oral care market also covers toothpaste, floss and manual brushes, and grows at a 5.1% CAGR from 2026 to 2036. Electric toothbrushes post a 7.7% CAGR over the same years, so each household that drops a manual brush moves part of the oral care budget to handles and refill heads. Water flossers reach the same bathroom shelf, and oral irrigators also record a 7.7% CAGR from 2026 to 2036. Brands that sell both devices will bundle heads and irrigator tips into one refill plan.

Manual-to-Powered Switching and Repeat Head Sales

Mid-2026 results from two major oral-care reporters pointed in different directions. P&G said on 29 July 2026 that fiscal fourth-quarter Oral Care organic sales decreased mid-single digits, driven by a volume decline led by North America and Greater China.[4] Health Care segment net sales reached $2,757 million in that quarter, up 1%.[4] Philips posted 8% comparable sales growth in Personal Health for Q2 2026, with double-digit growth in Growth geographies and mid-single-digit growth in Mature geographies.[5] Segment sales came to EUR 909 million in the quarter.[5] Mature buyers who already own a handle will trade on head price, and first-time buyers in emerging economies will carry the volume. Latin America organic sales at Colgate-Palmolive rose 5.3% over April to June 2026 on 2.6% volume growth and 2.8% pricing.[6] A Church & Dwight release dated 1 May 2025 set strategic actions for Spinbrush, including shutting down or selling the business.[7] The Spinbrush exit will leave more shelf space to Oral-B and Sonicare.

Dentists and hygienists start most switches from manual to powered brushes. Philips announced a Sonicare Global Clinical Advisory Board of 12 external oral healthcare experts on 8 October 2026, aimed at keeping dental professionals' views in the product roadmap.[8] As per FMI, dentist and hygienist recommendations, subscription refills and starter kits rank among the demand drivers. Starter kits sold with two or three spare heads will move a buyer past the first replacement cycle. Each completed head replacement cycle will make a return to manual brushing less likely.

Table 2: Switching and Repeat-Purchase Indicators for the Electric Toothbrush Market (percentage, USD, EUR and counts), mixed reporting periods from 2025 to 2026

Indicator	Data Point	Relevance	Source
P&G Oral Care organic sales, April to June 2026	Decreased mid-single digits	Volume fell in North America and Greater China.	[4]
P&G Health Care segment net sales, April to June 2026	$2,757 million, up 1%	Scale of the segment that reports Oral Care.	[4]
Philips Personal Health comparable sales growth, Q2 2026	8%	Growth at the Sonicare owner.	[5]
Philips Personal Health comparable sales growth, January to June 2026	9%	Half-year pace with double-digit Growth geographies.	[5]
England toolkit on powered brushing, September 2025	Moderate-certainty evidence of lower plaque and gingivitis	Clinical support for switching from manual brushes.	[1]
India GST on tooth brushes (96032100), September 2025	18% to 5% (recommended)	Cheaper manual brushes widen the price gap in India.	[3]
Colgate-Palmolive supply to England scheme, September 2025	Over 23 million toothbrushes and toothpastes over 5 years	Manual brushing habits formed in early years.	[2]
Sonicare Global Clinical Advisory Board, October 2026	12 external experts	Dental advice feeding product design.	[8]
Colgate-Palmolive Latin America organic sales, Q2 2026	Up 5.3%; volume 2.6%; pricing 2.8%	Oral care sales in Brazil and the region.	[6]
Church & Dwight Flawless, Spinbrush and Waterpik showerhead net sales, May 2025	About $150 million, below average profitability	Portfolio exit tied to tariff exposure.	[7]

Analyst Perspective

“First-time owners in China and India are the clearest opportunity in this category, and I expect entry sonic handles sold with a head subscription to bring them in. The brand that keeps a new owner through the second and third head change will hold that household through 2036.”

- Rahul Pandita, Principal Consultant, Future Market Insights.

How is the electric toothbrush market segmented?

