Although the majority of cat owners will say that all of their furniture is cat furniture, they retain pieces specially made for their cats’ entertainment and exercise.
According to a recent report, around 50% of US households with indoor-cats have at least one piece of cat furniture. Replacement or new pieces are purchased roughly every five years as old pieces wear out, or the cat owner notices something new and buys it. Outdoor cats are not as fascinated by playing on cat furniture due to their exposure to the outdoors. To simulate the natural environment, cat trees and towers are a feasible option.
Traditional cat trees & towers take up unnecessary space and do not particularly go with the home's aesthetics. Manufacturers are picking up on the consumer's needs and preferences and are paying special attention to the aesthetic functions of cat towers.
Manufacturers are investing in novel concepts to bring modernity to a home’s design features. Other than this, it keeps the main purport of cat towers in notice too i.e. to offer cats, particularly the more playful ones, with a playground to have fun in as well as stay happy.
Over the past few years, the cat trees and towers market has evolved significantly across geographies. Manufacturers are not only focusing on stylish product innovation and multi-functional, serving the requirement of cat owners but also using environment-friendly and natural raw materials during production.
As eco- friendly products are gaining popularity among cat owners, manufacturers are using raw materials such as jute and bamboos. Following the design-driven approach, manufacturers are using premium fabrics and designer prints, wickers, and faux furs for their products to make it a more enjoyable experience for cats.
Some cat trees can serve both the cat and the owner simultaneously. It combines owner and pet’s furniture including coffee table, and bedside table, in a single product. Cat owners, who have small space, are furthering the demand for such multi-purpose furniture product types. Moreover, millennials' overwhelming passion for online purchasing is compelling market players to shift to the e-commerce platform to satiate the needs of multiple fast-growing consumer needs.
Homes with relatively small spaces cannot incorporate cat towers and trees as fitting them in a smaller home is difficult and tends to be very off-putting. This in turn can hamper the sales during the forecast period.
The rise in internet retailing for cat care products will diversify the market and is anticipated to give even more space for niche players seeking a market entrance. However, the high cost associated with these smart furniture acts as a major restraint for the growth of the market.
As the COVID-19 pandemic continues unprecedented disruption of everyday life, the manufacturers are witnessing demand for cat trees and towers.Several pet stores have reported a jump in sales amid the crisis. APPA in its recent study revealed that pet ownership is sustaining amid the pandemic and most of the pet owners report their expending has not been swayed by the current economy.
The market is also witnessing a shift from regular in-store purchase to online purchasing, this is keeping the market afloat amid the tough times.
North America is anticipated to account for major market shares of the global cat trees & towers market over the forecast period owing to the highest ownership of cats as well as the presence of well-established manufacturers. According to the American Pet Products Association(APPA), approximately 35% of households in the US have a cat.
Europe holds the second-largest market for cat trees & towers due to the increasing demand for aesthetic cat furniture. Cats remain the most popular pets in European households with a stable population of 102.7 Mn in Europe and Russia and 74.4 Mn in the EU. Moreover, developing regions are also showing impressive growth in the cat trees & towers market due to the increasing adoption of cats.
Manufacturers are majorly investing in Research and Development (R&D) activities to design smart cat trees and towers for cats. Cat Kicks has launched new cat towers that do not require any mounting tools or hardware. Customers only require clamping a step to a piece or shelf of furniture and place them such that cats can have a playful time.
Tucker Murphy launched a wide range of eco-friendly cat tree with a kitten activity center. The cat tree is constructed of eco-friendly E1-compliant natural sisal, particleboard, and skin-friendly soft plush fabric covering. CatTree has launched Wall Cat Tree Dolomit Grappa that has been carefully combined with several cozy resting areas in beautifully soft plush material. It can be easily assembled and takes up lesser space.
Global Cat Trees & Towers Market: Key Players (this is an indicative list – full list of key players available upon request)
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