Tortilla Market

Tortilla Market Summary

Demand for tortillas is projected to expand at 5.2% CAGR between 2026 and 2036. Industry value grows from USD 47.5 billion in 2025 to USD 50.1 billion in 2026 and is projected to reach USD 83.8 billion by 2036.

In latest analysis by FMI, it has been observed that tortillas have gained significant traction in recent years owing to wider use of wraps and burritos in home meals, chain restaurant expansion and value-priced store brands. The market is valued at USD 47.5 billion in 2025 and is expected to reach USD 50.1 billion in 2026. Tortilla market is further projected to reach USD 83.8 billion by 2036, witnessing 5.2% CAGR during the forecast period. Pricing power will become the defining issue for tortilla suppliers. In July 2026, Gruma reported a 3% fall in USA sales volume to 380 thousand tons in the second quarter, with foodservice weakest as consumers reacted to higher dining-out prices, and standard retail packs also slowing [1]. Its response of more private-label production combined with value-added products [1] reflects the direction of the category, where store brands will capture price-conscious volume while branded and specialty lines will protect margin through 2036.

Table 1: Market Size and Forecast for the Tortilla Market (USD billion), 2025-2036

Market size and forecast	Value
2025 market size	USD 47.5 billion
Estimated market size in 2026	USD 50.1 billion
Projected market size by 2036	USD 83.8 billion
CAGR (2026-2036)	5.2%
Added revenue, 2026 to 2036	USD 33.7 billion

Key Market Trends & Insights

• By product type, flour tortillas led with 41.6% of sales in 2026, ahead of corn tortillas and other formats.
• By nature, conventional tortillas accounted for 91.3% of sales in 2026, with organic products holding the remaining share.
• By source type, wheat held 55.7% of sales in 2026, ahead of corn at an estimated 44.3%.
• By process type, fresh tortillas took 64.3% of sales in 2026, with frozen tortillas holding the balance.
• By sales channel, B2B purchases led with 35.1% of sales in 2026, ahead of retail channels including supermarkets, convenience stores and online.

Regional Highlights

South Korea will be the fastest-growing country in the tortilla market, at 6.7% CAGR from 2026 to 2036. The USA at 5.9% and the UK at 5.5% will follow, while Germany will post the slowest growth at 4.3%.

Market Evidence

Europe will be one of the most attractive growth pockets for tortilla makers. Gruma's European sales grew 13% to USD 511.3 million in 2025 on only 2% more volume [9], meaning each ton sold earned roughly 11% more, as its retail tortilla business kept expanding [1]. Asia and Oceania is following, with second-quarter 2026 sales up 15% to USD 78.4 million on stronger output from Gruma's new China plant [1]. Both regions are delivering faster revenue growth than the USA, where Gruma's 2025 sales fell 4% [9], and both will remain priority targets for capacity and brand investment during the forecast period.

The tortilla market's profit pool is concentrated in high-volume formats with repeat purchases across retail and foodservice. Flour tortillas will offer the strongest volume opportunity, holding 41.6% of product type sales in 2026, as one pack serves burritos, wraps and quesadillas. Fresh tortillas will account for 64.3% of process type sales, supported by frequent supermarket and restaurant replenishment, while B2B purchases, at 35.1% of sales, will provide suppliers with recurring bulk orders from restaurant chains, caterers and food processors.

Higher margins will come from differentiated lines rather than from volume alone. Gruma is pairing more private-label production, which brings volume but faces tight pricing, with value-added products that carry more pricing room [1]. Clean-label launches show brands building separate price tiers on the same shelf, as PepsiCo introduced Doritos Simply NKD variants without artificial flavors or dyes in November 2025 alongside its original range [4]. FMI's analysis points to high-fiber tortillas and frozen tortillas, which suit longer storage and foodservice distribution, as further routes to better returns. Over the forecast period, the strongest profit opportunities will lie in repeat B2B demand, high-volume flour formats and differentiated products with more pricing power.

