The Garment Steamer industry is expected to expand from USD 2.29 billion in 2025 to USD 4.26 billion by 2035, growing at a CAGR of 6.4%. This growth is fueled by a shift in consumer preference toward convenient, fabric-friendly alternatives to traditional irons. Increasing awareness of hygiene and fabric care, especially post-COVID, has driven adoption across households and commercial sectors such as hospitality and fashion retail.
Manufacturers are aligning with energy-efficiency norms and safety regulations set by agencies such as the USA Consumer Product Safety Commission and the European Committee for Electrotechnical Standardization. Key players are also leveraging online retail platforms and digital marketing strategies to reach younger demographics and urban consumers in regions like Asia Pacific and North America.
Industry leaders are emphasizing product innovation and sustainability. Hotel chains like Marriott and Hyatt have partnered with steamer brands to supply guest rooms, citing operational efficiency and garment safety. E-commerce giants such as Amazon have observed a 30% year-over-year growth in portable steamer sales.
With evolving consumer expectations, traceability and performance tracking are gaining traction. In 2024, Conair introduced QR-enabled warranty and usage tracking for select steamers, improving post-sale service and customer retention. The Home Appliance Standards Committee commended such innovations, citing their alignment with circular economy principles.
Compact handheld steamers are projected to comprise nearly 50% of total sales by 2035 due to urban living trends. The hospitality and garment care industries are expected to generate nearly 40% of global demand. As consumers seek ease of use, lower energy consumption, and enhanced garment protection, Products are becoming an essential component of modern fabric care routines.
| Metric | Value |
|---|---|
| Industry Size (2025E) | USD 2.29 billion |
| Industry Value (2035F) | USD 4.26 billion |
| CAGR (2025 to 2035) | 6.4% |
The industry has been comprehensively segmented to include detailed analysis by product type, sales channel, and region. By product type, the industry is categorized intohandheld/portable garment steamer and upright/non-portable garment steamer.
The sales channel analysis coversdirect sales, hypermarkets/supermarkets, multi-brand stores, exclusive stores, independent stores, online stores, and other sales channels. Regional analysis spansNorth America, Latin America, Europe, South Asia, East Asia, Oceania, and theMiddle East & Africa, with data examined across the historical period of 2020 to 2024 and forecasted from 2025 to 2035.
Based on our analysis, the handheld/portable garment steamer segment is poised to be the most lucrative in the global industry from 2025 to 2035.This segment is projected to grow at a CAGR of 7.2%, surpassing the overall industry CAGR of 6.4%.
The growth is driven by increasing consumer demand for compact, travel-friendly, and quick-heat appliances, especially in urban areas with limited living spaces.By 2035, handheld steamers are expected to account for approximately 58% of the total industry revenue, up from 48% in 2025.
In contrast, the upright/non-portable garment steamer segment is anticipated to grow at a CAGR of 5.1% over the same period.While this segment remains essential for commercial applications such as hotels and fashion retailers, its growth is comparatively moderate due to its larger size and less convenient mobility.By 2035, upright steamers are projected to represent around 42% of the industry share, down from 52% in 2025.
| Product Type | CAGR (2025 to 2035) |
|---|---|
| Handheld/Portable Garment Steamer | 5.80% |
| Upright/Non-Portable Garment Steamer | 5.10% |
Based on our analysis, the online stores segment is projected to be the most lucrative sales channel in the global industry from 2025 to 2035.This segment is expected to grow at a CAGR of 8.1%, outpacing the overall industry CAGR of 6.4%.
The growth is driven by increasing consumer preference for convenient shopping experiences, wider product assortments, and competitive pricing offered by online platforms.By 2035, online sales are anticipated to account for approximately 35% of the total industry revenue, up from 22% in 2025.
The hypermarkets/supermarkets segment, while traditionally strong, is projected to grow at a CAGR of 5.4% over the same period.This channel benefits from high foot traffic and immediate product availability, but faces challenges from the rapid expansion of e-commerce.By 2035, hypermarkets/supermarkets are expected to hold around 25% of the industry share, down from 30% in 2025.
Multi-brand stores and exclusive stores are forecasted to grow at CAGRs of 5.2% and 4.8%, respectively.These channels offer curated selections and brand-specific experiences, appealing to consumers seeking personalized services.However, their growth is moderated by the increasing dominance of online retail.
