During the projected period (2023 to 2033), the global home brewing systems market is expected to grow at a CAGR of 3.7%. The market is anticipated to surge from USD 982.2 million in 2023 to USD 1,412.5 million by the end of 2033.
The market is being driven by the growing popularity of home brewing and the availability of sophisticated home brewing systems worldwide. Home brewing is a process of making beer, wine, cider, mead, or other alcoholic beverages by using fermentation.
It is done either by extract brewing or all-grain brewing. Home brewing systems are used to make this process easier and more efficient, as compared to conventional systems.
The easy availability of quality ingredients and easy-to-use equipment is projected to drive the inclination of consumers toward home brewing practices. In addition, rising disposable income and changing lifestyles of consumers are also fueling growth in the market.
Besides, the surging popularity of craft beer and the desire of many people to create their own unique brews are likely to bode well for the global market in the next ten years. Home brewing systems can also be used to create a variety of beers- from traditional styles to more experimental creations.
For many people, these systems offer a chance to be creative and experiment with different flavor combinations. In addition, home brewing can be significantly cheaper than buying commercial beer.
For instance, in February 2020, Korean technology giant LG launched LG Homebrew, its new craft beer brewing machine. It is an easy-to-use machine for wannabe coffee baristas to begin brewing fresh cups right from scratch at home.
The innovative Nespresso-styled machine lets one brew around 5 liters of beer in just one go. It also features five types of capsules, namely, pilsner, India pale ale (IPA), wheat, stout, and pale ale.
Home brewing does not just stop at alcoholic beverages, but also coffee. As restaurants and cafes were forced to shut amid the pandemic that occurred in 2020, people often considered brewing their daily cup of coffee at home. Coupled with this, the easy availability of cost-effective yet simple-to-use home-brewing appliances or systems is anticipated to push the number of at-home coffee brewers in the assessment period.
In March 2022, Sleepy Owl, a leading direct-to-consumer coffee brand based in India, introduced its Filter Coffee Kit. It comes with a 250 gm bag of Sleepy Owl’s filter coffee powder, a Deborah tumbler set, and a filter coffee brewer.
The latter two are made of pure brass. As the company is committed to providing its consumers with the best products, it has used premium quality chicory (15%) and Robusta beans (85%) for making its filter coffee.
Attributes | Key Insights |
---|---|
Home Brewing Systems Market Estimated Size (2023E) | USD 982.2 Million |
Projected Market Valuation (2033F) | USD 1,412.5 Million |
Value-based CAGR (2023 to 2033) | 3.7% |
Market Share of the US | 35.6% |
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The global home brewing systems market is expected to grow significantly in the next ten years. The market showcased a moderate CAGR of 4.7% during the historical period from 2018 to 2022. However, as per FMI’s report, the market is anticipated to exhibit a CAGR of 3.7% in the forecast period from 2023 to 2033. Growing demand for specialty beer in both developed and developing countries is projected to drive the market.
The rising number of breweries providing numerous flavored beers is another crucial factor that is likely to fuel the global market in the evaluation period. As the market contains a large number of established companies, firms from countries such as India, the Czech Republic, Chile, the Caribbean, Argentina, Costa Rica, and Mexico are focusing on broadening their product portfolios to deliver novel products to consumers.
However, the high cost of brewing supplies and equipment is a major challenge for growth in the global home brewing systems market. Brewing supplies and equipment can cost up to D1,000, which is a significant investment for many consumers. In addition, the time required to brew beer can be a deterrent for some consumers.
A number of influential factors have been identified to stir the soup in the home brewing systems market. Apart from the proliferating aspects prevailing in the market, lead analysts at FMI have also evaluated the restraining factors, lucrative opportunities, and upcoming threats that can pose a hindrance to the progression of the home brewing systems market.
The drivers, restraints, opportunities, and threats (DROTs) identified are as follows:
DRIVERS
RESTRAINTS
OPPORTUNITIES
THREATS
“Rising Popularity of Craft Beer in the US to Push Sales of Home Brewing Equipment”
Home brewing is a process that has been around for centuries. In the US, sales of home brewing systems have been positively affected by various factors. One of the most significant factors is the rising popularity of craft beer. As more people become interested in trying out new and different beers, they are also more likely to try their hands at home brewing. This has led to the easy availability of numerous home brewing supplies and kits on the market.
As per the Brewers Association, in 2021, nearly 7.9% of craft beers were sold in the US. alone. The US. craft beer industry reached a valuation of USD 26.8 Billion in the same year and around 6.4% of beer production came from brewpubs. These numbers are projected to grow in the next ten years with rising demand from millennials, which would drive the US home brewing systems market.
