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Heat Therapy Units Market Outlook (2022-2032)

[250 Pages Report] The global heat therapy units market is expected to reach US$ 3.5 Bn by 2022. The demand for heat therapy units is estimated to exceed a valuation of US$ 8.5 Bn by the end of 2032, in comparison to the US$ 3 Bn registered in the year 2021. The sales of heat therapy units are anticipated to accelerate at an exponential CAGR of nearly 9% to 10% CAGR during the forecast period 2022-2032.

Report Attribute Details
Heat Therapy Units Market Base Year Value (2021) US$ 3 Billion
Heat Therapy Units Market Expected Value (2022) US$ 3.5 Billion
Heat Therapy Units Market Anticipated Value (2032) US$ 8.5 Billion
Heat Therapy Units Market Projected Growth Rate (2022 to 2032) 9% to 10% CAGR

Heat therapy, commonly known as thermotherapy, is a medical therapeutics procedure used for the management of pain in different medical conditions. Heat therapy units are the medical devices used in the heat therapy procedures. Hence, increasing customer preference for the adoption of home-based pain management solutions is projected to favor the growth in the global market.

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Which are Some Prominent Drivers Spearheading Heat Therapy Units Market Growth?

There is a significant rise in the burden of musculoskeletal conditions such as rheumatoid arthritis, lower back pain, tendinitis, fibromyalgia, and many others worldwide, due to ignorance of muscle pain and injuries, resulting in boosting the demand for therapeutic solutions.

For instance, according to a study by the World Health Organization (WHO), in 2021, nearly 1.71 Bn people across the globe are reported to be suffering from musculoskeletal conditions, out of which low back pain caused highest burden with a prevalence of 568 Mn. 

As heat therapy units are extensively being used in treatments such as physiotherapy, electrosurgery, and other pain management solutions, increasing prevalence of such conditions is projected to bolster the sales in the global market.

What are the Hindrances Faced by the Heat Therapy Units Market?

Rising awareness regarding the risk of skin burn, swelling, rashes, & inflammation and increased heart rate & rheumatoid arthritis among the patients is declining the adoption of heat therapy, which is in turn, impeding the sales of heat therapy units in the market.

This, in addition to high cost of heat therapy units and presence of a wide range of pain management alternatives are factors further hampering the growth in the global market.

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Sabyasachi Ghosh

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Why is North America Accounting for the Dominant Share in the Global Heat Therapy Units Market?

North America is anticipated to emerge as the most lucrative market for heat therapy units between 2022 and 2032, reveals FMI.

Due to the rising vehicular fleet and traffic across the countries such as the U.S. and Canada, there is a swift surge in the prevalence of road accidents in North America, resulting in instance of increasing bone fractures and injuries.

According to the Insurance Institute for Highway Safety, approximately 33,244 crashes involving around 51,247 automotive vehicles were reported across the U.S. in the year 2019. Furthermore, increasing number of sport-related injuries, owing to rising number of sports activities and events, is surging the heat therapy units' demand for pain management, physiotherapy, and other medical applications. This is estimated to bolster the growth in the North America market.

What are the Factors Elevating the Sales of Heat Therapy Units in the Western Europe Market?

As per FMI, Western Europe is expected to register growth at a robust CAGR in the global heat therapy units market during the forecast period 2022-2032.

With increasing number of electro surgeries and growing adoption of home-based pain management solutions, the demand for heat therapy units is rapidly increasing. Hence, key players are focusing on introducing novel products to cater to this increasing demand.

For instance, Fisioline, an Italian manufacturer of electroasthetic and electromedical equipment recently announced introducing a new ultrasound diathermy unit, FISIOSONIC®, for ultrasound therapy. A slew of such new product launches is projected to accelerate the sales in the Western Europe market.

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Market Competition

Some of the leading players in the heat therapy units market are Zimmer MedizinSysteme GmbH, DJO Global, Hill Laboratories Accelerated Care Plus Corporation, Fisioline, Performance Health, Biotech India, ASTAR, BTL International, Guangzhou Longest Science & Technology, and others

Prominent players in the market are aiming at introducing novel products and entering into collaboration, partnership, and acquisition to gain edge in the highly competitive market.