Independent stores and other sales channels are expected to experience more modest growth, with CAGRs of 3.9% and 3.5%, respectively.These channels face stiff competition from larger retail formats and digital platforms, limiting their expansion potential.
| Sales Channel | CAGR (2025 to 2035) |
|---|---|
| Online Stores | 4.50% |
| Hypermarkets/Supermarkets | 5.40% |
| Multi-Brand Stores | 5.20% |
| Exclusive Stores | 4.80% |
| Independent Stores | 3.90% |
| Other Sales Channels | 3.50% |
The United States will continue to be the largest market, with a projected value of USD 800 million by 2035, up from USD 550 million in 2025. This reflects a stable CAGR of 3.8%, driven by demand from dual-income households and young professionals. The domestic regulatory landscape, led by the USA Consumer Product Safety Commission (CPSC) and the Department of Energy (DOE), mandates strict adherence to safety and energy efficiency norms.
Premium consumer expectations around technology integration have prompted manufacturers to focus on auto-cleaning systems, dual heat zones, and smart steam optimization. While in-store purchases through retailers like Target and Macy’s remain relevant, nearly 60% of sales in 2035 are expected via e-commerce. As Products increasingly compete with wrinkle-resistant clothing and high-end irons, brands must position themselves on convenience, safety, and design differentiation.
USA consumers increasingly demand appliances that blend utility with aesthetic appeal. This has led to a surge in sleek, lightweight, and multipurpose steamer designs that align with minimalist interior styles. Additionally, there's a growing segment of consumers looking for travel steamers that meet TSA standards and operate on dual-voltage, catering to business travelers and frequent flyers.
Sustainability is also becoming a strong purchase driver, with brands promoting low-energy usage and BPA-free water tanks. The integration of smart technology, such as app-enabled controls and usage tracking, is gradually entering the premium segment, particularly among tech-savvy younger consumers.
The USA industry remains attractive not only due to its purchasing power but also its trendsetting role in product innovation. Manufacturers seeking to capture or grow the garment steamer industry share must prioritize certifications, warranty-backed reliability, and seamless omnichannel experiences.
| Country | CAGR (2025 to 2035) |
|---|---|
| United States | 3.8% |
China's industry is on an aggressive upward trajectory, expected to reach USD 750 million in 2035 from USD 400 million in 2025, delivering a CAGR of 5.5%. This expansion is powered by rapid urbanization, rising middle-class disposable income, and lifestyle shifts toward compact, functional home appliances. Regulatory oversight from the State Administration for Industry Regulation (SAMR) is tightening around electrical safety and emissions standards, prompting local brands to invest in R&D and quality control.
E-commerce plays a dominant role, with platforms like JD.com and Taobao driving nearly 70% of unit sales. The younger demographic prefers portable and quick-use solutions, prompting strong growth in handheld segment variants. Competitive pricing and local manufacturing advantages enable Chinese players to scale rapidly while maintaining margins.
In recent years, Chinese consumers have shown increasing interest in multi-functionality and smart features. Devices that combine steaming with disinfecting or fabric deodorizing are gaining ground. Domestic manufacturers are also leveraging AI and app-based interfaces to deliver a seamless user experience.
Seasonal shopping festivals like Singles’ Day significantly impact industry dynamics, creating concentrated surges in sales volumes. Moreover, influencer-led live-stream shopping is reshaping how consumers discover and evaluate Products in real-time.
Despite being a price-sensitive industry, the growing sophistication of Chinese consumers is allowing mid-to-premium tier brands to gain traction. Going forward, success will hinge on balancing affordability, innovation, and speed-to-market execution.
| Country | CAGR (2025 to 2035) |
|---|---|
| China | 5.5% |
India represents one of the fastest-growing industries globally, with the industry projected to grow from USD 150 million in 2025 to USD 300 million by 2035, registering a CAGR of 6.7%. This surge is driven by a young and increasingly urbanized population, growing fashion consciousness, and rising disposable incomes among middle-class consumers. The need for convenient, affordable, and space-efficient alternatives to traditional irons is leading to the adoption of compact steamers, especially in Tier 1 and Tier 2 cities.
The regulatory landscape, under the Bureau of Indian Standards (BIS), is evolving to enforce stricter compliance for small electronic appliances. Domestic brands such as Havells, Usha, and Bajaj are actively innovating to produce lightweight and energy-efficient steamers suited for the Indian industry, which faces unique challenges like inconsistent voltage and high humidity.
E-commerce platforms such as Amazon India, Flipkart, and Reliance Digital dominate distribution due to their reach and affordability. Seasonal sales during festivals like Diwali and Big Billion Days contribute significantly to unit growth. Offline retail channels, including Croma and Vijay Sales, play a strong supporting role in metros.
