Analytical Study of Garment Steamer Landscape in Western Europe from (2024 to 2034)

Sales of garment steamers in Western Europe are expected to rise at a CAGR of 3.2% from 2024 to 2034. As of 2024, a valuation of US$ 309.8 million is projected for this landscape.

Western Europe is known for its strong fashion industry and consumers who are highly fashion conscious. Garment steamers offer a convenient and efficient way to maintain clothing and fabrics, catering to the preferences of style conscious individuals. The adoption of garment steamers in Western Europe is likely to secure US$ 424.1 million by 2034.

Key Insights - Highlights to Understand Emerging and Fast Growing Opportunities

  • Technological advancements in garment steamer design and functionality, such as portable and compact models, user friendly interfaces, and innovative steam generation technologies, are expected to attract consumers looking for modern and efficient appliances.
  • The growth of online retail channels provides consumers with convenient access to a wide range of products, including garment steamers. E-commerce platforms enable consumers to compare products, read reviews, and make informed purchasing decisions.
  • The busy lifestyles of consumers in Western Europe are anticipated to propel the demand for time saving and easy to use appliances. Garment steamers, which are known for their quick and efficient operation, are expected to appeal to individuals with hectic schedules.
  • Events such as fashion shows, exhibitions, and cultural festivals in Western Europe may contribute to the demand for garment steamers, especially among those who want to maintain their clothing in top condition for such occasions.
Attributes Details
Industry Size in 2024 US$ 309.8 million
Expected Industry Size in 2034 US$ 424.1 million
Forecasted CAGR from 2024 to 2034 3.2%

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Key Trends Influencing Demand for Garment Steamer in Western Europe

  • A broader trend toward at home fabric care and maintenance, driven by the desire for self-sufficiency and the convenience of caring for garments without professional dry cleaning, is expected to boost the demand for garment steamers.
  • Ongoing innovations in the design of garment steamers, such as more compact and travel friendly models, enhanced safety features, and multi-functional capabilities, may attract a wider range of consumers.
  • The integration of smart technology, including features such as mobile app connectivity, voice control, and programmable settings, is anticipated to make garment steamers more appealing to tech savvy consumers.
  • Exploring and expanding distribution channels, including partnerships with popular retailers, online marketplaces, and specialty stores, can open up new avenues for reaching a diverse consumer base.

Category-wise insights

Plastic Segment to Fuel the Growth in Western Europe

Plastic materials are often chosen for their lightweight properties. In the context of garment steamers, a lightweight design enhances portability, making it easier for users to move and handle the appliance, especially in homes with limited storage space.

Garment Steamer in Western Europe based on Material Plastic
Share in % in 2024 26.1%

In terms of material, the plastic segment is expected to account for a share of 26.1% in 2024. Plastic is generally more cost effective compared to certain metal materials. Manufacturers may opt for plastic components to keep production costs down, potentially making the garment steamers more affordable for a broader consumer base.

High quality plastics can offer durability and impact resistance. Garment steamers with plastic components may withstand regular usage and occasional bumps or drops, ensuring a longer product lifespan.

Plastic allows for diverse design possibilities, enabling manufacturers to create sleek and modern looking garment steamers. The flexibility of plastic in design can contribute to the aesthetic appeal of the appliances.

Household/Residential Segment Splashes Reach High as Compared to Other End Users

Garment steamers offer a convenient and time efficient alternative to traditional ironing. In busy households, where individuals may have limited time for extensive fabric care, garment steamers provide a quick and efficient solution for removing wrinkles and freshening up clothing.

Garment Steamer in Western Europe based on End User Household/Residential
Share in % in 2024 39.5%

Based on end user, the household/residential segment is expected to account for a share of 39.5% in 2024. Garment steamers are generally easy to use, making them accessible to a wide range of users, including those who may not be comfortable using traditional irons. The simplicity of operation is attractive to households looking for user friendly solutions.

The steam based technology used in garment steamers is gentle on various fabrics, making them suitable for a diverse range of clothing materials. Consumers in households are likely to appreciate a fabric care solution that minimizes the risk of damage to their garments.

Many households in Western Europe have limited storage space. Garment steamers, often designed with compact and portable features, are well suited for homes where storage is a consideration. The mobility of these appliances adds to their appeal for residential users.

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Sudip Saha

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Country-wise Insights

The below table showcases revenues in terms of the top 3 leading regions, spearheaded by France and the United Kingdom. The countries are expected to lead the market through 2034.

