Key Players
Competitive Landscape
Key Players
Pink Stork, Unilever (OLLY), Metagenics, O Positiv, The Flex Company are covered in the competitive discussion.
Table 7: Company Developments and Commercial Implications
| Evidence | Commercial effect | Buyer action |
|---|---|---|
| OLLY Period Hero gummy combines chasteberry, vitamin B6 and calcium for PMS symptoms [24] | A large consumer group sells cycle support in the leading US supplement format [3] | Retail buyers should review gummy shelf space for cycle products |
| Pink Stork plans a new headquarters as revenue tops USD 30.0 million, September 2026 [6] | A cycle-health specialist is scaling its team and supply | Retailers should ask for mass-channel pack sizes and shelf support terms |
How are the companies positioned?
Specialist cycle-health brands, practitioner brands and large consumer groups compete on trust and reach. Pink Stork sells online and in mass retail [7], Metagenics sells drug-free relief through practitioner and online routes [9], and Unilever's OLLY competes through large distribution [5].
What matters when a buyer qualifies a period cramp supplement supplier?
Buyers check ingredient dose against studies, label claims, third-party testing and complaint history. Low-dose formulas draw scrutiny against the doses used in trials [1], and claims need care because US supplements do not need federal proof that they work [11].
Which capabilities distinguish the product offers?
Ingredient evidence, format and brand voice set offers apart. O Positiv uses chasteberry and vitamin B6 in capsules [8], The Flex Company sells a herbal gummy [4], and Metagenics positions its product as drug-free [9].
How does geographic reach affect competition?
Licensing rules decide which retail routes apply in each market. In Australia a product must be listed on the Australian Register of Therapeutic Goods before supply [15]. In Canada it needs a product licence before it can be sold [22].
Representative Company Overview
Table 8: Period Cramp Supplement Market Representative Company Overview
| Company | Positioning | Verified activity |
|---|---|---|
| Pink Stork | Women's wellness supplement brand sold online and in mass retail | Reported revenue above USD 30.0 million, sells Total PMS with chaste tree berry, magnesium, ashwagandha and vitamin B6, has shelf space at Target, Walmart and CVS and plans a new headquarters in St. Augustine, Florida [6][7][25]. |
| Unilever (OLLY) | Consumer group with a Wellbeing business that includes OLLY gummy supplements | Sells OLLY Period Hero, a chasteberry, vitamin B6 and calcium gummy for PMS symptoms [24]. Reported that OLLY grew double digits in the first half of 2026 on emerging markets, digital channels and distribution gains [5]. |
| Metagenics | Practitioner-channel supplement maker | Sells HerWellness Rapid Period Relief, a drug-free product for cramps and back soreness [9]. |
| O Positiv | Women's cycle health brand | Sells FLO PMS vitamin capsules with chasteberry and vitamin B6 for cramping and bloating [8]. |
| The Flex Company | Period care brand with a PMS supplement range | Sells PMS Eraser, a daily herbal gummy for cramps, bloating, mood swings and fatigue [4]. |
Research Methodology
The period cramp supplement market assessment was conducted using primary interviews and secondary literature analysis combined with top-down data triangulation to validate market size, segment shares, and competitive positioning.
