Baby powder demand in Western Europe is expected to increase at a CAGR of 5.40% through 2034. Baby powder in Western Europe is expected to reach US$ 188.7 million in 2024. Globally, baby healthcare products are becoming increasingly important, contributing to the industry's growth.
Due to its ability to prevent diaper rash irritation, baby powder is beneficial for infants and children. Consumption habits and disposable income are expected to rise, creating demand. Baby powders are also being adopted due to their soothing, moisturizing, and deodorizing properties.
| Attributes | Details |
|---|---|
| Industry Size of Western Europe in 2024 | US$ 188.7 million |
| Expected Industry Size of Western Europe in 2034 | US$ 319.9 million |
| Forecasted CAGR between 2024 to 2034 | 5.40% |
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A growing number of convenience stores in the region will lead to a higher demand for baby powders. Convenient stores are expected to reach a 19.30% industry share by 2024. Accessibility and extended opening hours are two factors that make convenience stores appealing. A growing convenience of picking up products on the go will drive store sales of these products.
The number of store discounts and regular customer discounts will increase in the coming years, which will drive the demand. The presence of various brands and sizes in these stores will likely stimulate the expansion of demand within them. Customers are often attracted to convenience stores through marketing and promotions. In these stores, special offers or promotions may increase baby powder sales.
| Western Europe Baby Powder Based on Solution | Convenience Stores |
|---|---|
| Industry Share in % | 19.30% |
Based on nature, conventional products are expected to dominate the business. Conventional types are expected to hold a 79.60% share. The baby powder is often seen as one of the best ways to prevent irritation to the baby's skin, as it absorbs moisture and keeps the skin dry. Talcum-based powders can achieve a particularly smooth, friction-free surface.
Many baby powders come with a pleasant fragrance, which adds to the product's appeal to consumers. The soft and silky texture of these powders contributes to the feeling of softness and silkiness while also providing a soothing experience for both parents and babies.
| Western Europe Baby Powder Based on Type | Conventional |
|---|---|
| Industry Share in % | 79.60% |
The baby powder industry is expected to be the dominant industry in the United Kingdom. Baby powder in the United Kingdom is expected to expand at a CAGR of 5.60% during the forecast period. Increasing government initiatives and approvals will drive demand over the next few years.
With increasing regulations in the industry, the demand for eco-friendly products will grow more rapidly as manufacturers are pushed to create the eco-friendliest products possible.
Germany is expected to be a major contributor to the demand for baby powder. A CAGR of 4.20% is predicted for the industry in 2034. A rising number of partnerships and increasing e-commerce activity are expected to drive the demand for baby powders.
Increasing concerns over baby skin and diaper rashes will drive German demand for baby powders. A growing awareness of the ingredients in baby powder will further boost the demand for organic baby powder as consumers become more knowledgeable about the contents.
Baby Powder is predicted to lead the industry in France. France is expected to exhibit a 5.90% CAGR during the forecast period. As hygiene and comfort concerns rise, these products are in high demand. France has historically used baby powders as part of its traditional practice. In many families, these practices are passed down from generation to generation, contributing to continued demand.
In addition to providing a fresh scent, baby powders are often scented, contributing to the overall freshness of both baby and parent. The mild fragrance of these products makes them a popular choice among parents. Rising demand for baby skincare routine the demand is expected to grow.
Forecast CAGRs of 2024 to 2034
| Attributes | Details |
|---|---|
| The United Kingdom | 5.60% |
| Germany | 4.20% |
| France | 5.90% |
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Baby powder is still a competitive market for companies with strong manufacturing capabilities. Mergers, acquisitions, and collaborations allow key players to expand their global footprint.
Recent Developments Observed in Western Europe Baby Powder Business
| Attributes | Details |
|---|---|
| Estimated Industry Size in 2024 | US$ 188.7 million |
| Projected Industry Valuation in 2034 | US$ 319.9 million |
| Value-based CAGR 2024 to 2034 | 5.40% |
| Historical Analysis of the Baby Powder in Western Europe | 2019 to 2023 |
| Demand Forecast for Baby Powder in Western Europe | 2024 to 2034 |
| Report Coverage | Industry Size, Industry Trends, Analysis of key Factors Influencing Baby Powder in Western Europe, Insights on Global Players and their Industry Strategy in Western Europe, Ecosystem Analysis of Local and Regional Western Europe Providers |
| Key Cities Analyzed While Studying Opportunities in Baby Powder in Western Europe | Germany, Italy, France, United Kingdom, Spain |
| Key Companies Profiled | Johnson & Johnson; Procter & Gamble; Kimberly-Clark; Beiersdorf AG; Unilever |
Western Europe is expected to generate US$ 188.7 million with regard to baby powder sales in 2024.
Baby powder will generate US$ 319.9 million in Western Europe by 2034.
Baby powder is expected to increase by 5.40% CAGR in Western Europe between 2024 and 2034.
Convenience stores are expected to account for 19.3% of all baby powder sales in Western Europe, making it a highly preferred sales channel.
