Cushioned Mailer Market
Market Insights on Cushioned Mailer covering sales outlook, demand forecast & up-to-date key trends
Cushioned Mailer Market by Material Type, End-user, Closure Type, Cushioned Type & Region | Forecast 2023 to 2033
Cushioned Mailer Market Snapshot (2023 to 2033)
The global cushioned mailer market is anticipated to accumulate a market value of US$ 6.8 billion in 2023 and is expected to garner a valuation of US$ 25.7 billion by exhibiting a CAGR of 14.2 % in the forecast period 2023 to 2033. The cushioned mailer market reflected a growth of 11 % CAGR in the historical period 2018 to 2022.
Expected Market Value in 2023
US$ 6.8 billion
Projected Market Value in 2033
US$ 25.7 billion
Growth Rate (2023 to 2033)
14.2 % CAGR
Cushioned mailers have numerous benefits, such as the ability to be lightweight, space-saving, and cost-effective. As a result, there is a surge in product demand across various end-use industries, including food and beverage, pharmaceuticals, cosmetics, personal care, electrical and electronics, the automotive industries, as well as the agricultural and healthcare business.
Padded mailers have certain noteworthy qualities, like disposability and easy-to-use features. The bags can be secured by the adhesive strip, protecting the items from any damage, and giving the competition the chance to choose them as their top priority. Thus, the rising adoption of bubble mailers for packaging products is expected to drive market growth.
These mailers are used for packaging various goods such as books & stationery, electronics, DVDs, and jewelry among others that require protection from damage caused by the external environment. Moreover, padded mailers are cheaper packaging substitutes for products that require extra bubble wrapping for protection as they save the cost of extra wrapping material.
Along with this, continuously increasing demand for foreign products among consumers due to the growing penetration of the internet and online platforms which is leading to increased awareness about the varied products among consumers across the world is expected to support market growth in the forecast period.
The rising government’s effort for international trading to increase the economic values of respective countries is further propelling the demand for padded mailers. Furthermore, the rising import/export activities among countries to increase their profits from the international market will positively influence the market in creating product demand. Also, the rising number of online shoppers along with their increased spending on e-commerce websites is further expected to fuel the market growth.
North America is expected to dominate the market by accumulating approximately 39.2% market share by end of the forecast period. The region’s dominance is due to the flourishing e-commerce sector in this region. Additionally, the burgeoning demand for robust packaging for delicate products and an increasing number of import and export activities are augmenting growth in the region.
On the other hand, the market in the Asia Pacific is expected to witness the fastest CAGR growth of 12.6% during the assessment period. The growth is attributed to the growing requirement for effective bubble mailers solutions and rapid industrialization in this region.
The presence of developing economies such as India and China is majorly supporting the expansion of the regional market. Moreover, the strong presence of several packaging manufacturers in China due to the easy availability of raw materials at cheaper rates and low labor costs is further supplementing the region’s growth.
How Competitive is the Market?
Recent developments and breakthroughs in technology, mergers, acquisitions, tie-ups, and partnerships within the companies involved in manufacturing cushioned mailers are expected to create lucrative opportunities for market growth during the forecast period.
- In 2021, Georgia-Pacific expanded its manufacturing facility in Pennsylvania, Jonestown, and McDonough, Georgia for the manufacturing of curbside recyclable paper bubble mailers to support the rising demand for more sustainable shipping mailers.
- In 2020, PREGIS LLC announced the launch of the MAX-PRO 24 poly bagging system’. This system is designed with simple to-perform operations that will increase productivity and cut labor costs. This system is developed with the advanced technology with the property of automated pass-through settings. This will increase the revenue and sales of PREGIS LLC.
Cushioned Mailer Market Overview
Cushioned mailers are been in demand by various end-use industries to offer protection and safety to packaged products. Cushioned mailers are widely used in e-commerce, shipping & logistic, and warehousing services of different products to safeguard the product.
The demand for cushioned mailer seems positive due to the increasing demand for cost-effective, space-saving, and lightweight mailers by the end-use industries. In addition to that, the rising need for electronic products fuels the demand for cushioned mailer. The global outlook for cushioned mailer is expected to remain positive throughout the forecast period.
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How E-Commerce is Driving the Growth of Cushioned Mailer Market?
Rapidly growing e-commerce sector demand for protective and safe product packaging to gain customer confidence as well as to prevent product damage and its cost. Therefore, cushioned mailers are been demanded by the e-commerce sector on the back of the features such as protective packaging, and a cost-effective and lightweight outlook. The remarkable growth in online shopping will bolster the sales of cushioned mailer market.
What Limits the Growth of the Cushioned Mailer Market?
The challenging factor for the cushioned mailer is the price of raw materials used for manufacturing. The majorly used raw material for the cushioned mailer is polyethylene. The prices for polyethylene may rise due to sustainability concerns. Also, the prices of kraft paper are more than other raw materials which may affect the growth of cushioned mailer market.
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How the Durable and Protective Electronic and Pharmaceutical Product will Create Opportunity for the Cushioned Mailer Market?
The pharmaceutical and electronic industries are progressing at a faster pace. Electronic products, as well as pharmaceutical products, need to be protected while transporting them as well as while storing them, this creates the opportunity for the cushioned mailer market. The durable and protective cushioned mailer will safeguard the products which will attract the electronic and pharmaceutical industry players.
What is the Key Trend Supplementing Sales of Cushioned Mailer in the Market?
The key players in cushioned mailer market are coming up with innovative and environmentally friendly mailers which support the trend of sustainability. The sustainability trend adopted by cushioned mailer manufacturers will bolster sales in the forecasted period.
Key players are
- Pregis LLC
- ProAmpac LLC
- BETA(ShenZhen) Package Products Co.Ltd.
- Sealed Air Corp.
- Intertape Polymer Group
- POLYCELL INTERNATIONAL CORP.
- Polyair Inter Pack Inc.
- PAC Worldwide Corporation
What Strategies are the Key Players Adopting for Increasing their Market Share in the Cushioned Mailer Market?
The key players adopt various strategies such as product launches, mergers & acquisitions, innovation, and others to survive the competition in the market.
- In November 2018, a company named Pac Worldwide Corporation launched a new durable and lightweight bubble mailer named PACjacket3 to reduce holiday waste.
Why will India Generate Significant Demand for the Cushioned Mailer in the Market?
Drastically rising e-commerce services in India will bolster the market growth for cushioned mailers. The growing e-commerce sector will increase the demand for secure and safe product packaging which will lead to the cushioned mailer as an option to protect the products.
How will the United States Supplement the Sales of Cushioned Mailer in the Market?
The consumption and use of food & beverages as well as electronic products in the United States are at a peak which generates the market for protective and safe product packaging. On the back of this factor, the United States create a demand for cushioned mailer market.
How has COVID-19 impacted the Growth of the Cushioned Mailer Market?
The impact of the COVID-19 pandemic on cushioned mailer was positive as during COVID-19 there was a tremendous increase in the use of e-commerce platforms for shopping. Various e-commerce platforms were used to order various products like medicines, food & beverages, electronic products, and others. On the back of these statements the market for cushioned mailer bolstered during COVID-19.
Key Segments of Cushioned Mailer Covered in the Report
Based on Material Type:
- Kraft Paper
Based on End-user:
- Shipping & Logistic
- Food & beverage industry
- Cosmetic & Personal care industry
- Pharmaceutical industry
- Automotive industry
- Consumer durable industry
Based on Closure Type:
- Peal and Seal
Based on Cushioned Type:
- Lined Bubble
Based on Region:
- North America
- Latin America
- South Asia
- East Asia
- Middle East & Africa
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