Home Wi-Fi security solutions are smart security devices, capable of protecting connected devices from various virtual intrusions such as viruses, malware and hackers. These security devices are connected to the wireless Internet network, and services can be availed by any customer, irrespective of their wireless or home broadband service provider. Devices can be managed either in the home, or remotely via smartphones, tablets, or PCs, using a secure login.
This study is focused on a particular type of home Wi-Fi security solution, which is plug and play devices, compatible with home Wi-Fi routers. These home Wi-Fi security solutions offer features such as setting up schedules for Internet usage, apps and site blocking, parental insights, Internet stop button, per device profiles and weekly usage report. Additionally, these devices can block connected devices in home from virus attacks, malware, hacker attacks and phishing activities.
APAC Home Wi-Fi Security Solutions Market: Key Drivers
Growing subscriber base for smart devices and Internet use is driving growth of the APAC home Wi-Fi security solutions market. Since the last decade, Internet penetration has increased ten-fold in countries such as India, Indonesia and Malaysia. Consequently, development of commercial-scale toolkits and cyber-crime networks, focusing on monetization of malware and related threats, have amplified the risks of cybercrimes.
The APAC home Wi-Fi security solutions market was valued at US$ 8,050.3 in 2015 and is expected to expand at a CAGR of 12.7% during the forecast period (2016–2026). Increasing need for enhanced security due to alarming increase in cyber-crimes and unethical practices and attractive policies offered by service providers to residents for installation of Wi-Fi and broadband services are propelling growth of this market.
APAC Home Wi-Fi Security Solutions Market Segmentation
The APAC home Wi-Fi security solutions market is classified on the basis of component and home network architecture. On the basis of component, the market is segmented as hardware and software. The hardware sub-segment was valued US$ 6,875.8 in 2015 and is anticipated to register a CAGR of 12.4% during the forecast period. Presently, hardware sub-segment in APAC market dominates in terms of revenue share contribution. However, device manufacturers are also continuously incorporating advanced features such as advanced usage analytics and "homework mode“, which is propelling revenue growth of the software sub-segment.
On the basis of home network architecture, the APAC market is segmented as Wi-Fi router, modem and router as one device, modem and router as separate device and Wi-Fi range extender. The Wi-Fi router sub-segment accounted for highest market share at 48% in 2015. However, modem and router as one device (combo) segment is expected to register a healthy CAGR of 13.8% during the forecast period.
Country-wise Analysis on Home Wi-Fi Security Solutions
Among the countries in APAC region, India was the largest market for home Wi-Fi security solutions and accounted for largest share of total home Wi-Fi security solutions market in 2015. This growth is primarily attributed to increased adoption of improved software development and enhanced security models by critical infrastructure organizations and leading enterprises in the country to gain consumer confidence. Additionally, in India, an increasing number of telcos and cable companies are entering the market, either through mergers and acquisitions, or by offering Internet services as their own. These new entrants are increasing the competitive rivalry in the market and are posing threats to existing ISPs.
Home Wi-Fi Security Solutions: Competitive Landscape
A bevy of new startups are leveraging smart home technology and Internet of things (IoT) to introduce innovative products and new business models for the home security market. Some key players in the home Wi-Fi security solutions market include Cujo LLC, Koalasafe Inc., Eero Inc., Keezel, Luma Home Inc. and Securifi.
Future Market Insights offers a 10-year forecast for the APAC home Wi-Fi security solutions market between 2016 and 2026. In terms of value, market is expected to register a CAGR of 12.7% during forecast period. This study demonstrates the market dynamics and trends across the three APAC countries (India, Indonesia & Malaysia), which influence the current nature and future status of the APAC home Wi-Fi security solutions market over the forecast period.
This research report provides detailed analysis of the APAC home Wi-Fi security solutions market and offers insights on the various factors driving popularity of these solutions. The report includes an extensive analysis of key industry drivers, restraints, market trends and market structure. The market study provides comprehensive assessment of stakeholder strategies and imperatives for succeeding in the business. The report segregates the market based on component type and home network architecture across different APAC countries such as India, Malaysia and Indonesia.