Foodservice expansion will open new large accounts for tortilla suppliers outside the traditional markets. Chipotle, with more than 4,200 restaurants worldwide by June 2026, opened its first Asian outlet in Seoul on 2 September 2026 and plans two more in South Korea before year-end [10], following its 2025 joint venture with SPC Group [2]. Each chain entry of this kind creates a supply contract opportunity for producers able to meet chain specifications and deliver consistently across new outlets, which will support B2B purchases through the forecast period.

Regulation will continue to raise the cost of doing business in several key markets. California has required 0.7 milligrams of folic acid per pound of corn masa flour since 1 January 2026 under AB-1830 [11] [12], adding a fortification step for corn tortilla makers serving the state. In Germany, the 2026 minimum standard for packaging recyclability, published in August 2026, sets the method for measuring whether a pack can be recycled [3], putting tortilla film choices under closer review. In Mexico, where tortillas are the main staple food, the government's June 2025 agreement targets a real price cut of up to 10% from about 20 pesos a kilo [16], which limits pricing headroom for local producers. Suppliers with documented ingredient compliance and recyclable packaging will hold an edge in retailer negotiations, while Mexican producers will need scale and cost efficiency to protect margins.

South Korea will offer the fastest growth at 6.7% CAGR through 2036, as Mexican-style quick-service chains are entering the market, led by Chipotle's Seoul opening [10]. The USA will follow at 5.9%, supported by the largest existing volume base, with Gruma alone selling 1,535 thousand tons of tortilla and corn flour products there in 2025 [9], while the UK will grow at 5.5%. Japan, at 4.7%, will remain a value-driven market where chains are using deep discounts to build traffic, with Guzman y Gomez selling selected burritos for JPY 500 against a regular JPY 1,100 on the 10th of each month since June 2026 [14]. Germany, at 4.3%, will be the slowest-growing of the profiled markets.

Table 2: Supporting Industry Indicators for the Tortilla Market (mixed units), 2024-2026, mixed years

Indicator	Data point	Why it matters	Source
Producer volume (result)	Gruma sold 4,337 thousand tons in 2025; USA 1,535, Europe 426, Asia and Oceania 104	Physical base behind the market value	[9]
US price pressure (result)	Gruma USA Q2 2026 volume down 3% to 380 thousand tons; sales down 3% to USD 850.3 million	Supports the meal-price restraint	[1]
European value growth (result)	Gruma Europe 2025 sales up 13% to USD 511.3 million on 2% volume growth	Value-added products lift revenue	[9]
Asian growth (result)	Gruma Asia and Oceania Q2 2026 sales up 15% to USD 78.4 million	Supports East Asian growth rates	[1]
Installed capacity	29 Mission Foods plants in 7 countries; Los Angeles plant up to 25 million tortillas a day	Scale of the leading supplier	[13]
Capacity addition (plan)	MXN 792 million over five years; Huejotzingo plant at 70,000 tons a year	Supply growth in Mexico	[15]
Chain restaurant entry (result)	Chipotle's first Seoul restaurant opened 2 September 2026; two more planned in 2026	Supports South Korea's 6.7% CAGR	[10]
Price promotion	GYG Japan burrito at JPY 500 against JPY 1,100 on the 10th of each month	Supports Japan's price-led demand	[14]
Ingredient rule	California: 0.7 mg folic acid per pound of corn masa flour from 1 January 2026	Compliance cost for US corn lines	[11]
Packaging rule	Germany: 2026 recyclability standard published 31 August 2026	Listing condition for German retail	[3]
Price policy (target)	Mexico aims to cut tortilla prices by up to 10% in real terms from about 20 pesos per kilo	Will cap value growth in the largest market	[16]

Per Capita Analysis

At the consumer level, tortillas will remain a low-ticket purchase with room to grow. Global spending per capita was about USD 5.78 in 2025 and will reach about USD 6.04 in 2026 on a world population of 8.30 billion [17] [18], rising to about USD 9.37 by 2036 [17]. Per capita spending will grow at about 4.5% a year against population growth of about 0.75%, so the market's expansion will depend on consumers trading up and using tortillas in more meals rather than on population growth, a trend already visible in Gruma's European results [9].

