Whole Wheat Flour Market Outlook (2022 to 2032)

The whole wheat flour market is expected to grab a stronghold in the global market at a promising CAGR of 6.7% during the forecast period. The global market holds a projected revenue of US$ 72.71 Billion in 2022, and this value is likely to cross US$ 130.34 Billion by the end of 2032.

The market is anticipated to show promising growth prospects during the forecast period, expanding the whole-wheat flour market size.

Attributes Details
CAGR (2022 to 2032) 6.7%
Value (2022) US$ 72.71 Billion
Value (2032) US$ 130.34 Billion

Whole wheat flour is used as the basic food ingredient as it has endosperm, bran, and wheat grain germ, coloring it with a slightly darker shade, fueling the sales of whole wheat flour. Processed through wheat kernels, the whole wheat flour is vitamin-and-mineral-loaded, rich in fiber and small fuel, and incorporated into healthier food.

Baking bread and other baked items is another application that drives the demand for whole wheat flour. The factors that help the whole wheat flour market are the growing awareness of baked products and their availability in different shapes, sizes, and types.

Growing demand for whole-wheat flour is also attributed to it being in the trend under healthful living experiences coupled with its popularity as a natural functional food.

Lower shelf life, high cost, and irregular accessibility have restricted the market, declining the sales of whole wheat flour.

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What are the Key Drivers and Restraints to the Whole Wheat Flour Market?

As whole wheat flour gives a more pleasant flavor and chews with great character, it is gaining significant prominence among those going for healthier foods. Millennials are leading the charge for whole-grain baked goods, which in turn is providing a substantial boost to the whole-wheat flour market.

In an interview for Food Business News, it was discovered that half of the consumers are interested in whole-wheat flour, and one in every four shoppers is going for whole-wheat flour.

Also, according to the data issued by the National Agricultural Statistics Service of the USA Department of Agriculture, whole wheat flour production accounted for just over 5% of USA flour production in 2017. This fuel the sales of whole-wheat flour in new regions.

Also, it has been observed that the whole-wheat flour products that are shipped from distributors to food service operators increased by more than 15% in 2017.

Which is the Key Market for Whole-Wheat Flour Market?

Whole wheat flour is growing at an astonishing rate - proving in the market after market that customers worldwide are beginning to understand the importance of enjoying more whole-wheat flour, flourishing the demand for whole-wheat flour in the global market.

Whole-wheat flour is considered a favorite superfood in Central and Latin America due to its nutritional value and distinct taste.

Whole-wheat flour is considered one of the most extensive and vital resources for many native individuals in North America. In India and the United Kingdom, white wheat is commonly used for making whole-wheat flour instead of red as in the USA pushing the overall sales of whole-wheat flour around.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Which are the Key Competitors of Whole-Wheat Flour Market?

The key players in the whole-wheat flour market are focusing on mergers and collaborations that are fueling the sales of whole-wheat flour.

Key players in the whole-wheat flour market include The King Arthur Flour Company, Bob’s Red Mill Natural Foods, Gold Medal, Georgia Organics, Stone Ground, Wheat Montana Anson Mills, Heartland Mill Inc, Siemer Milling Company, Lindsey Mills, Hodgson Mills, General Mills, Ardent Mills, Wiking Rogers Mills, Conagra Mills, Sunrise Flour Mill, Kishan Exports, Natural Way Mills, and Belize Inc.

Recent Market Development:

  • Ardent Mills announced its plans to collaborate with Arcadia Biosciences Inc., an agricultural food ingredient company, on wheat innovation. The project aims to improve the overall flavor of whole-wheat flour and extend its shelf life, fuelling the sales of whole-wheat flour.
  • The King Arthur Flo Company introduced an identity preserved 100% whole grain whole-wheat flour. This is going to accelerate the sales of whole-wheat flour in newer regions.

