Electric Toothbrush Market Outlook (2023 to 2033)

Global demand for an electric toothbrushes is expected to register a CAGR of 7.8% by garnering a market value of US$ 9.8 billion by 2033. The market is currently estimated to hold a value of US$ 4.6 billion in 2023. The growth of the market can be attributed to:

  • Technological advancements in the personal care sector have changed the industry drastically. Electric toothbrush assures complete oral hygiene. Thus, the inclination towards the same is increasing.
  • Product innovation for a toothbrush that consists of the integration of artificial intelligence is helping consumers to wash their teeth properly.
  • The increasing prevalence of dental problems is creating an urgent need for technologically sound electric toothbrushes. The positive results offered by electric toothbrush is helping the market gain traction.

The increasing importance of health and maintaining clean hygiene is leading to the wide adoption of electric toothbrushes. Furthermore, electric toothbrushes are offering real-time insights and help users clean their teeth properly.

Attribute Details
Estimated Electric Toothbrush Market Size 2023 US$ 4.6 billion
Projected Electric Toothbrush (2033) Market Size US$ 9.8 billion
Value CAGR (2023 to 2033) 7.8%
Electric Toothbrush Market Top Players' Share in 2023 15% to 20%

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Ease of Use for Oral Hygiene has Led to Soaring Product Popularity

Electric toothbrushes’ ability to maintain oral hygiene and clean tongue, teeth, and gums is making them instantly popular in the market among all age groups. As the electric toothbrush is technologically sound, it easily cleans the mouth without much human intervention. This has led to the increasing popularity of electric toothbrushes. In addition, the usage of the electric toothbrush is helping in the reduction of tooth decaying and retaining gum health.

Lack of Awareness and High Cost Could Impede Market Growth

Despite the rising popularity of electric toothbrushes, it is yet to penetrate the market extensively due to a lack of awareness of the need and the benefits of electric toothbrushes. Coupled with the fact that the product is often priced at a higher point than regular toothbrushes, gaining traction in developing markets could prove to be difficult.

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Maintenance of Electric Toothbrushes Deters Consumer Acceptance

Unlike a regular toothbrush that can easily be thrown out or replaced, electric toothbrushes warrant significant maintenance costs. Consumers when required to spend additional cost on a high-priced product for battery/electricity might prefer product alternatives. The maintenance of the delicate electric circuit of toothbrushes can prove quite tedious for consumers. After shelling out higher than normal for an electric toothbrush, consumers might not want to pay even more for its replacement services.

User Inclination Towards Electric Gadgets Increasing Sales of Electric Toothbrush

North America is expected to be the leading contributor to the electric toothbrush market. This is owing to the growing inclination of users to invest in electric products and appliances. Furthermore, the strong presence of established players in the region is further advancing the growth of the market. In addition, manufacturers are focusing on implementing various promotional as well as advertisement strategies. This, in turn, is boosting the market in the USA.

The growing demand for oral care products is motivating manufacturers to invest in research and development to develop technologically advanced products. The rechargeable aspect of an electric toothbrush offers longevity and durability. Thus, the long-lasting nature of electric toothbrushes is favoring the growth of the market. The penetration of electric toothbrush start-ups too is changing the landscape of the market.

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Opportunities for Electric Toothbrush Market

Awareness Programmes: The American Dental Association (ADA) conducts a National Children’s Dental Health Month (NCDHM) campaign every year. This is aimed at increasing awareness regarding oral hygiene among children with the help of dental professionals. The rise in awareness levels related to oral health is anticipated to fuel the market. Continued efforts to improve awareness levels among the global population are another key factor driving the market growth.

High Prevalence of Oral Diseases: This is anticipated to increase the importance of good oral health, thereby fueling product demand. The surge in healthcare spending is anticipated to propel product sales.

Adoption of Latest Innovation by Key Players: Prominent players operating in the global market are focusing on product availability, product differentiation, promotional activities, and other strategies. These are aimed at expanding their business through broader landscapes. Moreover, players are implementing the usage of high-tech materials and technology that is likely to expand the customer base even further.