Table 3: Per Capita Spend for the Tortilla Market (USD), 2025, 2026 and 2036

Per capita metric	2025	2026	2036
Market size (USD billion)	47.5	50.1	83.8
World population (billion)	8.22	8.30	8.95
Spend per capita (USD)	5.78	6.04	9.37
Spend per 1,000 people (USD)	5,782	6,036	9,368
Per capita CAGR, 2026-2036	-	4.5%	-

Per Household Analysis

Tortillas will remain one of the most affordable staples in the household budget. Global spending per household was about USD 21.66 in 2025 and will reach USD 22.85 in 2026 across about 2,193 million households [20], equal to roughly 0.08% of the USD 28,816 each household spent on consumption in 2024 [19]. Retail purchases, at 64.9% of 2026 sales, work out to about USD 14.83 per household a year, and premium and better-for-you lines will lift spend per shopper from this base.

Table 4: Per Household Spend for the Tortilla Market (USD), 2024-2026, mixed years

Per household metric	Value	Basis
Households worldwide	2,193 million	2025
Average household size	3.75 people	Population over households, 2025
Market spend per household, 2025	USD 21.66	USD 47.5 billion
Market spend per household, 2026	USD 22.85	USD 50.1 billion
Retail spend per household, 2026	USD 14.83	64.9% retail share
Household consumption per household	USD 28,816	World Bank, 2024
Household consumption per capita	USD 7,763	World Bank, 2024
Market share of household consumption	0.08%	2026 market over 2024 consumption

Analyst Perspective

“Meal-price pressure is the biggest risk to tortilla volumes over the next three years, as restaurant operators trim weekly orders and shoppers trade down to store brands. I expect producers of fresh tortillas, which hold 64.3% of process type sales in 2026, to protect repeat orders through smaller packs and shorter delivery cycles.”

- Nandini Roy Choudhury, Client Partner, Food & Beverages, Future Market Insights

How is the Tortilla Market Segmented?

The tortilla market is split into product type, nature, source type, process type, sales channel and region.

Product type covers flour tortillas, corn tortillas, tortilla chips, tostadas, taco shells, tortilla wraps, and tortilla soup.
Nature covers conventional and organic products.
Source type covers wheat and corn.
Process type covers fresh and frozen tortillas.
Sales channel covers B2B, hypermarkets and supermarkets, convenience stores, food and drink specialty stores, online retailing, traditional grocery retailers, independent small groceries, and discount stores.

Why Do Flour Tortillas Lead the Tortilla Market by Product Type?

Flour tortillas are set to hold 41.6% of market share by product type in 2026.

Flour tortillas will account for 41.6% of sales by product type in 2026. One pack covers burritos, wraps and quesadillas, which makes flour tortillas the most-used format in homes and restaurant kitchens alike. Europe shows this demand at shelf level, as Gruma said in July 2026 that its European tortilla retail business kept expanding, with second-quarter sales in Europe up 5% to USD 142.6 million [1]. Corn tortillas, tostadas, taco shells, chips and soup each serve narrower occasions and will stay smaller.

• Chain restaurants adding burritos and wraps to menus in Asia and Europe are expected to keep flour tortilla orders growing through 2036.
• In July 2026, Gruma reported that the company's European retail tortilla business continued to expand [1].

Why Do Conventional Tortillas Lead the Tortilla Market by Nature?

By nature, conventional tortillas will represent 91.3% of market share in 2026.

Conventional products will hold 91.3% of sales by nature in 2026. Most tortillas are bought on price, and rising meal costs are making buyers even more careful. In the USA, Gruma reported in July 2026 that price-sensitive shoppers were cutting back on standard retail products and restaurant meals, and it is responding with more private-label output [1]. Organic tortillas will keep growing, but from a small base and at a price premium that limits their growth.

• Retailers are expected to keep organic tortillas as a premium shelf option and use conventional lines for promotions and private-label ranges.
• In November 2025, PepsiCo announced Doritos Simply NKD variants made without artificial flavors or dyes, a simpler-label change outside organic certification [4].