Scope Of Report

Report Attribute Details
Growth Rate CAGR of 6.7% from 2022 to 2032
The base year for estimation 2021
Historical data 2015 to 2020
Forecast period 2022 to 2032
Quantitative units Revenue in USD Million, volume in kilotons, and CAGR from 2022 to 2032
Report Coverage Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis
Segments Covered Product Type, Application, Nature, Packaging, Sales Channel & Region
Regional scope North America; Western Europe; Eastern Europe; Middle East; Africa; ASEAN; South Asia; Rest of Asia; Australia; and New Zealand
Country scope USA, Canada, Mexico, Germany, United Kingdom, France, Italy, Spain, Russia, Belgium, Poland, Czech Republic, China, India, Japan, Australia, Brazil, Argentina, Colombia, Saudi Arabia, United Arab Emirates(UAE), Iran, South Africa
Key companies profiled The King Arthur Flour Company; Bob’s Red Mill Natural Foods; Gold Medal; Georgia Organics; Stone Ground; Wheat Montana Anson Mills; Heartland Mill Inc; Siemer Milling Company; Lindsey Mills; Hodgson Mills; General Mills; Ardent Mills; Wiking Rogers Mills; Conagra Mills; Sunrise Flour Mill; Kishan Exports; Natural Way Mills and Belize Inc.
Customization scope Free report customization (equivalent to up to 8 analysts' working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options Avail customized purchase options to meet your exact research needs.

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Key Segments In The Whole Wheat Flour Market

By Product Type:

  • Pancake Flour
  • Bread Flour
  • Pizza Flour
  • Cracker Flour

By Nature:

  • Organic
  • Conventional

By Application:

  • Bakery Products
  • Bread
  • Biscuits
  • Buns
  • Rolls
  • Cookies
  • Sweet Goods
  • Desserts
  • Tortillas

By Packaging:

  • Bags
  • Supersacks
  • Bulk Tankers

By Sales Channel:

  • Direct Sales/B2B
  • Indirect Sales/B2C
  • Supermarket/Hypermarket
  • Retail Stores
  • Specialty Stores
  • General Grocery Stores
  • Online Stores

By Region:

  • North America
  • Latin America
  • Asia Pacific
  • Middle East and Africa
  • Europe

Frequently Asked Questions

What is the Whole Wheat Flour Market Outlook?

The whole wheat flour market is set to thrive at a CAGR of 6.7% through 2032.

What Region is the Biggest Whole Wheat Flour Market?

North America is the biggest market in the whole wheat flour market, attributed to increasing health consciousness among people. This leads to the high demand for whole wheat flour in developed countries like USA and Canada.

Which is the Key Driver in the Whole Wheat Flour Market?

Demand for whole wheat flour is likely to increase with the bakery business flourishing along with modern food habits penetrating in developed countries.

