Hydrolysed Vegetable Protein Market

How Lucrative is the Future Outlook for Hydrolysed Vegetable Proteins Market in Comparison to Historical Pattern?

Hydrolysed vegetable protein-based products are persistently gaining traction since the last couple of years. Recently, the growth is at about 8% annually, which is double the rate of the meat market. Consumers have begun shifting towards hydrolysed vegetable proteins-based products in the past few years due to increasing awareness about various health benefits of vegan protein. This has in turn encouraged manufactures to invest more in hydrolysed vegetable proteins-based products.

Manufacturers are providing more options in the hydrolysed vegetable proteins market in recent times in comparison to meat products, which is attracting millennial and Gen Z consumers.

In the coming years consumers will prefer vegan proteins more in various forms such as dietary supplements, meat substitute, in baby food, clinical nutrition, and in other items.  Online sales through e-Commerce have helped many small and medium scale manufacturers to reach out to consumers and to show their products in a better way.

Store-based retailing are used for sales, but online websites are now coming into preference as consumer can buy goods with less time and at any place in the world.

Besides this, the increasing availability of hydrolysed vegetable proteins across ecommerce platforms has been a blessing. With consumers enjoying more choices at the tip of their fingers, besides availing benefits such as free home deliveries, likelihood of them spending on hydrolysed vegetable protein products has greatly improved.  

How is Focus on Heart Health Enabling Hydrolysed Vegetable Protein Sales?

As per the Centers for Disease Control and Prevention (CDC), heart diseases are among common causes of death among men, women, as well as people of most racial and ethnic groups in the United States. In fact one person dies every thirty-six seconds in America from cardiovascular diseases.

Meanwhile, the World Health Organization (WHO) has estimated that cardiovascular diseases are leading cause of deaths globally, accounting for nearly 17.9 million lives each year. With the incidence of heart diseases showing little signs of slowing down be it for unhealthy lifestyle or stress, consumers are compelled to focus on healthy eating habits, a key factor as per FMI enabling growth in the market.

The demand for food added with hydrolysed vegetable protein is used to reduce the rate of cardiovascular diseases, which helps in lowering blood LDL-cholesterol, to prevent the risk of heart diseases. Hydrolysed vegetable protein leads to a larger reduction in LDL as well as total cholesterol as compared to animal-sourced protein consumption, particularly in individuals with high fasting cholesterol absorptions.

Why are Nutrients-rich Hydrolysed Vegetable Protein Ingredients High in Demand?

Hydrolysed vegetable proteins provide more vitamins, minerals and nutrients as compared to animal proteins. Moreover, hydrolysed vegetable protein are easier to digest as compared to animal proteins as they contain lower fat, cholesterol and calories. Due to the availability of natural, healthy and nutrient-rich hydrolysed vegetable protein ingredients sourced from raw materials such as soy, wheat, rice and peas, the consumer preference for hydrolysed vegetable protein ingredients over animal-derived protein food products is on the rise.

What are Prospects for Hydrolysed Vegetable Protein in Cosmetics and Personal Care Products?

Hydrolysed vegetable protein assists as an elementary building block for several hair care, skin care, and other personal care products. Hydrolysed vegetable proteins are separated from numerous sources and have the properties that are required for providing care and protection to the skin and hair. Hydrolysed wheat protein is often used in cosmetics due to the low molecular weight of gliadin and the high molecular weight of gluten. They are increasingly used for antistatic, hair conditioning, and skin conditioning products. Some of the prominent brands include BASF, whose product called GLUADIN® Kera-P LM contains the ingredient. Other than this, companies such as BioOrganic Concepts and Croda too has products including the ingredients.

How is Focus towards Nutrition Special Diet Favoring Growth of Hydrolysed Vegetable Protein Market?

Demand for sport nutrition and slimming food products has significantly increased in the recent past. Emergence of sport nutrition and increasing demand for functional food for weight management and slimming are other major factors driving growth of the global hydrolysed vegetable protein market.

Some of the major players offering hydrolysed vegetable protein-based sport and clinical nutrition products include Arla Food Ingredients Group, Davisco, Hilmar Ingredients and others. Manufactures who are proving dietary supplements of   hydrolysed vegetable protein have to certain regulation provided by FDA under DSHEA Dietary Supplement Health and Education Act of 1994 https://ods.od.nih.gov/About/DSHEA_Wording.aspx.

How is Direct–to–Consumer model Driving Hydrolysed Vegetable Protein Market?

Direct-to-customer model is gaining popularity in the hydrolysed vegetable protein ingredients sector, which is allowing manufacturers to gain valuable insights into consumer behaviour and encouraging them to adopt more tailored approach of marketing and differentiation. Specialty stores and online retailing are helping manufacturers to identify the new upcoming trends and improvise the hydrolysed vegetable protein-based products according to the consumer’s demand.

For instance, NOW Health Group, a leading manufacturer and supplier of   hydrolysed vegetable protein adopted direct-to-customer model. The company has adopted various D2C channels such as online retailing and specialty stores.

What Supports Hydrolysed Vegetable Protein Use in Food Products?