Why Does Wheat Lead the Tortilla Market by Source Type?

In 2026, wheat is estimated to capture 55.7% of market share by source type.

Wheat will make up 55.7% of sales by source type in 2026, largely because flour tortillas and wraps, the biggest product group, are wheat-based. Corn products carry an extra regulatory step in some places. California, for example, has required 0.7 milligrams of folic acid per pound of corn masa flour since 1 January 2026 [11]. That adds cost for corn tortilla makers serving the state and helps wheat keep its lead.

• Sales of wheat tortillas are expected to rise with fiber-added and lower-carbohydrate lines aimed at health-focused supermarket shoppers.
• In June 2026, Grupo Bimbo reported that the Hermosillo bakery, a tortilla producer in northern Mexico, received BRC AA+ food safety certification in 2025 [5].

Why Do Fresh Tortillas Lead the Tortilla Market by Process Type?

Fresh tortillas lead process type with 64.3% of market share in 2026.

Fresh tortillas will take 64.3% of sales by process type in 2026. Grocers and restaurants restock nonfrozen packs every week, and that weekly rhythm needs high-volume plants. Mission Foods' Los Angeles plant alone can make up to 25 million tortillas a day [13], and Gruma is upgrading and replacing equipment across its USA operations [1]. Frozen tortillas remain the choice for kitchens that plan menus and storage well ahead, a smaller group of buyers.

• Convenience stores and small grocers are expected to order smaller fresh packs on shorter delivery cycles to cut losses from unsold stock.
• In July 2026, Gruma reported upgrades and replacement of operating equipment at the company's USA plants [1].

Why Does B2B Lead the Tortilla Market by Sales Channel?

In 2026, B2B purchases are projected to hold 35.1% of market share across sales channels.

B2B buyers will account for 35.1% of sales by sales channel in 2026. Restaurant chains and food processors buy in bulk and to fixed specifications, so every new outlet adds steady volume. Chipotle is a clear example, with more than 4,200 restaurants worldwide by June 2026 and its first Seoul outlet opened in September 2026, with two more planned in South Korea that year [10]. Retail sales are spread across supermarkets, convenience stores, online stores and discount stores, where each purchase is a smaller household pack.

• Chain restaurants are expected to sign longer supply contracts as burrito and taco menus open in new countries during the forecast period.
• In September 2025, Chipotle formed a joint venture with SPC Group to bring Chipotle restaurants to South Korea and Singapore [2].

What are the Drivers, Restraints, and Opportunities in the Tortilla Market?

Chain restaurant menus and supermarket value packs are adding repeat tortilla orders, according to FMI. Meal-price pressure is slowing replenishment, and clean-label and high-fiber lines are opening premium price tiers for suppliers through 2036.

• Driver: Each new chain restaurant outlet serving burritos and tacos becomes a weekly tortilla buyer, due to which bulk orders increase as chains open locations.
• Restraint: Higher meal prices are reducing restaurant visits and purchases of standard retail packs, which slows replenishment orders for tortilla producers.
• Opportunity: Clean-label, high-fiber and value-priced lines let suppliers serve shoppers on different budgets with separate price tiers.

Chain restaurants give tortilla producers the steadiest repeat volume, as each outlet serves the same burritos, tacos and wraps every day. Chipotle's joint venture with SPC Group, announced in September 2025, set out restaurant openings in South Korea and Singapore [2]. New outlets start with trial orders and move to weekly replenishment once the menu settles, and corn tortilla makers source masa from the nixtamalized corn flour market, projected to grow from USD 3.7 Billion in 2026 to USD 6.2 Billion by 2036.

Price pressure on dining out is slowing tortilla volumes in the USA. Gruma's second-quarter 2026 results showed price sensitivity weighing on USA foodservice volumes and standard retail lines [1]. Restaurant operators facing slower traffic order fewer cases per week, and suppliers listing packs in Germany face a new recyclability check after the August 2026 minimum standard [3]. Pack redesigns drawing on the wider food packaging market add testing cost before a retailer accepts a new film.