Table of Content
1. Executive Summary | Whole-Wheat Flour Market
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and Their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyers
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
    4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2017 to 2021
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2022 to 2032
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Product Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Product Type, 2017 to 2021
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Product Type, 2022 to 2032
        5.3.1. Whole Wheat Pancake Flour
        5.3.2. Whole Wheat Bread Flour
        5.3.3. Whole Wheat Pizza Flour
        5.3.4. Whole Wheat Cracker Flour
    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2017 to 2021
    5.5. Absolute $ Opportunity Analysis By Product Type, 2022 to 2032
6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Nature
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Nature, 2017 to 2021
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Nature, 2022 to 2032
        6.3.1. Organic
        6.3.2. Conventional
    6.4. Y-o-Y Growth Trend Analysis By Nature, 2017 to 2021
    6.5. Absolute $ Opportunity Analysis By Nature, 2022 to 2032
7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Application
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Application, 2017 to 2021
    7.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Application, 2022 to 2032
        7.3.1. Bakery Products
        7.3.2. Bread
        7.3.3. Biscuits
        7.3.4. Buns
        7.3.5. Rolls
        7.3.6. Cookies
        7.3.7. Sweet Goods
        7.3.8. Desserts
        7.3.9. Tortillas
        7.3.10. Other Applications
    7.4. Y-o-Y Growth Trend Analysis By Application, 2017 to 2021
    7.5. Absolute $ Opportunity Analysis By Application, 2022 to 2032
8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Packaging
    8.1. Introduction / Key Findings
    8.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Packaging, 2017 to 2021
    8.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Packaging, 2022 to 2032
        8.3.1. Bags
        8.3.2. Supersacks
        8.3.3. Bulk Tankers
    8.4. Y-o-Y Growth Trend Analysis By Packaging, 2017 to 2021
    8.5. Absolute $ Opportunity Analysis By Packaging, 2022 to 2032
9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Sales Channel
    9.1. Introduction / Key Findings
    9.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Sales Channel, 2017 to 2021
    9.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Sales Channel, 2022 to 2032
        9.3.1. Direct Sales
        9.3.2. Indirect Sales
        9.3.3. Supermarket/Hypermarket
        9.3.4. Retail Stores
        9.3.5. Specialty Stores
        9.3.6. General Grocery Stores
        9.3.7. Online Stores
    9.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017 to 2021
    9.5. Absolute $ Opportunity Analysis By Sales Channel, 2022 to 2032
10. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
    10.1. Introduction
    10.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2017 to 2021
    10.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2022 to 2032
        10.3.1. North America
        10.3.2. Latin America
        10.3.3. Europe
        10.3.4. East Asia
        10.3.5. South Asia & Pacific
        10.3.6. Middle East and Africa
    10.4. Market Attractiveness Analysis By Region
11. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021
    11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032
        11.2.1. By Country
            11.2.1.1. USA
            11.2.1.2. Canada
        11.2.2. By Product Type
        11.2.3. By Nature
        11.2.4. By Application
        11.2.5. By Packaging
        11.2.6. By Sales Channel
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Product Type
        11.3.3. By Nature
        11.3.4. By Application
        11.3.5. By Packaging
        11.3.6. By Sales Channel
    11.4. Key Takeaways
12. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021
    12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032
        12.2.1. By Country
            12.2.1.1. Mexico
            12.2.1.2. Brazil
            12.2.1.3. Rest of Latin America
        12.2.2. By Product Type
        12.2.3. By Nature
        12.2.4. By Application
        12.2.5. By Packaging
        12.2.6. By Sales Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Product Type
        12.3.3. By Nature
        12.3.4. By Application
        12.3.5. By Packaging
        12.3.6. By Sales Channel
    12.4. Key Takeaways
13. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021
    13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032
        13.2.1. By Country
            13.2.1.1. Germany
            13.2.1.2. Italy
            13.2.1.3. France
            13.2.1.4. United Kingdom
            13.2.1.5. Spain
            13.2.1.6. BENELUX
            13.2.1.7. Russia
            13.2.1.8. Rest of Europe
