An Incisive, In-depth Analysis on the Garment Steamer Market
This study offers a comprehensive, 360 degree analysis on the Garment Steamer market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Garment Steamer market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.
Garment Steamer Market Outlook & Key Findings
- Future Market Insights (FMI) forecasts the global garment steamer market to exhibit a CAGR of 5.2% between 2020 and 2030
- Lightweight designs in garment steamers, which are more convenient for consumers to carry for travels, have become increasingly popular
- Garment steamers are replacing traditional irons at a faster pace than expected. Besides time saving, garment steamers pose lesser risk of burning clothes, which is helping them race ahead of their conventional counterpart
- Upright or non-portable garment steamers are expected to witness high demand. FMI projects them to comprise the leading segment among products, accounting for more than half of the market
Liberal Spending on Better Versions of Household Appliances will Spur Sales of Garment Steamers
The importance of home appliances has progressed over the years. Initially launched as specialty FMCG product, garment steamers have evolved into a household item and so has their design and usability.
They are available in more compact designs with features particularly aimed at better convenience. One of the recent innovations was to make them travel-friendly. The idea driving these innovations was to offer consumers a more convenient technology in comparison to bulky irons that will help them wear crease free clothes.
Consumers are spending increasingly on garments, invariably, the demand for high-end maintenance of their expensive clothing has risen. While ironing use to suffice earlier, consumers are seeking out advanced technologies, which translated into opportunity for the entry of garment steamer brands in the household sector.
Garment steamers sport an improved design which make steaming clothes a simpler chore than mundane ironing. It helps users to cut down on their ironing time besides offering a range of other advantages.
Driven by the aforementioned trend, the future of garment steamer market seems robust. The market is expected to gain momentum, as consumers increasingly focus on making their homes smarter.
Overall the demand for linen care appliances has risen steadily in response to the rising number of households. This, coupled with increasing willingness to spend on better versions of utility products is driving sales in the garment steamer market.
Liberal consumer spending over past years across regions has led to slight consolidation in the global garment steamer market. Since, it is not a frequently purchased product and doesn’t belong to consumer’s priority buying category the industry also exhibits a bit of volatility. Other key industry attributes has been indicated in exhibit below.
Lower Brand Loyalty among Consumers Compels Manufacturers to Maintain Competitive Pricing
Companies in the garment steamer market are operating in a highly competitive environment. Availability of numerous products within the same category and frequent launches have compromised with brand loyalty of consumers.
Besides competition, higher product penetration has compelled manufacturers to invest in innovations. They are also changing the strategies to expand their reach. For instance, several companies have shifted their focus from high to low and mid income group of consumers.
Consequently, more products are available at competitive pricing in the market. Thanks to advanced technologies, companies are able to offer better versions of the product at lower prices.
The challenge is coming also from ecommerce behemoths such as Amazon, Walmart and others. Some of these companies are pushing their maiden brands across online platforms, which is compelling manufacturers to focus on new product development.
Market Players are Adopting Consumer-centric Approached to make their Brands More Lucrative
A consumer primarily judges an appliance on the basis of its functionalities. Handheld garment steamers for instance are trending among travelers due to their ease of use and portable design. Ideally there are a few parameters that influence consumers’ purchase decision.
A significant number of them are influenced by brand identity. However, not all of them demonstrate brand loyalty. Hence it is imperative for companies to build a strong brand portfolio and strengthen their presence across multiple channels.
Next comes the functionality, for instance in case of hand held steamers, consumers often judge them on the basis of their efficiency in comparison to traditional press irons. Therefore products with higher wattage are likely to enjoy better goodwill.
Weight is another key factor that a consumer judges a product on. In case of handheld garment steamers consumers are likelier to opt for portable designs with better efficiency that can be suitable for travel purposes. Keeping this in mind, an increasing number of companies have launched steamers weighing between 0.5 and 0.7 kilograms.
Besides weight and wattage, consumers are looking for adjustable settings in garment steamers. Another factor they consider before making their final choice is the water tank capacity.