Report Scope

Report Attribute Details
Growth Rate CAGR of 9% to 10% from 2022 to 2032
Base Year for Estimation 2021
Historical Data 2015 to 2020
Forecast Period 2022 to 2032
Quantitative Units Revenue in USD Million and CAGR from 2022 to 2032
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered
  • Product Type
  • Mobility
  • Application
  • End User
  • Region
Countries Covered
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia-Pacific Excluding Japan
  • Japan
  • Middle East and Africa
Key Companies Profiled
Customization Available Upon Request

Key Segments Profiled in the Heat Therapy Units Market Survey

By Product Type:

  • Shortwave Diathermy Units
  • Microwave Diathermy Units
  • Ultrasound Diathermy Units
  • Infrared Diathermy Units

By Mobility:

  • Portable
  • Stand-alone

By Application:

  • Physiotherapy
  • Electro Surgery
  • Pain Management
  • Medical

By End Users:

  • Hospitals
  • Clinics
  • Rehabilitation Centers
  • Physiotherapy Centers
  • Home Care Settings
  • Others

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia-Pacific Excluding Japan
  • Japan
  • Middle East and Africa

Frequently Asked Questions

What is the sales forecast for heat therapy units in the global market until 2032?

FMI projects the sales of heat therapy units in the market is expected to rise at 9% to 10% value CAGR by 2032

Which region is forecast to be the most lucrative for heat therapy unit market growth?

The global heat therapy units market is expected to be dominated by North America over the forecast period 2022-2032.

Which are some leading heat therapy units manufacturers?

Zimmer MedizinSysteme GmbH, DJO Global, Hill Laboratories Accelerated Care Plus Corporation, Fisioline, Performance Health, Biotech India, ASTAR, BTL International, Guangzhou Longest Science & Technology are some of the leading players in the prominent heat therapy units market.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Heat Therapy Units Market Analysis 2017-2021 and Forecast, 2022-2032

    4.1. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis, 2017-2021

    4.2. Current and Future Market Size Value (US$ Mn) & Volume (Units) Projections, 2022-2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Heat Therapy Units Market Analysis 2017-2021 and Forecast 2022-2032, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Product Type, 2017-2021

    5.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Product Type, 2022-2032

        5.3.1. Shortwave Diathermy Units

        5.3.2. Microwave Diathermy Units

        5.3.3. Ultrasound Diathermy Units

        5.3.4. Infrared Diathermy Units

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2017-2021

    5.5. Absolute $ Opportunity Analysis By Product Type, 2022-2032

Deep-dive segmentation will be available in the sample on request

6. Global Heat Therapy Units Market Analysis 2017-2021 and Forecast 2022-2032, By Modality

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Modality, 2017-2021

    6.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Modality, 2022-2032

        6.3.1. Portable

        6.3.2. Stand-alone

    6.4. Y-o-Y Growth Trend Analysis By Modality, 2017-2021

    6.5. Absolute $ Opportunity Analysis By Modality, 2022-2032

Deep-dive segmentation will be available in the sample on request

7. Global Heat Therapy Units Market Analysis 2017-2021 and Forecast 2022-2032, By End User

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By End User, 2017-2021

    7.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By End User, 2022-2032

        7.3.1. Hospitals

        7.3.2. Clinics

        7.3.3. Rehabilitation & Physiotherapy Centers

        7.3.4. Home Care Settings

    7.4. Y-o-Y Growth Trend Analysis By End User, 2017-2021

    7.5. Absolute $ Opportunity Analysis By End User, 2022-2032

Deep-dive segmentation will be available in the sample on request

8. Global Heat Therapy Units Market Analysis 2017-2021 and Forecast 2022-2032, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Region, 2017-2021

    8.3. Current Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Region, 2022-2032

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. East Asia

        8.3.5. South Asia & Pacific

        8.3.6. MEA

    8.4. Market Attractiveness Analysis By Region

9. North America Heat Therapy Units Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    9.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021

    9.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032

        9.2.1. By Country

            9.2.1.1. U.S.

            9.2.1.2. Canada

        9.2.2. By Product Type

        9.2.3. By Modality

        9.2.4. By End User

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product Type

        9.3.3. By Modality

        9.3.4. By End User

    9.4. Key Takeaways

10. Latin America Heat Therapy Units Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    10.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021

    10.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Product Type

        10.2.3. By Modality

        10.2.4. By End User

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By Modality

        10.3.4. By End User

    10.4. Key Takeaways

11. Europe Heat Therapy Units Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    11.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021

    11.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. U.K.