        13.2.2. By Product Type
        13.2.3. By Nature
        13.2.4. By Application
        13.2.5. By Packaging
        13.2.6. By Sales Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Product Type
        13.3.3. By Nature
        13.3.4. By Application
        13.3.5. By Packaging
        13.3.6. By Sales Channel
    13.4. Key Takeaways
14. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021
    14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032
        14.2.1. By Country
            14.2.1.1. China
            14.2.1.2. Japan
            14.2.1.3. South Korea
        14.2.2. By Product Type
        14.2.3. By Nature
        14.2.4. By Application
        14.2.5. By Packaging
        14.2.6. By Sales Channel
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Product Type
        14.3.3. By Nature
        14.3.4. By Application
        14.3.5. By Packaging
        14.3.6. By Sales Channel
    14.4. Key Takeaways
15. South Asia & Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    15.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021
    15.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032
        15.2.1. By Country
            15.2.1.1. India
            15.2.1.2. ASEAN
            15.2.1.3. Australia and New Zealand
            15.2.1.4. Rest of South Asia & Pacific
        15.2.2. By Product Type
        15.2.3. By Nature
        15.2.4. By Application
        15.2.5. By Packaging
        15.2.6. By Sales Channel
    15.3. Market Attractiveness Analysis
        15.3.1. By Country
        15.3.2. By Product Type
        15.3.3. By Nature
        15.3.4. By Application
        15.3.5. By Packaging
        15.3.6. By Sales Channel
    15.4. Key Takeaways
16. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    16.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017 to 2021
    16.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2022 to 2032
        16.2.1. By Country
            16.2.1.1. GCC Countries
            16.2.1.2. Turkey
            16.2.1.3. South Africa
            16.2.1.4. Rest of Middle East and Africa
        16.2.2. By Product Type
        16.2.3. By Nature
        16.2.4. By Application
        16.2.5. By Packaging
        16.2.6. By Sales Channel
    16.3. Market Attractiveness Analysis
        16.3.1. By Country
        16.3.2. By Product Type
        16.3.3. By Nature
        16.3.4. By Application
        16.3.5. By Packaging
        16.3.6. By Sales Channel
    16.4. Key Takeaways
17. Key Countries Market Analysis
    17.1. USA
        17.1.1. Pricing Analysis
        17.1.2. Market Share Analysis, 2021
            17.1.2.1. By Product Type
            17.1.2.2. By Nature
            17.1.2.3. By Application
            17.1.2.4. By Packaging
            17.1.2.5. By Sales Channel
    17.2. Canada
        17.2.1. Pricing Analysis
        17.2.2. Market Share Analysis, 2021
            17.2.2.1. By Product Type
            17.2.2.2. By Nature
            17.2.2.3. By Application
            17.2.2.4. By Packaging
            17.2.2.5. By Sales Channel
    17.3. Mexico
        17.3.1. Pricing Analysis
        17.3.2. Market Share Analysis, 2021
            17.3.2.1. By Product Type
            17.3.2.2. By Nature
            17.3.2.3. By Application
            17.3.2.4. By Packaging
            17.3.2.5. By Sales Channel
    17.4. Brazil
        17.4.1. Pricing Analysis
        17.4.2. Market Share Analysis, 2021
            17.4.2.1. By Product Type
            17.4.2.2. By Nature
            17.4.2.3. By Application
            17.4.2.4. By Packaging
            17.4.2.5. By Sales Channel
    17.5. Germany
        17.5.1. Pricing Analysis
        17.5.2. Market Share Analysis, 2021
            17.5.2.1. By Product Type
            17.5.2.2. By Nature
            17.5.2.3. By Application
            17.5.2.4. By Packaging
            17.5.2.5. By Sales Channel
    17.6. Italy
        17.6.1. Pricing Analysis
        17.6.2. Market Share Analysis, 2021
            17.6.2.1. By Product Type
            17.6.2.2. By Nature
            17.6.2.3. By Application
            17.6.2.4. By Packaging
            17.6.2.5. By Sales Channel
    17.7. France
        17.7.1. Pricing Analysis
        17.7.2. Market Share Analysis, 2021
            17.7.2.1. By Product Type
            17.7.2.2. By Nature
            17.7.2.3. By Application
            17.7.2.4. By Packaging
            17.7.2.5. By Sales Channel
    17.8. United Kingdom
        17.8.1. Pricing Analysis
        17.8.2. Market Share Analysis, 2021
            17.8.2.1. By Product Type
            17.8.2.2. By Nature
            17.8.2.3. By Application
            17.8.2.4. By Packaging
            17.8.2.5. By Sales Channel
    17.9. Spain
        17.9.1. Pricing Analysis
        17.9.2. Market Share Analysis, 2021
            17.9.2.1. By Product Type
            17.9.2.2. By Nature
            17.9.2.3. By Application
            17.9.2.4. By Packaging
            17.9.2.5. By Sales Channel
    17.10. BENELUX