Because garment steamers are an improvement over press irons, consumers will be drawn by better convenience and efficiency. A large number of companies are ensuring their products fulfil the aforementioned parameters to strengthen their foothold in the market. In addition to this, they offer several years of warranty to make their brands more lucrative.
Smart Home Innovations Emerge as Key Growth Driver
The demand for controlled systems and smart homes is rising at an impressive pace. An increasing number of consumers are interested in digitizing their home space. Resultantly, the demand for home appliances with built-in smart technologies has spurred.
A rising demand for convenient and comfortable living has inclined homeowners in favor of smart laundry activities using advanced products such as garment steamers. Some of the leading companies such as Samsung and LG Electronics have launched smart clothes dryers that can be monitored and controlled through wireless technologies.
The rising demand for smart homes will therefore spur sales of advanced garment steamers. Driven by technological advancements besides other factors, FMI projects the garment steamer market to surpass US$ 1.4 Bn by the end of 2020.
Availability of Fake Goods Possess Risk to the Market
The availability of counterfeit or fake commodities is increasing at an unbridled pace. Their accessibility is especially high across online platforms. These counterfeit product manufacturers are slowly eating away into the market share of leading companies.
The online copies of original products often lack their efficiency and technology. This could create a negative perception about the original brand in consumers’ mind, making companies lose business opportunities. Growth witnessed in the market is also hampered to an extent due to the availability of counterfeit products.
Manufacturers are responding to COVID-19 Crisis by altering their Existing Business Plans
The unprecedented spread of COVID-19 worldwide has had negative implications for suppliers of consumer goods and electronics. It has disrupted supply chain operations, creating bottlenecks. Besides decreasing the frequency of purchase, the pandemic has significantly increased the lead time taken for delivery of orders.
The garment steamer market is not immune to aforementioned concerns. It is reeling under constraints brought about by the pandemic crisis. Since lockdown was enforced in various countries across the world, it has become increasingly difficult to get the required raw materials.
Labor supply is hampered as well, restricting the overall operations in the garment steamer market. However, Future Market Insights expects operations to resume, albeit gradually as countries ease their lockdown rules.
Consumer traffic is expected to surge post lockdown especially in online channels. To spur growth, an increasing number of manufacturers will focus on launching novel designs in tandem with altering their business plans to suit the changing environment.
Garment Steamer Market: Regional Analysis
Driven by the rising demand in the U.K., Europe has emerged dominant in the global garment steamer market. According to FMI, the demand for garment steamer is considerably high in Germany and France. The expansion of household appliances market in these countries will aid growth witnessed in the garment steamer market.
Both East and South Asia are likely to emerge as lucrative markets for garment steamer. The rising demand for fabric care appliances in India and China will boost growth in both regions. Encouraged by increasing income, consumers in these regions are liberally spending on home care appliances. This will fuel sales prospects for garment steamer suppliers.
Growth witnessed in East and South Asia is also supported by lower revenue volatility of these regions. Europe will continue exhibiting better consistency in demand, which will seal its position as the market leader through the forecast period.
Garment Steamer Market Top Players
The garment steamer market primarily depends upon how feasible the product is for the customers and the benefits related to the product. Companies operating in the market are therefore driven by changing consumer needs and preferences. FMI profiles some of the leading companies operating across key regional segments. These include:
Americas
- Hamilton Beach Brands Holding Company
- Stanley Black and Decker Inc.
- Conair Corp.
- GE Appliances
- Jiffy Steamer Company, LLC
- Bear Down Brands LLC
- Pursteam Company
- SALAV USA
- MARYANT, INC.
- Reliable Corporation
- AICOK
- Steamfast Company
- Secura Inc.
- Epica company
Europe
- Koninklijke Philips N.V.
- Groupe SEB
- Electrolux AB
- Pro Breeze
Asia Pacific
- Panasonic Corporation
- LG Electronics
- Godrej & Boyce Mfg. Co. Ltd.
- IFB Industries Ltd.
- Samsung Electronics
- Midea Group Co., Ltd.
- Shanghai Flyco Electrical Appliance Co., Ltd.
