The Countertop Griddle Market is estimated to be valued at USD 2.6 billion in 2025 and is projected to reach USD 4.2 billion by 2035, registering a compound annual growth rate (CAGR) of 4.8% over the forecast period.
The countertop griddle market is witnessing consistent growth as foodservice operators increasingly prioritize operational efficiency, menu versatility, and energy-conscious equipment. Rising demand from the hospitality and foodservice sectors, coupled with evolving culinary trends that favor quick and customizable cooking, is driving adoption.
Manufacturers are responding with innovations in material durability, heating precision, and energy efficiency to meet both regulatory expectations and end-user demands. The market outlook remains positive, supported by rising urbanization, expansion of quick service restaurants, and heightened focus on kitchen ergonomics and productivity.
Opportunities for further growth are expected to emerge from technological enhancements such as digital controls and sustainable materials, paving the way for broader deployment in both commercial and institutional settings.
The market is segmented by Type, Application, Material, and Sales Channel and region. By Type, the market is divided into Countertop Electric Griddle and Countertop Gas Griddle. In terms of Application, the market is classified into Hotel & Restaurant, Bakery Stores, and Other Applications. Based on Material, the market is segmented into Steel, Rapid Recovery Composite, and Chrome. By Sales Channel, the market is divided into Direct Sales and Retail Sales. Regionally, the market is classified into North America, Latin America, Western Europe, Eastern Europe, Balkan & Baltic Countries, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific, and the Middle East & Africa.
The market is segmented by Type, Application, Material, and Sales Channel and region. By Type, the market is divided into Countertop Electric Griddle and Countertop Gas Griddle. In terms of Application, the market is classified into Hotel & Restaurant, Bakery Stores, and Other Applications. Based on Material, the market is segmented into Steel, Rapid Recovery Composite, and Chrome. By Sales Channel, the market is divided into Direct Sales and Retail Sales. Regionally, the market is classified into North America, Latin America, Western Europe, Eastern Europe, Balkan & Baltic Countries, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific, and the Middle East & Africa.
When segmented by type, countertop electric griddles are expected to contribute 57.5% of the total market revenue in 2025, establishing themselves as the leading type segment. This leadership is attributed to their ease of installation, energy efficiency, and suitability for diverse cooking environments where gas connections may be limited.
The consistent heat distribution and temperature control of electric griddles have improved operational consistency, making them a preferred choice in compact and enclosed kitchens. Advances in heating element technology and the ability to comply with energy efficiency regulations have further reinforced their appeal.
Additionally, reduced ventilation requirements and quieter operation compared to gas alternatives have supported their strong adoption across various foodservice formats, solidifying their market dominance.
In terms of application, the hotel and restaurant segment is projected to hold 64.0% of the market revenue share in 2025, maintaining its position as the leading application segment. This prominence is driven by the sector’s high volume cooking demands and the necessity for reliable, easy-to-clean, and high-capacity cooking equipment.
Hotels and restaurants have increasingly adopted countertop griddles to maximize productivity in limited kitchen spaces while delivering consistent quality across varied menus. The ability to cater to peak service periods with durable and efficient equipment has further strengthened the segment’s leadership.
Enhanced focus on guest experience and the need for versatile cooking solutions to support diverse cuisines have also contributed to the widespread use of griddles in this segment, reinforcing its leading market position.
Segmented by material, the steel segment is forecast to account for 52.3% of the market revenue in 2025, making it the dominant material choice. This leadership is driven by steel’s durability, heat retention, and ease of maintenance, which have made it the material of choice for heavy-duty, commercial-grade equipment.
Its resistance to corrosion and capacity to withstand frequent cleaning have further increased its acceptance in professional kitchens where hygiene and longevity are critical. Steel surfaces have also enabled improved heat transfer and cooking consistency, supporting operational efficiency.
The aesthetic appeal and premium perception of stainless steel construction have further reinforced its popularity, ensuring that it remains the material standard in the countertop griddle market.
Asia Pacific is currently the fastest-growing market in terms of the application of countertop griddles.
Asia Pacific also holds the image of being the fastest-growing café market. The café market of Asia Pacific is expected to grow at a CAGR of around 10.3% during the forecast period and is currently valued at USD 120,600 million.
In a bid to increase their offerings, the cafes operating across the Asia Pacific have started serving dishes like calzones, sandwiches, garlic bread, etc., which can be potentially prepared using countertop griddles. This is expected to increase the application of commercial countertop griddles in the region.