        17.10.1. Pricing Analysis
        17.10.2. Market Share Analysis, 2021
            17.10.2.1. By Product Type
            17.10.2.2. By Nature
            17.10.2.3. By Application
            17.10.2.4. By Packaging
            17.10.2.5. By Sales Channel
    17.11. Russia
        17.11.1. Pricing Analysis
        17.11.2. Market Share Analysis, 2021
            17.11.2.1. By Product Type
            17.11.2.2. By Nature
            17.11.2.3. By Application
            17.11.2.4. By Packaging
            17.11.2.5. By Sales Channel
    17.12. China
        17.12.1. Pricing Analysis
        17.12.2. Market Share Analysis, 2021
            17.12.2.1. By Product Type
            17.12.2.2. By Nature
            17.12.2.3. By Application
            17.12.2.4. By Packaging
            17.12.2.5. By Sales Channel
    17.13. Japan
        17.13.1. Pricing Analysis
        17.13.2. Market Share Analysis, 2021
            17.13.2.1. By Product Type
            17.13.2.2. By Nature
            17.13.2.3. By Application
            17.13.2.4. By Packaging
            17.13.2.5. By Sales Channel
    17.14. South Korea
        17.14.1. Pricing Analysis
        17.14.2. Market Share Analysis, 2021
            17.14.2.1. By Product Type
            17.14.2.2. By Nature
            17.14.2.3. By Application
            17.14.2.4. By Packaging
            17.14.2.5. By Sales Channel
    17.15. India
        17.15.1. Pricing Analysis
        17.15.2. Market Share Analysis, 2021
            17.15.2.1. By Product Type
            17.15.2.2. By Nature
            17.15.2.3. By Application
            17.15.2.4. By Packaging
            17.15.2.5. By Sales Channel
    17.16. ASIAN
        17.16.1. Pricing Analysis
        17.16.2. Market Share Analysis, 2021
            17.16.2.1. By Product Type
            17.16.2.2. By Nature
            17.16.2.3. By Application
            17.16.2.4. By Packaging
            17.16.2.5. By Sales Channel
    17.17. Australia and New Zealand
        17.17.1. Pricing Analysis
        17.17.2. Market Share Analysis, 2021
            17.17.2.1. By Product Type
            17.17.2.2. By Nature
            17.17.2.3. By Application
            17.17.2.4. By Packaging
            17.17.2.5. By Sales Channel
    17.18. GCC Countries
        17.18.1. Pricing Analysis
        17.18.2. Market Share Analysis, 2021
            17.18.2.1. By Product Type
            17.18.2.2. By Nature
            17.18.2.3. By Application
            17.18.2.4. By Packaging
            17.18.2.5. By Sales Channel
    17.19. Turkey
        17.19.1. Pricing Analysis
        17.19.2. Market Share Analysis, 2021
            17.19.2.1. By Product Type
            17.19.2.2. By Nature
            17.19.2.3. By Application
            17.19.2.4. By Packaging
            17.19.2.5. By Sales Channel
    17.20. South Africa
        17.20.1. Pricing Analysis
        17.20.2. Market Share Analysis, 2021
            17.20.2.1. By Product Type
            17.20.2.2. By Nature
            17.20.2.3. By Application
            17.20.2.4. By Packaging
            17.20.2.5. By Sales Channel
18. Market Structure Analysis
    18.1. Competition Dashboard
    18.2. Competition Benchmarking
    18.3. Market Share Analysis of Top Players
        18.3.1. By Regional
        18.3.2. By Product Type
        18.3.3. By Nature
        18.3.4. By Application
        18.3.5. By Packaging
        18.3.6. By Sales Channel
19. Competition Analysis
    19.1. Competition Deep Dive
        19.1.1. The King Arthur Flour Company
            19.1.1.1. Overview
            19.1.1.2. Product Portfolio
            19.1.1.3. Profitability by Market Segments
            19.1.1.4. Sales Footprint
            19.1.1.5. Strategy Overview
                19.1.1.5.1. Marketing Strategy
                19.1.1.5.2. Product Strategy
                19.1.1.5.3. Channel Strategy
        19.1.2. Bob’s Red Mill Natural Foods
            19.1.2.1. Overview
            19.1.2.2. Product Portfolio
            19.1.2.3. Profitability by Market Segments
            19.1.2.4. Sales Footprint
            19.1.2.5. Strategy Overview
                19.1.2.5.1. Marketing Strategy
                19.1.2.5.2. Product Strategy
                19.1.2.5.3. Channel Strategy
        19.1.3. Georgia Organics
            19.1.3.1. Overview
            19.1.3.2. Product Portfolio
            19.1.3.3. Profitability by Market Segments
            19.1.3.4. Sales Footprint
            19.1.3.5. Strategy Overview
                19.1.3.5.1. Marketing Strategy
                19.1.3.5.2. Product Strategy
                19.1.3.5.3. Channel Strategy
        19.1.4. Arrowhead Mills
            19.1.4.1. Overview
            19.1.4.2. Product Portfolio
            19.1.4.3. Profitability by Market Segments
            19.1.4.4. Sales Footprint
            19.1.4.5. Strategy Overview
                19.1.4.5.1. Marketing Strategy
                19.1.4.5.2. Product Strategy
                19.1.4.5.3. Channel Strategy
        19.1.5. Wheat Montana
