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Destination Wedding Market

Market Insights on Destination Wedding covering sales outlook, demand forecast & up-to-date key trends

Destination Wedding Market By Season Type (High Season, Mid-Season, Low Season), Guest Capacity (Below 100 Guests, 100 & Above), Functions (Pre-Wedding Ceremonies, Wedding Ceremonies, Reception) & Region - Forecast to 2021 - 2031

Destination Wedding Market Snapshot

With the increasing access to affordable travel options and a large number of scenic locations, destination weddings have rapidly gained popularity. According to Future Market Insights, the destination wedding market will witness a year-on-year growth rate of 28.7% in 2021.

As per the market analysis, the destination wedding market will generate revenue, surpassing US$ 21.5 Bn in 2021. By 2031, the market is forecast to cross US$ 290 Bn. Food service activities remain important and are set to account for 39% of the value share in 2021.

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Key Points Covered in Destination Wedding Market Study

  • Market Estimates and Forecast 2016-2031
  • Key Drivers and Restraints Impacting Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Destination Wedding and How to Navigate
  • Recommendation on Key Winning Strategies

2016-2020 Destination Wedding Market Outlook Compared to 2021-2031 Forecast

The global destination wedding market has witnessed a significant transformation in recent years due to an increase in the number of lavish wedding designs and scenic destinations through mass marketing. The market grew from US$ 7,484.9 Mn in 2016 to US$ 16,779.0 Mn in 2020.

Destination weddings play an important role for businesses involved in travel and tourism. The increase in the number of hotels, resorts, cruise line stop-offs and flight-connectivity, has made it easier for couples to get married at their desired destination.

Overseas weddings play a key role in the overall growth of the global hospitality industry, as couples seek a unique and personalized experience abroad. These weddings are positively impacting local economies which works in favor of the market.

Destination Wedding Market Download Report Brochure

The cost of a destination wedding is significantly cheaper than a wedding at home, as many players offer all-inclusive discounts on destination wedding packages. These events involve smaller number of guests, augmenting market prospects.

Change in lifestyles and growing incomes are some factors that open the door for new players to enter the market.

The rise in social media influencers has supported destination weddings. Millennials are changing the way destination weddings are done, turning them into grand, once-in-a-lifetime vacations.

Additional events such as pool parties, tracking, beauty pageants, mehndi/tattoos & couple dance parties contribute to growth. The market will grow from US$ 21,590.4 Mn in 2021 to US$ 290,550.5 Mn in 2031.

How are Personalization Trends Contributing to Destination Weddings?

Couples are inclined towards destination weddings owing to the availability of multiple options for personalization. For instance, some couples may prefer smaller, more intimate ceremonies and celebrations at ballrooms, mansions, gazebos, cenotes, or private offsite locations. This trend encourages players to provide customized packages.

Couples can also customize aspects like cuisine, ambience, and themes. Variety provided by destination wedding market players is seen to be far better than local marriages which is expected to boost market growth.

What is the Impact of the COVID-19 Crisis on the Destination Wedding Market?

COVID-19 has had a major impact on business. The outbreak has forced postponements of weddings across the world. Wedding planners, hotels, caterers and more have witnessed 45-80% of all wedding events getting postponed or cancelled.

Businesses that rely on summer weddings stand to lose millions of dollars because of the pandemic. Travel and tourism have been one of the most affected industries, with airlines being grounded, hotels closing, and travel controls enforced, affecting business operations in the destination wedding industry.

Many couples prefer destination weddings in the post pandemic period through 2021 and beyond. This will help destination wedding companies and the travel industry to generate revenue partially mitigating losses that arose during the pandemic.

Sneha Verghese
Principal Consultant
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Country-wise Insights

How is the Destination Wedding Market Faring in the U.K?

Europe is predicted to be one of the most attractive markets during the forecast period, according to Future Market Insights. U.K has the largest number of destination weddings as compared to other countries across the Europe and covers more than 50% of the market share in 2021.

Experiencing the vagaries of heritage or local culture has gained importance and some may even choose to incorporate that culture into their ceremony. Couples in the U.K tie their knot at spiritual destination near churches or temples.  Many couples in Europe tie the knot at Tuscany, Porto, Amalfi Coast, Edinburgh and Santorini. Cultural and heritage locations are expected to be the major contributors to the country’s growth.

How is Eco Tourism Driving the Destination Wedding Market in the UAE?

The UAE is a favored location as a result of relaxed visa regulations, easy connectivity, year-round sunshine, a variety of pristine beaches and scenic mountain ranges which is creating traction among couples and millennials.