As per the analysis of FMI, the North American region is currently the largest countertop griddle market.
North America is the largest barbecue seasoning market, and based on the research, the region held a valuation of USD 2.5 billion in 2024, which is nearly 45% of the global barbecue seasoning market valuation.
The region has been witnessing an increase in the usage of countertop griddles because they seamlessly carry out barbecue-based cooking.
Moreover, the ability to do countertop cooking for indoor and outdoor purposes sets the tone for the current generation to enjoy fun parties. A huge increase in the number of health-conscious customers is expected to surge the demand for countertop griddles in Europe
Europe is expected to be one of the most significant countertop griddle markets during the forecast period.
Europeans generally prefer enjoying the taste associated with the food to the core, without compromising their health. This has ultimately led to people across Europe stopping the consumption of oil or having very little quantities.
The biggest advantage associated with the application of a countertop griddle is that it completely supports oil-free cooking. The oil that is added to the food is dripped off in an oil tray.
Moreover, the application of countertop griddles made of stainless steel does not require the usage of oil. The idea is to promote healthy cooking.
The historical CAGR for the market was 5.3%, while the anticipated CAGR is likely to be 4.8% through 2035.
There are a number of factors that have led to this. The first factor is the covid 19 pandemic which led to the disruption of the industry for more than a year. The pandemic followed by Russia Ukraine war has further affected the supply chain.
There is a lack of clarity as to when the situation would settle. But analysts are of the view that if normalcy resumes across the globe, the market might exhibit higher CAGR going ahead.
| Attributes | Value |
|---|---|
| Countertop Griddle Market Value (2025) | USD 2.3 billion |
| Countertop Griddle Market Value (2025) | USD 2.4 billion |
| Countertop Griddle Market Forecast Value (2035) | USD 3.9 billion |
| Countertop Griddle Market Expected CAGR (2025 to 2035) | 4.8% |
High price
One of the biggest restraints that could potentially hamper the demand for countertop griddles is their high price. From entry-level to the best countertop griddle, all are priced high. Therefore, it is important that we buy countertop griddles from a trusted vendor.
Elaborated seasoning
It is important to season the countertop griddle before using it for the first time. Doing so helps create a non-stick layer. Every time a meal is cooked using oil, it is important to season the griddle before using it the next time.
The USA countertop griddle market is expected to grow at a CAGR of 4% during the forecast period. The market is valued at USD 2.6 million as of 2025, and by 2035, the market is expected to reach a valuation of USD 1.3 billion.
The historical CAGR for the market was 5%.
The USA is the largest fast food market and was valued at USD 2.5 billion as of 2024. Fast food outlets are making use of countertop griddles because of their ability to accommodate different varieties of food at a given point in time and assist in bulk service. Apart from that, the countertop griddles also assist in the quick preparation of food.
The United Kingdom countertop griddle market is valued at USD 111.2 million as of 2025. By 2035, the market is expected to reach a valuation of USD 151.1 million and is expected to surge at a CAGR of 3.1% during the forecast period.
The historical CAGR for the market was 4%.
The United Kingdom is a massive bacon market, which was valued at close to USD 3.5 billion. Various food outlets are making use of countertop griddles because of their ability to assist in seamless cooking as they provide heating up to extreme temperatures, and retain the temperature for a long duration of time.
The China market is valued at USD 180.1 million as of 2025. By 2035, the market is expected to reach a valuation of USD 262.8 million and is projected to surge at a CAGR of 3.9% during the forecast period.
The historical CAGR for the market was 4.6%.
The China pancakes market is expected to surge at a CAGR of nearly 10.7%, which is much higher than the global CAGR of around 4.2%. The outlets that serve pancakes are making use of countertop griddles because of their ability to operate at a particular temperature and being extremely easy to use as well.
The Japan countertop griddle market is expected to surge at a CAGR of 2.8% during the forecast period. The market is valued at USD 159.8 million as of 2025 and is expected to reach a valuation of USD 4.2 million by 2035.
The historical CAGR for the market was 3.5%.
Japan is also one of the largest plant-based burger markets and was valued at USD 2.6 million as of 2025.
The plant-based burgers are gaining popularity as they are healthier as compared to conventional burgers. The key players operating in the plant-based burger market are making use of countertop griddles because of the size that is associated with the griddle, which assists them in preparing a lot of burgers at a given time.