How has the Market Progressed So Far?

Future Market Insights predict a comparison and review analysis of the dynamics of the electric toothbrush market, which is principally subjected to an array of industry factors along with a few definite influences concerning viewpoints that support industry innovation. Key new advances that have taken place in the market include manufacturers producing a variety of products such as battery-powered and rechargeable toothbrushes.

Key reasons for this change in growth rate are attributed to the steady uptake of the market during the first half of the forecast period, owed to increasing disposable income and the technologically embedded toothbrush offers longer use time along with better cleansing properties that help cleanse dental plaque much better than the manual treatments.

Key Players Develop Innovative Products Targetting Consumer Demands

The excessive removal of tartar is another factor leading to the increased adoption of such automatic toothbrushes by consumers. In 2021, Koninklijke Philips N.V. launched the Philips Sonicare 9900 Prestige, which is integrated with AI technology and can detect when a user forgets to brush their molars in response, with the help of the Philips Sonicare App, it makes the user aware of it and advises to brush there.

Key Market Restraints in 2023:

Despite these prospects, a few of the challenges faced by the industry include the redundancy of electronics and parts in case of the discontinuation of a product and the rising customer preference for advanced oral hygiene products.

2017 to 2022 Global Electric Toothbrush Market Outlook Compared to 2023 to 2033 Forecast

Between 2017 and 2022, the market grew at a CAGR of 7.3%, to attain a valuation of US$ 4.3 billion in 2022.

The increment in growth rate during the current forecast period can be attributed to a plethora of factors.

Short Term (2023 to 2026): The increased awareness of oral hygiene at all times and its importance in living a healthy life is leading to a change. The preference of customers is shifting from conventional oral care products to contemporary oral care products such as electric toothbrushes.

Currently, the demand for electric toothbrushes is rising amongst those with bad tooth alignment, dental cavities, fillings, and braces. These are also widely recommended by dentists to those who need additional oral hygiene care. Modern food habits and consumption of sugary acidic substances have increased consumer demand for efficient oral care products globally.

Medium Term (2026 to 2029): In the technologically embedded toothbrush offers longer use time along with better cleansing properties that help cleanse dental plaque much better than manual treatments. The excessive removal of tartar is another factor that could lead to the increased adoption of such automatic toothbrushes by consumers.

Owing to a busy lifestyle, consumers are unable to spend a lot of time using manual toothbrushes. Electric toothbrushes promise them good oral hygiene in half the time. Additionally, innovations such as attachment switches and universal sizes are propelled to drive product adoption during this phase.

Long Term (2029 to 2033): In the long run, the growing market for oral care products is expected to push manufacturers to offer more variety of products. These could include diverse variants of battery-powered and rechargeable toothbrushes.

Modern technologies could have the capability of rotating, exceeding the current 7,000-30,000 strokes per minute, whereas the manual toothbrush can only complete 300-400 strokes per minute.

During the current forecast period, the market is projected to grow at a CAGR of 7.8%.

How is the Rising Incidence of Oral Diseases Driving the Electric Toothbrush Market?

Oral complications such as gingivitis and periodontal diseases have posed a burden in many countries. These result in pain, discomfort, disfigurement, and even death. According to the World Health Organization (WHO), around 10% of the global population is affected due to severe periodontal (gum) disease that can result in tooth loss.

An increase in dental diseases in all age groups is compelling a substantial population to switch to better oral care products. The benefits offered by electric toothbrush is helping customers to cure or prevent the ramifications of such diseases. This has, in turn, increased the volume of sales contributing towards market growth.

How is Growing Acceptance from all Demographics Boosting the Market?

key players are strategically focusing on dynamic markets in North America and Europe. Besides, the upsurge in the concentration of technology assessment as a developmental strategy is partaking in emerging and developed regions of the world. The regional population in such areas is adapting to electric toothbrushes with great enthusiasm and this provides an opportunity for the players in the market.

