GCC Countries Connected TV Market (2025 - 2035)

GCC Countries Connected TV Industry Outlook from 2025 to 2035

The connected TVs in GCC countries are expected to grow because of the booming of internet usage, high definition quality for scale that's smart home formed. The market is expected to be worth USD 1,468.4 million in 2025, growing at a compound annual growth rate (CAGR) of 15.0%, and reach a market size of USD 5,940.6 million by 2035.

Attributes	Values
Estimated GCC Industry Size 2025	USD 1,468.4 million
Projected GCC Industry Size 2035	USD 5,940.6 million
Value-based CAGR from 2025 to 2035	15.0%

The region is witnessing growth of connected TVs on account of increase in number of content streaming platforms, demands for premium quality displays and rise in disposable income. Market expansion is further fostered by rapid urbanization and government-led digital transformation initiatives.

Semi-Annual Market Update for GCC Countries Connected TVs Market

The table below illustrates the compound annual growth rate (CAGR) over six-month intervals, offering key trends for stakeholders.

Particular	Value CAGR
H1, 2024	14.4%
H2, 2024	14.7%
H1, 2025	14.8%
H2, 2025	15.3%

H1 signifies January to June, while H2 signifies July to December.

Rising of high speed broadband penetration and increasing consumer shift towards over-the-top (OTT) is driving market growth. Transitioning from traditional cable to digital streaming services also provides momentum in the right direction for growth.

Analyzing GCC Countries Connected TV Market by Top Investment Segments

By Device Type

Device Type	Market Share (2025)
Smart TVs	65.3%
Others	34.7%

Smart TVs dominate the market, driven by growing demand for internet-enabled entertainment, gaming, and smart home integration.

By Technology

Technology	Market Share (2025)
LED	45.6%
Others	54.4%

While LED technology holds the highest share, OLED and QLED are growing rapidly due to superior color accuracy and energy efficiency.

Recent Developments in the GCC Countries Connected TVs Market

Date	Development/M&A Activity & Details
Jan-2025	Saudi Arabia's STC launches a new smart TV brand with integrated streaming services.
Oct-2024	UAE-based Etisalat enters the connected TV market with a new line of QLED models.
Mar-2024	Kuwait’s leading electronics retailer partners with Samsung for exclusive OLED TV launches.
Sep-2024	Qatar Telecom introduces a new streaming device with AI-powered content recommendations.
Dec-2023	The UAE government announces digital transformation plans that include smart home technology expansion.

Prominent GCC providers are already making strategic alliances and collaborations to improve their end-to-end connected TV capabilities and the trends towards AI-powered recommendations, voice assistants, and 8K resolution.

Key Industry Highlights of the GCC Countries Connected TVs Market

Smart TVs Dominate the Market

Support for on-demand content and seamless streaming, as well as the trend toward smart home integration have led consumers in the Gulf Cooperation Council (GCC) region to seek out smart TVs. Antenal internet connected televisions is on the rise, and demand is growing ever since consumers want something more engaging and immersive.

To this end, top manufacturers including Samsung, LG, and Hisense are working to fill this need, introducing premium models with features like OLED and QLED display technology as well as AI-based image processing and onboard voice assistants like Google Assistant and Alexa.

Such features improve viewing experiences, by providing more accurate colors, deeper contrast, and customized content suggestions. With [high-speed internet connectivity] and the availability of over-the-top (OTT) streaming services in the region, smart TVs are rapidly becoming the default option for home entertainment.

Streaming Devices Gain Traction

Streaming devices including Apple TV, Google Chromecast and Amazon Fire Stick are demonstrating mass appeal in the GCC, allowing consumers to convert traditional TVs to smart TVs. These boxes allow people to stream services from Netflix and Disney+ to Shahid et cetera - no smart TV required.

These plug-and-play streaming devices are becoming more popular with consumers who already have non-smart TVs, or who want an affordable way to upgrade their home entertainment experience. The small form-factor and relatively straightforward installation of such devices also make them an appealing method to work around upgrading an entire TV unit entirely.

With regional customers increasingly consuming content through digital streaming services, streaming devices segment will garner a significant market share with growing consumer base looking for an affordable means to access high-quality content.