South Korea's countertop griddle market is valued at USD 100.9 million as on 2025. The market is expected to surge at a CAGR of 1.8% during the forecast period, and by 2035, the market is expected to reach a valuation of USD 120.9 million.
The historical CAGR for the market was 2.8%.
South Korea is a massive frozen food market, which is valued at USD 2.3 billion. Restaurants across South Korea are making use of countertop griddles to cook frozen food, as they support seamless cooking without making use of oil. Secondly, the ability to be used for both indoor as well as outdoor purposes is expected to further surge the market share.
The countertop electric griddle segment is expected to grow at a CAGR of 4.9% during the forecast period. The historic CAGR for the segment was 5.1%
The electric griddles provide even heating throughout the surface. Moreover, they do not have flames that move around with the airflow which makes them relatively safe to use.
Moreover, the energy efficiency offered by electric griddles is much higher as compared to gas griddles. These do not require any professional installation or any gas piping.
Thus, based on the above reasons, the countertop griddle electric segment is much more preferred as compared to the countertop griddle gas segment.
The steel segment is expected to surge ahead with an anticipated CAGR of 4.4% during the forecast period. The historic CAGR for the segment was 4.7%.
The steel countertop griddles can be used even without the application of oil to the food. Moreover, these are oxidation resistant, because of which not much maintenance for their usage is required.
Moreover, the direct contact of food with the steel metal surface ensures that the food gets crispy, has a golden-brown layer, and has consistent heat throughout.
The start-ups operating in the countertop griddle market have started developing deep specialization pertaining to cooking facilities. Apart from providing the core functionalities related to kitchen-based products, the start-ups have also started providing services pertaining to operations management, end-to-end supply chain, and promotional services to other players who are in the food and kitchen sector.
Panda Selected was founded in 2020. The company is a provider of shared kitchen facilities for food businesses, targeting mainly food entrepreneurs and catering businesses.
Owing to its impressive business model, the start-up managed to raise USD 2.1 million in the Series C funding round, which was held in 2020.
Phoenix Commercial Kitchen was founded in 2024. It is a provider of managed kitchen spaces and has been providing services like convection ovens, preparation tables, griddles, and much more.
The key players operating in the countertop griddle market have started investing in the Research and Development aspect of the business. The idea is to focus more on the design of the system, as the manufacturers are of the opinion that the design of the equipment is quite instrumental in providing even heating throughout the surface.
Apart from that, the key players have started focusing on mergers to expand their footprints across uncharted territory.
Some of the recent developments are:
Lang World, Garland Group, and Equipex are developing best-in-the-world countertop griddles to stay at the top
Lang World handcrafts high-quality commercial equipment which is built to last long. The company has been providing parts and service warranties that cover its high-performance commercial cooking products.
The company has a rock solid image of developing a lot of ‘FIRSTS’. Lang World is credited for creating the first electric convection oven, the first weight of the plate cheese melter, and the first clamshell griddle. The company is also meant for providing 24/7 seamless service.
Garland Group has been serving the sector for more than 140 years. The company has always dwelled upon developing products that are thoughtfully designed and built to last. The company believes in listening to its customers, and by keeping the entire kitchen in mind, Garland Group has been designing solutions that fit into the workflow.
From clamshell grills to island suites, the company has collaborated on many breakthroughs to suit the customers’ diverse needs. Garland has always remained dedicated to maintaining high-standard products.
On 24th February’22, Welbit, which is the founding company of Garland Group, received two 2025 NRA kitchen innovation awards for its contributions to food service technology innovations, unique ingredients, and emerging trends in the restaurant industry.
Equipex has been into manufacturing top-quality crepes, finishing ovens, griddles and planchas, induction systems, panini machines, toasters, and ventless hoods.
The products developed by Equipex are at the forefront of contemporary trends in cooking, holding, and displaying a wide variety of foods. The company has always worked upon providing solutions to food service challenges in the marketplace.
Equipex has been manufacturing some top-quality compact, half-size, and full-size convection ovens, which come with optional high-speed infrared finishing elements, thereby assisting with appetizer, dessert, and primary cooking possibilities.
The global countertop griddle market is estimated to be valued at USD 2.6 billion in 2025.
It is projected to reach USD 4.2 billion by 2035.
The market is expected to grow at a 4.8% CAGR between 2025 and 2035.
The key product types are countertop electric griddle and countertop gas griddle.
hotel & restaurant segment is expected to dominate with a 64.0% industry share in 2025.
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Countertop Griddle Market
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