Germany Connected TV Market

Germany Connected TV Market Size and Share Forecast Outlook 2035

The Connected Tv in Germany Market has market value of USD 1,502.1 million in 2025 and is expected to grow at compound annual growth rate (CAGR) of 10.5% till 2035 to reach USD 4,076.8 million. Growing consumption of digital entertainment, penetration of high-speed internet and a preference for smart home ecosystems all contribute to the market’s growth.

Attributes	Values
Estimated Germany Industry Size in 2025	USD 1,502.1 million
Projected Germany Industry Size in 2035	USD 4,076.8 million
Value-based CAGR from 2025 to 2035	10.5%

The market is propelled by the increasing demand for high-quality content streaming, integration of AI-based smart features, and growing affordability of smart TVs. Rising demand for 4K and 8K resolution television sets, voice-assisted navigation, and universal access to content across different platforms lead market growth.

The rise of streaming platforms, the proliferation of gaming technologies, and Increasing Internet of Things (IoT) connected devices have played a prominent role in shaping consumer purchasing decisions, thus creating a massive opportunity for connected TV solutions.

Semi-Annual Market Update on the Germany Connected TV Industry

The table below highlights the compound annual growth rate (CAGR) for the Germany connected TVs market over six-month intervals, showcasing industry momentum:

Particular	Value CAGR
H1, 2024	10.1%
H2, 2024	10.3%
H1, 2025	10.4%
H2, 2025	10.7%

• H1: January to June
• H2: July to December

H1 signifies January to June, while H2 signifies July to December.

It consists of steady growth driven by new technology improvements, scale of contents coverage, and shifting customer behaviour. The transition from cable to streaming internet is clear as they anticipate a 10.7% compound growth rate (CAGR) approximately within about two years, H2 2025.

Recent Developments in the Germany Connected TV Market

Date	Development/M&A Activity & Details
Jan-2025	Samsung Germany introduces AI-powered OLED smart TVs with enhanced voice control and adaptive streaming.
Oct-2024	LG partners with Deutsche Telekom to provide exclusive 8K content via its connected TVs.
Mar-2024	Sky Deutschland integrates new streaming features in collaboration with Apple TV+.
Sep-2024	Sony launches PlayStation-optimized smart TVs, targeting the gaming segment.
Dec-2023	The German government announces incentives for smart home and connected device adoption.

Industry transformation is driven by tech partnerships and collaborations with streaming platforms. From cloud-based services to AI enhancements and 5G connectivity, companies are using these to work with and provide more immersive experiences.

Key Highlights Shaping the Germany Connected TV Market

Streaming and On-Demand Services Drive Adoption

The greater reliance on streaming services corresponds with a faster shift in Germany away from traditional cable and satellite television subscriptions. Ubiquity of high-speed internet enables streaming of high-definition (HD) and ultra-high-definition (UHD) content, which makes services like Netflix, Amazon Prime Video, and local names like Joyn and RTL+ market growth anchors.

Streaming platforms provide vast libraries of movies, TV shows, and exclusive content that viewers can consume when it suits them, breaking free of fixed programming schedules. The rising popularity of ad-supported streaming services also offers cost-friendly entertainment options, further pushing cord-cutting.

As broadband connections grow faster and 5G networks are implemented on a more widespread basis, the video quality of streaming is getting better and better, with 4K and even 8K content available with little to no buffering or lag.

Smart TVs with AI and Voice Control Gain Popularity

AI-powered smart TVs with advanced voice control are seeing widespread adoption in Germany as users seek more interactive and personalized entertainment. AI-Powered Recommendation Engines: These engines scour user preferences and monitor viewing habits, suggesting tailored content and saving us from endlessly scrolling through hundreds of options.

Integrated voice assistants, such as Amazon Alexa, Google Assistant, and Samsung Bixby, offer hands-free record with voice commands; customers can switch channels, change the amount, and go looking for content. Gesture-based controls are an innovative solution that improves accessibility by providing another way for users to interact with smart or non-smart TVs without relying on a remote.

For tech-savvy consumers, the growing requirement for customized entertainment, along with intermingling with smart home ecosystems, positions AI-driven smart TV as a choice.

Gaming and Cloud-Based TV Services Expand Opportunities

The gaming industry's expanding impact on home entertainment is creating demand for connected TVs with gaming-friendly features. Cloud gaming services like NVIDIA GeForce Now and Xbox Cloud Gaming allow users to play higher-end games without requiring costly gaming systems, moving gaming experiences onto smart TVs and streaming devices.

With high refresh rate displays - such as 120Hz and even 144Hz panels - gradually available to the masses, responsiveness and visual smoothness are drawing new attention to connected TVs from gamers. Game Mode Features like low-latency gaming modes, variable refresh rates (VRR), and auto low latency mode (ALLM) offer better performance and reduce input lag to ensure a sharper experience.

As gaming increasingly intersects with streaming technology, connected TVs are becoming multipurpose entertainment centers that facilitate everything from traditional media consumption to interactive gaming.

Government Incentives Encourage Smart Home Adoption

The German government heavily supports the smart home infrastructure, consequently indirectly stimulating connected TVs and integrated entertainment systems. This incentive encourages households the IoT enabled home entertainment solution, energy efficient home entertainment solution investment, that account for a fraction of the overall sustainability objective.

Energy-efficient appliance support Home automation solutions. Therefore, Programs supporting energy-efficient appliances and home automation solutions mean that smart TVs with intelligent power-saving features look metered for eco-friendly consumers.

Or perhaps, government-sponsored laws implementing high-speed broad vision over countries will also smart TVs paired with other assimilated-connected things like voice-assisted states, turning lighting, and air conditioner. As these incentives further influence consumer purchasing decisions, connected TVs will be a necessity in the smart home ecosystem of the future.

Top Segments Studied in the Germany Connected TV Market Outlook

By Device Type

Device Type	Market Share (2025)
Smart TVs	65.2%
Others	34.8%

Smart TVs lead the market as the preferred choice for modern households. However, streaming devices (Fire Stick, Apple TV, Chromecast) gain traction due to their affordability and compatibility with traditional TVs.

By Technology

Technology	Market Share (2025)
LED	40.5%
Others	49.8%

LED TVs dominate due to cost-effectiveness, but OLED and QLED adoption increases as consumers seek high-contrast displays with superior color accuracy.

Market Concentration and Competitive Landscape in the Germany Connected TV Sector

The Germany connected TVs market is highly competitive, with global and domestic brands driving innovation. Samsung, LG, and Sony dominate due to their advanced display technologies and strong brand loyalty. Local brands and streaming platforms collaborate to expand content availability.

Samsung leads the market with its QLED and OLED innovations, while LG and Sony focus on AI-driven user experiences and gaming enhancements.

Vendors	Market Share (2025)
Samsung Germany	32.1%
LG Electronics Germany	24.5%
Sony Deutschland	18.3%
Panasonic Germany	10.2%
Others	14.9%

Top Segments Studied in the Germany Connected TV Market Outlook

By Device Type:

Smart TVs, Streaming Devices, and Others.

By Technology:

LED, LCD, OLED, and QLED.

By End-Use:

Residential and Commercial.