Comparative Analysis of Adjacent Markets:

Electric Toothbrush Market:

Attributes Electric Toothbrush Market
CAGR (2023 to 2033) 7.8%
Market Value (2033) US$ 2.0 billion
Growth Factor Rising preference for electric devices for oral hygiene, increasing awareness of benefits of electric toothbrushes, and product innovations
Opportunity By reducing product costs, key players can easily tap into developing markets that hold huge potential
Key Trends Key players are working on launching highly efficient products embedded with advanced technologies

Manual Toothbrush Market:

Attributes Manual Toothbrush Market
CAGR (2023 to 2033) 8%
Market Value (2033) US$ 13 billion
Growth Factor Advertising through dentists for branding, expanding distribution network, partnership with prominent distributors, and extensive campaigns
Opportunity Latest product innovations that have bettered the quality of the bristles, with user-friendly product design, and flexibility, are expected to be a key opportunity
Key Trends Due to busy lifestyles, consumers are inclined towards products that can save their time

Water Flosser Market:

Attributes Water Flosser Market
CAGR (2023 to 2033) 5.5%
Market Value (2033) US$ 1.6 billion
Growth Factor Global rise in consumption of tobacco products, rising instances of oral, dental problems, and oral cavity cancers
Opportunity Water flossing has emerged as a viable alternative to string flossing for those with braces, uneven teeth, gum diseases, and dental implants.
Key Trends Key players are focusing on product innovations and expanding their global distribution network for easy product availability

Country-wise Insights

How are Intensive Promotional Activities in the USA Fueling the Market?

North America is expected to remain one of the key markets in 2023 owing to the presence of key manufacturers of electric toothbrushes in the region. To grab a considerable share in the potential market, manufacturers are implementing various promotional as well as advertisement strategies, thus, boosting the market in the USA.

During the forecast period, the USA market is projected to grow at a CAGR of 6.3%. The market is expected to reach a valuation of US$ 2.7 billion by 2033.

Will China’s Demand for Electric Toothbrush Continue to Grow?

Electric toothbrush sales in East Asia are expected to register a significant CAGR from 2023 to 2033, with China being the leading revenue contributor to the market in the region. The highly developed manufacturing industry on top of the high availability of raw materials is the main contributing factor towards the market growth in the region.

The China market is anticipated to grow at a CAGR of 10.7% between 2023 and 2033.

What Strategies will the Players use to Promote Electric Toothbrush in the United Arab Emirates?

The United Arab Emirates is a highly lucrative market for the electric toothbrush industry since the country has an extensive habit of chewing khat and this leads to problems related to oral and dental conditions such as keratotic white lesions, mucosal pigmentation, periodontal disease, tooth loss, etc. Thus, the growing dental concerns among individuals in the region are likely to help them to shift towards the adoption of the electric toothbrush and create new growth opportunities for the market.

Region North America
Country United States of America
CAGR 6.3%
Market Value (2033) US$ 2.7 billion
Region Europe
Country United Kingdom
CAGR 6.5%
Market Value (2033) US$ 511.1 million
Region Asia Pacific
Country China
CAGR 10.7%
Market Value (2033) US$ 919.4 million
Region Asia Pacific
Country India
CAGR 6.20%
Market Value (2033) US$ 92.2 million
Region Asia Pacific
Country  Japan
CAGR 10.60%
Market Value (2033) US$ 608.1 million

Category-wise Insights

Which Product Type is expected to dominate the Electric Toothbrush Market?

In terms of product type, the rechargeable toothbrush is likely to hold a notable share. This can be attributed to the rise in customers opting for efficient electric products. These offer better outcomes over battery-powered products that provide low capacity and less power compared to the former one.

Between 2023 and 2033, the rechargeable product type segment is projected to grow at a CAGR of 6.6%.

What is the Preferred Price Range by the Customers?

