Granulated Tapioca Market

Granulated Tapioca Market Snapshot

The demand in the global granulated tapioca market is expected to expand at a CAGR of 4% to 5% during the forecast period 2022-2032. Rising emphasis of food manufacturers on improving the texture and enhancing the mouthfeel of the food & beverage products is estimated to accelerate the sales of granulated tapioca in the global market.

Tapioca is a starchy compound extracted from the storage roots of the yucca plant, commonly known as cassava roots, a plant species native to Brazil. Granulated tapioca is a white to cream-colored starchy granules that are available in different sizes.

Granulated tapioca is finding a wide range of applications as a thickening agent and texturizer across the food & beverage industry. It is increasingly being used in preparing tapioca pudding and in thickening pie fillings, gravies, soups, stews, and others products. This is projected to augment the demand in the global market.

What are Prominent Drivers Spearheading the Sales of Granulated Tapioca in Global Market?

Due to the growing adoption of sundry lifestyles and changing eating habits, there is a swift rise in prevalence of intolerance related to the consumption of gluten and condition such as non-celiac gluten sensitivity (NCGS), and celiac disease.

For instance, according to the American Academy of Allergy Asthma & Immunology, nearly 1% to 4% of the population across the world are reported to be suffering from celiac disease, an autoimmune disorder of the small intestine triggered by gluten. This rise in burden of such conditions is anticipated to augment the adoption of gluten-based product alternatives such as granulated tapioca, thereby bolstering the sales in the global market.

Also, increasing demand for high fiber compounds such as cassava extract’s across the dietary sector, owing to their effectiveness in preventing constipation, reducing the cholesterol level, and maintaining blood sugar levels is expected to further favor the sales of granulated tapioca.

Which are the Restraints Dampening the Growth in the Global Granulated Tapioca Market?

Growing awareness about to the excess intake of carbohydrates and declination in consumption of pie fillings, pudding, desserts, candies, and others, owing to the rising health concerns and increasing obese population is hindering the sales of granulated tapioca.

Also, risk of cyanide poisoning, due to the presence of a toxic compound called linamarin, present in cassava roots and side effects such as diarrhea, bloating, and nausea associated with the consumption of tapioca is hampering the growth in the global market.

Nandini Roy Choudhury

Principal Consultant

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Why is Sales of Granulated Tapioca Rising at a Rapid Pace in the South Asia Market?

South Asia is estimated to emerge as a highly remunerative market for granulated tapioca from 2022 to 2032, reveals Future Market Insights.

In the past couple of years, a swift rise in the number of baby births is being witnessed across South Asia, boosting the demand for baby food and nutritional supplements. For instance, according to the United Nations International Children's Emergency Fund (UNICEF), approximately 67,385 babies are reported to be born each day in India.

Granulated tapioca is extensively used as bodying and thickening agent in a plethora of commercially produced infant nutritional supplements and baby food products. Hence, growing baby births are projected to soar the demand for granulated tapioca in the South Asia market.

What is the Growth Prospect for the Granulated Tapioca Market in North America?

As per a study by FMI, North America is anticipated to account for a significant share in the global granulated tapioca market from 2022 to 2032. 

Growing customer preference towards adopting plant-based ingredients for preparation of food & beverage products and rising consumption of thick gravies, soups, pie, pudding, and others are fueling the demand for tapioca products. Hence, key players are focusing on launching new products to cater to this demand.

For instance, in 2020, Kauffman's Fruit Farm, a U.S.-based producer of tapioca products announced introducing Granulated Minute Tapioca in 2-pound packaging. A slew of such product launches is expected to bolster the growth in the North America market.

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Market Competition

Some of the leading players in the granulated tapioca market are Edward and Sons, WinCrest BulkFoods, COMBRASIL, Amafil, YOKI, Red Hill General Stores, Inc., Larissa Veronica, Kauffman's Fruit Farm, Choice Tropical, LLC, Varies, Pa Dutch Food & Candy Company, and others.

Key manufacturers are aiming at launching new products in different size packaging and expanding their production capacity to strengthen their foothold in the highly competitive granulated tapioca market.

Report Scope

Key Segments Profiled in the Granulated Tapioca Market Survey

By Nature:

• Organic
• Synthetic

By Packaging:

• Stand-up Pouches
• Jars
• Tetra Pak

By Function:

• Thickening Agent
• Texturizer

By Application:

• Pudding
• Bubble Gum
• Tea
• Candies and Desserts
• Soups and Gravies
• Pie Fillings
• Sweet Soups
• Others

By Distribution Channel:

• Direct Sales (B2B)
• Indirect Sales (B2C)
• Hypermarkets/ Supermarkets
• Online Stores
• Specialty Stores
• Other Retailers

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East and Africa