Forecast CAGRs from 2024 to 2034

The United Kingdom 3.1%
Germany 2.9%
France 3.5%

Country-wiseCompact Living Spaces to Boost the Industry in the United Kingdom

Urbanization has led to smaller living spaces, particularly in cities like London. Garment steamers, known for their compact design, are well suited for smaller apartments where storage space is limited.

The growth of online retail platforms in the country provides consumers with easy access to a variety of products, including garment steamers. The convenience of online shopping may contribute to increased sales. The United Kingdom is expected to expand at a CAGR of 3.1% until 2034.

Fashion and Style Culture in Germany to Enhance the Landscape

Germany has a vibrant fashion and style culture. Consumers, especially those in urban areas, are likely to appreciate the convenience and efficiency of garment steamers in maintaining the appearance of their clothing.

German consumers often prioritize products with high manufacturing standards. Garment steamer manufacturers that uphold these standards may gain a competitive advantage in the industry. Germany is expected to expand at a CAGR of 2.9% from 2024 to 2034.

Industry 4.0 and Smart Manufacturing to Accelerate the Ecosystem in France

Continuous innovations in the design and technology of garment steamers, such as features like smart controls and advanced steam generation, are expected to appeal to tech savvy consumers in France.

French culture places a strong emphasis on personal presentation and style. Garment steamers can be positioned as essential tools for maintaining a polished appearance and caring for delicate fabrics. France is expected to expand at a CAGR of 3.5% through 2034.

Competitive Landscape

The garment steamer industry in Western Europe is shaped by a combination of established players, technological advancements, and shifting consumer expectations. Innovation, sustainability, and strategic industry positioning are key elements that players in this landscape leverage to maintain a competitive edge. Continuous adaptation to changing consumer preferences and industry dynamics remains paramount for sustained success in this competitive landscape.

Recent Developments Observed in the Garment Steamer Industry in Western Europe

  • In 2020, Philips introduced the Philips Steam&Go Plus handheld garment steamer. The model offers improved steam performance, quick heat up time, and a large water tank for extended use. It is designed to cater to consumer demands for compact and efficient garment steamers.
  • In 2020, Rowenta, a prominent player in the garment steamer industry, released the Rowenta Master Precision 360° Precision. It features a patented rotating hanger that allows users to steam garments from any angle, improving usability and convenience.
  • In the same year, the J 2000 Jiffy Garment Steamer, manufactured by Jiffy Steamer, gained popularity in Western Europe. It targets both consumer and commercial industries, with its large water tank and robust steaming capability.

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Some Players Manufacturing and Supplying Garment Steamers in Western Europe

  • Philips
  • Rowenta
  • Laurastar
  • Shark
  • Severin
  • Bosch
  • Cuisinart
  • Russell Hobbs
  • Vileda
  • Beurer
  • Jiffy Steamer
  • Black+Decker
  • Hoover
  • Dyson
  • SteamOne
  • Klarstein

Scope of the Report

Attribute Details
Estimated Industry Size in 2024 US$ 309.8 million
Projected Industry Size in 2034 US$ 424.1 million
Anticipated CAGR from 2024 to 2034 3.2% CAGR
Historical Analysis of Demand for Garment Steamer in Western Europe 2019 to 2023
Demand Forecast for Garment Steamer in Western Europe 2024 to 2034
Report Coverage Industry Size, Industry Trends, Analysis of key factors influencing Garment Steamer adoption in Western Europe, Insights on Global Players and their Industry Strategy in Western Europe, Ecosystem Analysis of Providers in Western Europe
Key Regions Analyzed while Studying Opportunities in Garment Steamer in Western Europe The United Kingdom, Germany, France, The Netherlands, Italy, Spain, Rest of Western Europe
Key Companies Profiled Philips; Rowenta; Laurastar; Shark; Severin; Bosch; Cuisinart; Russell Hobbs; Vileda; Beurer; Jiffy Steamer; Black+Decker; Hoover; Dyson; SteamOne; Klarstein

Key Segments

By Product Type:

  • Handheld/Portable
  • Upright/Non Portable

By End Use:

  • Household/Residential
  • Commercial

By Power:

  • Below 750 Watt
  • 750 to1000 Watt
  • 1000 to1500 Watt
  • 1500 to 2500 Watt
  • 2500 Watt and above

By Water Tank Capacity:

  • Below 500 ml
  • 500 to1 Litre
  • 1 to 2 Litre
  • 2 to 3 Litre
  • 3 to 4 Litre
  • 4 Litre and above

By Material:

  • Plastic
  • Metal
  • Antilock Braking System
  • Aluminium
  • Stainless Steal
  • Cast Iron
  • Ceramic

By Sales Channel:

  • Direct
  • Indirect
    • Hypermarket/Supermarket
    • Multi Brand Stores
    • Exclusive Store
    • Independent Stores
    • Online Retailers
    • Others

By Country:

  • The United Kingdom
  • Germany
  • France
  • Spain
  • The Netherlands
  • Italy
  • Rest of Western Europe

Frequently Asked Questions

What is the expected size of the Garment Steamer Industry in 2024 in Western Europe?