Ecotourism, wellness, adventure and agritourism are important trends, especially among environment-conscious consumers. Travelers are exposed to the environmental impact of tourism and are looking for destinations that offers sustainable amenities and experiences including glamping.

The prevalence of destination wedding culture in the UAE has contributed to regional development over the years.

Why is Demand for Destination Wedding Increasing in India?

India is another place where the destination wedding industry is booming. Destinations throughout northern India including Rajasthan and Mussoorie, rely heavily on wedding tourism to attract couples and families from around the world.

Popular traditional locations such as Jodhpur, Jaipur, and Udaipur to places of interest such as Mussoorie, Jim Corbett National Park, Andaman and Nicobar Islands are at the forefront of international wedding choices.

This represents a great opportunity for destination wedding market players operating in India and for companies focusing on attracting outbound travellers to organise destination wedding in these locations.

Category-wise Insights

What is the Contribution of International Venues to Destination Wedding Events?

International destinations account for a significant share 66% in the market. Some of the popular locations include the Greek island Santorini, Fiji, and Tuscany is. Quaint villages in Provincial France also top the list.

An increasing interest among couples and millennials to visit unique places and experience new things result in higher demand for international destination wedding. However, national destinations are expected to register significant growth during the forecast period as people living in remote areas, especially in villages or small towns, are driven towards destination marriages.

The absence of proper airports, cab services, and railway services is inconvenient for faraway wedding locations.  Improvement of accessibility of various locations and rising income is likely to bolster growth for the foreseeable future. 

Why are Wedding Ceremonies Key to Revenue Generation?

Wedding ceremonies accounted for around 33% of the global value share by end of 2021, exhibiting fastest growth, over the forecast period. This type of wedding are much simpler to plan and execute than close-to-home weddings.

Moreover, the bride and the groom can use the wedding location for their honeymoon. This not only saves money, but minimizes planning requirements for.

How do the Number of Guests Influence Destination Weddings?

In terms of guest capacity, below 100 guests account for a notable market share of 34%. The coronavirus pandemic has cut into the guest list and has increased the trend of micro wedding/intimate weddings.

The micro-wedding trend picked up steam earlier this year as social distancing practices will continue for the foreseeable future. Another factor resulting in limited numbers of guests are an expensive nature of destinations.

Which Season is Preferred for Destination Wedding Events?

Mid peak season weddings account for a share of 26% owing to optimal weather conditions with moderate costs. Mid peak season is considered the best season for wedding events.

High season will remain popular despite higher costs, aided by the growth of discretionary income in many countries around the world for the foreseeable future.

What is the Contribution of Online Bookings for Destination Weddings?

In-person booking remains prominent accounting for a 43% value share in the destination wedding market. Having a planner or coordinator that specializes in destination weddings saves a lot of time and effort.

However, with enhanced internet penetration bookings through online channels are expected to register significant growth with a 38% share in 2021. The channel has gained impetus with the onset of the coronavirus pandemic.

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Competitive Landscape

Companies operating in the destination wedding market are aiming for strategic collaborations and partnerships with in addition to finding new locations for wedding venues to consolidate market position.

  • In 2020, Allseated introduced Allseated Vision, to offer virtual tours of event spaces that allow prospective clients to “visit” the properties virtually from anywhere in the world. 
  • Selfridges announced the launch of a new rental boutique platform for vintage wedding outfits under the brand RESELLFRIDGES in August 2021.
  • In July 2021, Playa Hotels & Resorts announced limited time bonus events and price reductions for destination wedding packages with savings of up to 10% in Intimate Elegance or Lavish & Opulent packages.

Scope of Report

Attribute

Details

Forecast Period

2021-2031

Historical Data Available for

2016-2020

Market Analysis

USD Million for Value

Key Regions Covered

North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa

Key Countries Covered

US, Canada, Germany, U.K., France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, and South Africa

Key Segments Covered

Season, Inclusion & Activity, Guest Capacity, Function, Venues, Booking channel and Region

Key Companies Profiled

  • White Eden Weddings
  • FiestaSol
  • Tropical Wedding & Honeymoon
  • Magical Weddings
  • Sparkles & Bubbles
  • ALL THINGS BEAUTIFUL
  • PLANNED FOR PERFECTION
  • Peach Perfect Weddings
  • The Wedding Travel Company
  • LM WEDDING PLANNER
  • Jennifer Fox Weddings
  • W Day
  • The Destination Wedding
  • Wedding Planner Roma
  • Studio Brzak Events

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Market by Category

By Season:

  • High Season
  • Mid-Season
  • Low Season
  • Mid-Peak Season

By Inclusion & Activity:

  • Accommodation Services
  • Food Service
  • Butler Services
  • Other Services

By Guest Capacity:

  • Below 100 Guests
  • 100 & Above

By Functions:

  • Pre-Wedding Ceremonies
  • Wedding Ceremonies
  • Reception
  • Bachelor’s Party
  • Other Types of Functions

By Venues:

  • National
  • International

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Region, Destination Wedding Market is segmented as:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa (MEA)

Frequently Asked Questions

The global destination wedding market is worth USD 21.5 Bn in 2021 and is expected to reach USD 290 Bn by 2031 owing to improved travel options.

