The global flocking tape market is expected to register a market value of US$ 3 billion in 2023 and is projected to accumulate a valuation of US$ 4.9 billion by exhibiting a CAGR of 5% in the forecast period 2023 to 2033. The flocking tape market registered a growth of 3.6 % CAGR in the historical period 2018 to 2022. The trend of replacing nut bolt fasteners with flocking tape to reduce vehicle weight and enhance aesthetics is expected to drive market growth during the forecast period.
Data Points
Key Statistics
Expected Market Value in 2023
US$ 3 billion
Projected Market Value in 2033
US$ 4.9 billion
Growth Rate (2023 to 2033)
5% CAGR
The thriving growth in the e-commerce industry has increased the complexity of the supply chain for direct channels. Therefore, indirect to the consumer delivery channel, the e-commerce shipment is anticipated to be handled around 15 times more than the standard distribution channel. This will lead to the demand for secondary corrugated packaging, thereby increasing the use of paper-based velvet tapes.
On the other hand, the automotive market is reflecting switching trends with rising popularity and demand for electric vehicles. The key vehicle manufacturers are intending to comply with environmental and emission norms by cutting vehicle pollutants at a significant level.
Thus, battery-operated vehicles including cars, trucks, and others are gaining popularity around the world which in turn is expected to fuel the demand for flocking tape as a decorating and anti-squeaking solution in these automobiles.
Also, packaging is emerging as one of the most effectual marketing channels for brand owners. This is further creating the demand for secondary packages from the brand owners to carry their marketing to the home and not only to the shops. This factor will drive the demand for flocking tape over the forecast period.
In addition, advancements in digital printing technology along with the growing adoption of printing processes and systems in flocking tape manufacturing make these tapes one of the major marketing components for brand owners. Thus, this added functionality will also augment product sales.
Apart from this, use of polypropylene-based velvet tapes that offer optimal water resistance and high flexibility will increase product sales even more. The development of newer products with extra features like high aging and UV resistance along with suitability for manual and mechanical processing is estimated to positively influence the market growth in the next ten years.
Polyester-based flock tape offers numerous advantages including excellent waterproofing and adhesion properties, which are anticipated to drive its demand over the projection period. It also finds its application across construction industries as well, which in turn will drive product demand. The acrylic-based velvet tapes are widely used in automotive and medical applications due to the potent adhesion properties offered by this tape.
Region-wise, Asia Pacific is expected to command the market by accumulating a 44.2% market share and the fastest CAGR of 5.1% over the forecast period. This growth is attributed to growing penetration of e-commerce retail in emerging economies such as China and India, and booming growth in the automobile and construction sector.
In North America, the market is projected to witness a notable CAGR of 4.8% during the projection period, due to the presence of a robust manufacturing base in the United States coupled with the rapid expansion of automotive industry in Mexico.
Also, the increasing popularity of electric vehicles with high-end features and technology is further expected to drive market growth. Investments by Tesla in the United States to increase the production of electric vehicles and related modern components for cars will fuel growth in the region’s automotive industry, thereby propelling product sales.
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How Competitive is the Market?
Recent developments and breakthroughs in technology, mergers, acquisitions, tie-ups, and partnerships within the companies involved in manufacturing flocking tape are expected to create lucrative opportunities for market growth during the forecast period.
In April 2022, Avery Dennison began its operation in its newest manufacturing facility in India. The company intended to consolidate its manufacturing processes through this new facility in order to serve client demands better while maximizing new technology and leveraging on greater efficiencies.
In June 2022, Bend Laboratories was acquired by Nitto, with the aim of combining Nitto's worldwide base and key technologies, like adhesive technology and flexible printed circuit technology, with Bend's sensor device expertise to create new businesses.
Flocking tape is considered a significant packing material to protect the material against scratches and dampening. Flocking tape is having an adhesive coating on one side, which is very dense. It is manufactured using materials such as cotton, fabric, nylon, polyester, paper, and rubber.
The flocking tape having a smooth and velvet type surface depends on the fineness of the flock, length of fibers used in the tape, and adhesive coating density. The flocking tape is helpful in packaging due to its persistence against bounces and scratches on the delicate and gentle products during transportation. In addition, flocking tape is used as an abrasion-resistant, noise reduction (anti-squeak), dampening, and scratch prevention.
What Are the Key Market Drivers Shaping the Consumption of Flocking Tape Market?
Flocking tape is an anti-squeak tape coated with an aggressive acrylic adhesive. The essential features of flocking tape such as a quick stick, good chemical, solvent, and abrasion resistance, highly comfortable and waterproof create a significant market. In addition, flock tape provides an excellent aesthetic look and protects the products during shipping and transportation.
Due to reduction in NVH (Noise and Vibration Harness) and BSR (Buzz, squeak, and rattle), Flocking tape has extensive growth in the automobile industry. Furthermore, flocking tape has a velvety or soft, smooth surface, which helps prevent scratches on delicate products like clocks, electronic products, jewelry cases, bottle holders, cutlery, cosmetics, perfumery, and gift packaging.
Due to rapid growth in the automobile and packaging industry worldwide, the flocking tape has a remarkable growth due to its multi-functional uses. Its versatility makes it an indispensable part of today’s life and for the future too.
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What are the Key Challenges That Can Restrain the Sales of Flocking Tape Market?
Flocking tape has limited scope due to its specific functional applications in the automobile industry and the construction industry for insulation and sealing purposes. In addition, flocking tape has little use in the packaging industry due to its specific function for the decorative packaging sector.
Flocking tape is considered a luxurious and expensive product with limited applications; hence, the flocking tape sales are minimal. Even the flocking tape is not considered ideal situations for intricate turns and shapes. Also, the fineness and quality of the tape depending on the fibers' length and adhesive coating. Hence, the fine and short flocking tape are difficult to make as it tends to ball up during the flocking process.
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What Strategies are Key Players Adopting to Increase Their Market Share in the Flocking Tape Market?
The key market players are focusing on product innovation and sustainability revolving packaging solutions.
Industrias Tapla, S.L. works non-stop on developing new and innovative products that cover both the needs of the industry and the specific requirements of customers. The company’s flocking tape is developed considering the current regulations in terms of safety and environment and as per quality standards required in the automotive industry.
Why Is India Considered a Promising Player in Influencing the Market Growth for Flocking Tape Market?
India is the most emerging and developing country for growth and development due to its vast population, innovation in science and technology, growing economy, and enormous consumer demands. The flocking tape has greater density and better abrasion resistance, low cost, low maintenance, and waste reduction; hence it is widely used in many industrial applications and the packaging industry in India.
Due to its velvet or suede feel, the flocking tape is primarily used in the delicate and highly expensive product's packaging is also having a significant demand in India. In addition, India is having a massive demand in the automobile sector, especially in the car segment, therefore flocking tape has a huge demand.
What is the Repercussion of the Pandemic on the Growth of the Flocking Tape Market ?
The outbreak of coronavirus significantly affected the world economy and the negative impact due to Covid-19 worldwide shown a downward trend in almost all sectors of the economy. Flocking tape is primarily used in the protective, delicate, and exquisite products packaging and the automobile industries for interior and aesthetic purposes.
Though the flocking tape is multi-functional and versatile, by considering its luxurious and deluxe application in the packaging and automobile industry, the flocking tape growth has been affected due to pandemic.
Key Segments of Flocking Tape Market Covered in the Report
