Adoption Analysis of Tortilla in Western Europe from 2023 to 2033
The sales of tortilla in Western Europe are projected to reach US$ 3,000 million in 2023, compared to US$ 2,828 million in 2022. Over the forecast period from 2023 to 2033, the growth of the tortilla industry in Western Europe is expected to be a healthy 6.7%. By 2033, the demand for tortilla is anticipated to have reached US$ 5,744 million.
Attributes
Details
Industry size for Western Europe in 2023
US$ 3,000 million
Expected Industry Size for Western Europe by 2033
US$ 5,744 million
Forecasted CAGR between 2023 to 2033
6.7%
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Key Insights for Tortilla in Western Europe
Western European foodies are increasingly accepting of tortilla. Not only is tortilla itself finding acceptance but snacks made from tortilla, such as tortilla chips and tacos are increasing in popularity in Western Europe.
Health-conscious Western European consumers are looking for alternatives to traditional white bread. Tortilla has emerged as a significant alternative to white bread and is thus fast becoming a part of the eating habits of Western European people.
Aside from the traditional Mexican tortilla, Western Europe has a tortilla of its own. The Spanish tortilla is, as the name suggests, native to Spain. Thus, sale of Mexican tortilla is augmented by Spanish tortilla.
Key Trends Shaping the Demand for Tortilla in Western Europe
The popularity of street food made from tortilla is on the rise in Western Europe. Stalls offering tortilla-based dishes are gaining acclaim, with many people seeking out renowned stalls in cities like Copenhagen, Amsterdam, and London.
Manufacturers in Western Europe are enhancing the health benefits of tortilla. Players in Europe have introduced innovations such as gluten-free and whole wheat tortilla.
Producers are venturing beyond the traditional realm of tortilla by offering the product in various flavors. Examples like beetroot tortilla and spinach tortilla wraps showcase the diversity in demand for this product.
Much like with many other food products, vegan and plant-based tortilla is also in trend. Therefore, tortilla is not excluded from the vegan section of the Western European population.
Tortilla can sometimes be susceptible to subpar raw materials. Consequently, the risk of poor-quality tortilla exists in Western Europe.
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Comparative View of Tortilla in Key Markets
The demand for tortilla is analyzed for two regions other than Western Europe. The regions by name are Korea and Japan. A comparison between the regions highlights the different pathways tortilla is taking in different regions.
Demand for Tortilla in Western Europe:
Attributes
Demand for Tortilla in Western Europe
CAGR (2023 to 2033)
6.7%
Valuation (2023)
US$ 3,000 million
Key Trend
Tortilla-based street food is getting popular
Key Challenge
Threat of using bad-quality raw material
Demand for Tortilla in Japan:
Attributes
Demand for Tortilla in Japan
CAGR (2023 to 2033)
7.5%
Valuation (2023)
US$ 422 million
Key Trend
Tortilla made with Japanese-style flavoring
Key Challenge
Problems with supply chain across the world
Demand for Tortilla in Korea:
Attributes
Demand for Tortilla in Korea
CAGR (2023 to 2033)
8.6%
Valuation (2023)
US$ 344.4 million
Key Trend
Proliferation of eCommerce is making tortilla more available
Key Challenge
Product seen as pricey by sections of consumers
Category-wise Insights
The Preferred Type of Tortilla in Western Europe is Primarily Flour-based
Flour tortilla is the most common in Western Europe. For 2023, the share of flour tortilla in the Western European industry by product type is predicted at 47.2%.
Demand for Tortilla in Western Europe Based on Product Type
Flour Tortilla
Industry Share in 2023
47.2%
Flour tortilla is part of the Spanish tortilla tradition. Thus, in its native Spain and the rest of Western Europe, flour tortilla has climbed in popularity.
Western European Consumers Prefer Freshly-made Tortilla
Fresh tortilla dominates the process type segment in Western Europe. For 2023, fresh processed tortilla is expected to account for 66.1% of the industry share.