The market is witnessing growth in adoption of home Wi-Fi security solutions having features such as setting up schedules for Internet usage, app and site blocking, parental insights, Internet stop button, per device profiles and weekly usage report. Market growth is driven by growing subscriber base for smart devices and Internet use, and consequent increase in the risks related to cybercrimes. These factors along with the provision of attractive policies to residents for installation of Wi-Fi and broadband services are driving growth of the APAC home Wi-Fi Security solutions market. Additionally, due to integration of innovative features with home Wi-Fi security solutions such as advanced usage analytics and "homework mode“, home Wi-Fi security solutions is gaining traction among users across various segments.
The report starts with an overview of the APAC home Wi-Fi security solutions market in terms of value. In addition, this section includes analysis of key trends, drivers and restraints from the supply, demand and economy side, which are influencing the APAC home Wi-Fi security solutions market. Impact analysis of key growth drivers and restraints, based on the weighted average model is included in this report to facilitate clients with crystal clear decision-making insights.
APAC home Wi-Fi security solutions market is classified on the basis of component type and home network architecture. On the basis of component type, the market is further segmented into hardware and software. On the basis of home network architecture, the market is further segmented into Wi-Fi router, modem and router as one device, modem and router as separate device and Wi-Fi range extender. A detailed analysis has been provided for every segment in terms of market size analysis for home Wi-Fi security solutions across the APAC region. The subsequent sections provide detailed analysis on the countries using home Wi-Fi security solutions. The section provides a detailed analysis covering key trends, absolute dollar opportunity and BPS Analysis.
The next section highlights home Wi-Fi security solutions adoption by countries. It provides a market outlook for 2016–2026 and sets the forecast within the context of the home Wi-Fi security solutions ecosystem, including latest technological developments as well as service offerings in the market. This study discusses key trends within countries contributing to growth of the market, as well as analyses degree at which drivers are influencing this market in each country. Key countries assessed in this report include India, Malaysia and Indonesia.
This report evaluate the present scenario and the growth prospects of the home Wi-Fi security solutions market across various APAC countries for different component types and home network architectures, for the period 2016 –2026. We have considered 2015 as the base year and provide data for the trailing 12 months.
To calculate APAC home Wi-Fi security solutions market size, we have considered revenue generated by home Wi-Fi Security solutions manufacturers. Other major factors considered to estimate market size include total Internet users in each country, percentage of total population using Internet, total Wi-Fi routers sold (wired & wireless), population of tier-1 cities, population using home automation & security solutions, fixed broadband Internet subscribers per 1,000, average broadband speed, total number of cyber-attacks per year and APAC home automation solutions market value. The forecast presented here assesses the total revenue by value across the market. In order to offer an accurate forecast, we started by sizing the current market, which forms the basis of how the APAC home Wi-Fi security solutions market will develop in the future. Given the characteristics of the market, we triangulated the outcome of three different types of analyses, based on the technology trends, and economic envelope.
In addition, it is imperative to note that in an ever-fluctuating global economy, we not only conduct forecasts in terms of CAGR, but also analyse on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities across the market.
As previously highlighted, the APAC home Wi-Fi security solutions market is split into a number of segments. All home segments in terms of component type, home network architecture and by regions, are analysed in terms of basis point to understand individual segment’s relative contributions to market growth. This detailed level of information is important for identification of various key trends of the APAC home Wi-Fi security solutions market.
Also, another key feature of this report is the analysis of all key segments in terms of absolute dollar opportunity. This is traditionally overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the APAC home Wi-Fi security solutions market.
In the final section of the report, we include a competitive landscape to provide clients with a dashboard view, based on categories of provider in the value chain, presence in home Wi-Fi security solutions portfolio and key differentiators. This section is primarily designed to provide clients with an objective and detailed comparative assessment of key providers specific to a market segment in the home Wi-Fi security solutions value chain and the potential players for the same. Report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on in-depth assessment of capabilities and success in the marketplace. Detailed profiles of providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the home Wi-Fi security solutions space. Key competitors covered are Cujo LLC, Koalasafe Inc., Eero Inc., Keezel, Luma Home Inc. and Securifi.
Key Segments Covered
Key Regions/Countries Covered