Product type, distribution channel and end user divide the electric toothbrush market, along with region. Sonic brushes take the product type lead on 46%, online retail heads the channel split on 41% and adults form an estimated 68.4% of end users, all for 2026.

By product type: rotary electric toothbrushes, sonic electric toothbrushes, ultrasonic electric toothbrushes, and dual-action electric toothbrushes.

By distribution channel: supermarkets and hypermarkets, pharmacy and drugstores, online retail, specialty stores, and others such as dental clinics and subscription services.

By end user: adults, children, and geriatric population.

By region: Latin America, North America, Asia Pacific, Europe, and the Middle East and Africa.

Why do sonic toothbrushes lead product type sales?

Sonic toothbrushes lead with a 46% product type share for 2026, followed by rotary, dual-action and ultrasonic designs.

Table 3: Product Type Share for the Electric Toothbrush Market (percentage share), 2026

Product Type	Estimated Share (2026)
Sonic Electric Toothbrushes	46%
Rotary Electric Toothbrushes	31.2%
Dual-Action Electric Toothbrushes	13.2%
Ultrasonic Electric Toothbrushes	9.6%
Total	100.0%

Table 4: Product Type Leadership and Market Growth for the Electric Toothbrush Market (segment and CAGR percentage), 2026 to 2036

Metric	Value
Global CAGR (2026 to 2036)	7.7%
Leading Segment	Sonic Electric Toothbrushes

Gentle cleaning and a high-frequency brushing action put sonic handles in front, FMI finds, with 46% of product type sales. Rotary brushes rank second on an estimated 31.2% and keep a loyal base among users who prefer a round head. Dual-action models hold about 13.2% (estimated), and ultrasonic units take an estimated 9.6% on higher prices. Philips noted Good Housekeeping 2026 Beauty Awards recognition for the Sonicare 6400 in Q2 2026 results.[5] Mid-priced sonic models with sensors will keep widening the 46% to 9.6% gap over ultrasonic designs.

• Rotary designs will hold share with buyers who already own compatible heads.
• Ultrasonic brushes will stay a premium and orthodontic niche.

Why does online retail lead distribution channel sales?

Online retail heads the 2026 channel split with 41%, and supermarkets, pharmacies, specialty stores and other outlets share the remainder.

Table 5: Distribution Channel Share for the Electric Toothbrush Market (percentage share), 2026

Distribution Channel	Estimated Share (2026)
Online Retail	41%
Supermarkets and Hypermarkets	21.4%
Pharmacy and Drugstores	18.3%
Specialty Stores	12.6%
Others (Dental Clinics, Subscription Services)	6.7%
Total	100.0%

A buyer replacing heads every few months saves a store trip by ordering online, and that habit gives e-commerce the lead. Online retail moves 41% of channel sales in the FMI split. Supermarkets and hypermarkets take an estimated 21.4% through impulse and promotion buying. Pharmacy and drugstores account for about 18.3% (estimated), helped by pharmacist advice on gum care. Specialty stores take about 12.6% (estimated), and dental clinics with subscription services make up the last 6.7% (estimated). Head subscriptions will keep moving repeat orders to online stores through 2036.

• Supermarket shelves will matter most for first-time buyers who want to hold the handle before paying.
• Dental clinics will refer patients to online head plans.

Why do adults lead end-user sales?

Adults make up an estimated 68.4% of the 2026 end-user split, with children and the geriatric population behind.

Table 6: End User Share for the Electric Toothbrush Market (percentage share), 2026

End User	Estimated Share (2026)
Adults	68.4%
Children	18.9%
Geriatric Population	12.7%
Total	100.0%

Adults hold the lead on buying power and gum care concerns, at an estimated 68.4%. Gum care concerns rank among demand drivers in the FMI assessment. Children hold about 18.9% (estimated) as parents buy smaller handles with timers and characters. England's toolkit records that approximately 40% of the school children surveyed used a powered toothbrush.[1] The geriatric population accounts for an estimated 12.7%, and the same guidance notes that vulnerable children and adults may benefit from using a powered brush.[1] Older users will be the fastest-growing adult subgroup as ageing populations in China and Europe seek easier brushing.