Changing lifestyle, hectic working schedules, and urbanization are key reasons why consumers want to more of healthy snack foods. Hydrolysed vegetable protein is used in the making foods such as hot dogs, sauces, gravies and soups.

Hydrolysed vegetable protein is used as a flavor enhancer in meat analogs to improvise and enhance the flavor and taste. Meat analogs are foods that are made from non-meat ingredients, but are structurally similar to meat and may have the same texture, flavor, appearance, and chemical characteristics.

How are Food & Ingredients Exhibitions and Conferences Affecting Hydrolysed Vegetable Protein Market?

Manufacturers of hydrolysed vegetable protein are participating in food & ingredient exhibitions considering it as an opportunity to introduce their products and innovations around the globe. This trend is taken up by many manufacturers as it will help them to target larger audiences.

• For instance, the   hydrolysed vegetable protein World Conference and Expo is the only event bringing the plant-based movement to a mainstream audience. This event was scheduled in June 2020 as it brings everything related to hydrolysed vegetable protein under one roof.

• Europe is hosting the 14th plan-based foods summit in France. The summit is going to be the Launchpad for many hydrolysed vegetable protein and products.

Opportunities abound in hydrolysed vegetable protein

The hydrolysed vegetable protein market has witnessed rapid growth in the past few years. Since then manufacturers, suppliers, retailers, and food brands are facing tight competition. Due to increasing competition, players are forced to invest, innovate, and introduce new products. This has resulted in the expansion of hydrolysed vegetable protein portfolio. The increasing competition and innovations are producing the lucrative opportunities for market players of hydrolysed vegetable protein. Hydrolysed plant protein is used in a wide range of functional food products such as breakfast cereals, noodles, pastas, soups, and others, which is expected to contribute to the growth of the hydrolysed vegetable protein market. 

Country-wise Insights

How big is the opportunity in U.S. for hydrolysed vegetable protein market?

FMI has projected North America to remain one of the most lucrative markets throughout the course of the forecast period in the global hydrolysed vegetable protein market. With the rising demand for hydrolysed vegetable protein by athletes, and adults the soy, pea, wheat hydrolysed protein are gaining momentum. The U.S. hydrolysed vegetable protein market accounts for 81% market share in 2020.

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The rising incidence of heart diseases and various chronic ailments has been shifting focus of consumers towards healthy eating. According to CDC rough estimates nearly 34.2 million people in the U.S. had diabetes in 2018. With an increasing number of consumers adopting vegan alternatives, the demand for hydrolysed vegetable protein is expected to surge in the coming years.

How big is the opportunity in UK for hydrolysed vegetable protein market?

FMI has projected U.K. to remain one of the most lucrative markets in the Europe hydrolysed vegetable protein throughout the course of the forecast period. It held 15.3% market share in 2020. One of the key factors supporting expansion is health concern which is a driving factor for consumers.

As per Diebetes.co.uk statistics, the prevalence of diabetes in the U.K. is expected to reach 5 million by 2025. While mortality due to cardiovascular disease is declining in the U.K., the burden comes not only from death but from people living with heart diseases. With incidence of various chronic ailments continuing to high, more consumers are expected to adopt healthier living style. This is expected to bode well for the market.

How Big is the Opportunity In Germany Is Hydrolysed Vegetable Protein Market?

Germany remains dominant in the Europe hydrolysed vegetable protein industry with a market share of 17.7% in 2020. The European hydrolysed vegetable protein market is very competitive with the due to the presence of strong market players. For instance Cargill Incorporated, Kerry Inc., DuPont, and Glanbia PLC are some major players operating in the European hydrolysed vegetable protein market.

In May 2019, At the Vitafoods Europe, Glanbia plc focused on plant nutrition by launching a range of products which included HarvestPro Pea Protein.

How big is the opportunity in China for hydrolysed vegetable protein?

China is one of the major market in the region owing to the growing prevalence of health disorders such as obesity in the country, attributed by the changing consumption patterns. China is expected to generate the significant revenue of US$ 148.1 Mn as compared to the other countries during the forecast period of 2030.

According to the World Heart Federation, non-communicable diseases including cardiovascular diseases are likely to account for 87% of total adult deaths in China, which is indicative of high burden on the country. Vegan protein and plant-based alternatives have a lucrative market in China, which subsequently paves way for expansion of hydrolysed vegetable protein market.  

What Factors are Supporting Expansion of Hydrolysed Vegetable Protein Market in India?

The burden of cardiovascular diseases is increasing in India, which also has a sizeable vegetarian population, making it a highly lucrative market for hydrolyzed vegetable proteins. Besides this, food and personal care sectors will remain a key contributor to growth. Some of the leading brands are launching products containing ingredients derived from natural and organic resources to gain traction from the country’s vegetarian population. FMI sees this as a key factor enabling growth in the India market.

Category Wise

What’s The Expected Market Value of Soy Protein Hydrolysed Vegetable Protein?

The soy protein product type is expected to have US$ 646.3 Mn of global hydrolysed vegetable protein market through the forecast period in 2030. Soy protein has a major share by product type and is anticipated to grow significantly over the forecast period. Other than soy and pea, proteins such as fava bean, lentil, and corn were also recently launched in the market.

