UK Shoe Insert Market

UK Shoe Insert Market Size and Share Forecast Outlook (2025 to 2035)

The UK shoe insert market is projected to surpass a market valuation of USD 1,514.9 million in 2025 and is expected to reach USD 2,003.8 million by 2035, growing at a robust CAGR of 3.2% between 2025 and 2035. In 2024, the market valuation stood at USD 1,473.1 million, reflecting a year-over-year (Y-o-Y) growth of 2.8% in 2025.

Attributes	Key Insights
Historical Size, 2024	USD 1,473.1 Million
Estimated Size, 2025	USD 1,514.9 Million
Projected Size, 2035	USD 2,003.8 Million
Value-based CAGR (2025 to 2035)	3.2%

The UK shoe insert market is witnessing steady growth driven by increased health awareness, advancements in material technology, and the rise of personalized footwear solutions. While casual insoles dominate the market due to widespread everyday use, sports/athletic insoles are gaining significant traction among fitness enthusiasts.

Semi-Annual Industry Update for the UK Shoe Insert Industry

The table below presents the expected CAGR for the UK shoe insert market over several semi-annual periods spanning from 2024 to 2034. In the first half (H1) of the decade from 2024 to 2034, the market is predicted to grow at a CAGR of 1.8%, followed by a slightly lower growth rate of 4.0% in the second half (H2) of the same decade.

Particular	Value CAGR
H1 (2024 to 2034)	1.8%
H2 (2024 to 2034)	4.0%
H1 (2025 to 2035)	4.6%
H2 (2025 to 2035)	1.8%

During the H1 period from 2025 to 2035, the market is projected to grow by an additional 46 basis points (BPS), driven by rising demand for orthotic insoles and expanding online retail platforms. H2 reflects steady growth, supported by innovations in sustainability and consumer awareness initiatives.

Comparison of 2020 to 2024 Market Trends vs Forecast from 2025 to 2035

Between 2020 and 2024, the UK shoe insert market grew from USD 1,317.8 million to USD 1,473.1 million, representing a CAGR of 2.8%. Growth during this period was fueled by the increasing prevalence of foot-related health issues and a shift towards ergonomic and comfort-focused products.

From 2025 to 2035, the market is expected to grow at a slightly higher CAGR of 3.2%. Contributing factors include innovations in customizable insoles, increased adoption of orthotic solutions for medical purposes, and the growing popularity of sports and fitness activities. The market is also benefiting from the rise of e-commerce platforms, offering consumers greater accessibility and convenience.

Key Dynamics Driving Demand in Orthopedic and Lifestyle Segments

Health-conscious Consumers and Ergonomic Solutions

The UK’s ageing population and increased awareness of foot health have led to a rise in demand for products that address medical issues like plantar fasciitis, overpronation, and flat feet. Orthotic insoles are increasingly recommended by healthcare professionals, driving adoption across diverse age groups.

Advances in Material Technology

Materials such as memory foam, gel, and carbon fibre enhance the performance and appeal of shoe inserts. Customization technologies, including 3D printing, are becoming popular for creating tailored solutions that cater to specific consumer needs.

Sustainability Trends

Eco-friendly shoe inserts made from biodegradable and recycled materials are gaining popularity among environmentally conscious consumers. Brands are leveraging sustainability as a key differentiator to attract millennial and Gen Z shoppers.

Price Sensitivity and Competition from Generic Products

High costs associated with premium insoles remain a barrier for middle-income consumers. Additionally, the influx of counterfeit and low-quality products in the online marketplace poses challenges for established brands.

Competition Outlook Across Retail, Sportswear, and Custom Solutions

The UK shoe insert market is highly competitive, with major players such as Superfeet, Scholl’s, and Aetrex dominating the landscape. These companies focus on innovation, strategic partnerships, and robust marketing campaigns to strengthen their positions.

Emerging brands are leveraging e-commerce platforms to reach untapped markets and introduce innovative products. Collaborations with sports teams and medical institutions are also becoming a popular strategy to enhance credibility and expand consumer bases.

Category-wise Insights Across Gel, Foam, Arch Support, and Heel Inserts

By Product Type

Product Type	Value Share (2035)
Casual Insole	37.2%

Casual insoles dominate the market due to their affordability and wide applicability. Designed for everyday comfort, these insoles cater to diverse consumer needs, making them a staple in the footwear segment. Increasing adoption among working professionals and urban commuters is further driving demand.

By Sales Channel

Sales Channel	Value Share (2035)
Hypermarkets/Supermarkets	26.8%

Hypermarkets and supermarkets remain the most prominent sales channels due to their extensive reach and attractive pricing strategies. These outlets provide consumers with the convenience of purchasing multiple brands under one roof, making them a preferred choice for casual and safety insoles.

UK Shoe Insert Industry Update and Retail Distribution Trends

• January 2024: UK-based brands launched eco-friendly insoles targeting environmentally conscious consumers. Specialty stores prominently showcased these products.
• April 2024: Sales of sports insoles surged during fitness campaigns, driven by promotions across online and offline channels.
• July 2024: Orthotic insoles gained popularity as healthcare providers emphasized their role in managing chronic foot conditions.
• October 2024: The holiday season witnessed increased sales of casual and sports insoles, supported by bundled offers and targeted marketing campaigns.

Key Players in the UK Shoe Insert Market

• Dr. Scholl’s
• Superfeet
• Aetrex Worldwide
• Sof Sole
• PowerStep
• Spenco
• Footlogics

Top Segments Studied in the UK Shoe Insert Market Report

By Product Type:

• Casual Insole
• Sports/Athletic Insole
• Orthotic Insole
• Safety Insole

By Sales Channel:

• Hypermarkets/Supermarkets
• Departmental Stores
• Specialty Stores
• Multi-brand Stores
• Exclusive Stores/Franchised Stores
• Online Retailers
• Other Sales Channel