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Analytical Study of Mobile Phone Accessory Demand in Western Europe from (2023 to 2033)

The demand for mobile phone accessory is expected to soar across Western Europe, especially in the the United Kingdom and Germany. By the end of FY 2023, mobile phone accessory sales are poised to reach a valuation of US$ 24,960.0 million. The demand for mobile phone accessory in Western Europe is likely to expand at a 4% CAGR from 2023 to 2033. The industry is projected to attain US$ 36,858.9 million by 2033.

The constantly changing and growing smartphone ecosystem is a significant force behind the Western Europe mobile phone accessory ecosystem. The need for compatible accessories such as chargers, cases, and wireless earphones is still high as customers switch to new devices with unique features and designs, fueling the continued expansion in the regional industry.

Key Insights that Promotes the Sales of Mobile Phone Accessory in Western Europe

  • AR friendly devices- Augmented Reality compatible cases and headsets are becoming more and more popular accessories for immersive gaming as well as interactive experiences.
  • Fitness and health accessories- Accessories connected to fitness and wearable technology serve the expanding health and wellness trends in Western Europe.
  • Modular accessories- Customers are looking for modular accessories that can be updated and altered to increase the functionality and lifespan of their gadgets.
Attributes Details
Industry size in 2023 US$ 24,960.0 million
Expected Industry Size in 2033 US$ 36,858.9 million
Forecasted CAGR between 2023 to 2033 4%

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Key Trends Influencing Demand for Mobile Phone Accessory in Western Europe

  • The increasing use of smart gadgets and wireless technologies drives the need for wireless charging pads, true wireless earbuds, and wristwatch accessories. Smartphones and other linked devices perform better and are more convenient with these attachments.
  • Customization and personalization are growing in popularity. Customers want accessories that let them show off their individuality and sense of style. Examples of these accessories include phone covers that can be personalized and accessories that are tailored to the taste of the consumer.
  • Eco-friendly accessories manufactured from sustainable resources are becoming more and more popular. Western European consumers are becoming more aware of the harm that electronic waste does to the environment, which is driving up demand for accessories that are biodegradable, recyclable, or composed of recycled materials.

Comparative View of Adjacent Products

The table below will compare the mobile phone accessory ecosystem in Western Europe with the global mobile phone accessory market and the mobile phone accessory ecosystem in South Korea. Western Europe to acquire a significant share of the global sales of mobile phone accessory.

Mobile Phone Accessory Ecosystem in Western Europe:

Attributes Details
Forecast CAGR between 2023 to 2033 4%
Industry Size in 2023 US$ 24,960.0 million
Key trend Customers are looking for accessories made of recyclable or biodegradable materials as their concerns about the environmental effects of technological trash grow.
Key challenge The requirement to adhere to stringent regulatory requirements and certifications is one of the main obstacles .

Global Mobile Phone Accessory Market:

Attributes Details
Forecast CAGR between 2023 to 2033 6.8%
Industry Size in 2023 US$ 97,996.3 million
Key trend The aesthetic qualities of personalized packaging options enhance the brand value of companies who manufacture mobile phone accessory.
Key challenge Accessory manufacturers need to stay up to speed with the constant innovation and design updates made by mobile phone manufacturers in their designs, connections, and features.

Mobile Phone Accessory Ecosystem in South Korea:

Attributes Details
Forecast CAGR between 2023 to 2033 8.8%
Industry Size in 2023 US$ 3,285.2 million
Key trend With more and more people having access to 5G networks and becoming interested in 5G capable gadgets and software, South Korea is leading the way in the adoption of 5G technology.
Key challenge With an expanding elderly population, South Korea has demographic problems that might affect economic productivity and the workforce while also placing more strain on social services as well as healthcare.

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Category-wise Insights

Portable Speakers to Occupy a Significant Share of the Western Europe Industry

In 2023, the portable speakers are likely to gain a share of 27.9% in Western Europe.

Product Segment Portable Speakers
Expected share in 2023 27.9%

There is a growing need for portable speakers with built in smart capabilities as voice assistants and smart home technology gain popularity. Speakers that work with iPads, smartphones, as well as home automation systems are in high demand.

These speakers are adaptable and practical additions to the contemporary house since they provide multi-room audio, voice control, and the capacity to stream music and podcasts.

Consumers to Flock towards Clear View Boxes for its Attractiveness

The clear view boxes of the mobile phone accessory in Western Europe is estimated to garner a 22.9% share in 2023.

Packaging Segment Clear view boxes
Expected share in 2023 22.9%

There are two main reasons why clear view boxes for mobile phone accessories have become more prevalent in Western Europe. Product visibility and attractiveness are essential factors to customers in the region. Customers may evaluate the style, color, and functions of the accessory before making a purchase thanks to clear view boxes, which offer an unhindered view of the item.