Consumers are highly value-driven, preferring multifunctional devices that offer both vertical and horizontal steaming. Travel steamers and handheld units are increasingly preferred over upright variants due to portability and ease of use. Going forward, bundling steamers with other personal care electronics and increasing digital education on garment care will play pivotal roles in expanding the addressable industry.
| Country | CAGR (2025 to 2035) |
|---|---|
| India | 6.7% |
Japan's garment steamer industry is forecast to grow from USD 100 million in 2025 to USD 180 million by 2035, reflecting a steady CAGR of 5.5%. The Japanese industry values aesthetics, precision, and compact design-traits that perfectly align with premium Product offerings. A culture of meticulous clothing care and limited living space makes handheld steamers highly popular.
Regulatory oversight by the Ministry of Economy, Trade, and Industry (METI) ensures all appliances meet high standards for safety, energy efficiency, and quiet operation. Japanese brands such as Panasonic and Iris Ohyama dominate the industry, emphasizing product reliability, sleek design, and antimicrobial steam technology. These features are essential in a hygiene-conscious, aging society where consumers demand both safety and usability.
Department stores like Bic Camera and Yodobashi Camera still play a role, but there is an accelerating shift toward digital commerce platforms such as Rakuten and Amazon Japan. High consumer loyalty and preference for Japanese-made products provide local manufacturers with a competitive edge against global brands.
Increasing overlap between beauty routines and garment care is opening up new product marketing angles. Innovations around allergen-free steaming and wrinkle-removal technology that caters to delicate fabrics are likely to see higher uptake among female consumers and elderly households.
| Country | CAGR (2025 to 2035) |
|---|---|
| Japan | 5.5% |
Germany's industry is anticipated to expand from USD 80 million in 2025 to USD 130 million in 2035, registering a CAGR of 5.0%. The German consumer is quality-focused, demanding highly efficient, long-lasting, and eco-certified home appliances. Garment steamers are steadily replacing irons in households that prioritize wrinkle-free, ready-to-wear clothing with minimal effort.
The country’s regulations, governed by BAuA and the German Energy Agency, emphasize safety, energy conservation, and recyclability. German brands and premium European manufacturers like Tefal, Braun, and Miele are incorporating sensor technology, automatic shutoff features, and EU-certified eco-materials into their product lines.
Retail activity remains strong through both traditional electronics chains like MediaMarkt and Saturn and online channels like Amazon.de. German consumers rely heavily on verified reviews, energy certifications, and comparative value ratings when choosing appliances.
Handheld steamers dominate over upright variants due to their suitability for modern apartments and their integration with smart home ecosystems. Sustainability, noise reduction, and compact form factor will remain decisive features as Germany continues its shift toward minimal-waste, low-energy households.
| Country | CAGR (2025 to 2035) |
|---|---|
| Germany | 5.0% |
The United Kingdom's industry is forecasted to grow from USD 70 million in 2025 to USD 110 million by 2035, at a CAGR of 4.7%. The industry reflects moderate but steady expansion driven by the rising demand for convenience in fabric care among working professionals and urban households. The growth is concentrated in major metropolitan areas such as London, Manchester, and Birmingham, where garment care is linked to formal workplace dress codes and fast fashion consumption.
The UK’s regulatory regime, overseen by the Office for Product Safety and Standards (OPSS), enforces clear labelling and safety compliance for all imported and domestic electrical appliances. The UK’s post-Brexit standards have also emphasized energy efficiency and recyclability in consumer products. British consumers are highly attuned to sustainability, with a growing preference for low-energy steamers and biodegradable packaging.
Retail distribution is dominated by omnichannel players such as John Lewis, Argos, and Amazon UK, with mobile-friendly digital interfaces and next-day delivery boosting the online share. Seasonal sales like Black Friday and Boxing Day generate large purchase spikes. Customers prioritize steamers that are lightweight, versatile, and quick-heating, particularly those with accessories for delicate fabrics and upholstery.
The industry is increasingly favoring smart integration, and premium products are being marketed not just as appliances, but as components of a broader home care ecosystem. Manufacturers offering warranties, eco-labels, and digital guides for use and maintenance are likely to capture a larger share.
| Country | CAGR (2025 to 2035) |
|---|---|
| United Kingdom | 4.7% |
France’s industry is expected to grow from USD 60 million in 2025 to USD 100 million in 2035, registering a CAGR of 5.2%. The market is driven by an image-conscious population, especially in urban centers such as Paris, Lyon, and Marseille, where wardrobe care is closely tied to fashion aesthetics and lifestyle branding.