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Europe

        11.2.2. By Product Type

        11.2.3. By Modality

        11.2.4. By End User

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By Modality

        11.3.4. By End User

    11.4. Key Takeaways

12. East Asia Heat Therapy Units Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    12.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021

    12.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032

        12.2.1. By Country

            12.2.1.1. China

            12.2.1.2. Japan

            12.2.1.3. South Korea

        12.2.2. By Product Type

        12.2.3. By Modality

        12.2.4. By End User

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By Modality

        12.3.4. By End User

    12.4. Key Takeaways

13. South Asia & Pacific Heat Therapy Units Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    13.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021

    13.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032

        13.2.1. By Country

            13.2.1.1. India

            13.2.1.2. Thailand

            13.2.1.3. Indonesia

            13.2.1.4. Malaysia

            13.2.1.5. Singapore

            13.2.1.6. Australia

            13.2.1.7. New Zealand

            13.2.1.8. Rest of South Asia & Pacific

        13.2.2. By Product Type

        13.2.3. By Modality

        13.2.4. By End User

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Type

        13.3.3. By Modality

        13.3.4. By End User

    13.4. Key Takeaways

14. MEA Heat Therapy Units Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    14.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021

    14.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Product Type

        14.2.3. By Modality

        14.2.4. By End User

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product Type

        14.3.3. By Modality

        14.3.4. By End User

    14.4. Key Takeaways

15. Key Countries Heat Therapy Units Market Analysis

    15.1. U.S.

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2021

            15.1.2.1. By Product Type

            15.1.2.2. By Modality

            15.1.2.3. By End User

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2021

            15.2.2.1. By Product Type

            15.2.2.2. By Modality

            15.2.2.3. By End User

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2021

            15.3.2.1. By Product Type

            15.3.2.2. By Modality

            15.3.2.3. By End User

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2021

            15.4.2.1. By Product Type

            15.4.2.2. By Modality

            15.4.2.3. By End User

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2021

            15.5.2.1. By Product Type

            15.5.2.2. By Modality

            15.5.2.3. By End User

    15.6. U.K.

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2021

            15.6.2.1. By Product Type

            15.6.2.2. By Modality

            15.6.2.3. By End User

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2021

            15.7.2.1. By Product Type

            15.7.2.2. By Modality

            15.7.2.3. By End User

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2021

            15.8.2.1. By Product Type

            15.8.2.2. By Modality

            15.8.2.3. By End User

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2021

            15.9.2.1. By Product Type

            15.9.2.2. By Modality

            15.9.2.3. By End User

    15.10. China

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2021

            15.10.2.1. By Product Type

            15.10.2.2. By Modality

            15.10.2.3. By End User

    15.11. Japan

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2021

            15.11.2.1. By Product Type

            15.11.2.2. By Modality

            15.11.2.3. By End User

    15.12. South Korea

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2021

            15.12.2.1. By Product Type

            15.12.2.2. By Modality

            15.12.2.3. By End User

    15.13. India

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2021

            15.13.2.1. By Product Type

            15.13.2.2. By Modality

            15.13.2.3. By End User

    15.14. Thailand

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2021

            15.14.2.1. By Product Type

            15.14.2.2. By Modality

            15.14.2.3. By End User

    15.15. Indonesia

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2021

            15.15.2.1. By Product Type

            15.15.2.2. By Modality

            15.15.2.3. By End User

    15.16. Malaysia

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2021

            15.16.2.1. By Product Type

            15.16.2.2. By Modality

            15.16.2.3. By End User

    15.17. Singapore

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2021

            15.17.2.1. By Product Type

            15.17.2.2. By Modality

            15.17.2.3. By End User

    15.18. Australia

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2021

            15.18.2.1. By Product Type

            15.18.2.2. By Modality

            15.18.2.3. By End User

    15.19. New Zealand

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2021

            15.19.2.1. By Product Type

            15.19.2.2. By Modality

            15.19.2.3. By End User

    15.20. GCC Countries

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2021

            15.20.2.1. By Product Type

            15.20.2.2. By Modality

            15.20.2.3. By End User

    15.21. South Africa

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2021

            15.21.2.1. By Product Type

            15.21.2.2. By Modality

            15.21.2.3. By End User

    15.22. Israel

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2021

            15.22.2.1. By Product Type

            15.22.2.2. By Modality

            15.22.2.3. By End User

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Product Type

        16.3.3. By Modality

        16.3.4. By End User

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. DJO Global

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. Accelerated Care Plus Corporation

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Performance Health

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. ASTAR

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Biotech India

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. BTL International

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Guangzhou Longest Science & Technology

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Zimmer MedizinSysteme GmbH

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. Hill Laboratories

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. Mettler Electronics

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

        17.1.11. OG Wellness Technologies

            17.1.11.1. Overview

            17.1.11.2. Product Portfolio

            17.1.11.3. Profitability by Market Segments

            17.1.11.4. Sales Footprint

            17.1.11.5. Strategy Overview

                17.1.11.5.1. Marketing Strategy

                17.1.11.5.2. Product Strategy

                17.1.11.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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