In terms of price, the economy price electric toothbrush holds a considerable amount of share the market. The rough competition in the market has compelled manufacturers to offer high-end products with low price tags. With such prices, customers can buy a budget-friendly electric toothbrush. These offer the same features similar to that of premium-priced products and hence, the significant shift of customers to economically priced products.

How is Rotation/Oscillation Toothbrush Contributing to the Market Growth?

Based on head movement, rotation/oscillation electric toothbrush holds the maximum share in the market. The smaller size of such toothbrushes to the conventional toothbrush provides the ability to clean individual teeth at a time. Moreover, the unique design enables the user to move the toothbrush smoothly in every direction. Thus, this segment has gained a substantial customer base leading to market growth.

Why are Hypermarkets/Supermarkets Preferred by the Consumers?

In terms of sales channels, hypermarkets/supermarkets are still a prominent segment, accounting for a notable share in 2023. The visibility and availability of products in such superstores are better as compared to other sales channels. Moreover, the significant increase in hypermarkets/supermarkets across different landscapes has led to consumers’ shift towards them. This has led to a noteworthy market share of the segment over other sales channels.

During the forecast period, the hypermarket/supermarket in the sales channel segment is anticipated to grow at a CAGR of 7.5%.

Key Players Employ Multi-Faceted Strategies to Drive Market Penetration

Prominent players operating in the global market are focusing on product availability, product differentiation, promotional activities, and other strategies to expand their business through broader landscapes.

Globally, key players are investing heavily in research and development. This is projected to lead to the development of innovative variants that are not only affordable but also easier to maintain. This can effectively contain the current market deterrents and foster steady market progress.

Leading Startups to Lookout For

SURI:

Start-up Company SURI
Country United Kingdom
Description SURI is a London-based startup that stands for Sustainable Rituals. Their innovative electric toothbrushes’ body is crafted from recyclable aluminum. The plastic heads are plant-based and can be recycled or industrially composted. The embedded electric parts can be easily repaired or replaced.

Quip:

Start-up Company Quip
Country United States of America
Description Quip is a startup that aims to make oral care affordable, accessible, and efficient. The startup supplies its subscribers with oral care supplies every three months, worldwide. It also provides users, with free dental care advice. It is also currently developing an online platform where users can seamlessly connect with dental care professionals.

Xiaomi Corporation:

Company Xiaomi Corporation
Details Xiaomi Corporation is an internet company founded in 2010. It is a prominent manufacturer of smartphones and smart hardware.
Recent Developments In June 2020, Xiaomi launched the T100 electric toothbrush series in India. The product comes with 30 days of battery life. It has low noise properties as well as a glossy design. It has an in-built rechargeable Li-ion battery that can be charged using a micro USB port.

Koninklijke Philips N.V. :

Company Koninklijke Philips N.V.
Details Philips is a pioneer in driving health and wellness innovations. The company has several initiatives focusing on serving underdeveloped territories.
Recent Developments

In March 2021, Philips and Colgate announced a collaboration that aims to widen awareness of the oral benefits of an electric toothbrush. Currently, the focus of this venture is on the South American market.

In 2021, Koninklijke Philips N.V. launched the Philips Sonicare 9900 Prestige. This product uses advanced Artificial Intelligence technology. It can easily detect the brushing pattern to warn the user of missed spots. The product can be sued in integration with the Philips Sonicare App.

Colgate Palmolive Company:

Company Colgate Palmolive Company
Details Colgate Palmolive Company is a leading global retail products company, specializing in oral care, personal care, home care, and pet nutrition. The company has expanded its presence to over 200 countries.
Recent Developments The Colgate Palmolive company has bolstered its research and development investment from US$ 276 million in 2018 to US$ 280 million in 2019.

Goldman, Sachs & Co:

Company Goldman, Sachs & Co
Details Goldman, Sachs & Co Goldman Sachs, founded in 1869, is one of the top global investment banking, securities, and investment management firm. It has its headquarters in New York, and has a presence across all the key financial centers, globally.
Recent Developments In May 2020, Goldman Sachs announced that it shall be investing in an innovative electric toothbrush. The product is named Burst Oral Care.