Demand for Tortilla in Western Europe Based on Process Type
Fresh
Industry Share in 2023
66.1%
Fresh tortilla continues to win over consumers in Western Europe. Although the convenience of frozen tortilla is appreciated by Western European consumers, fresh tortilla is still the priority.
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Country-wise Analysis
Countries
CAGR (2023 to 2033)
France
4.3%
United Kingdom
5.9%
Germany
6.8%
Netherlands
5.0%
Italy
7.5%
Tortilla with an Italian Twist is Attracting Consumers in Italy
Italy is predicted to be one of the fastest-growing countries in Western Europe for tortilla. The CAGR for tortilla in Italy over the forecast period from 2023 to 2033 is an encouraging 7.5%. Tortilla with a local twist is quite common in Italy. For example, tortilla prepared with parmesan cheese is a popular dish in Italy. Thus, there is a bright future for tortilla in Italy.
Corn Tortilla Growing in Popularity in Germany
Germany is another country anticipated to show significant growth in tortilla consumption. For the 2023 to 2033 period, the CAGR for Germany is anticipated to be a promising 6.8%. Germans favor corn in tortilla. Further, vegan and gluten-free tortilla is also gaining popularity among the increasingly health-conscious population of Germany.
Ever-increasing Number of Eating Places in the United Kingdom Serve Tortilla
From street food to premium dining, tortilla is becoming commonplace in the United Kingdom’s dishes. There is even a popular restaurant chain in the United Kingdom named simply Tortilla. For the forecast period, the CAGR for tortilla in the United Kingdom is a solid 5.9%.
Manufacturers in the Netherlands are Concentrating on Innovations to Appeal to Consumers
Brands in the Netherlands are striving to improve the quality of tortilla. For example, Royal DSM’s BakeZyme Fresh XL and BakeZyme Master enable tortilla to be prepared with a longer shelf life than normal. For the forecast period, the CAGR in the Netherlands is a sturdy 5.0%
Competitive Landscape
Manufacturers of tortilla in Western Europe are investing in improving the nutritional value of their products. With the rise of veganism and overall health-conscious trends in the region, there is a growing demand for healthy food options. Manufacturers are aiming to cater to the health-conscious preferences of consumers. In Western Europe, there are both big-name companies and small-scale vendors producing tortilla, providing consumers with a wide range of options to choose from.
Recent Developments Observed in Tortilla in Western Europe
In March 2023, Old El Paso launched a new line of tortilla. The tortilla is made with organic products and come in a variety of flavors such as blue corn and whole wheat.
In February 2023, Mission Foods introduced a line of tortilla made entirely with whole wheat.
Some of the Key Players with Tortilla in Western Europe
Grupo Bimbo SAB de CV
General Mills
Aranda's Tortilla Company Inc.
Ole Mexican Foods Inc
Easy Foods Inc.
Gruma SAB de CV
GRUMA
S.A.B. de C.V
PepsiCo Inc.
La Tortilla Factory
Catallia Mexican Foods
Liven S.A.
Tyson Foods Inc.
Azteca Foods Inc.
Scope of the Report
Attribute
Details
Estimated Industry Size in 2023
US$ 3,000 million
Projected Industry Size by 2033
US$ 5,744 million
Anticipated CAGR between 2023 to 2033
6.7% CAGR
Historical Analysis of Demand for Tortilla in Western Europe
2018 to 2022
Demand Forecast for Tortilla in Western Europe
2023 to 2033
Report Coverage
Industry Size, Industry Trends, Key Insights for Tortilla in Western Europe, Insights on Global Players and Leading Industry Strategy in Western Europe, Ecosystem Analysis of Local and Regional Western European Providers
Key Companies Profiled
Grupo Bimbo SAB de CV
General Mills
Aranda's Tortilla Company Inc.
Ole Mexican Foods Inc
Easy Foods Inc.
Gruma SAB de CV
GRUMA
S.A.B. de C.V
PepsiCo Inc.
La Tortilla Factory
Catallia Mexican Foods
Liven S.A.
Tyson Foods Inc.
Azteca Foods Inc.