The French regulatory ecosystem, managed by DGCCRF and ANSES, ensures that consumer appliances meet strict safety and emission standards. Energy ratings and fragrance-free options are gaining popularity as consumers become more sensitive to indoor air quality and environmental impacts.
Steamers that double as disinfecting tools or allow the use of essential oils for aromatherapy are carving out a niche appeal. Carrefour and FNAC-Darty remain strong in offline channels, while online platforms like Amazon France, Cdiscount, and Monoprix Digital are seeing surges in direct-to-door orders, particularly for multifunctional handheld variants.
The French consumer’s expectations of elegance and performance are creating demand for premium European brands like Calor and Rowenta. Promotional tie-ins with fashion houses, beauty brands, and influencers are helping elevate Products as must-have personal lifestyle devices.
| Country | CAGR (2025 to 2035) |
|---|---|
| France | 5.2% |
Brazil's industry is set to rise from USD 50 million in 2025 to USD 90 million in 2035, reflecting a CAGR of 6.0%. Brazil’s growing middle class and the shift towards urban apartment living are key enablers for this trend. Brazilian consumers are embracing steamers as low-maintenance alternatives to traditional ironing, particularly as affordability improves.
Regulatory bodies like INMETRO enforce compliance for appliance safety, voltage protection, and manufacturing origin. Regional disparities in infrastructure mean demand is largely focused in the Southeast-particularly São Paulo, Rio de Janeiro, and Belo Horizonte-where electrification, income levels, and lifestyle aspirations are highest.
Handheld models dominate the Brazilian market due to their low cost and ease of use. Online retail giants such as Magazine Luiza, Mercado Livre, and Americanas have built strong distribution channels supported by in-app financing and cash-on-delivery options. Local manufacturing by emerging Brazilian brands is also growing, helping to buffer against currency volatility and import duties.
Increasing interest in garment care among young professionals and students is helping to widen the industry base. Marketing steamers for their dual utility-both for grooming and sanitizing-is expected to become a powerful positioning lever.
| Country | CAGR (2025 to 2035) |
|---|---|
| Brazil | 6.0% |
South Korea’s garment steamer industry is projected to grow from USD 45 million in 2025 to USD 85 million in 2035, achieving a CAGR of 6.5%. The country’s highly trend-sensitive and technologically advanced population is increasingly turning to Products as part of holistic grooming and daily wardrobe management.
The Korean Agency for Technology and Standards (KATS) mandates advanced safety and electromagnetic compliance for domestic and imported appliances. Consumers expect flawless performance, low noise, compact design, and high aesthetic appeal, often favoring pastel-toned or metallic finishes.
Retail is led by omnichannel players such as Lotte, E-Mart, and Coupang. Mobile app shopping and influencer-driven sales are particularly strong among 20- to 40-year-old consumers. Homegrown giants like LG and Coway lead innovation with features like IoT-enabled steaming schedules, AI-assisted fabric recognition, and integration into smart wardrobes.
As Korean consumers seek devices that combine health, hygiene, and design, garment steamers that offer anti-bacterial properties, dehumidification, and scent control are commanding premium prices. The industry is increasingly viewed not just as an appliance sector, but as part of a broader lifestyle-tech industry.
| Country | CAGR (2025 to 2035) |
|---|---|
| South Korea | 6.5% |
Australia's industry is anticipated to increase from USD 40 million in 2025 to USD 70 million by 2035, marking a CAGR of 5.5%. Demand is shaped by urban consumer preferences for compact, low-maintenance, and energy-efficient devices. Rising utility costs and eco-consciousness further reinforce this trend.
The Australian Competition and Consumer Commission (ACCC) enforces mandatory safety and environmental compliance for all household electrical appliances. Products with recyclable packaging, low wattage, and multiple steaming modes are preferred by the urban population concentrated in Sydney, Melbourne, and Brisbane.
Harvey Norman and The Good Guys continue to anchor physical retail, while Amazon Australia, Kogan, and Catch dominate digital sales. Consumers rely heavily on reviews, YouTube demonstrations, and influencer endorsements to finalize purchasing decisions.
Australian consumers often choose portable and travel-friendly steamers that also sanitize upholstery and baby garments. As flexible work arrangements become permanent, steamers that support quick grooming before video calls or outings are becoming a household staple.
| Country | CAGR (2025 to 2035) |
|---|---|
| Australia | 5.5% |
| Company Name | Estimated Global Market Share (2025) |
|---|---|
| Philips Domestic Appliances | 13-15% |
| Rowenta ( Groupe SEB) | 10-12% |
| Panasonic Corporation | 7-8% |
The global industry is characterized by a moderately fragmented competitive landscape, with a mix of multinational giants and regional specialists. The industry leaders are employing differentiated strategies to strengthen brand positioning, improve product innovation, and expand distribution channels.