This transparency improves the purchasing experience and fosters trust. There is an increasing worry about the legitimacy and caliber of products. Customers are guaranteed to receive authentic, premium accessories in clear view boxes, discouraging counterfeiting. In Western Europe, there is a growing demand for transparent view packaging due to the combination of protection against authenticity and aesthetic appeal.

Region wise Insights

In Western Europe, two regions have been gaining the maximum mobile phone accessory demand. These two are regions of The United Kingdom and Germany.

Regions Profiled CAGR from 2023 to 2033
The United Kingdom 4.2%
Germany 4.1%

Fashion Preference and Mobile Games to Bolster Demand in the United Kingdom

Fashion and individual style are highly valued in the United Kingdom. People frequently see their mobile phone accessory as fashion statements. This increases the desire for accessories with designer brands, distinctive customization choices, and fashionable phone covers. Customers are willing to spend money on accessories that showcase their personality and protect their gadgets.

There is a rising trend in the United Kingdom for mobile gaming. Demand for peripherals explicitly designed for gaming, such as gaming controllers, premium headphones, and ergonomic phone grips, has surged as more people utilize their smartphones for gaming. Due to the impact of the gaming community on accessory purchases, gaming-related accessories are a distinct demand driver in the United Kingdom.

Biodegradable Mobile Phone Accessory to Bolster Sales in Chubu

Sustainable environmental practices are highly valued in Germany. Concerns over the effects of electronic waste on the environment are growing among consumers. There is a rising demand for environmentally friendly mobile phone accessory, including chargers that use less energy, biodegradable phone covers, and accessories composed of sustainable materials. Businesses that provide ecologically friendly goods have a distinct edge in the German industry.

When it pertains to mobile phone accessory, German consumers are usually more concerned about longevity and quality. They are prepared to spend money on high-end, expertly made items with lasting worth. The market for durable phone covers, dependable chargers, as well as accessories from respectable companies is driven by this need for high-quality goods.

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Competitive Landscape

Keeping up with the competition requires effective branding and marketing strategies. Prominent companies employ comprehensive promotional initiatives to establish and preserve brand awareness.

They make their products the preferred option for many customers by using their brand reputation to foster consumer trust and loyalty. To guarantee awareness, this might involve joint ventures with well-known influencers, advertising, and strategic positioning of retail stores.

Some of the Important Players in Western Europe Dealing with Mobile Phone Accessory

  • Apple Inc.
  • Samsung Electronics
  • Sony Corporation
  • Logitech
  • Belkin International
  • OtterBox
  • Anker
  • JBL (Harman International)
  • Plantronics (Poly)
  • Huawei

Recent Developments Observed in Western Europe Mobile Phone Accessory Ecosystem

Company Recent Developments
Apple Inc.
  • In 2023, as part of the development of its Silicon Design Center in downtown Munich, Apple announced that it will invest an extra 1 billion euros towards German engineering during the next six years.
  • Apple expands its footprint in Munich with three new research and development centers, extending its presence in the area for more than 40 years.
Apple Inc.
  • In 2023, Apple brought out USB type C charging cables on its iPhone 15 series.
  • This step was in response to a European Union rule requiring the business to provide uniform charging standards throughout its entire product line.
  • Customers may find it more convenient to charge their gadgets as a result.
Samsung Electronics
  • In 2023, Samsung Electronics unveiled the new Samsung Eco-Friends 1 range, which includes a variety of accessories using recycled materials and distinctive designs.
  • More than forty nations, including South Africa, the United Arab Emirates, China, the Netherlands, Korea, Singapore, and the United States, will have access to the new lineup.
  • Accessories like wearable straps as well as product cases that have at least 40% post-consumer material (PCM) in them have been designated as Samsung Eco-Friends.

Scope of the Report

Attribute Details
Estimated Industry Size in 2023 US$ 24,960.0 million
Projected Industry Size in 2033 US$ 36,858.9 million
Attributed CAGR between 2023 and 2033 4%
Historical Analysis of Demand for mobile phone accessory in Western Europe Countries 2018 to 2022
Forecast Period 2023 to 2033
Report Coverage Industry size, industry trends, analysis of key factors influencing mobile phone accessory in Western Europe, insights on global players and their industry strategy in Western Europe, ecosystem analysis of local and regional Western Europe providers
Key Countries within Western Europe Analyzed while Studying Opportunities for Mobile Phone Accessory in Western Europe
  • The United Kingdom
  • France
  • Germany
  • Italy
  • Netherlands
  • Spain
Key Companies Profiled
  • Apple Inc.
  • Samsung Electronics
  • Sony Corporation
  • Logitech
  • Belkin International
  • OtterBox
  • Anker
  • JBL (Harman International)
  • Plantronics (Poly)
  • Huawei