Key Players

  • Panasonic Corporation
  • Colgate-Palmolive Company
  • The Procter & Gamble Company
  • Church & Dwight Co., Inc.
  • JSB Healthcare
  • Koninklijke Philips N.V.
  • Omron Healthcare, Inc.
  • FOREO Company
  • Wellness Oral Care Company
  • Fairywill Company
  • Lion Corporation
  • Conair Corporation (Interplak)
  • SEASTAR Corporation
  • Smilex Company
  • Kolibree Company
  • Rotadent Company
  • Shenzhen Risun Technology Co. Ltd.
  • Ningbo Seago Electric Co, Ltd.
  • Dretec Co., Ltd.
  • Brush Buddies Company
  • SONIC Chic Company

Global Electric Toothbrush Market by Category:

By Product Type:

  • Rechargeable
  • Battery Powered

By Head Movement:

  • Sonic/Side-by-Side
  • Rotation/Oscillation

By Price:

  • Economy
  • Mid-range
  • Premium

By Sales Channel:

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Drug Stores & Pharmacies
  • Convenience Stores
  • Online Retailers
  • Other Sales Channels

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • The Middle East & Africa

Frequently Asked Questions

How is the Global Electric Toothbrush Market Performing in Recent Years?

The global electric toothbrush market value could be nearly US$ 4.6 billion in 2023.

What is the Projected Growth Rate of the United States Electric Toothbrush Market?

The United States market is projected to retain its dominance, growing at 6.3% CAGR through 2033.

Who are the Leading Market Players in the Sales of Electric Toothbrush Products?

Panasonic, Colgate-Palmolive, and Procter & Gamble are the leading suppliers of electric toothbrushes.

Which Type of Electric Toothbrush is the Leading Product Segment?

Rechargeable electric toothbrush creates more than 70% sales and could register a 6.6% CAGR through 2033.

Which is the Leading Regional Market in Europe for Sales of Electric Toothbrush?

The United Kingdom achieves higher sales of electric toothbrushes, and it could surge at 6.5% CAGR by 2033.

Table of Content

1. Executive Summary | Electric Toothbrush Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyers

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2017 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2017 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2017 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033

        5.3.1. Rechargeable

        5.3.2. Battery

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2017 to 2022

    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

6. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Price

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Price, 2017 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Price, 2023 to 2033

        6.3.1. Economy

        6.3.2. Mid-Range

        6.3.3. Premium

    6.4. Y-o-Y Growth Trend Analysis By Price, 2017 to 2022

    6.5. Absolute $ Opportunity Analysis By Price, 2023 to 2033

7. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Head Movement

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Head Movement, 2017 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Head Movement, 2023 to 2033

        7.3.1. Rotation/Oscillation

        7.3.2. Sonic/Side-by-side

    7.4. Y-o-Y Growth Trend Analysis By Head Movement, 2017 to 2022

    7.5. Absolute $ Opportunity Analysis By Head Movement, 2023 to 2033

8. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Sales Channel

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2017 to 2022

    8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033

        8.3.1. Hypermarkets / Supermarkets

        8.3.2. Specialty Stores

        8.3.3. Drug Stores & Pharmacies

        8.3.4. Convenience Stores

        8.3.5. Online Retailers

        8.3.6. Other

    8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017 to 2022

    8.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033

9. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Region

    9.1. Introduction

    9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2017 to 2022

    9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        9.3.1. North America

