Iced Tea Market Analysis

Iced tea market is segmented as flavour option, like as lemon, peach, passion, mixed berry and other (ginger and herbal). Lemon and peach iced tea are most consumed across the globe. Lemon iced tea is generally made with sugar and lemon juice. Mint and lemon wedge is used as a decorator. Ice tea market is further segmented on the basis of packaging type, like as can packaging, carton pack and PET packaging. In terms of revenue contribution, PET packaging covers maximum market share and expected to be dominant during forecast period.

Iced Tea Market: Region-wise Outlook

Iced tea market is segmented on the basis of region includes North America, Latin America, Eastern Europe, Western Europe, Asia Pacific excluding Japan, Japan and Middle East and Africa. North America and Europe are established markets for iced tea. With increasing demands for processed food and ready-to-drink beverages is driving the market and iced tea market is expected to register healthy CAGR during forecast period.

Iced Tea Market: Drivers

Increased population, disposable income, preference for convenience food and ready-to-drink and ready-to-serve are major drivers for iced tea market growth in forecast period. Green tae has proven health benefits such as, it acts as anti-oxidant, helps in weight reduction and also prevents cancer. Young population is crazy about new products hence companies are launching new variants to attract consumer across the region. For instance, in early 2015, Lipton launched sparkling iced tea in three flavours like lemonade, raspberry and peach. Many quick serving restaurant, bars and hotels are serving iced tea in their menu.

Iced Tea Market: Key Players

The key international players operating in iced tea market includes AriZona, BOS Brands (Pty), 4C Foods Corp., Nestea, Harris Freeman, Unilever, Mother Parkers Tea & Coffee Inc., Sweetbird, Templar Food Products and others.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

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