Introduction
Over the past couple of years, consumer preferences and eating patterns have changed. The change in diet is influenced by a range of factors such as higher Internet penetration, rise in awareness about the consumption of healthy food products, rise in concerns over obesity rates, evolving technological factors, food production, etc. Consumers have been taking care and steps regarding the type of food that they consumer on a regular basis.
One of the healthy foods that is being gaining traction is whole grain & high fiber food products. Whole grain & high fiber foods are those products that have been processed into finished products sourced from whole grains or high fiber sources such as seeds & nuts. These whole grain and high fiber foods contain minimum 51% of whole grains or 10-15% of dietary fiber. These include products such as bakery, breakfast cereals, pastas, and savory snacks.
Whole grain & high fiber foods can also be sourced from multiple whole grain sources. Whole grain and high fiber foods are derived from various sources such as maize, wheat, brown rice, oats, rye, barely, quinoa, multi-grain, etc.
Whole Grain & High Fiber Foods Market Value and Forecast
In terms of revenue, the global whole grain & high fiber foods market is estimated to be valued at US$ 43,714.3 Mn in 2018, and is projected to be valued at US$ 70,391.3 Mn by 2028 end. Sales revenue for whole grain & high fiber foods market is expected to increase at a CAGR of 5.4% during the forecast period (2018–2028).
Whole Grain & High Fiber Foods Market Segmentation by Product Type
By product type, the global whole grain & high fiber foods market is segmented into bakery products, breakfast cereals, crisps & crackers, snack bars, and pasta & noodles. The bakery products segment in the whole grain & high fiber foods market is further sub-segmented into breads, cakes & pastries, baking ingredients & mixes, and frozen products. Similarly, the breakfast cereals segment in the whole grain & high fiber foods market is further sub-segmented into flakes, muesli, and granola. Among these product types, the snack bars segment is expected to grow at a significant rate, i.e. 8.1% in terms of value sales over the forecast period.
Whole Grain & High Fiber Foods Market Segmentation by Source
On the basis of source, whole grain & high fiber foods are derived from maize, wheat, brown rice, oats, rye, barely, quinoa, and multi-grain. However, over the forecast period, sources such as spelt, teff, buckwheat, millet, sorghum, chic, and bulgur are expected to grow at a faster rate comparatively, i.e. 8.2% in terms of value sales over the forecast period for whole grain & high fiber foods market.
Whole Grain & High Fiber Foods Market Segmentation by Flavor
Based on flavor, the global whole grain & high fiber foods market is segmented into fruits, nuts, honey, chocolate, and vanilla. Among these flavors, the fruits flavor segment accounts for a higher value share, i.e. 39.9% in 2017 for whole grain & high fiber foods market.
Whole Grain & High Fiber Foods Market Segmentation by Nature
The global whole grain & high fiber foods market is also segmented based on nature, i.e. organic and conventional sector. Though conventional segment accounts to higher value share, it is the organic segment that is expected to grow at a faster rate i.e. 7.0% over the forecast period for whole grain & high fiber foods market.
Whole Grain & High Fiber Foods Market Segmentation by Region
In this report, the global whole grain & high fiber foods market has been segmented into eight major regions, namely, North America, Latin America, Western Europe, Eastern Europe, APEJ, Japan, and Middle East and Africa (MEA). This report assesses the trends driving the growth of each segment on a global level, and offers potential takeaways that could prove substantially useful to whole grain & high fiber food manufacturers looking to enter the market.
North America, followed by Latin America, have been estimated to dominate the whole grain & high fiber foods market, accounting for a maximum revenue share of the market by 2018 end. Collectively, North America and Latin America are expected to account for 46.1% revenue share of the global whole grain & high fiber foods market by 2018 end.
Food Manufacturers Strategize on Coming Up with Diversified Products
Due to changing lifestyles, it is becoming extremely difficult for consumers to prepare food and manage their busy schedules. To address this issue, whole grain and high fiber food manufacturers are constantly developing and launching on-the-go products. Many manufacturers are also focusing on developing products that cut down the time required for cooking. Moreover, to cater to the consumer demand for food with high nutritional profiles, many whole grain and high fiber food manufacturers have set production targets for the forecast years, to enhance their market share in the better-for-you products segment.
- For instance, Barilla G. e R. Fratelli S.p.A., a manufacturer of bakery and confectionery products, is ensuring that by 2030, whole grain & high fiber foods as well as high-protein products account for at least 30% of the company’s total production volume.
This focus is also likely to create a balance in the demand and supply of health and wellness products in the market, and further drive market growth.
Flour Intolerance and High Carbohydrate Content May Turn Out to Be a Hindrance to Whole Grain & High Fiber Foods Market Growth
Consumers who looking to cut down on carbohydrates and have exhibited allergies to flour are definitely not the buyers for whole grain foods. Historically, wheat flour consumption had declined due to consumers cutting down on carbs. This trend is reflected in consumers opting for high-protein and low-carbohydrate containing diets. Much recently, the larger demand for gluten-free food has also hampered the growth of the flour market.
Hence, it is clear that, consumers who are gluten intolerant are seeking other ways to satiate their hunger for high fiber foods, and not through whole grain foods, which currently dominate the market. Moreover, research and development in food fortification has led to the development of many functional ingredients, such as prebiotic ingredients, which elevate the level of dietary fibers without the presence of gluten. These products remain key competitors for the whole grain and high fiber foods market, which may interfere with its smooth growth.
Market Segmentation
Global Whole Grain & High Fiber Foods Market – By Product Type
- Bakery Products
- Breads
- Cakes & Pastries
- Baking Ingredients & Mixes
- Frozen Products
- Breakfast Cereals
- Flakes
- Muesli & Granola
- Crisps & Crackers
- Snack Bars
- Pastas & Noodles
Global Whole Grain & High Fiber Foods Market – By Flavour
- Fruit
- Nuts
- Honey
- Chocolate
- Vanilla
- Others
Global Whole Grain & High Fiber Foods Market – By Source
- Maize
- Wheat
- Brown Rice
- Oats
- Rye
- Barley
- Quinoa
- Mult-grain
- Others
Global Whole Grain & High Fiber Foods Market – By Packaging Format
- Bags & Couches
- Folding Cartons
- Trays & Containers
- Cans
Global Whole Grain & High Fiber Foods Market – By Nature
- Organic
- Conventional
Global Whole Grain & High Fiber Foods Market – By Distribution Channel
- Direct
- Indirect
- Hypermarket/Supermarket
- Discount Stores
- Convenience Store
- Specialty Stores
- Online Retailers
- Others
Global Whole Grain & High Fiber Foods Market – By Region
- North America
- Latin America
- Western Europe
- Eastern Europe
- China
- India
- Southeast Asia & Rest of Asia Pacific
- Middle East & Africa
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by - Sudip Saha, Managing Director and Co-Founder of Future Market Insights
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