Historically, the market has grown at a 31% CAGR from 2016 to 2020.

Investments into green wedding events and international scenic locations will create key opportunities for market players in the coming decade.

Affordable international travel has increased sales opportunities in the destination wedding market. Lower cost requirements in terms of guests will drive the market during the forecast period.

The top 5 players include White Eden Weddings, FiestaSol, Magical Weddings, Sparkles & Bubbles, and Peach Perfect Weddings.

Switzerland, Italy, the U.S., South Africa, and France are the top 5 countries that are driving the demand for the destination wedding market.

North America is a key market for destination weddings, exhibiting a CAGR of 32% over the forecast period.

Europe is set to exhibit a CAGR of 27% during the forecast period owing to the large number of preferred locations and temperate climate around the year.

From 2020 to 2021, the destination wedding market grew from 1.4% to 28.7%.

Japan’s destination wedding market is expected to account for 17.6% in 2021. South Korea holds a revenue share of 35.2% in the global destination wedding market.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. How Global Destination Wedding Industry is Rebuilding Post Covid-19?

    1.3. Tourism Evolution Analysis

    1.4. FMI Analysis and Recommendations

2. Market Introduction

    2.1. Total Spending (US$ Mn) and Forecast (2016-2031)

    2.2. Total Spending Y-o-Y Growth Projections (2016-2031)

    2.3. Number of Destination Weddings Y-o-Y Growth Projections

3. Key Market Trends

    3.1. Bent towards personalization is building a robust ground for destination weddings

    3.2. Wedding planners and customized wedding tour packages

    3.3. Massive surge of the travel industry worldwide is creating a better and wider customer base

    3.4. Rise in honeymoon travels and destination weddings rather than simple leisure tours

    3.5. Theme based buffet

    3.6. Drone videography over traditional photography

    3.7. Eco-friendly wedding

4. Consumer Sentiment Analysis

    4.1. Which specific destination is more preferred by the consumers and why?

    4.2. Factors influencing market behavior

    4.3. Are consumers ready to pay premium price for destination wedding?

    4.4. Does social media influence customer’s decision-making?

    4.5. Which mode of advertisement does vendors prefer?

    4.6. Which of the social media platforms does companies prefers for branding?

5. Key Risk and Success Factors

    5.1.  COVID-19 Risk Factor Assessment

        5.1.1. Anticipated Tourist Footfall and Receipt Value Recovery Curve 

            5.1.1.1. Likelihood of U-Shape Recovery 

            5.1.1.2. Likelihood of L-Shape Recovery 

            5.1.1.3. Recovery Period Assessment by Key Countries

6. Market Background

    6.1. Macro-Economic Factors

        6.1.1. GDP Growth Outlook

        6.1.2. Consumer Spending Outlook

        6.1.3. Population and Income Level Growth Outlook

        6.1.4. GDP Growth Rate Analysis

        6.1.5. Household Spending Outlook

        6.1.6. Income Group Population Overview

        6.1.7. Urbanization Growth Outlook

        6.1.8. Male Female Ratio Outlook

        6.1.9. Per Capita Disposable Income

        6.1.10. Outbreak of Covid-19 Pandemic 

        6.1.11. Economic Instability 

    6.2. Forecast Factors - Relevance & Impact

        6.2.1. Top Companies Historical Growth

        6.2.2. Population Growth Outlook

        6.2.3. GDP Growth Rate Analysis

        6.2.4. Impact of Covid-19 on Destination Wedding Industry

        6.2.5. Growth in Travel & Tourism Industry 

        6.2.6. Tourist Arrivals by Country (Inbound/Outbound)

        6.2.7. Destination Weddings Search on Internet Per Country and Activities on Social Media Platforms

    6.3. Life-Cycle for Planning Destination Wedding

    6.4. Market Dynamics

        6.4.1. Drivers

        6.4.2. Restraints

        6.4.3. Opportunity Analysis

7. Categorizing of Global Destination Weeding’s Market

    7.1. Introduction/ Key Findings

    7.2. Current Market Analysis By Season (% of Demand)

        7.2.1. High Season

        7.2.2. Mid-Season