            19.1.5.1. Overview
            19.1.5.2. Product Portfolio
            19.1.5.3. Profitability by Market Segments
            19.1.5.4. Sales Footprint
            19.1.5.5. Strategy Overview
                19.1.5.5.1. Marketing Strategy
                19.1.5.5.2. Product Strategy
                19.1.5.5.3. Channel Strategy
        19.1.6. Anson Mills
            19.1.6.1. Overview
            19.1.6.2. Product Portfolio
            19.1.6.3. Profitability by Market Segments
            19.1.6.4. Sales Footprint
            19.1.6.5. Strategy Overview
                19.1.6.5.1. Marketing Strategy
                19.1.6.5.2. Product Strategy
                19.1.6.5.3. Channel Strategy
        19.1.7. Heartland Mill Inc.
            19.1.7.1. Overview
            19.1.7.2. Product Portfolio
            19.1.7.3. Profitability by Market Segments
            19.1.7.4. Sales Footprint
            19.1.7.5. Strategy Overview
                19.1.7.5.1. Marketing Strategy
                19.1.7.5.2. Product Strategy
                19.1.7.5.3. Channel Strategy
        19.1.8. Siemer Milling Company
            19.1.8.1. Overview
            19.1.8.2. Product Portfolio
            19.1.8.3. Profitability by Market Segments
            19.1.8.4. Sales Footprint
            19.1.8.5. Strategy Overview
                19.1.8.5.1. Marketing Strategy
                19.1.8.5.2. Product Strategy
                19.1.8.5.3. Channel Strategy
        19.1.9. Lindley Mills
            19.1.9.1. Overview
            19.1.9.2. Product Portfolio
            19.1.9.3. Profitability by Market Segments
            19.1.9.4. Sales Footprint
            19.1.9.5. Strategy Overview
                19.1.9.5.1. Marketing Strategy
                19.1.9.5.2. Product Strategy
                19.1.9.5.3. Channel Strategy
        19.1.10. Hodgson Mills
            19.1.10.1. Overview
            19.1.10.2. Product Portfolio
            19.1.10.3. Profitability by Market Segments
            19.1.10.4. Sales Footprint
            19.1.10.5. Strategy Overview
                19.1.10.5.1. Marketing Strategy
                19.1.10.5.2. Product Strategy
                19.1.10.5.3. Channel Strategy
        19.1.11. General Mills
            19.1.11.1. Overview
            19.1.11.2. Product Portfolio
            19.1.11.3. Profitability by Market Segments
            19.1.11.4. Sales Footprint
            19.1.11.5. Strategy Overview
                19.1.11.5.1. Marketing Strategy
                19.1.11.5.2. Product Strategy
                19.1.11.5.3. Channel Strategy
        19.1.12. Ardent Mills
            19.1.12.1. Overview
            19.1.12.2. Product Portfolio
            19.1.12.3. Profitability by Market Segments
            19.1.12.4. Sales Footprint
            19.1.12.5. Strategy Overview
                19.1.12.5.1. Marketing Strategy
                19.1.12.5.2. Product Strategy
                19.1.12.5.3. Channel Strategy
        19.1.13. Wilkins Rogers Mills
            19.1.13.1. Overview
            19.1.13.2. Product Portfolio
            19.1.13.3. Profitability by Market Segments
            19.1.13.4. Sales Footprint
            19.1.13.5. Strategy Overview
                19.1.13.5.1. Marketing Strategy
                19.1.13.5.2. Product Strategy
                19.1.13.5.3. Channel Strategy
        19.1.14. Prestige Group of Industries
            19.1.14.1. Overview
            19.1.14.2. Product Portfolio
            19.1.14.3. Profitability by Market Segments
            19.1.14.4. Sales Footprint
            19.1.14.5. Strategy Overview
                19.1.14.5.1. Marketing Strategy
                19.1.14.5.2. Product Strategy
                19.1.14.5.3. Channel Strategy
        19.1.15. Conagra Mills
            19.1.15.1. Overview
            19.1.15.2. Product Portfolio
            19.1.15.3. Profitability by Market Segments
            19.1.15.4. Sales Footprint
            19.1.15.5. Strategy Overview
                19.1.15.5.1. Marketing Strategy
                19.1.15.5.2. Product Strategy
                19.1.15.5.3. Channel Strategy
        19.1.16. Natural Way Mills
            19.1.16.1. Overview
            19.1.16.2. Product Portfolio
            19.1.16.3. Profitability by Market Segments
            19.1.16.4. Sales Footprint
            19.1.16.5. Strategy Overview
                19.1.16.5.1. Marketing Strategy
                19.1.16.5.2. Product Strategy
                19.1.16.5.3. Channel Strategy
        19.1.17. Belize (Archer Daniels Midland)
            19.1.17.1. Overview
            19.1.17.2. Product Portfolio
            19.1.17.3. Profitability by Market Segments
            19.1.17.4. Sales Footprint
            19.1.17.5. Strategy Overview
                19.1.17.5.1. Marketing Strategy
                19.1.17.5.2. Product Strategy
                19.1.17.5.3. Channel Strategy
20. Assumptions & Acronyms Used
21. Research Methodology
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