Technology Shift to OLED & QLED

OLED and QLED display technologies have rapidly evolved to replace conventional LCD and LED screens due to superior picture quality and increased brightness with deeper contrast levels. UAE and Saudi consumers are noticeably gravitating towards premium television displays boasting ultra-high-definition (UHD) and 4K or even 8K resolution capability.

With self-emissive pixels and perfect blacks, consumers of higher-end devices take pleasure in higher quality visual clarity and a cinematic experience. As for QLED, the technology is perfect for any buyer looking for an LED panel: it delivers high brightness and rich colors, making it ideal for those who want vibrant and high-contrast images, especially in well-lit rooms. In contrast, LCD technology played a key role in shaping the market in the GGC but OLED and QLED TVs will be a showcase of premium features.

Commercial Segment Sees Higher Adoption

The businesses in GCC are also implementing connected TVs, propelled by the need for digital signage, interactive displays, and video conferencing solutions. Today, smart TVs are being employed amongst dining and retail businesses, corporate environments, and hospitality venues as a means to increase customer engagement, streamline communication, and facilitate collaboration between coworkers.

Connected TVs powered by SSMS are being used by hotels and resorts to provide personalized in-room entertainment, while digital signage solutions are used by shopping malls and retail stores as advertising and promotional displays. In corporate environments, companies are rolling out large-screen smart TVs for video conferencing, presentations, and group workspaces.

This can be attributed to the surge in digital transformation initiatives and the growing adoption of interactive and dynamic content in commercial applications, which drives demand for connected TVs across a multitude of sectors in the GCC.

Country-Wise Analysis of GCC Countries Connected TVs Market

Countries	CAGR
Saudi Arabia	18.6%
UAE	16.4%
Rest of Middle East	12.5%

Rising Demand for Connected TVs Driven by Digital Transformation and Entertainment Expansion in Saudi Arabia

Saudi Arabia Connected TV is mainly driven by growing internet penetration, government-backed digital initiatives, and rise in smart entertainment user preference. This has triggered a significant growth in digital infrastructure with the Vision 2030 initiative, which is greatly accelerating the adoption of smart homes. 4K and OLED smart TVs are purchased due to high disposable income and demand for premium content.

Growing market thanks to streaming platforms: Netflix, Shahid, StarzPlay Extra and Jarir among retailers and e-commerce platforms offering smart TV convenience Furthermore, partnerships between TV manufacturers and telecom operators improve the attractiveness of bundled services and contribute to the expansion of Connected TV market. All these factors are several reasons behind the faster growth of the market through both the residential and the commercial segments.

Connected TV Market in UAE Accelerates with High Internet Penetration and Smart Living Adoption

The UAE Connected TV Market is facilitated by robust digital infrastructure, high-speed internet connectivity, and growing consumer interest in smart home technologies. High expatriate populations fuel demand for international and regional OTT platforms, including OSN+, StarzPlay, and Amazon Prime Video.

Government-sponsored smart city initiatives and luxury real estate developments introduce smart TVs in modern-day living. Online shopping sites such as Noon and Amazon UAE turn out to make it easy to get your hands on the latest smart TV models.

This is further enhanced with telecom companies such as Etisalat and Du offering attractive bundled services that enhance affordability. Together, these factors further reinforces UAE’s Connected TV market for sustained growth and innovation.

Concentration and Competitive Landscape of GCC Countries Connected TVs Market

The GCC connected TVs market is highly competitive, with global and regional players investing in innovation and technology partnerships.

Vendors	Market Share (2025)
Samsung (UAE, Saudi Arabia)	29.5%
LG Electronics (Qatar, Bahrain)	21.7%
Hisense (UAE, Oman)	14.2%
Sony (Saudi Arabia, Kuwait)	12.4%
Others	22.2%

Samsung and LG lead the market, leveraging their strong distribution networks and technological advancements. Hisense and Sony are expanding their presence, particularly in OLED and QLED TV segments.

Key Segments of the GCC Countries Connected TVs Market

By Device Type:

Smart TVs, Streaming Devices, and Others.

By Technology:

LED, LCD, OLED, and QLED.

By End-Use Industry:

Residential and Commercial.