        7.2.3. Low Season

        7.2.4. Mid-Peak Season

    7.3. Current Market Analysis By Inclusion & Activity (% of Demand)

        7.3.1. Accommodation Services

        7.3.2. Food Service

        7.3.3. Butler Services

        7.3.4. Other Services

    7.4. Current Market Analysis By Guest Capacity (% of Demand)

        7.4.1. Below 100 Guests

        7.4.2. 100 & Above

    7.5. Current Market Analysis By Types of Functions (% of Demand)

        7.5.1. Pre-Wedding Ceremonies

        7.5.2. Wedding Ceremonies

        7.5.3. Reception

        7.5.4. Bachelor’s Party

        7.5.5. Other Types of Functions

    7.6. Current Market Analysis By Nationality (% of Demand)

        7.6.1. Domestic

        7.6.2. International

    7.7. Current Market Analysis By Booking Channel (% of Demand)

        7.7.1. Phone Booking

        7.7.2. Online Booking

        7.7.3. In Person Booking

    7.8. Current Market Analysis By Region (% of Demand)

        7.8.1. North America

        7.8.2. Latin America

        7.8.3. Europe

        7.8.4. East Asia

        7.8.5. South Asia

        7.8.6. Oceania

        7.8.7. MEA

    7.9. Key Findings, By Each Category

8. Social Media Sentimental Analysis

    8.1. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

9. Competition Analysis

    9.1. Competition Dashboard

    9.2. Competition Benchmarking

    9.3. Competition Deep Dive 

        9.3.1. White Eden Weddings 

            9.3.1.1. Overview

            9.3.1.2. Service Portfolio

            9.3.1.3. Strategy Overview/campaigns

        9.3.2. White Eden Weddings

            9.3.2.1. Overview

            9.3.2.2. Service Portfolio

            9.3.2.3. Strategy Overview/campaigns

        9.3.3. FiestaSol

            9.3.3.1. Overview

            9.3.3.2. Service Portfolio

            9.3.3.3. Strategy Overview/campaigns

        9.3.4. Tropical Wedding & Honeymoon

            9.3.4.1. Overview

            9.3.4.2. Service Portfolio

            9.3.4.3. Strategy Overview/campaigns

        9.3.5. Magical Weddings

            9.3.5.1. Overview

            9.3.5.2. Service Portfolio

            9.3.5.3. Strategy Overview/campaigns

        9.3.6. Sparkles & Bubbles

            9.3.6.1. Overview

            9.3.6.2. Service Portfolio

            9.3.6.3. Strategy Overview/campaigns

        9.3.7. ALL THINGS BEAUTIFUL

            9.3.7.1. Overview

            9.3.7.2. Service Portfolio

            9.3.7.3. Strategy Overview/campaigns

        9.3.8. PLANNED FOR PERFECTION

            9.3.8.1. Overview

            9.3.8.2. Service Portfolio

            9.3.8.3. Strategy Overview/campaigns

        9.3.9. Peach Perfect Weddings

            9.3.9.1. Overview

            9.3.9.2. Service Portfolio

            9.3.9.3. Strategy Overview/campaigns

        9.3.10. The Wedding Travel Company

            9.3.10.1. Overview

            9.3.10.2. Service Portfolio

            9.3.10.3. Strategy Overview/campaigns

        9.3.11. LM WEDDING PLANNER

            9.3.11.1. Overview

            9.3.11.2. Service Portfolio

            9.3.11.3. Strategy Overview/campaigns

        9.3.12. Jennifer Fox Weddings

            9.3.12.1. Overview

            9.3.12.2. Service Portfolio

            9.3.12.3. Strategy Overview/campaigns

        9.3.13. W Day

            9.3.13.1. Overview

            9.3.13.2. Service Portfolio

            9.3.13.3. Strategy Overview/campaigns

        9.3.14. The Destination Wedding

            9.3.14.1. Overview

            9.3.14.2. Service Portfolio

            9.3.14.3. Strategy Overview/campaigns

        9.3.15. Wedding Planner Roma

            9.3.15.1. Overview

            9.3.15.2. Service Portfolio

            9.3.15.3. Strategy Overview/campaigns

        9.3.16. Studio Brzak Events

            9.3.16.1. Overview

            9.3.16.2. Service Portfolio

            9.3.16.3. Strategy Overview/campaigns

        9.3.17. Other Players (As Per Request)

            9.3.17.1. Overview

            9.3.17.2. Service Portfolio

            9.3.17.3. Strategy Overview/campaigns

10. Assumptions and Acronyms Used

11. Research Methodolog

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Destination Wedding Market