Which Country CAGRs are Profiled in the Tortilla Market?

Table 5: Country CAGRs for the Tortilla Market (%), 2026-2036

Country	CAGR, 2026 to 2036
South Korea	6.7%
USA	5.9%
UK	5.5%
Japan	4.7%
Germany	4.3%

How do Country-level CAGRs Compare in the Tortilla Market?

South Korea and the USA form the faster pair on FMI's country CAGR chart, at 6.7% and 5.9% through 2036, as new chain restaurants and large private-label programs add bulk tortilla orders. The UK is expected to follow at 5.5% on steady supermarket sales of wraps. Japan and Germany are projected at 4.7% and 4.3%, because tortillas remain an occasional restaurant item in Japan and a mature aisle category in Germany. Country studies on the USA tortilla market and the Korea tortilla market cover the two faster markets in more detail.

• Chain openings planned with SPC Group give South Korea the highest growth rate, at 6.7% CAGR through 2036.
• Demand for tortillas in the USA is set to expand at 5.9% CAGR by 2036. Chain restaurants and supermarket private labels are the two main buyer groups.
• Supermarket wraps bought for quick home meals carry the UK to 5.5% CAGR during the forecast period.
• Japan is projected to grow at 4.7% CAGR through 2036, led by fixed-price burrito promotions at restaurant chains.
• Germany will post 4.3% CAGR by 2036, as retail listings there are tied to recyclable pack films.

The full report extends tortilla estimates to more than 25 countries across seven regions.

Country Outlook

• Chipotle's September 2025 joint venture with SPC Group set out plans to open restaurants in South Korea in 2026 [2]. Each new outlet becomes a bulk account for burrito and taco tortillas, and demand in South Korea is forecast to increase at 6.7% CAGR from 2026 to 2036.
• Brand spending on taco shells and kits continues in the USA, as Old El Paso was named title sponsor of the Sun Bowl in September 2026 [7]. Supermarket shoppers trading down to store brands keep private-label volumes growing, and sales of tortillas in the USA are projected at 5.9% CAGR through 2036.
• Local tortilla production shortens supply routes to British supermarket chains. Gruma's annual report, published in April 2026, described packaging automation at the company's tortilla plant in England [8]. Wraps and tortilla packs bought for quick home meals support 5.5% CAGR in the UK during the forecast period.
• Demand for tortillas in Japan is expected to advance at 4.7% CAGR by 2036 as Mexican-style restaurant chains run burrito promotions. Guzman y Gomez Japan announced a monthly Burrito Day in May 2026, with selected burritos and burrito bowls at JPY 500 from June [6]. Suppliers serving these chains need delivery schedules matched to promotion-day peaks.
• Packaging rules are shaping supplier selection by German retailers. In August 2026, ZSVR and the German Environment Agency released the 2026 edition of the minimum standard for packaging recyclability [3]. Producers with compliant films are expected to keep shelf space, and demand in Germany is projected to rise at 4.3% CAGR through 2036.

Who are the Leading Companies in the Tortilla Market?

Gruma, Grupo Bimbo, General Mills, PepsiCo and Tyson Foods are among the leading tortilla suppliers across bakery production, retail brands and foodservice ranges.

Store-brand contracts from supermarket groups and menu-wide deals with restaurant chains determine which producers fill tortilla plants, and Gruma described a combined private-label and value-added strategy in July 2026 [1]. Buyers favor producers able to supply the same specification across many outlets, so plant location and audit records count heavily in contract awards. Gruma's annual report, published in April 2026, identified a new plant in Foshan, China, built in 2025, and Grupo Bimbo reported BRC AA+ certification for the Hermosillo tortilla bakery in June 2026 [8] [5]. Brand owners compete for shelf space through product changes, as PepsiCo added Doritos Simply NKD variants in November 2025 [4]. FMI's competitive review shows that frozen formats, sized in the frozen tortilla market at USD 8,970 Million in 2025, give large producers a second route into foodservice accounts through 2036.