- Haier Group Corporation
*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report.
Garment Steamer Market: Way Forward
FMI is optimistic about the future prospects of the garment steamer market. As garment steamers come in portable shape and size it is a popular choice among travellers, irrespective of whether they are tourist or business professionals. Garment steamers are easy to use, consume less time & effort and requires less space, which have increased their popularity among travellers
Garment steamers also consume less time and are gentle on fabrics as compared to traditional ironing. Upright and non-portable steamers also have a scientific design, which allows them to be used on hanging clothes, making ironing easier than on board. In the coming years, the demand for garment steamers is expected to rise, especially since they make ironing a less tedious process.
Garment Steamer Market: Global Industry Analysis 2015-2019 & Opportunity Assessment 2020-2030
A recent market study published by Future Market Insights on the garment steamer market offers global industry analysis for 2015-2019 & opportunity assessment for 2020-2030. The study offers a comprehensive assessment of the most important market dynamics. After conducting a thorough research on the historical, as well as current growth parameters, the growth prospects of the market are obtained with maximum precision.
Market Segmentation
The global garment steamer market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers.
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Report Chapters
Chapter 01 - Executive Summary
The executive summary of the garment steamer market includes the market country analysis, proprietary wheel of fortune, demand-side and supply-side trends, opportunity assessment, and recommendations on the global garment steamer market.
Chapter 02 – Market Overview
Readers can find the detailed segmentation and definition of the garment steamer market in this chapter, which will help them understand basic information about the garment steamer market. This section also highlights the inclusions and exclusions, which help the reader understand the scope of the garment steamer market report.
Chapter 03 – The Massive Impact of the Crisis
This section provides an in-depth analysis on the impact of COVID-19 outbreak on global economy and its related effect across various countries. Readers can also find information on the impact of the pandemic on various sectors such as manufacturing and supply chain across the globe.
Chapter 04 – The 2020 Market Size of Garment Steamer
This section provides an in-depth analysis on the quarter by quarter forecast, 2020 of the garment steamer market. Readers can also find information on the change in market size by countries, product type, power, water tank capacity, material, price range, end user, and sales channel.
Chapter 05 – Key Market Trends
The chapter provides information on key trends that are expected to impact market growth significantly during the forecast period. In addition to this, the chapter offers insights into recent product innovations and gauges the impact of the same on the overall market.
Chapter 06 – Why are Garment Steamers So Popular?
The chapter highlights benefits associated with garment steamer and provides reasons behind the adoption of garment steamer in the market.
Chapter 07 – Brand Mapping Analysis
This section provides an in-depth brand mapping analysis, brand loyalty mapping, and top of mind garment steamer brands, positioning the key sales differentiator and many others.
Chapter 08 – Future of Portability
This section provides the adoption of handled devices among consumers, along with how handled devices are the game changers and the future of smart technology.
Chapter 09 – Future of Consumer Appliances – The Changing Landscape
This chapter includes detailed about macroeconomic indicators & consumer behavior, supply chain in the appliances sector, penetration level of consumer appliances, what steps taken by big giants of appliances towards sustainability and many others.
Chapter 10 – Industry Value Chain Analysis and Operating Margins
This chapter highlights the list of key manufacturers, list of online third party platform, list of distributors/ suppliers, competing across the value chain (online/offline), and opportunities in the developing markets-new sales strategy.
Chapter 11 – Global Garment Steamer Market Demand Analysis 2015-2019 and Forecast, 2020-2030
This section provides detailed analysis of the historical garment steamer market volume, along with an opportunity analysis of the future. Readers can also find the incremental opportunity for the current year (2020 – 2021) and an absolute opportunity for the forecast period (2020–2030).
Chapter 12 – Global Garment Steamer Market Pricing Analysis
This chapter highlights the pricing analysis based on product type for base year 2019 and forecast year 2030. In addition, profit margins at each level of the garment steamer market are analyzed and readers can find detailed information on top importers and exporters as well as the value chain of the market.
