Whole Grain And High Fiber Foods Market

Whole Grain & High Fiber Foods Market: Rising Consumer Preference for Health & Wellness Driving the Market: Global Industry Analysis (2013 - 2017) & Opportunity Assessment (2018 - 2028)

  • 2018-10-10
  • REP-GB-2954
  • 243 pages
  • PDF PPT EXCEL
Whole Grain And High Fiber Foods Market

An Incisive, In-depth Analysis on the Whole Grain And High Fiber Foods Market

This study offers a comprehensive, 360 degree analysis on the Whole Grain And High Fiber Foods market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Whole Grain And High Fiber Foods market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

Over the past couple of years, consumer preferences and eating patterns have changed. The change in diet is influenced by a range of factors such as higher Internet penetration, rise in awareness about the consumption of healthy food products, rise in concerns over obesity rates, evolving technological factors, food production, etc. Consumers have been taking care and steps regarding the type of food that they consumer on a regular basis. One of the healthy foods that is being gaining traction is whole grain & high fiber food products. Whole grain & high fiber foods are those products that have been processed into finished products sourced from whole grains or high fiber sources such as seeds & nuts. These whole grain and high fiber foods contain minimum 51% of whole grains or 10-15% of dietary fiber. These include products such as bakery, breakfast cereals, pastas, and savory snacks. Whole grain & high fiber foods can also be sourced from multiple whole grain sources. Whole grain and high fiber foods are derived from various sources such as maize, wheat, brown rice, oats, rye, barely, quinoa, multi-grain, etc.

Whole Grain & High Fiber Foods Market Value and Forecast

In terms of revenue, the global whole grain & high fiber foods market is estimated to be valued at US$ 43,714.3 Mn in 2018, and is projected to be valued at US$ 70,391.3 Mn by 2028 end. Sales revenue for whole grain & high fiber foods market is expected to increase at a CAGR of 5.4% during the forecast period (2018–2028).

Whole Grain & High Fiber Foods Market Segmentation by Product Type

By product type, the global whole grain & high fiber foods market is segmented into bakery products, breakfast cereals, crisps & crackers, snack bars, and pasta & noodles. The bakery products segment in the whole grain & high fiber foods market is further sub-segmented into breads, cakes & pastries, baking ingredients & mixes, and frozen products. Similarly, the breakfast cereals segment in the whole grain & high fiber foods market is further sub-segmented into flakes, muesli, and granola. Among these product types, the snack bars segment is expected to grow at a significant rate, i.e. 8.1% in terms of value sales over the forecast period.

Whole Grain & High Fiber Foods Market Segmentation by Source

On the basis of source, whole grain & high fiber foods are derived from maize, wheat, brown rice, oats, rye, barely, quinoa, and multi-grain. However, over the forecast period, sources such as spelt, teff, buckwheat, millet, sorghum, chic, and bulgur are expected to grow at a faster rate comparatively, i.e. 8.2% in terms of value sales over the forecast period for whole grain & high fiber foods market.

Whole Grain & High Fiber Foods Market Segmentation by Flavor

Based on flavor, the global whole grain & high fiber foods market is segmented into fruits, nuts, honey, chocolate, and vanilla. Among these flavors, the fruits flavor segment accounts for a higher value share, i.e. 39.9% in 2017 for whole grain & high fiber foods market.

Whole Grain & High Fiber Foods Market Segmentation by Nature

The global whole grain & high fiber foods market is also segmented based on nature, i.e. organic and conventional sector. Though conventional segment accounts to higher value share, it is the organic segment that is expected to grow at a faster rate i.e. 7.0% over the forecast period for whole grain & high fiber foods market.

Whole Grain & High Fiber Foods Market Segmentation by Region

In this report, the global whole grain & high fiber foods market has been segmented into eight major regions, namely, North America, Latin America, Western Europe, Eastern Europe, APEJ, Japan, and Middle East and Africa (MEA). This report assesses the trends driving the growth of each segment on a global level, and offers potential takeaways that could prove substantially useful to whole grain & high fiber food manufacturers looking to enter the market.

North America, followed by Latin America, have been estimated to dominate the whole grain & high fiber foods market, accounting for a maximum revenue share of the market by 2018 end. Collectively, North America and Latin America are expected to account for 46.1% revenue share of the global whole grain & high fiber foods market by 2018 end.

Food Manufacturers Strategize on Coming Up with Diversified Products

Due to changing lifestyles, it is becoming extremely difficult for consumers to prepare food and manage their busy schedules. To address this issue, whole grain and high fiber food manufacturers are constantly developing and launching on-the-go products. Many manufacturers are also focusing on developing products that cut down the time required for cooking. Moreover, to cater to the consumer demand for food with high nutritional profiles, many whole grain and high fiber food manufacturers have set production targets for the forecast years, to enhance their market share in the better-for-you products segment.

  • For instance, Barilla G. e R. Fratelli S.p.A., a manufacturer of bakery and confectionery products, is ensuring that by 2030, whole grain & high fiber foods as well as high-protein products account for at least 30% of the company’s total production volume.

This focus is also likely to create a balance in the demand and supply of health and wellness products in the market, and further drive market growth.