Key Countries Analyzed
United Kingdom
Germany
France
BENELUX
Sweden
Norway
Denmark
Italy
Spain
Key Segments of Tortilla in Western Europe
By Product Type:
Tostadas
Taco Shells
Corn Tortilla
Flour Tortilla
Tortilla Chips
By Processing Type:
Fresh
Frozen
By Country:
United Kingdom
Germany
France
BENELUX
Sweden
Norway
Denmark
Italy
Spain
Frequently Asked Questions
What is the Industry Size of Tortilla in Western Europe?
The industry size of tortilla in Western Europe is valued at US$ 3,000 million in 2023.
At what Rate is Tortilla Growing in Western Europe?
Tortilla industry is expected to develop at a CAGR of 6.7% from 2023 to 2033 in Western Europe.
What is Driving the Demand for Tortilla in Western Europe?
Consumer preference for tortilla snacks and the health benefits of the product are two of the drivers for tortilla in Western Europe.
What is the Preferred Product Type in Tortilla in Western Europe?
Flour tortilla is the preferred product type in tortilla in Western Europe, with an anticipated 47.2% of the industry share in 2023.
What is the Most Common Process Type in Tortilla in Western Europe?
Fresh process tortilla is highly common in Europe, with an anticipated industry share of 66.1% in Western Europe.
Table of Content
1. Executive Summary
1.1. Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Product Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Product Type, 2023 to 2033
5.3.1. Corn
5.3.2. Flour
5.3.3. Tortills Chips
5.3.4. Wraps
5.3.5. Soup
5.3.6. Taco Shell
5.3.7. Tostadas
5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Nature
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Nature, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Nature, 2023 to 2033
6.3.1. Organic
6.3.2. Conventional
6.4. Y-o-Y Growth Trend Analysis By Nature, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Nature, 2023 to 2033
7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Source Type
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Source Type, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Source Type, 2023 to 2033
7.3.1. Corn
7.3.2. Wheat
7.4. Y-o-Y Growth Trend Analysis By Source Type, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Source Type, 2023 to 2033
8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Process Type
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Process Type, 2018 to 2022
8.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Process Type, 2023 to 2033
8.3.1. Fresh
8.3.2. Frozen
8.4. Y-o-Y Growth Trend Analysis By Process Type, 2018 to 2022
8.5. Absolute $ Opportunity Analysis By Process Type, 2023 to 2033
9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
9.1. Introduction / Key Findings
9.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Sales Channel, 2018 to 2022
9.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Sales Channel, 2023 to 2033
9.3.1. B2B
9.3.2. Retail Sales
9.3.2.1. Hypermarket/Supermarkets
9.3.2.2. Convenience Stores
9.3.2.3. Discount Stores
9.3.2.4. Traditional Grocery Retailers
9.3.2.5. Food & Drink Specialty Stores
9.3.2.6. Independent Small Groceries
9.3.2.7. Online Retailing
9.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022
9.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033
10. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Introduction
10.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Country, 2018 to 2022
10.3. Current Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Country, 2023 to 2033
10.3.1. UK
10.3.2. Germany
10.3.3. Italy
10.3.4. France
10.3.5. Spain
10.3.6. Rest of Western Europe
10.4. Market Attractiveness Analysis By Country
11. UK Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
11.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Region
11.2.1.1. England
11.2.1.2. Scotland
11.2.1.3. Wales
11.2.1.4. Northern Ireland
11.2.2. By Product Type
11.2.3. By Nature
11.2.4. By Source Type
11.2.5. By Process Type
11.2.6. By Sales Channel
11.3. Market Attractiveness Analysis
11.3.1. By Region
11.3.2. By Product Type
11.3.3. By Nature
11.3.4. By Source Type
11.3.5. By Process Type
11.3.6. By Sales Channel
11.4. Key Takeaways
12. Germany Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