• Tortilla Manufacturing and Bakery Distribution: Gruma (Mission Foods) and Grupo Bimbo run tortilla plants and supply retail and foodservice customers across several regions.
• Retail Meal and Snack Platforms: General Mills and PepsiCo sell taco shells, kits and tortilla chips under consumer brands such as Old El Paso and Doritos.
• Foodservice and Specialist Tortilla Portfolios: Tyson Foods supplies tortillas and wraps to restaurant kitchens, and Ole Mexican Foods sells specialist lines such as high-fiber wheat tortillas.

Competitive Benchmarking

Table 6: Competitive Benchmarking for the Tortilla Market (qualitative ratings), 2026

Company	Tortilla Format Breadth	Channel Breadth	Product or Process Differentiation	Geographic Reach
Gruma (Mission Foods)	High	High	High	USA, Mexico, Europe, Asia and Oceania
Grupo Bimbo	Medium	Medium	Medium	Mexico, USA and Morocco tortilla operations
Tyson Foods	High	Medium	Medium	USA foodservice portfolio
General Mills	Medium	Medium	Medium	USA retail brands
PepsiCo	Medium	Medium	Medium	USA tortilla chip brands
Ole Mexican Foods	Medium	Low	Medium	Specialist product range

Key Developments

• In November 2025, PepsiCo announced Doritos Simply NKD variants in Nacho Cheese and Cool Ranch flavors, made without artificial flavors or dyes [4].
• In April 2026, Gruma published an annual report identifying a new plant in Foshan, China, built in 2025, closer to buyers in Asia [8].
• In September 2026, General Mills named Old El Paso the title sponsor of the Sun Bowl, continuing brand spending on taco shells and kits [7].

Key Players

Tortilla Manufacturing and Bakery Distribution

• Gruma S.A.B. de C.V. (Mission Foods)
• Grupo Bimbo S.A.B. de C.V.

Retail Meal and Snack Platforms

• General Mills, Inc.
• PepsiCo, Inc.

Foodservice and Specialist Tortilla Portfolios

• Tyson Foods, Inc.
• Ole Mexican Foods, Inc.

Report Scope and Methodology

Table 7: Report Scope for the Tortilla Market (descriptive), 2025-2036

Coverage field	Report scope
Market breakdown	5 categories plus region: Product Type (Flour Tortilla, Corn Tortilla, Tortilla Chips, Tostadas, Taco Shell, Tortilla Wraps, Tortilla Soup), Nature (Conventional, Organic), Source Type (Wheat, Corn), Process Type (Fresh, Frozen), Sales Channel (B2B, Retail Sales), and Region
Quantitative units	USD Billion
Market definition	Revenue from wheat- and corn-based flour tortillas, corn tortillas, tortilla chips, tostadas, taco shells, tortilla wraps and standalone tortilla soup, counted once at the product sale. Raw ingredients, substitutes such as naan and pita, and finished-meal revenue are excluded, and only the tortilla or shell component of mixed kits is included.
Regions covered	North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia and Pacific, Middle East and Africa
Countries covered	More than 25 countries, including South Korea, the USA, the UK, Japan and Germany
Key companies profiled	A few of the leading companies out of many players covered in the study: Gruma (Mission Foods), Grupo Bimbo, Tyson Foods, General Mills, PepsiCo and Ole Mexican Foods
Forecast period	2026 to 2036
Approach	A hybrid bottom-up and top-down model built by FMI relates product-level purchasing to channel conditions and removes duplicate transactions and revenue outside the market definition.

Research Methodology

Table 8: Research Methodology for the Tortilla Market (descriptive), 2025-2036

Method	Approach
Primary research	First-party company disclosures and product documentation support the review of supplier roles, product formats and commercial offerings.
Desk research	The review covers official packaging guidance, company filings, product information and dated corporate announcements, retaining sources that address the defined market or a buyer context.
Market sizing and forecasting	Values are presented in USD Billion for the 2025 base and the 2026 to 2036 forecast, with product, source, process and channel boundaries held constant. Country CAGRs describe growth rates and do not imply absolute country values.
Data validation	Checks reconcile displayed values and category labels, separate announced plans from completed actions and confine company evidence to the relevant product or operation.