Flour Intolerance and High Carbohydrate Content May Turn Out to Be a Hindrance to Whole Grain & High Fiber Foods Market Growth

Consumers who looking to cut down on carbohydrates and have exhibited allergies to flour are definitely not the buyers for whole grain foods. Historically, wheat flour consumption had declined due to consumers cutting down on carbs. This trend is reflected in consumers opting for high-protein and low-carbohydrate containing diets. Much recently, the larger demand for gluten-free food has also hampered the growth of the flour market. Hence, it is clear that, consumers who are gluten intolerant are seeking other ways to satiate their hunger for high fiber foods, and not through whole grain foods, which currently dominate the market. Moreover, research and development in food fortification has led to the development of many functional ingredients, such as prebiotic ingredients, which elevate the level of dietary fibers without the presence of gluten. These products remain key competitors for the whole grain and high fiber foods market, which may interfere with its smooth growth.

Report Description for the Whole Grain & High Fiber Foods Market

This report provides forecast and analysis of the global whole grain & high fiber foods market. It provides historical data of 2013, along with estimated data for 2018, and forecast data up to 2028 in terms of revenue (US$ Mn) and volume (Kg). The report also includes macroeconomic indicators, along with an outlook on the global whole grain & high fiber foods market. It includes drivers and restraints of the global whole grain & high fiber foods market, and their impact on each region during the forecast period. The report also comprises the study of current industry trends and opportunities for whole grain & high fiber foods. It also includes production process chain analysis. In order to provide the users of this report with a comprehensive view of the market, we have included detailed competitiveness analysis, market key players, and a strategic overview. The dashboard provides a detailed comparison of whole grain & high fiber food manufacturers on parameters such as total revenue, product offerings, and key strategies. The study encompasses market attractiveness analysis by product type, source, form, application, and region.

Through a detailed study of the market, our analysts have observed that consumers prefer various sources of whole grain & high fiber foods such as spelt, teff, buckwheat, millet, sorghum, bulgur, etc. The report further states that, the use of whole grain & high fiber foods in the bakery segment is likely to result in lucrative market opportunities for the producers of whole grain & high fiber foods targeting this segment.

The report includes the company profiles of key producers of whole grain & high fiber foods, and the revenue generated from companies across North America, Latin America, Western Europe, Eastern Europe, China, Asia Pacific Excluding Japan, and the Middle East & Africa. By source, the global whole grain & high fiber foods market is segmented into maize, wheat, brown rice, oats, rye, barley, quinoa, and multi-grain. By flavor, the global whole grain & high fiber foods market is segmented as fruits, nuts, honey, chocolate, vanilla, and others

For the estimation of revenue, regional average prices were obtained through quotes from numerous whole grain & high fiber food manufacturers, exporters, and distributors. All key application segments have been considered, and potential applications have been estimated on the basis of secondary sources and feedback from primary respondents. The market has been forecast based on constant currency rates.

A number of primary and secondary sources were consulted during the course of the study. Secondary sources include Factiva, and Hoovers, and company annual reports and publications. This report covers market dynamics related to whole grain & high fiber foods, which include the drivers and trends driving each segment, and opportunities in the whole grain & high fiber foods market. The report also includes analysis and insights into the potential of the whole grain & high fiber foods market in specific regions. Detailed profiles of providers are also included in the scope of the report to evaluate their long-term and short-term strategies, product portfolio of whole grain & high fiber food manufacturers, and recent developments in the whole grain & high fiber foods market space. Key participants in the whole grain & high fiber foods market are Kellog Company, Nestlé S.A., Mondelez International, General Mills Inc., The Quaker Oats Company, Kind LLC, EDNA International, La Brea Bakery Inc., George Weston Limited, Barilla G.e. R. Fratelli S.p.A., The Hain Celestial Group Inc., Riviana Foods Inc., Mckee Foods, Pinnacle Foods Inc., Warburtons Limited, and others.

Global Whole Grain & High Fiber Foods Market – By Product Type

  • Bakery Products
    • Breads
    • Cakes & Pastries
    • Baking Ingredients & Mixes
    • Frozen Products
  • Breakfast Cereals
    • Flakes
    • Muesli & Granola
  • Crisps & Crackers
  • Snack Bars
  • Pastas & Noodles

Global Whole Grain & High Fiber Foods Market – By Flavour

  • Fruit
  • Nuts
  • Honey
  • Chocolate
  • Vanilla
  • Others

Global Whole Grain & High Fiber Foods Market – By Source

  • Maize
  • Wheat
  • Brown Rice
  • Oats
  • Rye
  • Barley
  • Quinoa
  • Mult-grain
  • Others

Global Whole Grain & High Fiber Foods Market – By Packaging Format

  • Bags & Couches
  • Folding Cartons
  • Trays & Containers
  • Cans

Global Whole Grain & High Fiber Foods Market – By Nature

  • Organic
  • Conventional

Global Whole Grain & High Fiber Foods Market – By Distribution Channel

  • Direct
  • Indirect
    • Hypermarket/Supermarket
    • Discount Stores
    • Convenience Store
    • Specialty Stores
    • Online Retailers
    • Others

Global Whole Grain & High Fiber Foods Market – By Region

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • China
  • India
  • Southeast Asia & Rest of Asia Pacific
  • Middle East & Africa

Whole Grain And High Fiber Foods Market Reports - Table of Contents

Get in touch

Harish Tiwari

Harish Tiwari

Global Head - Business Development

Pranay Mhaisekar

Pranay Mhaisekar

Business Development

* indicates mandatory fields.

Our Clients


CASE STUDIES

See how our work makes an impact.

At FMI, we design strategies that are adaptive, impactful, and implementable.

Request Sample Ask An Analyst Request Special Price Request Methodology