Philips Domestic Appliances, known for its deep product innovation and health-centric branding, has focused on ergonomically designed handheld steamers with energy-efficient technology. The company emphasizes smart temperature control, quick heat-up functionality, and dual-voltage adaptability-features tailored for both home and travel use.
Jiffy Steamer Company, LLC, one of the oldest steamer brands, continues to dominate the professional segment, particularly among fashion retailers, dry cleaners, and event-based garment services. It leverages industrial-grade build quality, durable heating components, and a reputation for longevity.
Conair Corporation and its sub-brand SteamFast (Vornado Air, LLC) target the middle-income household and travel segment, offering compact, affordable models. Conair is also increasing its focus on smart home integration, positioning its steamers alongside personal grooming products.
Rowenta (Groupe SEB) is leveraging Groupe SEB's European design heritage and eco-efficiency leadership to attract premium consumers. Its steamers feature auto shut-off, anti-calc systems, and multi-steam head options. The brand is actively promoting EU-compliant sustainability credentials.
Panasonic Corporation is focusing on ultra-quiet operation and compactness, particularly in the Japanese and Southeast Asian industries. Panasonic steamers often include antimicrobial coating and garment sanitization as USPs.
PurSteam and SALAV focus on affordability and accessibility in mass-market retail and e-commerce. SALAV, part of Shenzhen Salav Household Products Co., Ltd., is expanding globally through volume-based pricing and frequent SKU updates.
Midea GroupandHaier Group Corporation, large appliance conglomerates from China, are integrating garment steamers within larger smart home ecosystems. They focus on multifunctionality, modular design, and in-app connectivity.
Industry share is broadly distributed, with Philips, Rowenta, and Panasonic collectively estimated to hold approximately 30-35% of global value share. Regional players like Jiffy (in North America) and SALAV (in East Asia) maintain strong local positions.
Trade associations such as the Home Appliance Manufacturers Trade Association (HAMTA) indicate that innovation around garment sanitization, energy efficiency, and user convenience will continue to shape competitive dynamics through 2035.
| Attribute | Details |
|---|---|
| Current Total Market Size (2025) | USD 2.29 billion |
| Projected Market Size (2035) | USD 4.26 billion |
| CAGR (2025 to 2035) | 6.4% |
| Base Year for Estimation | 2024 |
| Historical Period | 2020 to 2024 |
| Projections Period | 2025 to 2035 |
| Report Parameter | Revenue in USD billion |
| By Detailed Product Type | Handheld/Portable Garment Steamer and Upright/ Non-Portable Garment Steamer |
| By Sales Channel | Direct Sales, Hypermarkets/Supermarkets, Multi-Brand Stores, Exclusive Stores, Independent Stores, Online Stores, and Other Sales Channels |
| Regions Covered | North America, Latin America, Europe, East Asia, South Asia, Oceania, and MEA |
| Countries Covered | United States, China, India, Japan , Germany , United Kingdom, France, Brazil, South Korea, Australia |
| Key Players | Philips Domestic Appliances, Jiffy Steamer Company, LLC, Conair Corporation, Rowenta ( Groupe SEB), Panasonic Corporation, SteamFast (Vornado Air, LLC), PurSteam World’s Best Steamers, SALAV (Shenzhen Salav Household Products Co., Ltd.), Midea Group, Haier Group Corporation |
| Additional Attributes | Dollar sales by value, market share analysis by region, and country-wise analysis |
The garment steamer industry is segmented into handheld/portable garment steamer and upright/ non-portable garment steamer.
The industry is divided into direct sales, hypermarkets/supermarkets, multi-brand stores, exclusive stores, independent stores, online stores, and other sales channels.
The industry spans North America, Latin America, Europe, East Asia, South Asia, Oceania, and MEA.
The industry is poised to reach USD 2.29 billion in 2025.
The industry is slated to register USD 4.26 billion by 2035.
The hypermarkets/supermarkets are widely preferred.
India, slated to grow at 6.7% CAGR during the study period, is poised for the fastest growth.
Key companies include Philips Domestic Appliances, Jiffy Steamer Company, LLC, Conair Corporation, Rowenta (Groupe SEB), Panasonic Corporation, SteamFast (Vornado Air, LLC), PurSteam World’s Best Steamers, SALAV (Shenzhen Salav Household Products Co., Ltd.), Midea Group, and Haier Group Corporation.
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