• Children's handles will act as a gateway to a family head subscription.
• Carers in nursing homes will choose handles with simple controls and long battery life.

What are the drivers, restraints, and opportunities in the electric toothbrush market?

Demand for electric toothbrushes gains from dental advice, gum care awareness and refill programs. Growth of the electric toothbrush market slows on price sensitivity in mass segments and on the cost of replacement heads, and first-time buyers in emerging economies offer the widest opening.

• Driver: Dentist and hygienist recommendations backed by clinical evidence on plaque and gingivitis.
• Restraint: Handle and head prices, tariffs and cheaper manual brushes slow conversion.
• Opportunity: Entry handles and head subscriptions for first-time owners in Growth geographies.

Clinical Evidence Turns Dental Advice into Handle Sales

Adoption of powered brushes starts in the dental chair. England updated chapter 8 of the Delivering better oral health toolkit on 10 September 2025, and the chapter states that both powered and manual toothbrushes are effective for plaque control.[1] The same text cites moderate-certainty evidence that powered toothbrushes give a larger reduction in plaque and gingivitis compared with manual toothbrushing.[1] Hygienists will use the plaque and gingivitis evidence to steer gum-care patients toward a first handle, and pharmacies will follow with counter displays.

Price Gaps and Tariffs Slow the Switch

Handle and head costs keep many households on manual brushes. Key challenges faced by manufacturers include handle prices, head costs and import duties. Price sensitivity in mass segments and replacement head costs appear among restraints, FMI reports. Philips said Personal Health adjusted EBITA for January to June 2026 was partly offset by advertising and promotion spend, higher tariffs and cost inflation.[5] The GST Council recommended moving tooth brushes under heading 96032100 from 18% to 5% GST in September 2025.[3] Cheaper manual brushes will widen the price gap for powered handles in India. Church & Dwight said on 1 May 2025 that portfolio decisions and supply chain actions were expected to reduce tariff exposure by about 80%.[7] The actions included the Spinbrush business.[7] Brand owners will answer with smaller handles and multi-head value packs.

Growth Geographies Open a First-Owner Pool

First-time owners hold the key to unlocking the next wave of market growth. Sales potential is expected to emerge from buyers in China, India and Brazil who pick an entry sonic handle. Philips reported double-digit Personal Health growth in Growth geographies for both Q2 2026 and the first half of 2026.[5] Rising disposable incomes and urban routines will add first-time buyers in China, India and Brazil. The toothpaste market gives brand owners a shelf presence in China, India and Brazil, and cross-promotion with paste will cut the cost of reaching new owners.

Which country CAGRs are profiled in the electric toothbrush market?

Table 7: Country CAGR Comparison for the Electric Toothbrush Market (CAGR percentage), 2026 to 2036

Country	CAGR
China	9.7%
India	8.9%
United States	8.3%
Brazil	7.8%
United Kingdom	7.5%

How do country-level CAGRs compare in the electric toothbrush market?

The geography of market demand is shifting toward China and India. According to FMI, China posts a 9.7% CAGR and India an 8.9% CAGR over 2026 to 2036, as ageing, urban growth and wider dental care add first-time owners. The United States, on an 8.3% CAGR, and Brazil, on 7.8%, both stay over the 7.7% global CAGR from 2026 to 2036. The United Kingdom has a mature base of handle owners and posts a 7.5% CAGR, the one profiled rate under the global figure.

• China combines a large ageing population with a manual-brush majority.
• India pairs rising incomes with a tax cut that favours manual brushes.
• The United States grows on preventive dental care and online head subscriptions.
• Brazil adds urban buyers through pharmacy and online channels.
• The United Kingdom grows on replacement purchases from existing owners.