Chapter 13 – Global Garment Steamer Market Demand (in Value or Size in US$ Mn) Analysis and Forecast 2015-2030
This chapter includes detailed analysis of the historical garment steamer market (2015-2019), along with an opportunity analysis for the forecast period (2020-2030). Readers can also find the incremental opportunity for the current year (2020 –2021) and absolute $ opportunity for the forecast period (2020–2030).
This chapter provides details about the global garment steamer market on the basis of product type, power, water tank capacity, material, price range, end user, sales channel, and region. In this chapter, readers can understand market attractive analysis for all segments. This chapter explains how the garment steamer market is anticipated to grow across North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East and Africa.
Chapter 14 – Market Background
The associated industry assessment of the global garment steamer market is carried out in this section. In addition, this chapter explains key macroeconomic factors that are expected to influence the growth of the global garment steamer market over the forecast period. Along with macroeconomic factors, this section also highlights the opportunity analysis for the market. It offers provides key market dynamics of the garment steamer market, which include drivers, restraints, and trends. Moreover, it will help readers understand key trends followed by leading manufacturers in the garment steamer market.
Chapter 15 – Consumer Sentiment Analysis
This chapter highlights which specific brand preferred by the consumers and why, factor influencing market behavior, which mode of advertisement is more preferred by the vendors, key challenges associated with the market suppliers, and many others consumer sentiment analysis.
Chapter 16 – Social Media Sentiment Analysis
This section of the report highlights the consumer perception for target products on social media platforms, trending brands, trending #hashtags, trending subject titles and many others social media sentiment analysis.
Chapter 17 – Global Garment Steamer Market Analysis 2015-2019 and Forecast 2020-2030, by Product Type
Based on product type, the garment steamer market is segmented into handheld/ portable garment steamer, and upright/non-portable garment steamer. In this chapter, readers can find market attractiveness analysis, based on product types.
Chapter 18 – Global Garment Steamer Market Analysis 2015-2019 and Forecast 2020-2030, by Power
This chapter provides details about the garment steamer market on the basis of power which is segmented into below 750 Watt, 750-1000 Watt, 1000-1500 Watt, 1500-2500 Watt, and 2500 Watt & above along with market attractiveness analysis.
Chapter 19 – Global Garment Steamer Market Analysis 2015-2019 and Forecast 2020-2030, by Water Tank Capacity
This chapter provides details about the garment steamer market on the basis of water tank capacity which is segmented into below 500 ml, 500 ml- 1 Litre, 1-2 Litre, 2-3 Litre, 3-4 Litre, and 4 Litre & above along with market attractiveness analysis.
Chapter 20 – Global Garment Steamer Market Analysis 2015-2019 and Forecast 2020-2030, by Material
This chapter provides details about the garment steamer market on the basis of material which is segmented into plastic, anti-lock braking system (ABS), metal, aluminum, stainless steel, cast iron, and ceramic along with market attractiveness analysis.
Chapter 21 – Global Garment Steamer Market Analysis 2015-2019 and Forecast 2020-2030, by Price Range
Based on Delivery, the garment steamer market is segmented into economy/ mid-range and premium. In this chapter, readers can find market attractiveness analysis, based on delivery.
Chapter 22 – Global Garment Steamer Market Analysis 2015-2019 and Forecast 2020-2030, by End User
Based on end user, the garment steamer market is segmented into households, commercial, and commercial is further sub-segmented into hotel & restaurants, hospitals, long-term care centers, and others. In this chapter, readers can find market attractiveness analysis, based on end user.
Chapter 23 – Global Garment Steamer Market Analysis 2015-2019 and Forecast 2020-2030, by Sales Channel
Based on sales channel, the garment steamer market is segmented into direct, indirect and indirect is further sub-segmented into supermarkets/ hypermarkets, convenience stores, independent small stores, discounted stores, online sales channel, and others. In this chapter, readers can find market attractiveness analysis, based on sales channel.
Chapter 24 – Global Garment Steamer Market Analysis 2015–2019 and Opportunity Assessment 2020-2030 by Region
This chapter explains how the garment steamer market will grow across various geographic regions, such as North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East and Africa (MEA).