        9.3.2. Latin America

        9.3.3. Europe

        9.3.4. ASIA PACIFIC EXCLUDING JAPAN

        9.3.5. Japan

        9.3.6. Middle East and Africa (MEA)

    9.4. Market Attractiveness Analysis By Region

10. North America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. United States of America

            10.2.1.2. Canada

        10.2.2. By Product Type

        10.2.3. By Price

        10.2.4. By Head Movement

        10.2.5. By Sales Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By Price

        10.3.4. By Head Movement

        10.3.5. By Sales Channel

    10.4. Key Takeaways

11. Latin America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Brazil

            11.2.1.2. Mexico

            11.2.1.3. Rest of Latin America

        11.2.2. By Product Type

        11.2.3. By Price

        11.2.4. By Head Movement

        11.2.5. By Sales Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By Price

        11.3.4. By Head Movement

        11.3.5. By Sales Channel

    11.4. Key Takeaways

12. Europe Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. Germany

            12.2.1.2. United Kingdom

            12.2.1.3. Spain

            12.2.1.4. France

            12.2.1.5. Italy

            12.2.1.6. Rest Of Europe

        12.2.2. By Product Type

        12.2.3. By Price

        12.2.4. By Head Movement

        12.2.5. By Sales Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By Price

        12.3.4. By Head Movement

        12.3.5. By Sales Channel

    12.4. Key Takeaways

13. ASIA PACIFIC EXCLUDING JAPAN Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. India

            13.2.1.3. Malaysia

            13.2.1.4. Singapore

            13.2.1.5. Australia

            13.2.1.6. Rest of ASIA PACIFIC EXCLUDING JAPAN

        13.2.2. By Product Type

        13.2.3. By Price

        13.2.4. By Head Movement

        13.2.5. By Sales Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Type

        13.3.3. By Price

        13.3.4. By Head Movement

        13.3.5. By Sales Channel

    13.4. Key Takeaways

14. Japan Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

        14.2.2. By Product Type

        14.2.3. By Price

        14.2.4. By Head Movement

        14.2.5. By Sales Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product Type

        14.3.3. By Price

        14.3.4. By Head Movement

        14.3.5. By Sales Channel

    14.4. Key Takeaways

15. MEA Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country

    15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022

    15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. South Africa

            15.2.1.3. Israel

            15.2.1.4. Rest of MEA

        15.2.2. By Product Type

        15.2.3. By Price

        15.2.4. By Head Movement

        15.2.5. By Sales Channel

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Product Type

        15.3.3. By Price

        15.3.4. By Head Movement

        15.3.5. By Sales Channel

    15.4. Key Takeaways

16. Key Countries Market Analysis

    16.1. United States of America

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2022

            16.1.2.1. By Product Type

            16.1.2.2. By Price

            16.1.2.3. By Head Movement

            16.1.2.4. By Sales Channel

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2022

            16.2.2.1. By Product Type

            16.2.2.2. By Price

            16.2.2.3. By Head Movement

            16.2.2.4. By Sales Channel

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2022

            16.3.2.1. By Product Type

            16.3.2.2. By Price

            16.3.2.3. By Head Movement

            16.3.2.4. By Sales Channel

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2022

            16.4.2.1. By Product Type

            16.4.2.2. By Price

            16.4.2.3. By Head Movement

            16.4.2.4. By Sales Channel

    16.5. Germany

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2022

            16.5.2.1. By Product Type

            16.5.2.2. By Price

            16.5.2.3. By Head Movement

            16.5.2.4. By Sales Channel

    16.6. United Kingdom

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2022

            16.6.2.1. By Product Type

            16.6.2.2. By Price

            16.6.2.3. By Head Movement

            16.6.2.4. By Sales Channel

    16.7. Spain

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2022

            16.7.2.1. By Product Type

            16.7.2.2. By Price

            16.7.2.3. By Head Movement

            16.7.2.4. By Sales Channel

    16.8. France

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2022

            16.8.2.1. By Product Type

            16.8.2.2. By Price

            16.8.2.3. By Head Movement

            16.8.2.4. By Sales Channel

    16.9. Italy

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2022

            16.9.2.1. By Product Type

            16.9.2.2. By Price

            16.9.2.3. By Head Movement

            16.9.2.4. By Sales Channel