1. Executive Summary 1.1. Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Industry Analysis and outlook Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Industry Analysis and outlook Analysis 2019 to 2023 and Forecast 2024 to 2034, By Ingredient 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Ingredient, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Ingredient, 2024 to 2034 5.3.1. Talc-based 5.3.2. Corn-starch-based 5.4. Y-o-Y Growth Trend Analysis By Ingredient, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Ingredient, 2024 to 2034 6. Industry Analysis and outlook Analysis 2019 to 2023 and Forecast 2024 to 2034, By Price 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Price, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Price, 2024 to 2034 6.3.1. Mass 6.3.2. Premium 6.4. Y-o-Y Growth Trend Analysis By Price, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Price, 2024 to 2034 7. Industry Analysis and outlook Analysis 2019 to 2023 and Forecast 2024 to 2034, By Nature 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Nature, 2019 to 2023 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Nature, 2024 to 2034 7.3.1. Conventional 7.3.2. Organic 7.4. Y-o-Y Growth Trend Analysis By Nature, 2019 to 2023 7.5. Absolute $ Opportunity Analysis By Nature, 2024 to 2034 8. Industry Analysis and outlook Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2019 to 2023 8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2024 to 2034 8.3.1. Direct Sales 8.3.2. Modern Trade 8.3.3. Convenience Stores 8.3.4. Departmental Stores 8.3.5. Specialty Stores 8.3.6. Mono Brand Stores 8.3.7. Online Retailers 8.3.8. Drug Stores 8.3.9. Other Sales Channels 8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2019 to 2023 8.5. Absolute $ Opportunity Analysis By Sales Channel, 2024 to 2034 9. Industry Analysis and outlook Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 9.1. Introduction 9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Country, 2019 to 2023 9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Country, 2024 to 2034 9.3.1. UK 9.3.2. Germany 9.3.3. Italy 9.3.4. France 9.3.5. Spain 9.3.6. Rest of Western Europe 9.4. Market Attractiveness Analysis By Country 10. UK Industry Analysis and outlook Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Region 10.2.1.1. England 10.2.1.2. Scotland 10.2.1.3. Wales 10.2.1.4. Northern Ireland 10.2.2. By Ingredient 10.2.3. By Price 10.2.4. By Nature 10.2.5. By Sales Channel 10.3. Market Attractiveness Analysis 10.3.1. By Region 10.3.2. By Ingredient 10.3.3. By Price 10.3.4. By Nature 10.3.5. By Sales Channel 10.4. Key Takeaways 11. Germany Industry Analysis and outlook Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Region 11.2.1.1. North-east (Germany) 11.2.1.2. North-west (Germany) 11.2.1.3. Central (Germany) 11.2.1.4. South (Germany) 11.2.1.5. Other(Germany) 11.2.2. By Ingredient 11.2.3. By Price 11.2.4. By Nature 11.2.5. By Sales Channel 11.3. Market Attractiveness Analysis 11.3.1. By Region 11.3.2. By Ingredient 11.3.3. By Price 11.3.4. By Nature 11.3.5. By Sales Channel 11.4. Key Takeaways 12. Italy Industry Analysis and outlook Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Region 12.2.1.1. North (Italy) 12.2.1.2. Central (Italy) 12.2.1.3. South (Italy) 12.2.1.4. Islands (Italy) 12.2.2. By Ingredient 12.2.3. By Price 12.2.4. By Nature 12.2.5. By Sales Channel 12.3. Market Attractiveness Analysis 12.3.1. By Region 12.3.2. By Ingredient 12.3.3. By Price 12.3.4. By Nature 12.3.5. By Sales Channel 12.4. Key Takeaways 13. France Industry Analysis and outlook Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Region 13.2.1.1. Northern (France) 13.2.1.2. Central (France) 13.2.1.3. Southern (France) 13.2.1.4. Eastern (France) 13.2.2. By Ingredient 13.2.3. By Price 13.2.4. By Nature 13.2.5. By Sales Channel 13.3. Market Attractiveness Analysis 13.3.1. By Region 13.3.2. By Ingredient 13.3.3. By Price 13.3.4. By Nature 13.3.5. By Sales Channel 13.4. Key Takeaways 14. Spain Industry Analysis and outlook Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Region 14.2.1.1. Basque Country 14.2.1.2. Andalusia 14.2.1.3. Extremadura 14.2.1.4. Catalonia 14.2.1.5. Valencia 14.2.1.6. Rest of Spain 14.2.2. By Ingredient 14.2.3. By Price 14.2.4. By Nature 14.2.5. By Sales Channel 14.3. Market Attractiveness Analysis 14.3.1. By Region 14.3.2. By Ingredient 14.3.3. By Price 14.3.4. By Nature 14.3.5. By Sales Channel 14.4. Key Takeaways 15. Rest of Industry Analysis and outlook Analysis 2019 to 2023 and Forecast 2024 to 2034 15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 15.2.1. By Ingredient 15.2.2. By Price 15.2.3. By Nature 15.2.4. By Sales Channel 15.3. Market Attractiveness Analysis 15.3.1. By Ingredient 15.3.2. By Price 15.3.3. By Nature 15.3.4. By Sales Channel 15.4. Key Takeaways 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Ingredient 16.3.3. By Price 16.3.4. By Nature 16.3.5. By Sales Channel 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Artsana Group 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. Asahi Group Foods Ltd 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. The Burt's Bees 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. California Baby 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. Chattem, Inc. 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. Johnson & Johnson 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. Kimberly-Clark Corp 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. Libero 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 17.1.9. Lion Corporation 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.9.5.3. Channel Strategy 17.1.10. Mamaearth 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.10.5.2. Product Strategy 17.1.10.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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Baby Powder Industry Analysis Western Europe
