This site uses cookies, including third-party cookies, that help us to provide and improve our services.

Privacy Policy
- Global Locations -
Future Market Insights, Inc.
Christiana Corporate, 200 Continental Drive, Suite 401, Newark, Delaware - 19713, United States
T: +1-845-579-5705
Market Access DMCC
1602-6 Jumeirah Bay X2 Tower, Plot No: JLT-PH2-X2A,
Jumeirah Lakes Towers, Dubai,
United Arab Emirates
Future Market Insights
616 Corporate Way, Suite 2-9018,
Valley Cottage, NY 10989,
United States
T: +1-347-918-3531
Future Market Insights
3rd Floor, 207 Regent Street,
London W1B 3HH
United Kingdom
T: + 44 (0) 20 8123 9659
D: +44 (0) 20 3287 4268
Future Market Insights
Office No. 401-A, 4th Floor,
VANTAGE 9, S.No. 36/1/1,
Baner, Pune 411045 India

Vegetable Shortening Market

Market Insights on Vegetable Shortening covering sales outlook, demand forecast & up-to-date key trends

Vegetable Shortening Market : Global Industry Analysis 2016 - 2020 and Opportunity Assessment 2021 - 2031

Vegetable Shortening Market Overview

Vegetable shortenings are solid fats that are made by hydrogenating vegetable oils such as soybean oil or cotton seed oil. These shortenings are healthy alternatives to butter and lard for baking and greasing purposes. Vegetable shortenings display similar properties of butter and lard in terms of maintaining the solid texture at room temperature but are void of any kind of flavour or odour.

Rising demand for low calorie food products is expected to create business opportunities for vegetable shortening market players. The exceptional growth rate of the global bakery industry will further enhance the market’s growth.

The key factors that are driving the market are changing food habits of consumers, growing demand for healthy bakery ingredients, and awareness regarding health benefits from vegetable shortenings. Alternatives such as butter and lard will pose as a minor restraint but the fact that vegetable shortenings are high in trans-fat will pose as an even bigger hurdle for the market’s growth over the forecast period.

Veganism to Boost the Market’s Growth

Vegetable shortenings are made from plant based oil sources such as soybean oil, cotton seed oil, refined pam oil, and other oils. The trend of veganism and plant based diets has grown as an in-vogue dietary trend finding its way in day-to-day reading diet.

The demand for lactose-free or dairy-free bakery products is quite high in western countries such as the U.S. and U.K. The market in the East is also catching up quite fast owing to the rising demand for vegan bakery and beverages.

Social media and millennials have played a major part in spreading humanitarianism, fitness culture, animal welfare, and environmental issues, eventually bringing to notice the advantages of going vegan. In the present year, the sale of vegan and plant based food products have increased by an estimated 200 per cent, thereby indicating a strong positive growth trajectory for the global vegetable shortening market over the forecast period.

Customize this Report

Let us know your requirement to get
100% FREE customization

Global Vegetable Shortening: Key Players

Some of the key players manufacturing vegetable shortening are as follows –  

  • Tuong An Vegetable Oil
  • Hain Celestial
  • Admiration Foods
  • Cai Lan Oils & Fats Industries
  • Ventura Foods
  • Matrixx Initiatives
  • Crisco
  • Tan Binh Vegetable Oil
  • Bunge North America
  • Golden Hope Nha Be
  • Others.

Opportunities for Global Vegetable Shortening Market Participants

Market players have tremendous business opportunities in the South Asian and East Asian markets as the trend of vegan food products is gaining widespread popularity at a rapid rate. Many small scale bakery businesses that offer customizable, homemade, and delivery services for vegan bakery products are emerging in the metropolitan cities of the Asian countries.

However, the regional markets of North America, Europe, and Oceania are going to post the fastest growth rate of vegetable shortenings as the trend of veganism in these regions are still on the introductory growth phase on the PLC curve. Adding to it, the increasing product portfolio of bakery products in the Western countries will lay potential business opportunities for vegetable shortening market players.

Nandini Roy Choudhury
Principal Consultant
Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Talk to Analyst

COVID-19 Impact

The North American, European and Oceanic markets are backed by reliable infrastructure and operational facilities to carry out food retail business. Initially, these markets did incur losses in sale of vegetable shortenings due to imposition of national level lockdowns and barriers in trading activities, however, they were quick to bounce back of this crisis.

These markets were able to regularise the sales vegetable shortening due to the presence exceptional e-Commerce and delivery services. Also, as most of these consumers rely on bakery foods (since bread is their staple food) and foods from restaurants, the governments in the West had given permit to restaurants and food outlets to continue food takeaways in the initial period of COVID-19.

The bakery market sustained minimal losses, and therefore, the vegetable shortening market was able to sustain during the pandemic. Alas, the Asian market, due to lack of basic infrastructure, registered more losses in the sale of vegetable shortening during the corona virus crisis.

The vegetable shortening market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions.

By doing so, the research report serves as a repository of analysis and information for every facet of the vegetable shortening market, including but not limited to: regional markets and segments.

The Report Covers Exhaustive Analysis on

  • Vegetable shortening market segment
  • Vegetable shortening market dynamics
  • Vegetable shortening market size
  • Vegetable shortening supply and demand
  • Current trends/issues/challenges pertaining to vegetable shortening market
  • Competition landscape and emerging market participants in vegetable shortening market
  • Technology related to production/processing of vegetable shortening
  • Value chain analysis of the vegetable shortening market
Become a MarketNgage Insider

An unified Market Research Subscription Platform, built for today’s disparate research needs.

Regional Analysis Includes

  • North America (U.S., Canada)
  • Latin America (Mexico, Brazil, Rest of Latin America)
  • Europe (Germany, U.K., France, Italy, Spain, BENELUX, Poland, Russia, Nordic, Rest of Europe)
  • East Asia (China, Japan, South Korea)
  • South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
  • Oceania (Australia, New Zealand)
  • Middle East & Africa (GCC Countries, South Africa, Rest of MEA)

The vegetable shortening market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).

The report also features a complete qualitative and quantitative assessment by analysing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the vegetable shortening market report projects the attractiveness of each major segment over the forecast period.

Global Vegetable Shortening: Market Segmentation

Based on Product Type :

  • Non-emulsion Type
  • Emulsion Type

Based on Application :

  • Bakery
  • Confectionery
  • Instant Food Products

Table of Content


Customize this Report

Let us know your requirement to get
100% FREE customization

List of Tables


Nandini Roy Choudhury
Principal Consultant
Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Talk to Analyst

List of Charts


Need specific information?

Request Customization

Explore Food and Beverage Insights

View Reports


Food and Beverage

Vegetable Concentrates Market

Published : July 2022

Food and Beverage

Vegetable Dicing Machines Market

Published : July 2022

Food and Beverage

Vegetable Sorting Machine Market

Published : June 2022

Food and Beverage

Vegetable Waste Products Market

Published : July 2019

Google translate

Vegetable Shortening Market