Full report country CAGRs cover: Canada in North America; Mexico and Argentina in Latin America; Germany, France, Italy, Spain, Switzerland, Scandinavia and the Netherlands in Europe; Japan, South Korea, Australia, Singapore and Thailand in Asia Pacific; and Israel, South Africa, Saudi Arabia and the United Arab Emirates.

Country-wise Analysis

China Electric Toothbrush Market Outlook (2026 to 2036)

Fastest in the profiled group, China grows at a 9.7% CAGR from 2026 to 2036. P&G reported in July 2026 that Greater China was one of two regions leading an Oral Care volume decline in the April to June quarter.[4] Local sonic brands sold on e-commerce platforms will compete hard on handle price. Ageing households in large cities will look for gum care features, and domestic brands will copy pressure sensors quickly.

Key takeaway: China offers a deep first-owner pool, but price competition from local sonic brands will squeeze margins on handles and push profit toward heads.

India Electric Toothbrush Market Outlook (2026 to 2036)

The GST Council recommended on 3 September 2025 that tooth brushes under heading 96032100 move from 18% to 5%.[3] Manual brushes became cheaper for the Indian mass market after the GST cut. Urban professionals and online shoppers will therefore supply most of the growth behind the 8.9% Indian CAGR from 2026 to 2036. Battery-powered entry models will reach smaller cities first through quick-commerce apps.

Key takeaway: India will convert slowly at the bottom of the market, and online buyers in large cities will supply the early volume.

United States Electric Toothbrush Market Outlook (2026 to 2036)

Head subscriptions and preventive dental visits support an 8.3% CAGR in the United States from 2026 to 2036. P&G named North America as one of two regions behind an Oral Care volume decline in the fiscal fourth quarter of 2026.[4] Philips booked a tariff refund benefit in Personal Health adjusted EBITA for Q2 2026.[5] Church & Dwight stopped sourcing Waterpik flossers from China for the US market, the company said in May 2025.[7] US tariff costs will stay a pricing factor for handles assembled abroad. Dental insurers and clinics will keep recommending powered handles to gum care patients.

Key takeaway: Import costs and head subscriptions will set US shelf prices through the decade.

Brazil Electric Toothbrush Market Outlook (2026 to 2036)

Pharmacy chains will carry much of the Brazilian handle trade, and pharmacists will introduce powered handles to gum care shoppers. Colgate-Palmolive reported 13.7% net sales growth in Latin America for Q2 2026, with organic sales up 5.3%.[6] Volume added 2.6% and pricing 2.8%.[6] Brazil expands at a 7.8% CAGR from 2026 to 2036, above the 7.7% global CAGR. Currency swings will make imported handles costly for mid-income buyers. Online marketplaces will carry low-priced sonic models and spare heads.

Key takeaway: Brazil will grow through pharmacies and marketplaces, with entry sonic handles as the volume driver.

United Kingdom Electric Toothbrush Market Outlook (2026 to 2036)

UK sales record a 7.5% CAGR from 2026 to 2036, the slowest profiled rate and the only one below the global CAGR. Two of the 12 experts on the Sonicare Global Clinical Advisory Board are based in the UK.[8] The Department of Health and Social Care said in September 2025 that Colgate-Palmolive will supply over 23 million toothbrushes and toothpastes over five years for the early years scheme.[2] Children trained on manual brushes in the early years scheme will form the next pool of switchers. Replacement heads for existing owners will make up most UK sales.

Key takeaway: The UK is a head-replacement market today, and the early years scheme will create a new set of switchers by the early 2030s.

Who are the notable companies in the electric toothbrush market?

Procter & Gamble (Oral-B), Colgate-Palmolive Company, Royal Philips, Church & Dwight Co., Inc., FOREO, Waterpik, Inc. and LION Corporation are the notable companies in this market.

