Consistent performance and reliability associated with the countertop griddles are attracting customers towards product purchase. Additionally, availability of electric countertop griddles has improved functionality associated with product making it easy to use for customers.
The increasing demand for electric countertop griddles because of its benefits over the conventional one is fueling the growth of the market across the globe.
The digital drum bit has significantly helped key manufactures of the electric countertop griddles to increase their sales foot print across the globe. Now a days the key players in market are adopting the omni-Channel strategy for selling electric countertop griddles.
Thus increasing penetration of the e-commerce giants such as Amazon, Alibaba and other is significantly helping manufactures to sell their products across the world.
Increasing purchasing power among customers, and increasing product awareness as a result of increasing product retail space is driving growth of the global electric countertop griddles market.
Moreover, increasing commercial sector inclination towards electric countertop griddles instead of manual one is boosting the product demand across the globe. In residential application electric countertop griddles is witnessing a significant demand owing to trend of modular kitchens.
These factors are expected to fuel the growth of the electric countertop griddles market during the forecast period.
End-users are concern for specific features associated with the products. Independent foodservice restaurants use griddle plates of varying thicknesses. Manufacturers are engaged in product innovation to attract customers.
For example, key players such as Garland, Avada and others are using induction technology in electric countertop griddles.
Less cooking time consumption with induction based electric countertop griddles is catching customer eyes towards products purchase. Moreover, partnership with third party online stores such as Amazon, Alibaba, Walmart is significantly helping companies to increase their product penetration across the world.
Technological improvement in the commercial electric countertop griddles is registering growth opportunities for the market. The manufacturers in the market provide different kinds of griddles that are flat, chrome-finished, grooved, or double-sided.
Moreover, new features associated with the electric countertop griddles are expected to help companies to compete in the global market.
For example, Vulcan company offers rapid recovery, IRX infrared burner technology, and composite griddle plates for increased production in its electric countertop griddles.
Customers in residential segment in some developing countries such as India, Mexico, Thailand are showing less interest in purchasing electric countertop griddles as it is not an essential cooking products. However, increasing marketing campaign by key players in these countries is increasing the demand of electric countertop griddles.
Shutting of restaurants due to covid-19 pandemic in various countries has hindered the sales growth of the electric countertop griddles across the globe. However, with recovery of crisis, the electric countertop griddles market is expected to show moderate growth after the third quadrant of the year 2020.
Some of the key players operating in the global electric countertop griddles market are
These players are expected to positively influence the growth of electric countertop griddles market during the forecast period.
North America holds the significant share in the global electric countertop griddles market due to high product availability in retail stores. Manufacturers are focused on product premiumization with high product quality due to customers surge for the same.
Increasing e-Commerce penetration in Asia Pacific region is boosting the online sales of electric countertop griddles market in the region. Manufacturing of economic product and innovation pertaining to the electric countertop griddles is driving the market in East Asia region.
Key players are acquiring the small players in Latin America and Middles East & Africa which in turn is increasing the market growth in these regions. Moreover, increasing online penetration of players in these region is expected to positively influence the growth of electric countertop griddles market during the forecast period.
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