Which Form Of Hydrolysed Vegetable Protein Is More in Demand?

Granules form is expected to hold US$ 484.2 Mn share globally in 2030. Granules are used in making food products such as cereals which are used by consumers.

Who are Leading End Users of Hydrolysed Vegetable Protein?

Food industry is expected to holds the maximum value of US$ 1,112.6 Mn globally in 2030.In the food industry, hydrolysed vegetable protein is used in bakery, real meats, as sport and clinical nutrition, for making baby food, meat analogues and others.

Which Distributions Channel is More Preferred for Hydrolysed Vegetable Protein?

Direct distribution channel holds US$ 1,216.5 Mn in 2030 of the global hydrolysed vegetable protein. Direct-to-customer model is gaining popularity in the   hydrolysed vegetable protein Market, which allows manufacturers to gain valuable insights into consumer’s behavior and more tailored approach to marketing and differentiation.

Competitive Landscape

The shift towards plant-based diet food is gradually increasing showing consumers adopting for either the vegan, part-vegan or flexitarian lifestyle. For Instance Primal Spirit Foods, Inc. offers meatless vegan jerky, a healthy plant-based meat alternative snacks having soy, seitan and shiitake mushrooms. The company provides vegan meat alternatives, looking at the changing consumer eating habits and inclination towards healthier plant-based diets. Thus, propelling the overall growth of the hydrolysed vegetable protein market.

Due to this manufacturers are focusing on making natural product. For Instance, In July 2017, Cargill Incorporated and Delacon signed a strategic partnership to advance the natural, plant-based feed additives market presence globally. Protein fortification is enrichment of everyday foods with protein ingredients, essentially giving products a ‘high-protein’ label. Due to which bakery products and snacks comprising high-protein ingredients, are gaining popularity among consumers. Manufacturers are now producing product with high protein.

For Instance:  Glanbia Plc. first launched its products in the North America and Europe and then expanded its distribution to other regions such as Asia and Africa where the market for the product is at a developing phase. The company has been focusing on launching innovative products to provide solutions to the food and beverage manufacturers. This is due to well-funded R&D facility and experienced workforce.

Some of the leading companies operating in the market are:

• Glanbia Plc.
•  Cargill Inc.
•  Kerry Group PLC
• DuPont de Nemours, Inc.
• Tate & Lyle Plc.
• Fuji Oil Holdings, Inc.
• The Scoular Company
• Wilmar International Limited
•  AMCO Proteins
•  Roquette Frères
•  Puris Proteins LLC
• Burcon NutraScience Corporation
• Axiom Foods, Inc.
• Ajinomoto Co., Inc.

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report.

Scope of the Report

Key Questions Answered in the Report

Q1. Which is the most lucrative market for hydrolysed vegetable protein?

U.S. currently leads the global market for respiratory inhaler devices. Sales in US will be over 79.2% of total demand in North America region throughout the forecast period.

Q2. Which is the top-selling type of hydrolysed vegetable protein?

Soy protein are highly sought-after in every market. It has a major share by product type and is anticipated to grow significantly over the forecast period. Other than Wheat, Soy and pea, proteins like faba bean, lentil, and corn were also recently launched in the market.

Q3. Which end-user exhibits high demand for hydrolysed vegetable protein?

Industrial Sector is using maximum of hydrolysed vegetable protein through bakery, snacks, ready meals, sports nutrition, clinical nutrition, baby food, meat analogues and others.

Q4.Which form of hydrolyzed vegetable protein is holding maximum value?

Granules form is expected to hold US$ 484.3 Mn market value globally in 2030. Manufacturers are thus developing hydrolyzed vegetable protein products that offer meat a familiar taste and texture attributes with the help of advance food technology.

Q5. Which are some of the leading companies offering hydrolysed vegetable protein?

Some of the leading companies offering hydrolysed vegetable protein are Glanbia Plc., Cargill Inc., Kerry Group PLC, DuPont de Nemours, Inc., Tate & Lyle Plc. Fuji Oil Holdings, Inc., The Scoular Company, Wilmar International Limited, AMCO Proteins, Roquette Frères, Puris Proteins LLC, Burcon NutraScience Corporation, Axiom Foods, Inc., Ajinomoto Co., Inc., and others.

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Key Segments

Product Type

• Soy Protein
• Wheat Protein
• Pea Protein
• Rice Protein
• Chia Protein
• Flax Protein
• Corn protein

Form

• Chunks
• Slice
• Flakes
• Granules

End Users

• Household
• Commercial
• Industry
  • Food Industry
    • Snacks & Functional Bars
    • Ready Meals
    • Sports Nutrition
    • Clinical Nutrition
    • Baby Food
    • Meat Analogues/Meat Extenders
    • Other
• Animal Feed

Distribution Channel

• Direct
• Indirect
  • Hypermarket
  • Convenience Stores
  • Traditional Store
  • Online Retails

Region

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Middle East and Africa (MEA)
• Oceania