The industry in Western Europe is to be valued at US$ 309.8 million by 2024.

At what Rate is the Garment Steamer Ecosystem expected to expand in Western Europe?

The garment steamer ecosystem in Western Europe is anticipated to incline at a CAGR of 3.2% from 2024 to 2034.

What is the anticipated value of the Garment Steamer Landscape in Western Europe in 2034?

Demand for garment steamer in Western Europe is expected to reach US$ 424.1 million by 2034.

In Western Europe, which material is most preferred for manufacturing Garment Steamers?

Plastic garment steamers are expected to be highly preferred, comprising 26.1% of total demand in 2024.

For which end use are Garment Steamers being deployed extensively in Western Europe?

In Western Europe, household/residential end use is significantly high, comprising 39.5% of all garment steamer use.

Table of Content
1. Executive Summary
    1.1. Western Europe Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Western Europe Industry Analysis and Outlook 2019 to 2023 and Forecast, 2024 to 2034
    4.1. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis, 2019 to 2023
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Unit) Projections, 2024 to 2034
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Western Europe Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Product Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Product Type, 2019 to 2023
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Product Type, 2024 to 2034
        5.3.1. Handheld/Portable
        5.3.2. Upright/Non-Portable
    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2019 to 2023
    5.5. Absolute $ Opportunity Analysis By Product Type, 2024 to 2034
6. Western Europe Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By End Use
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By End Use, 2019 to 2023
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By End Use, 2024 to 2034
        6.3.1. Household/Residential
        6.3.2. Commercial
    6.4. Y-o-Y Growth Trend Analysis By End Use, 2019 to 2023
    6.5. Absolute $ Opportunity Analysis By End Use, 2024 to 2034
7. Western Europe Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Power
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Power, 2019 to 2023
    7.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Power, 2024 to 2034
        7.3.1. Below 750 Watt
        7.3.2. 750-1000 Watt
        7.3.3. 1000-1500 Watt
        7.3.4. 1500-2500 Watt
        7.3.5. 2500 Watt & above
    7.4. Y-o-Y Growth Trend Analysis By Power, 2019 to 2023
    7.5. Absolute $ Opportunity Analysis By Power, 2024 to 2034
8. Western Europe Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Water Tank Capacity
    8.1. Introduction / Key Findings
    8.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Water Tank Capacity, 2019 to 2023
    8.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Water Tank Capacity, 2024 to 2034
        8.3.1. Below 500 ml
        8.3.2. 500-1 Litre
        8.3.3. 1-2 Litre
        8.3.4. 2-3 Litre
        8.3.5. 3-4 Litre
        8.3.6. 4 Litre & above
    8.4. Y-o-Y Growth Trend Analysis By Water Tank Capacity, 2019 to 2023
    8.5. Absolute $ Opportunity Analysis By Water Tank Capacity, 2024 to 2034
9. Western Europe Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Material
    9.1. Introduction / Key Findings
    9.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Material, 2019 to 2023
    9.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Material, 2024 to 2034
        9.3.1. Plastic
        9.3.2. Metal
        9.3.3. Aluminium
        9.3.4. Stainless Steal
        9.3.5. Cast Iron
        9.3.6. Ceramic
    9.4. Y-o-Y Growth Trend Analysis By Material, 2019 to 2023
    9.5. Absolute $ Opportunity Analysis By Material, 2024 to 2034
10. Western Europe Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel
    10.1. Introduction / Key Findings
    10.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Sales Channel, 2019 to 2023
    10.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Sales Channel, 2024 to 2034
        10.3.1. Direct
        10.3.2. Indirect
            10.3.2.1. Hypermarket/Supermarket
            10.3.2.2. Multi-Brand Stores
            10.3.2.3. Exclusive Store
            10.3.2.4. Independent Stores
            10.3.2.5. Online Retailers
            10.3.2.6. Others
    10.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2019 to 2023
    10.5. Absolute $ Opportunity Analysis By Sales Channel, 2024 to 2034
11. Western Europe Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Country
    11.1. Introduction
    11.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Country, 2019 to 2023
