Bleached hardwood kraft pulp represents 51.0% of the pulp type category and high brightness accounts for 40.0% of brightness demand in 2025. The hardwood pulp market was valued at USD 52.3 billion in 2025, is projected to reach USD 79.8 billion by 2035 and is forecast to post a 4.3% CAGR between 2025 and 2035.