The countertop griddle market is expected to grow at a CAGR of 4.8% during the forecast period. The market is valued at USD 2.4 billion as of 2023, and by 2033, the market is expected to reach a valuation of USD 3.9 billion.
Some of the factors that are expected to increase the market share are:
Asia Pacific is currently the fastest-growing market in terms of the application of countertop griddles.
Asia Pacific also holds the image of being the fastest-growing café market. The café market of Asia Pacific is expected to grow at a CAGR of around 10.3% during the forecast period and is currently valued at USD 120,600 million.
In a bid to increase their offerings, the cafes operating across the Asia Pacific have started serving dishes like calzones, sandwiches, garlic bread, etc., which can be potentially prepared using countertop griddles. This is expected to increase the application of commercial countertop griddles in the region.
As per the analysis of FMI, the North American region is currently the largest countertop griddle market.
North America is the largest barbecue seasoning market, and based on the research, the region held a valuation of USD 6.03 billion in 2021, which is nearly 45% of the global barbecue seasoning market valuation.
The region has been witnessing an increase in the usage of countertop griddles because they seamlessly carry out barbecue-based cooking.
Moreover, the ability to do countertop cooking for indoor and outdoor purposes sets the tone for the current generation to enjoy fun parties. A huge increase in the number of health-conscious customers is expected to surge the demand for countertop griddles in Europe
Europe is expected to be one of the most significant countertop griddle markets during the forecast period.
Europeans generally prefer enjoying the taste associated with the food to the core, without compromising their health. This has ultimately led to people across Europe stopping the consumption of oil or having very little quantities.
The biggest advantage associated with the application of a countertop griddle is that it completely supports oil-free cooking. The oil that is added to the food is dripped off in an oil tray.
Moreover, the application of countertop griddles made of stainless steel does not require the usage of oil. The idea is to promote healthy cooking.
The historical CAGR for the market was 5.3%, while the anticipated CAGR is likely to be 4.8% through 2033.
There are a number of factors that have led to this. The first factor is the covid 19 pandemic which led to the disruption of the industry for more than a year. The pandemic followed by Russia Ukraine war has further affected the supply chain.
There is a lack of clarity as to when the situation would settle. But analysts are of the view that if normalcy resumes across the globe, the market might exhibit higher CAGR going ahead.
| Attributes | Value |
|---|---|
| Countertop Griddle Market Value (2022) | USD 2.3 billion |
| Countertop Griddle Market Value (2023) | USD 2.4 billion |
| Countertop Griddle Market Forecast Value (2033) | USD 3.9 billion |
| Countertop Griddle Market Expected CAGR (2023 to 2033) | 4.8% |
High price
One of the biggest restraints that could potentially hamper the demand for countertop griddles is their high price. From entry-level to the best countertop griddle, all are priced high. Therefore, it is important that we buy countertop griddles from a trusted vendor.
Elaborated seasoning
It is important to season the countertop griddle before using it for the first time. Doing so helps create a non-stick layer. Every time a meal is cooked using oil, it is important to season the griddle before using it the next time.
The USA countertop griddle market is expected to grow at a CAGR of 4% during the forecast period. The market is valued at USD 875 million as of 2023, and by 2033, the market is expected to reach a valuation of USD 1.3 billion.
The historical CAGR for the market was 5%.
The USA is the largest fast food market and was valued at USD 73 billion as of 2021. Fast food outlets are making use of countertop griddles because of their ability to accommodate different varieties of food at a given point in time and assist in bulk service. Apart from that, the countertop griddles also assist in the quick preparation of food.
The United Kingdom countertop griddle market is valued at USD 111.2 million as of 2023. By 2033, the market is expected to reach a valuation of USD 151.1 million and is expected to surge at a CAGR of 3.1% during the forecast period.
The historical CAGR for the market was 4%.
The United Kingdom is a massive bacon market, which was valued at close to USD 3.5 billion. Various food outlets are making use of countertop griddles because of their ability to assist in seamless cooking as they provide heating up to extreme temperatures, and retain the temperature for a long duration of time.
The China market is valued at USD 180.1 million as of 2023. By 2033, the market is expected to reach a valuation of USD 262.8 million and is projected to surge at a CAGR of 3.9% during the forecast period.
The historical CAGR for the market was 4.6%.
The China pancakes market is expected to surge at a CAGR of nearly 10.7%, which is much higher than the global CAGR of around 4.2%. The outlets that serve pancakes are making use of countertop griddles because of their ability to operate at a particular temperature and being extremely easy to use as well.
The Japan countertop griddle market is expected to surge at a CAGR of 2.8% during the forecast period. The market is valued at USD 159.8 million as of 2023 and is expected to reach a valuation of USD 210.2 million by 2033.
The historical CAGR for the market was 3.5%.