FMI groups competition into premium, mid-range and entry price tiers. Royal Philips reported Personal Health sales of EUR 1,728 million for January to June 2026, with 9% comparable sales growth.[5] Procter & Gamble reports Oral Care within a Health Care segment that posted $12,456 million in fiscal 2026 net sales, up 4%.[4] Colgate-Palmolive works with the UK government on a five-year early years toothbrushing program.[2] Church & Dwight, FOREO, Waterpik and LION compete across price tiers and channels. Church & Dwight put Spinbrush up for shutdown or sale in 2025, with Flawless and the Waterpik showerhead line.[7] Colgate-Palmolive Q2 2026 net sales rose 4.9% to $5,361 million.[6]

• Global oral-care brand owners: Procter & Gamble (Oral-B), Colgate-Palmolive Company, Royal Philips, and LION Corporation.
• Other device and household brands: Church & Dwight Co., Inc., FOREO, and Waterpik, Inc.

Competitive Benchmarking: Electric Toothbrush Market

Table 8: Competitive Benchmarking for the Electric Toothbrush Market (qualitative documentation ratings), 2026

Company	Oral Care Results	Clinical Engagement	Public Health Programs	Recent Activity
Procter & Gamble (Oral-B)	High	Low	Low	High
Royal Philips	High	High	Low	High
Colgate-Palmolive Company	Low	Low	High	Medium
Church & Dwight Co., Inc.	Low	Low	Low	Low
FOREO	Low	Low	Low	Low
Waterpik, Inc.	Low	Low	Low	Low
LION Corporation	Low	Low	Low	Low

Each rating reflects the depth of dated 2025 and 2026 releases on the item, with High the widest.

Key Developments in the Electric Toothbrush Market

• In October 2026, Royal Philips announced the Philips Sonicare Global Clinical Advisory Board with 12 external oral healthcare experts.[8]
• In July 2026, Procter & Gamble reported that Oral Care organic sales fell mid-single digits in the fiscal fourth quarter.[4]
• In July 2026, Royal Philips reported 8% comparable sales growth in Personal Health for Q2 2026.[5]
• In July 2026, Colgate-Palmolive reported Q2 Latin America organic sales growth of 5.3%.[6]
• In September 2025, the Department of Health and Social Care reported over 2 million free toothbrushes and tubes of toothpaste delivered to children under the Colgate-Palmolive partnership.[2]
• In September 2025, England updated chapter 8 of the Delivering better oral health toolkit.[1]
• In September 2025, the GST Council recommended a 5% rate on tooth brushes, down from 18%.[3]
• In May 2025, Church & Dwight announced strategic actions for the Spinbrush, Flawless and Waterpik showerhead businesses.[7]

Key Players in the Electric Toothbrush Market

Global Oral-Care Brand Owners

• Procter & Gamble (Oral-B)
• Colgate-Palmolive Company
• Royal Philips
• LION Corporation

Other Device and Household Brands

• Church & Dwight Co., Inc.
• FOREO
• Waterpik, Inc.

Electric Toothbrush Market - Report Scope

Table 9: Report Scope for the Electric Toothbrush Market (coverage fields and definitions), 2026 to 2036

Coverage field	Report scope
Market breakdown	Product type; distribution channel; end user; region
Quantitative units	USD billion
Market definition	Battery-powered rotary, sonic, ultrasonic and dual-action toothbrushes sold to adults, children and older users through retail, pharmacy, online, specialty and clinic channels.
Regions covered	North America; Latin America; Europe; Asia Pacific; Middle East and Africa
Countries covered	China; India; United States; Brazil; United Kingdom
Key companies profiled	Procter & Gamble (Oral-B), Colgate-Palmolive Company, Royal Philips, Church & Dwight Co., Inc., FOREO, Waterpik, Inc., LION Corporation
Forecast period	2026 to 2036

Electric Toothbrush Market - Research Methodology

Table 10: Research Methodology for the Electric Toothbrush Market (research methods and approach), 2026 edition

Method	Approach
Data Sources	The analysis draws on brand-owner results, health department guidance and Indian tax council notices dated May 2025 or later.
Desk Research	Desk work tracked oral-care organic sales, clinical guidance on powered brushing, early years toothbrushing schemes and tax changes on brushes.
Market Sizing and Forecasting	The forecast runs from the 2025 base of USD 5.2 billion at a 7.7% CAGR from 2026 to 2036.
Data Validation	Company growth rates were read alongside the same quarter in each results release.