12.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Region
12.2.1.1. North-east (Germany)
12.2.1.2. North-west (Germany)
12.2.1.3. Central (Germany)
12.2.1.4. South (Germany)
12.2.1.5. Other(Germany)
12.2.2. By Product Type
12.2.3. By Nature
12.2.4. By Source Type
12.2.5. By Process Type
12.2.6. By Sales Channel
12.3. Market Attractiveness Analysis
12.3.1. By Region
12.3.2. By Product Type
12.3.3. By Nature
12.3.4. By Source Type
12.3.5. By Process Type
12.3.6. By Sales Channel
12.4. Key Takeaways
13. Italy Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
13.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Region
13.2.1.1. North (Italy)
13.2.1.2. Central (Italy)
13.2.1.3. South (Italy)
13.2.1.4. Islands (Italy)
13.2.2. By Product Type
13.2.3. By Nature
13.2.4. By Source Type
13.2.5. By Process Type
13.2.6. By Sales Channel
13.3. Market Attractiveness Analysis
13.3.1. By Region
13.3.2. By Product Type
13.3.3. By Nature
13.3.4. By Source Type
13.3.5. By Process Type
13.3.6. By Sales Channel
13.4. Key Takeaways
14. France Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
14.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Region
14.2.1.1. Northern (France)
14.2.1.2. Central (France)
14.2.1.3. Southern (France)
14.2.1.4. Eastern (France)
14.2.2. By Product Type
14.2.3. By Nature
14.2.4. By Source Type
14.2.5. By Process Type
14.2.6. By Sales Channel
14.3. Market Attractiveness Analysis
14.3.1. By Region
14.3.2. By Product Type
14.3.3. By Nature
14.3.4. By Source Type
14.3.5. By Process Type
14.3.6. By Sales Channel
14.4. Key Takeaways
15. Spain Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
15.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022
15.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Region
15.2.1.1. Basque Country
15.2.1.2. Andalusia
15.2.1.3. Extremadura
15.2.1.4. Catalonia
15.2.1.5. Valencia
15.2.1.6. Rest of Spain
15.2.2. By Product Type
15.2.3. By Nature
15.2.4. By Source Type
15.2.5. By Process Type
15.2.6. By Sales Channel
15.3. Market Attractiveness Analysis
15.3.1. By Region
15.3.2. By Product Type
15.3.3. By Nature
15.3.4. By Source Type
15.3.5. By Process Type
15.3.6. By Sales Channel
15.4. Key Takeaways
16. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
16.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2018 to 2022
16.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2023 to 2033
16.2.1. By Product Type
16.2.2. By Nature
16.2.3. By Source Type
16.2.4. By Process Type
16.2.5. By Sales Channel
16.3. Market Attractiveness Analysis
16.3.1. By Product Type
16.3.2. By Nature
16.3.3. By Source Type
16.3.4. By Process Type
16.3.5. By Sales Channel
16.4. Key Takeaways
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Product Type
17.3.3. By Nature
17.3.4. By Source Type
17.3.5. By Process Type
17.3.6. By Sales Channel
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. s Guanajuato
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.1.5.2. Product Strategy
18.1.1.5.3. Channel Strategy
18.1.2. Hola México
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.2.5.2. Product Strategy
18.1.2.5.3. Channel Strategy
18.1.3. La Factory
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.3.5.2. Product Strategy
18.1.3.5.3. Channel Strategy
18.1.4. Paulig
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.4.5.2. Product Strategy
18.1.4.5.3. Channel Strategy
18.1.5. Grupo Bimbo SAB de CV
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.5.5.2. Product Strategy
18.1.5.5.3. Channel Strategy
18.1.6. General Mills
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.6.5.2. Product Strategy
18.1.6.5.3. Channel Strategy
18.1.7. Aranda's Company Inc.
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.7.5.2. Product Strategy
18.1.7.5.3. Channel Strategy
18.1.8. Ole Mexican Foods Inc
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.8.5.2. Product Strategy
18.1.8.5.3. Channel Strategy
18.1.9. Easy Foods Inc.
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.9.5.2. Product Strategy
18.1.9.5.3. Channel Strategy
18.1.10. Tyson Foods Inc.
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
18.1.10.5.2. Product Strategy
18.1.10.5.3. Channel Strategy
19. Assumptions & Acronyms Used20. Research Methodology