    11.3. Current Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Country, 2024 to 2034
        11.3.1. UK
        11.3.2. Germany
        11.3.3. Italy
        11.3.4. France
        11.3.5. Spain
        11.3.6. Rest of Western Europe
    11.4. Market Attractiveness Analysis By Country
12. UK Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Region
    12.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2019 to 2023
    12.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2024 to 2034
        12.2.1. By Region
            12.2.1.1. England
            12.2.1.2. Scotland
            12.2.1.3. Wales
            12.2.1.4. Northern Ireland
        12.2.2. By Product Type
        12.2.3. By End Use
        12.2.4. By Power
        12.2.5. By Water Tank Capacity
        12.2.6. By Material
        12.2.7. By Sales Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Region
        12.3.2. By Product Type
        12.3.3. By End Use
        12.3.4. By Power
        12.3.5. By Water Tank Capacity
        12.3.6. By Material
        12.3.7. By Sales Channel
    12.4. Key Takeaways
13. Germany Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Region
    13.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2019 to 2023
    13.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2024 to 2034
        13.2.1. By Region
            13.2.1.1. North-east (Germany)
            13.2.1.2. North-west (Germany)
            13.2.1.3. Central (Germany)
            13.2.1.4. South (Germany)
            13.2.1.5. Other(Germany)
        13.2.2. By Product Type
        13.2.3. By End Use
        13.2.4. By Power
        13.2.5. By Water Tank Capacity
        13.2.6. By Material
        13.2.7. By Sales Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Region
        13.3.2. By Product Type
        13.3.3. By End Use
        13.3.4. By Power
        13.3.5. By Water Tank Capacity
        13.3.6. By Material
        13.3.7. By Sales Channel
    13.4. Key Takeaways
14. Italy Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Region
    14.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2019 to 2023
    14.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2024 to 2034
        14.2.1. By Region
            14.2.1.1. North (Italy)
            14.2.1.2. Central (Italy)
            14.2.1.3. South (Italy)
            14.2.1.4. Islands (Italy)
        14.2.2. By Product Type
        14.2.3. By End Use
        14.2.4. By Power
        14.2.5. By Water Tank Capacity
        14.2.6. By Material
        14.2.7. By Sales Channel
    14.3. Market Attractiveness Analysis
        14.3.1. By Region
        14.3.2. By Product Type
        14.3.3. By End Use
        14.3.4. By Power
        14.3.5. By Water Tank Capacity
        14.3.6. By Material
        14.3.7. By Sales Channel
    14.4. Key Takeaways
15. France Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Region
    15.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2019 to 2023
    15.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2024 to 2034
        15.2.1. By Region
            15.2.1.1. Northern (France)
            15.2.1.2. Central (France)
            15.2.1.3. Southern (France)
            15.2.1.4. Eastern (France)
        15.2.2. By Product Type
        15.2.3. By End Use
        15.2.4. By Power
        15.2.5. By Water Tank Capacity
        15.2.6. By Material
        15.2.7. By Sales Channel
    15.3. Market Attractiveness Analysis
        15.3.1. By Region
        15.3.2. By Product Type
        15.3.3. By End Use
        15.3.4. By Power
        15.3.5. By Water Tank Capacity
        15.3.6. By Material
        15.3.7. By Sales Channel
    15.4. Key Takeaways
16. Spain Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Region
    16.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2019 to 2023
    16.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2024 to 2034
        16.2.1. By Region
            16.2.1.1. Basque Country
            16.2.1.2. Andalusia
            16.2.1.3. Extremadura
            16.2.1.4. Catalonia
            16.2.1.5. Valencia
            16.2.1.6. Rest of Spain
        16.2.2. By Product Type
        16.2.3. By End Use
        16.2.4. By Power
        16.2.5. By Water Tank Capacity
        16.2.6. By Material
        16.2.7. By Sales Channel
    16.3. Market Attractiveness Analysis
        16.3.1. By Region
        16.3.2. By Product Type
        16.3.3. By End Use
        16.3.4. By Power
        16.3.5. By Water Tank Capacity
        16.3.6. By Material
        16.3.7. By Sales Channel
    16.4. Key Takeaways
17. Rest of Western Europe Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034
    17.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2019 to 2023