Japan is also one of the largest plant-based burger markets and was valued at USD 128 million as of 2022.
The plant-based burgers are gaining popularity as they are healthier as compared to conventional burgers. The key players operating in the plant-based burger market are making use of countertop griddles because of the size that is associated with the griddle, which assists them in preparing a lot of burgers at a given time.
South Korea's countertop griddle market is valued at USD 100.9 million as on 2023. The market is expected to surge at a CAGR of 1.8% during the forecast period, and by 2033, the market is expected to reach a valuation of USD 120.9 million.
The historical CAGR for the market was 2.8%.
South Korea is a massive frozen food market, which is valued at USD 2.3 billion. Restaurants across South Korea are making use of countertop griddles to cook frozen food, as they support seamless cooking without making use of oil. Secondly, the ability to be used for both indoor as well as outdoor purposes is expected to further surge the market share.
The countertop electric griddle segment is expected to grow at a CAGR of 4.9% during the forecast period. The historic CAGR for the segment was 5.1%
The electric griddles provide even heating throughout the surface. Moreover, they do not have flames that move around with the airflow which makes them relatively safe to use.
Moreover, the energy efficiency offered by electric griddles is much higher as compared to gas griddles. These do not require any professional installation or any gas piping.
Thus, based on the above reasons, the countertop griddle electric segment is much more preferred as compared to the countertop griddle gas segment.
The steel segment is expected to surge ahead with an anticipated CAGR of 4.4% during the forecast period. The historic CAGR for the segment was 4.7%.
The steel countertop griddles can be used even without the application of oil to the food. Moreover, these are oxidation resistant, because of which not much maintenance for their usage is required.
Moreover, the direct contact of food with the steel metal surface ensures that the food gets crispy, has a golden-brown layer, and has consistent heat throughout.
The start-ups operating in the countertop griddle market have started developing deep specialization pertaining to cooking facilities. Apart from providing the core functionalities related to kitchen-based products, the start-ups have also started providing services pertaining to operations management, end-to-end supply chain, and promotional services to other players who are in the food and kitchen sector.
Panda Selected was founded in 2016. The company is a provider of shared kitchen facilities for food businesses, targeting mainly food entrepreneurs and catering businesses.
Owing to its impressive business model, the start-up managed to raise USD 50 million in the Series C funding round, which was held in 2019.
Phoenix Commercial Kitchen was founded in 2020. It is a provider of managed kitchen spaces and has been providing services like convection ovens, preparation tables, griddles, and much more.
The key players operating in the countertop griddle market have started investing in the Research and Development aspect of the business. The idea is to focus more on the design of the system, as the manufacturers are of the opinion that the design of the equipment is quite instrumental in providing even heating throughout the surface.
Apart from that, the key players have started focusing on mergers to expand their footprints across uncharted territory.
Some of the recent developments are:
Lang World, Garland Group, and Equipex are developing best-in-the-world countertop griddles to stay at the top
Lang World handcrafts high-quality commercial equipment which is built to last long. The company has been providing parts and service warranties that cover its high-performance commercial cooking products.
The company has a rock solid image of developing a lot of ‘FIRSTS’. Lang World is credited for creating the first electric convection oven, the first weight of the plate cheese melter, and the first clamshell griddle. The company is also meant for providing 24/7 seamless service.
Garland Group has been serving the sector for more than 140 years. The company has always dwelled upon developing products that are thoughtfully designed and built to last. The company believes in listening to its customers, and by keeping the entire kitchen in mind, Garland Group has been designing solutions that fit into the workflow.
From clamshell grills to island suites, the company has collaborated on many breakthroughs to suit the customers’ diverse needs. Garland has always remained dedicated to maintaining high-standard products.
On 24th February’22, Welbit, which is the founding company of Garland Group, received two 2022 NRA kitchen innovation awards for its contributions to food service technology innovations, unique ingredients, and emerging trends in the restaurant industry.
Equipex has been into manufacturing top-quality crepes, finishing ovens, griddles and planchas, induction systems, panini machines, toasters, and ventless hoods.
The products developed by Equipex are at the forefront of contemporary trends in cooking, holding, and displaying a wide variety of foods. The company has always worked upon providing solutions to food service challenges in the marketplace.
Equipex has been manufacturing some top-quality compact, half-size, and full-size convection ovens, which come with optional high-speed infrared finishing elements, thereby assisting with appetizer, dessert, and primary cooking possibilities.
The countertop griddle market is valued at USD 2.4 billion as of 2023.
The countertop griddle market is expected to grow at a CAGR of around 4.8% over the forecast period.
By 2033, the countertop griddle market is expected to be valued at USD 3.9 billion.
North America is the largest countertop griddle market.
The main drivers are: multifunctionality and high durability.
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Countertop Griddle Market
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