Chapter 25 – North America Garment Steamer Market Analysis 2015-2019 & Forecast 2020-2030
This chapter includes a detailed analysis of the growth of the garment steamer market in the North America region, along with a country-wise assessment that includes the U.S. and Canada. Readers can also find regional trends, opportunities, and market growth based on product type, power, water tank capacity, material, price range, end-user, sales channel, and countries in the North America region.
Chapter 26 – Latin America Garment Steamer Market Analysis 2015-2019 & Forecast 2020-2030
Readers can find detailed information about several factors, such as the pricing analysis and regional trends, which are impacting growth of the garment steamer market in the Latin America region. This chapter also includes growth prospects of the garment steamer market in leading LATAM countries such as Brazil, Mexico, Argentina, and Rest of Latin America.
Chapter 27 – Europe Garment Steamer Market Analysis 2015-2019 & Forecast 2020-2030
Important growth prospects of the garment steamer market based on its end user in several countries such as Germany, Spain, France, United Kingdom, Italy, and rest of Europe are included in this chapter.
Chapter 28 – East Asia Garment Steamer Market Analysis 2015-2019 & Forecast 2020-2030
This chapter includes a detailed analysis of the growth of the garment steamer market in East Asia region including the important growth prospects of the garment steamer in several countries such as China, Japan, and South Korea are included in this chapter.
Chapter 29 – South Asia Garment Steamer Market Analysis 2015-2019 & Forecast 2020-2030
This chapter includes a detailed analysis of the growth of the garment steamer market in the South Asia region, along with a country-wise assessment that includes, India, Malaysia, Thailand, Indonesia, and Rest of South Asia. Readers can also find regional trends, restraints, and market growth of countries in the South Asia region.
Chapter 30 – Oceania Garment Steamer Market Analysis 2015-2019 & Forecast 2020-2030
This chapter includes a detailed analysis of the growth of the garment steamer market in East Asia region including the important growth prospects of the garment steamer in several countries such as Australia and New Zealand are included in this chapter.
Chapter 31 – Middle East and Africa Garment Steamer Market Analysis 2015-2019 & Forecast 2020-2030
This chapter offers insights into how the garment steamer market is expected to grow in major countries in the MEA region such as GCC Countries, South Africa, Northern Africa, and the Rest of MEA, during the forecast period 2020-2030.
Chapter 32 – Key Emerging Countries Garment Steamer Market Analysis
In this chapter, readers can find detailed information about emerging countries (U.S., Canada, Mexico, Brazil, Germany, Italy, France, China, India, South Korea, and many others) garment steamer market analysis.
Chapter 33 – Market Structure Analysis
In this chapter, readers can find detailed information about tier analysis and market concentration of the key players in the garment steamer market along with their market presence analysis by region and product portfolio.
Chapter 34 – Competition Deep-Dive Analysis
In this chapter, readers can find a comprehensive list of e-retailers in the garment steamer market, along with detailed information about each company, which includes company overview, revenue shares, strategic overview, and recent company developments. Some of the market players featured in the report are Koninklijke Philips N.V., Groupe SEB, Panasonic, Electrolux AB, Jiffy Steamer Company, LLC, Bear Down Brands LLC, Pursteam Company, SALAV USA, MARYANT, INC., Reliable Corporation, Hamilton Beach Brands Holding Company, AICOK, Pro Breeze, Steamfast Company, Black & Decker Corporation, Conair Corp., Secura Inc., Spectrum Brands (Russell Hobbs), Epica company, LG Electronics, Godrej & Boyce Mfg Co. Ltd., IFB Industries Ltd., Samsung Electronics, GE Appliances, Midea Group Co., Ltd., Shanghai Flyco Electrical Appliance Co., Ltd., Haier Group Corporation, and among others.
Chapter 35 – Assumptions and Acronyms
This chapter includes a list of acronyms and assumptions that provide a based to the information and statistics included in the garment steamer market report.
Chapter 36 – Research Methodology
This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information, on the garment steamer market.
Sources and Primary Research Splits (%)
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