Electric Toothbrush Market by Segments

Electric Toothbrush Market segmented by Product Type:

• Rotary Electric Toothbrushes
• Sonic Electric Toothbrushes
• Ultrasonic Electric Toothbrushes
• Dual-Action Electric Toothbrushes

Electric Toothbrush Market segmented by Distribution Channel:

• Supermarkets and Hypermarkets
• Pharmacy and Drugstores
• Online Retail
• Specialty Stores
• Others (Dental Clinics, Subscription Services)

Electric Toothbrush Market segmented by End User:

• Adults
• Children
• Geriatric Population

Electric Toothbrush Market by Region

• North America (United States, Canada)
• Latin America (Brazil, Mexico, Argentina, Other Latin America)
• Europe (United Kingdom, Germany, France, Italy, Spain, Netherlands, Scandinavia, Switzerland, Other Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Thailand, Other Asia Pacific)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, South Africa, Israel, Other Middle East and Africa)

Research Sources and Bibliography

• [1] Office for Health Improvement and Disparities, GOV.UK. (2025, September 10). Delivering better oral health: an evidence-based toolkit for prevention. Chapter 8: oral hygiene. https://www.gov.uk/government/publications/delivering-better-oral-health-an-evidence-based-toolkit-for-prevention/chapter-8-oral-hygiene
• [2] Department of Health and Social Care and Department for Education, GOV.UK. (2025, September 16). Hundreds of thousands of children benefit from major dental health drive. https://www.gov.uk/government/news/hundreds-of-thousands-of-children-benefit-from-major-dental-health-drive
• [3] Press Information Bureau, Government of India. (2025, September 3). Recommendations of the 56th Meeting of the GST Council held at New Delhi, today. https://www.pib.gov.in/PressReleasePage.aspx?PRID=2163555
• [4] The Procter & Gamble Company. (2026, July 29). P&G Announces Fourth Quarter and Fiscal Year 2026 Results. https://www.pginvestor.com/news/news-details/2026/PG-Announces-Fourth-Quarter-and-Fiscal-Year-2026-Results/default.aspx
• [5] Royal Philips. (2026, July 27). Philips second quarter results 2026. https://www.results.philips.com/app/uploads/2026/07/philips-second-quarter-results-2026-report.pdf
• [6] Colgate-Palmolive Company. (2026, July 31). Colgate announces 2nd quarter 2026 results. https://investor.colgatepalmolive.com/news-releases/news-release-details/colgate-announces-2nd-quarter-2026-results
• [7] Church & Dwight Co., Inc. (2025, May 1). Church & Dwight reports first quarter 2025 results (Exhibit 99.1). https://www.sec.gov/Archives/edgar/data/313927/000095017025061438/chd-ex99_1.htm
• [8] Royal Philips. (2026, October 8). Philips Oral Healthcare establishes Global Clinical Advisory Board to help shape the future of oral care through scientific and clinical insight. https://www.philips.com/a-w/about/news/archive/standard/news/press/2026/philips-oral-healthcare-establishes-global-clinical-advisory-board-to-help-shape-the-future-of-oral-care-through-scientific-and-clinical-insight.html

This bibliography is provided for reader reference. The full report contains the complete reference list and detailed citations.

This Report Answers

• What will electric toothbrush sales reach in 2026 and 2036?
• What CAGR will the market record from 2026 to 2036?
• Which product type will hold the largest share?
• Will online retail stay ahead of stores and pharmacies?
• Which countries will add sales fastest?
• Which brand owners will shape switching and head refills?