Another factor that has had an impact on sales of home brewing systems in the US is changes in laws regarding alcohol production. In 1978, Congress passed a law that made it legal for Americans to brew beer at home for personal consumption. This law opened up the hobby of home brewing to many people who might not have tried it otherwise.
“High Adoption of Pub Culture in India to Spur the Demand for Home Micro Brewing Kits”
In Asia Pacific, India is considered to be one of the most opportunity-rich countries in the world for home brewing systems. The Indian market is expected to grow significantly in the next decade, encouraging international players to enter the industry. Growing adoption of cocktail and pub culture among millennials and the gen Z population in India is set to shift their preferences towards home brewing.
Apart from that, the rising middle-class population in India is set to push the demand for new products and unique flavors owing to their high disposable income. Thus, leading companies are launching premium products like home brewing systems with advanced technology that would provide their clients with a luxurious and unique experience. These factors are anticipated to propel the Indian home brewing systems market in the evaluation period.
“Growing Middle-class Population in China to Propel Sales of Portable Beer Brewing Machines”
In recent years, China has been a top global economic performer. The country’s GDP growth has averaged around 10 percent annually over the past two decades, making it the world’s second-largest economy. This sustained expansion has lifted hundreds of millions of Chinese out of poverty and created a burgeoning middle-class population.
At the same time, China has become an increasingly important player on the global stage, with a rapidly growing trade and investment footprint. These trends are all indicative of China’s emergence as a high-potential market for businesses from around the world.
For companies looking to tap into this vast and increasingly affluent consumer base, understanding the opportunities and challenges posed by China’s unique business environment is critical. Owing to the aforementioned factors, the China home brewing systems market is expected to surge at a rapid pace in the forecast period.
“Consumers are Preferring Automated Homebrew Systems with Novel Features Worldwide”
Based on the mode of operation, the automatic segment is expected to remain at the forefront in the global home brewing systems market during the forecast period. Rising demand for automated home brewing systems equipped with the internet of things (IoT) and new features are projected to drive the segment in the next ten years.
Consumers are nowadays preferring to consume fresh beer at home, which is making them shift towards automated machines that come with advanced features.
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The home brewing systems market is highly competitive with the presence of a large number of players. Some of the key players in the market include Anheuser-Busch InBev, Heineken, and Diageo among others.
These companies have a large share of the global market and are expected to continue to grow at a rapid pace in the next ten years. They are engaging in collaborations and acquisitions with local firms to expand their product portfolios.
The home brewing systems market is also fragmented with many small and regional players. Some of the key regional players include BrewDog, Stone Brewing, and Boston Beer Company. These companies have a strong presence in their respective regions and are expected to grow at a fast pace. They are mainly focusing on new product launches to attract more consumers.
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Attribute | Details |
---|---|
Estimated Market Size (2023) | USD 982.2 Million |
Projected Market Valuation (2033) | USD 1,412.5 Million |
Value-based CAGR (2023 to 2033) | 3.7% |
Forecast Period | 2023 to 2033 |
Historical Data Available for | 2018 to 2022 |
Market Analysis | Value (USD Million) |
Key Regions Covered | North America; Latin America; Europe; Asia Pacific; Oceania; Middle East & Africa (MEA) |
Key Countries Covered | The US, Canada, Mexico, Germany, The UK, France, Italy, Spain, China, Japan, India, South Korea, Australia, Brazil, Argentina, South Africa, UAE |
Key Segments Covered | Product, Distribution Channel, Mode of Operation, Region |
Key Companies Profiled | Pico Brew; Zeimann; GEA Group; Brewie; Meura; XIMO; Krones; Lehui; Della Taffola; AlBrew |
Report Coverage | Market Forecast, Company Share Analysis, Competitive Landscape, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The global home brewing systems market size is expected to reach USD 982.2 Million by 2023.
The home brewing systems market is expected to rise at a CAGR of 3.7% in the forecast period.
The North American home brewing systems market is expected to register a 38% CAGR between 2023 and 2033.
The US, China, Canada, Germany, and Mexico are the major countries driving demand for home brewing systems.
The demand for home brewing systems in China is projected to grow at a CAGR of 5.9% in the assessment period.
Sales of home brewing systems are projected to grow at a CAGR of 5.7% across the UK in the next ten years.
The demand for home brewing systems in India is projected to grow at a CAGR of 5.7% during the forecast period.
The demand for home brewing systems in the US is expected to grow at 35.6% CAGR by the end of 2023.
Sales of home brewing systems in Japan are expected to grow at a 5.5% CAGR in 2023.
The demand for home brewing systems in Australia is expected to grow at a 3.0% CAGR in 2023.
The global home brewing systems market is anticipated to surpass USD 1,412.5 Million by the end of 2033.
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