Key Segments

By Product Type:

  • Power Banks
  • Batteries
  • Chargers
    • Wired
    • Wireless
  • Protective Cases & Covers
  • Headsets
  • Portable Speakers
  • Memory Cards
  • Data Cables
  • Mount & Stands
  • Selfie Stick
  • Others (Stylus Pen)

By Packaging Type:

  • Folding Cartons
  • Clear View Boxes
  • Pouches & Bags
  • Clamshells
  • Blister Packs
  • Trays

By Sales Category:

  • Brands
  • 3rd Parties
  • White Labels/No Name Brands

By Price Range:

  • Premium (Above US$ 50)
  • Mid (US$20-US$50)
  • Low (Below US$20)

By Sales Channel:

  • Retail Outlets (Multi-Brand Outlets)
  • Electronic Stores
  • Franchise Outlets
  • Exclusive Stores (Branded Stores)
  • E-Commerce

By Country:

  • The United Kingdom
  • France
  • Germany
  • Italy
  • The Netherlands
  • Spain

Frequently Asked Questions

How huge will be the demand for the mobile phone accessory in Western Europe in 2023?

The sales of mobile phone accessory is poised to reach US$ 24,960.0 million by 2023.

By 2033, what will be the overall value share of the mobile phone accessory in Western Europe?

In 2033, the total value of the mobile phone accessory ecosystem in Western Europe will reach US$ 36,858.9 million.

What is the anticipated growth rate of the Western Europe mobile phone accessory industry?

From 2023 to 2033, the Western Europe mobile phone accessory industry is likely to garner a 4% CAGR.

Which product type of mobile phone accessory is likely to dominate?

The portable speakers segment is likely to take 27.9% shares in 2023.

Table of Content

1. Executive Summary

    1.1. Western Europe Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Western Europe Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Western Europe Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Packaging Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Packaging Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Packaging Type, 2023 to 2033

        5.3.1. Blister Packs

        5.3.2. Clamshells

        5.3.3. Clear View Boxes

        5.3.4. Folding Cartons

        5.3.5. Pouches & Bags

        5.3.6. Trays

    5.4. Y-o-Y Growth Trend Analysis By Packaging Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Packaging Type, 2023 to 2033

6. Western Europe Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Price Range

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Price Range, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Price Range, 2023 to 2033

        6.3.1. Low

        6.3.2. Mid

        6.3.3. Premium

    6.4. Y-o-Y Growth Trend Analysis By Price Range, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Price Range, 2023 to 2033

7. Western Europe Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033

        7.3.1. Batteries

        7.3.2. Chargers

            7.3.2.1. Wired

            7.3.2.2. Wireless

        7.3.3. Data Cables

        7.3.4. Headsets

        7.3.5. Memory Cards

        7.3.6. Mount & Stands

        7.3.7. Portable Speakers

        7.3.8. Power Banks

        7.3.9. Protective Cases & Covers

        7.3.10. Selfie Sticks

    7.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

8. Western Europe Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Category

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Category, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Category, 2023 to 2033

        8.3.1. 3rd Parties

        8.3.2. Brands

        8.3.3. White Labels/No Name Brands

    8.4. Y-o-Y Growth Trend Analysis By Sales Category, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By Sales Category, 2023 to 2033