    17.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2024 to 2034
        17.2.1. By Product Type
        17.2.2. By End Use
        17.2.3. By Power
        17.2.4. By Water Tank Capacity
        17.2.5. By Material
        17.2.6. By Sales Channel
    17.3. Market Attractiveness Analysis
        17.3.1. By Product Type
        17.3.2. By End Use
        17.3.3. By Power
        17.3.4. By Water Tank Capacity
        17.3.5. By Material
        17.3.6. By Sales Channel
    17.4. Key Takeaways
18. Market Structure Analysis
    18.1. Competition Dashboard
    18.2. Competition Benchmarking
    18.3. Market Share Analysis of Top Players
        18.3.1. By Regional
        18.3.2. By Product Type
        18.3.3. By End Use
        18.3.4. By Power
        18.3.5. By Water Tank Capacity
        18.3.6. By Material
        18.3.7. By Sales Channel
19. Competition Analysis
    19.1. Competition Deep Dive
        19.1.1. Koninklijke Philips N.V.
            19.1.1.1. Overview
            19.1.1.2. Product Portfolio
            19.1.1.3. Profitability by Market Segments
            19.1.1.4. Sales Footprint
            19.1.1.5. Strategy Overview
                19.1.1.5.1. Marketing Strategy
                19.1.1.5.2. Product Strategy
                19.1.1.5.3. Channel Strategy
        19.1.2. Electrolux AB
            19.1.2.1. Overview
            19.1.2.2. Product Portfolio
            19.1.2.3. Profitability by Market Segments
            19.1.2.4. Sales Footprint
            19.1.2.5. Strategy Overview
                19.1.2.5.1. Marketing Strategy
                19.1.2.5.2. Product Strategy
                19.1.2.5.3. Channel Strategy
        19.1.3. AICOK
            19.1.3.1. Overview
            19.1.3.2. Product Portfolio
            19.1.3.3. Profitability by Market Segments
            19.1.3.4. Sales Footprint
            19.1.3.5. Strategy Overview
                19.1.3.5.1. Marketing Strategy
                19.1.3.5.2. Product Strategy
                19.1.3.5.3. Channel Strategy
        19.1.4. Groupe SEB
            19.1.4.1. Overview
            19.1.4.2. Product Portfolio
            19.1.4.3. Profitability by Market Segments
            19.1.4.4. Sales Footprint
            19.1.4.5. Strategy Overview
                19.1.4.5.1. Marketing Strategy
                19.1.4.5.2. Product Strategy
                19.1.4.5.3. Channel Strategy
        19.1.5. Rowenta
            19.1.5.1. Overview
            19.1.5.2. Product Portfolio
            19.1.5.3. Profitability by Market Segments
            19.1.5.4. Sales Footprint
            19.1.5.5. Strategy Overview
                19.1.5.5.1. Marketing Strategy
                19.1.5.5.2. Product Strategy
                19.1.5.5.3. Channel Strategy
        19.1.6. FRIDJA LIMITED
            19.1.6.1. Overview
            19.1.6.2. Product Portfolio
            19.1.6.3. Profitability by Market Segments
            19.1.6.4. Sales Footprint
            19.1.6.5. Strategy Overview
                19.1.6.5.1. Marketing Strategy
                19.1.6.5.2. Product Strategy
                19.1.6.5.3. Channel Strategy
        19.1.7. Conair Corporation
            19.1.7.1. Overview
            19.1.7.2. Product Portfolio
            19.1.7.3. Profitability by Market Segments
            19.1.7.4. Sales Footprint
            19.1.7.5. Strategy Overview
                19.1.7.5.1. Marketing Strategy
                19.1.7.5.2. Product Strategy
                19.1.7.5.3. Channel Strategy
        19.1.8. Pure Enrichment Company
            19.1.8.1. Overview
            19.1.8.2. Product Portfolio
            19.1.8.3. Profitability by Market Segments
            19.1.8.4. Sales Footprint
            19.1.8.5. Strategy Overview
                19.1.8.5.1. Marketing Strategy
                19.1.8.5.2. Product Strategy
                19.1.8.5.3. Channel Strategy
        19.1.9. BLACK+DECKER Inc.
            19.1.9.1. Overview
            19.1.9.2. Product Portfolio
            19.1.9.3. Profitability by Market Segments
            19.1.9.4. Sales Footprint
            19.1.9.5. Strategy Overview
                19.1.9.5.1. Marketing Strategy
                19.1.9.5.2. Product Strategy
                19.1.9.5.3. Channel Strategy
        19.1.10. Hamilton Beach Brands Holding Company
            19.1.10.1. Overview
            19.1.10.2. Product Portfolio
            19.1.10.3. Profitability by Market Segments
            19.1.10.4. Sales Footprint
            19.1.10.5. Strategy Overview
                19.1.10.5.1. Marketing Strategy
                19.1.10.5.2. Product Strategy
                19.1.10.5.3. Channel Strategy
20. Assumptions & Acronyms Used
21. Research Methodology

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