Tortilla Market by Segments

Tortilla Market Segmented by Product Type

• Flour Tortilla
• Corn Tortilla
• Tortilla Chips
• Tostadas
• Taco Shell
• Tortilla Wraps
• Tortilla Soup

Tortilla Market Segmented by Nature

• Conventional
• Organic

Tortilla Market Segmented by Source Type

• Wheat
• Corn

Tortilla Market Segmented by Process Type

• Fresh
• Frozen

Tortilla Market Segmented by Sales Channel

• B2B
• Retail Sales
• Hypermarket/Supermarkets
• Convenience Stores
• Food & Drink Specialty Stores
• Online Retailing
• Traditional Grocery Retailers
• Independent Small Groceries
• Discount Stores

Tortilla Market Segmented by Region

• North America
• Latin America
• Western Europe
• Eastern Europe
• East Asia
• South Asia and Pacific
• Middle East and Africa

Research Sources and Bibliography

• [1] Gruma (2026, July 22). Second Quarter 2026 Results.
• [2] Chipotle Mexican Grill (2025, September 10). Chipotle to Expand to Asia for the First Time Through a Joint Venture with SPC Group.
• [3] Zentrale Stelle Verpackungsregister (2026, August 31). Simple, data-efficient, fair: ZSVR and UBA publish the 2026 edition of the minimum standard.
• [4] PepsiCo (2025, November 13). Cheetos and Doritos are getting naked.
• [5] Grupo Bimbo (2026, June 1). Celebra Bimbo Hermosillo 60 años de tradición y compromiso al norte del país.
• [6] Guzman y Gomez Japan (2026, May 27). Monthly Burrito Day: selected burritos and burrito bowls for JPY 500 (translated title).
• [7] General Mills (2026, September 23). Old El Paso Named Title Sponsor Of Sun Bowl.
• [8] Gruma (2026, April 24). Annual Report 2025.
• [9] Gruma (2026, February 18). Fourth Quarter 2025 Results.
• [10] Chipotle Mexican Grill (2026, September 2). Chipotle Arrives in Asia with First Restaurant in Seoul.
• [11] California Department of Public Health (n.d.). AB 1830 Frequently Asked Questions.
• [12] California Legislature (2024, September 28). AB-1830, Chapter 912, Statutes of 2024.
• [13] Gruma (n.d.). Mission Foods Corporation.
• [14] AppBank (2026, May 29). Guzman y Gomez Burrito Day at JPY 500 [translated title].
• [15] Gruma (2024, February 27). Gruma plans to invest MXN 792 million to build a new snack production center in the State of Puebla and expand its Mission plant.
• [16] Expansión Política (2025, June 12). Sheinbaum firma acuerdo para que no suba el precio de la tortilla.
• [17] Worldometer (n.d.). World Population Projections, based on UN World Population Prospects 2024.
• [18] World Bank (n.d.). Population, total: World.
• [19] World Bank (n.d.). Households and NPISHs final consumption expenditure (current US$): World.
• [20] HelgiLibrary (n.d.). Number of Households: World, 2025.

This bibliography is provided for reader reference and is not exhaustive. The full report contains the complete reference list and detailed citations.

This Report Answers

• What will the Tortilla Market size be in 2026, and what value will the market reach by 2036?
• Which buyer groups will add the most repeat tortilla orders through 2036?
• Why will flour tortillas hold the leading position within the Product Type category in 2026?
• What effect will meal-price pressure have on restaurant and retail tortilla purchases?
• Why will fresh tortillas and B2B buyers anchor demand across the other categories?
• Which growth rates will South Korea, the USA, the UK, Japan and Germany post till 2036?
• Which packaging and food safety checks will shape supplier selection by retailers?
• Which companies will lead tortilla manufacturing, retail brands and foodservice supply?