9. Western Europe Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel

    9.1. Introduction / Key Findings

    9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022

    9.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033

        9.3.1. E-commerce

        9.3.2. Electronic Stores

        9.3.3. Exclusive Stores (Branded Stores)

        9.3.4. Franchise Outlets

        9.3.5. Retail Outlets (Multi-Brand Outlets)

    9.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022

    9.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033

10. Western Europe Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Introduction

    10.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Country, 2018 to 2022

    10.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Country, 2023 to 2033

        10.3.1. UK

        10.3.2. Germany

        10.3.3. Italy

        10.3.4. France

        10.3.5. Spain

        10.3.6. Rest of Western Europe

    10.4. Market Attractiveness Analysis By Country

11. UK Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Region

            11.2.1.1. England

            11.2.1.2. Scotland

            11.2.1.3. Wales

            11.2.1.4. Northern Ireland

        11.2.2. By Packaging Type

        11.2.3. By Price Range

        11.2.4. By Product Type

        11.2.5. By Sales Category

        11.2.6. By Sales Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Region

        11.3.2. By Packaging Type

        11.3.3. By Price Range

        11.3.4. By Product Type

        11.3.5. By Sales Category

        11.3.6. By Sales Channel

    11.4. Key Takeaways

12. Germany Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Region

            12.2.1.1. North-east (Germany)

            12.2.1.2. North-west (Germany)

            12.2.1.3. Central (Germany)

            12.2.1.4. South (Germany)

            12.2.1.5. Other(Germany)

        12.2.2. By Packaging Type

        12.2.3. By Price Range

        12.2.4. By Product Type

        12.2.5. By Sales Category

        12.2.6. By Sales Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Region

        12.3.2. By Packaging Type

        12.3.3. By Price Range

        12.3.4. By Product Type

        12.3.5. By Sales Category

        12.3.6. By Sales Channel

    12.4. Key Takeaways

13. Italy Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Region

            13.2.1.1. North (Italy)

            13.2.1.2. Central (Italy)

            13.2.1.3. South (Italy)

            13.2.1.4. Islands (Italy)

        13.2.2. By Packaging Type

        13.2.3. By Price Range

        13.2.4. By Product Type

        13.2.5. By Sales Category

        13.2.6. By Sales Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Region

        13.3.2. By Packaging Type

        13.3.3. By Price Range

        13.3.4. By Product Type

        13.3.5. By Sales Category

        13.3.6. By Sales Channel

    13.4. Key Takeaways

14. France Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Region

            14.2.1.1. Northern (France)

            14.2.1.2. Central (France)

            14.2.1.3. Southern (France)

            14.2.1.4. Eastern (France)

        14.2.2. By Packaging Type

        14.2.3. By Price Range

        14.2.4. By Product Type

        14.2.5. By Sales Category

        14.2.6. By Sales Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Region

        14.3.2. By Packaging Type

        14.3.3. By Price Range

        14.3.4. By Product Type

        14.3.5. By Sales Category

        14.3.6. By Sales Channel

    14.4. Key Takeaways

15. Spain Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Region

            15.2.1.1. Basque Country

            15.2.1.2. Andalusia

            15.2.1.3. Extremadura

            15.2.1.4. Catalonia

            15.2.1.5. Valencia

            15.2.1.6. Rest of Spain

        15.2.2. By Packaging Type

        15.2.3. By Price Range

        15.2.4. By Product Type

        15.2.5. By Sales Category

        15.2.6. By Sales Channel

    15.3. Market Attractiveness Analysis

        15.3.1. By Region

        15.3.2. By Packaging Type

        15.3.3. By Price Range

        15.3.4. By Product Type

        15.3.5. By Sales Category

        15.3.6. By Sales Channel

    15.4. Key Takeaways

16. Rest of Western Europe Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    16.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    16.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        16.2.1. By Packaging Type

        16.2.2. By Price Range

        16.2.3. By Product Type

        16.2.4. By Sales Category

        16.2.5. By Sales Channel

    16.3. Market Attractiveness Analysis

        16.3.1. By Packaging Type

        16.3.2. By Price Range

        16.3.3. By Product Type

        16.3.4. By Sales Category

        16.3.5. By Sales Channel

    16.4. Key Takeaways

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Packaging Type

        17.3.3. By Price Range

        17.3.4. By Product Type

        17.3.5. By Sales Category

        17.3.6. By Sales Channel

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. MediaMark

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

                18.1.1.5.2. Product Strategy

                18.1.1.5.3. Channel Strategy

        18.1.2. Sennheiser Electronic GmbH & Co. KG

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

                18.1.2.5.2. Product Strategy

                18.1.2.5.3. Channel Strategy

        18.1.3. Samsung Electronics Co., Ltd

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

                18.1.3.5.2. Product Strategy

                18.1.3.5.3. Channel Strategy

        18.1.4. INTEPAS Deutschland GmbH

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

                18.1.4.5.2. Product Strategy

                18.1.4.5.3. Channel Strategy

        18.1.5. Aukey

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

                18.1.5.5.2. Product Strategy

                18.1.5.5.3. Channel Strategy

        18.1.6. Apple Inc

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

                18.1.6.5.2. Product Strategy

                18.1.6.5.3. Channel Strategy

        18.1.7. Western Digital Corporation

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

                18.1.7.5.2. Product Strategy

                18.1.7.5.3. Channel Strategy

        18.1.8. Sony Corporation

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

                18.1.8.5.2. Product Strategy

                18.1.8.5.3. Channel Strategy

        18.1.9. Logitech International S.A.

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

                18.1.9.5.2. Product Strategy

                18.1.9.5.3. Channel Strategy

        18.1.10. Harman International Industries, Incorporated

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

                18.1.10.5.2. Product Strategy

                18.1.10.5.3. Channel Strategy

        18.1.11. Plantronics, Inc.

            18.1.11.1. Overview

            18.1.11.2. Product Portfolio

            18.1.11.3. Profitability by Market Segments

            18.1.11.4. Sales Footprint

            18.1.11.5. Strategy Overview

                18.1.11.5.1. Marketing Strategy

                18.1.11.5.2. Product Strategy

                18.1.11.5.3. Channel Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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