    16.10. China

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2022

            16.10.2.1. By Product Type

            16.10.2.2. By Price

            16.10.2.3. By Head Movement

            16.10.2.4. By Sales Channel

    16.11. India

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2022

            16.11.2.1. By Product Type

            16.11.2.2. By Price

            16.11.2.3. By Head Movement

            16.11.2.4. By Sales Channel

    16.12. Malaysia

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2022

            16.12.2.1. By Product Type

            16.12.2.2. By Price

            16.12.2.3. By Head Movement

            16.12.2.4. By Sales Channel

    16.13. Singapore

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2022

            16.13.2.1. By Product Type

            16.13.2.2. By Price

            16.13.2.3. By Head Movement

            16.13.2.4. By Sales Channel

    16.14. Australia

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2022

            16.14.2.1. By Product Type

            16.14.2.2. By Price

            16.14.2.3. By Head Movement

            16.14.2.4. By Sales Channel

    16.15. Japan

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2022

            16.15.2.1. By Product Type

            16.15.2.2. By Price

            16.15.2.3. By Head Movement

            16.15.2.4. By Sales Channel

    16.16. GCC Countries

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2022

            16.16.2.1. By Product Type

            16.16.2.2. By Price

            16.16.2.3. By Head Movement

            16.16.2.4. By Sales Channel

    16.17. South Africa

        16.17.1. Pricing Analysis

        16.17.2. Market Share Analysis, 2022

            16.17.2.1. By Product Type

            16.17.2.2. By Price

            16.17.2.3. By Head Movement

            16.17.2.4. By Sales Channel

    16.18. Israel

        16.18.1. Pricing Analysis

        16.18.2. Market Share Analysis, 2022

            16.18.2.1. By Product Type

            16.18.2.2. By Price

            16.18.2.3. By Head Movement

            16.18.2.4. By Sales Channel

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Product Type

        17.3.3. By Price

        17.3.4. By Head Movement

        17.3.5. By Sales Channel

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. Panasonic Corporation

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

                18.1.1.5.2. Product Strategy

                18.1.1.5.3. Channel Strategy

        18.1.2. Colgate-Palmolive Company

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

                18.1.2.5.2. Product Strategy

                18.1.2.5.3. Channel Strategy

        18.1.3. The Procter & Gamble Company

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

                18.1.3.5.2. Product Strategy

                18.1.3.5.3. Channel Strategy

        18.1.4. Church & Dwight Co., Inc.

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

                18.1.4.5.2. Product Strategy

                18.1.4.5.3. Channel Strategy

        18.1.5. JSB Healthcare

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

                18.1.5.5.2. Product Strategy

                18.1.5.5.3. Channel Strategy

        18.1.6. Koninklijke Philips N.V.

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

                18.1.6.5.2. Product Strategy

                18.1.6.5.3. Channel Strategy

        18.1.7. Omron Healthcare, Inc.

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

                18.1.7.5.2. Product Strategy

                18.1.7.5.3. Channel Strategy

        18.1.8. FOREO Company

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

                18.1.8.5.2. Product Strategy

                18.1.8.5.3. Channel Strategy

        18.1.9. Wellness Oral Care Company

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

                18.1.9.5.2. Product Strategy

                18.1.9.5.3. Channel Strategy

        18.1.10. Fairywill Company

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

                18.1.10.5.2. Product Strategy

                18.1.10.5.3. Channel Strategy

        18.1.11. Ningbo Seago Electric Co, Ltd.

            18.1.11.1. Overview

            18.1.11.2. Product Portfolio

            18.1.11.3. Profitability by Market Segments

            18.1.11.4. Sales Footprint

            18.1.11.5. Strategy Overview

                18.1.11.5.1. Marketing Strategy

                18.1.11.5.2. Product Strategy

                18.1.11.5.3. Channel Strategy

        18.1.12. Dretec Co., Ltd.

            18.1.12.1. Overview

            18.1.12.2. Product Portfolio

            18.1.12.3. Profitability by Market Segments

            18.1.12.4. Sales Footprint

            18.1.12.5. Strategy Overview

                18.1.12.5.1. Marketing Strategy

                18.1.12.5.2. Product Strategy

                18.1.12.5.3. Channel Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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