Internet Protocol Television (IPTV) CDN Market

Internet Protocol Television (IPTV) CDN Market Overview

The global internet protocol television (IPTV) CDN market is projected to grow at a stellar CAGR of around 34% between 2022 and 2032. Rising number of internet users across the world is expected to generate demand for internet protocol CDN during the forecast period.

Internet protocol television (IPTV) CDN is the delivery of media content or live television over IP networks instead of the conventional terrestrial, satellites, and cable television formats. It has become the talk of the town due to its various attractive features and advantages.

Traditional television formats rely on a linked network of cables and other components to deliver media content while IPTV simply uses the internet to deliver high quality services. It allows for delivery of significantly more content and functionality. In IPTV the content always remains on the host network, enabling customers to select what they want to see.

Introduction of internet protocol television (IPTV) CND has made the media more customizable. By using this service people can choose anything they want to watch without signing any long-term contracts with cable or dish companies. Rising demand for services such as videos on demand (VOD) will therefore continue to act as a catalyst for the growth of internet protocol television (IPTV) CND market during the forecast period.

Moreover, internet protocol television (IPTV) CND has made it possible to stream media content on televisions, computers, mobiles and several other devices. People can access any specific content at any moment of time. Increasing customer need for online media and high-quality video content is gradually augmenting the adoption of internet protocol television (IPTV) CND across the world.

With operators and content providers continuously looking for advanced approaches to deliver quality content, demand for internet protocol television (IPTV) CND is set to rise at a prolific pace during the forecast period.

What Factors Determine the Growth of Internet Protocol Television (IPTV) CDN Market?

Rise in number of internet users, increasing government initiatives in IPTV CND, surge in internet video advertising and growing need for reliable and high-quality online experience are some of the major factors driving the internet protocol television (OPTV) CND market.

During the last few years, demand for high quality media content has gained huge momentum across the world. Customers are looking for innovative television technologies that can not only deliver better quality content but also reduce expenses as well.

Internet protocol television (IPTV) CND has emerged as an ideal delivery platform for service providers to deliver high quality media content over broadband/internet. It has in fact become one of the most cost-effective and efficient ways of delivering on-demand TV programming at faster speeds.

With increasing proliferation of smartphones, there has been a substantial rise in the number of internet users across the world. Today, people are more inclined towards using IPTV technology for gaining access to continuous and unlimited television programs. This has prompted telecommunication service providers and other operators to offer IP-based content services. IPTV CND helps in delivering quality videos with low latency and buffering, thereby proving a better experience to the viewers. It makes TV viewing experience more interactive and personalized.

Both large and small enterprises are using IPTV CND to streamline and automate their content workflows. It helps them to deliver rich and high-quality content data, increase their reach, improve performance, and manage bandwidth usage.

Currently, broadcasters and consumers are investing billions of dollars in innovative television technologies such as IPTV. This will continue to provide a strong thrust to the growth of internet protocol television CND market. In addition to this, growing need for bandwidth expansion in video and broadcasting format for better viewing experience is positively impacting the market growth.

Rapid growth of end-use verticals such as telecom, media & entertainment and healthcare is anticipated to generate huge demand for internet protocol television (IPTV) CND services during the forecast period.

Healthcare workers are using IPTV CND to provide live streaming of surgeries, training sessions, meetings and other events. This service is also used by students and medical professionals to gain access to video of lectures and demonstrations related to medicine and surgeries.

Similarly, rising online gaming craze around the world is emerging as a key factor accelerating the growth of IPTV CND market.

What are the Challenges Faced by the Internet Protocol Television (IPTV) CDN Industry?

Although internet protocol television (IPTV) CDN is gradually making inroads into the leading end-use verticals, there are numerous obstacles likely to pose a challenge to market growth.

Some of the factors that are restraining the growth of internet protocol television (IPTV) CND market are content management problems, verifications of best location for servers, network issues and lack of proper internet facilities in some developing and underdevelopment regions.

Various countries across Asia and Africa do not have access to internet facilities. As a result, these countries mostly rely on traditional television methods. This is becoming a major hurdle for the growth of IPTV CDN.

What Makes North America a Dominant Market for Internet Protocol Television (IPTV) CDN Market?

According to Future Market Insights, North America will continue to remain as the most dominant market for internet protocol television (IPTV) CDN, with the U.S. expected to steer the bulk of all regional growth. Heavy presence of leading service providers, increasing penetration of cloud-based services and smart devices, and increasing adoption of new technologies at faster rates are some of the major factors triggering the growth of the market.

Most of the businesses and enterprises in countries like the United States and Canada are adopting IPTV services to deliver high quality content data at faster speeds. Additionally, widespread usage of broadband along with increasing penetration of 5G will further augment the adoption of IPTV services in the future.

Similarly, increasing usage of IPTV platforms by popular services like Netflix and Video on demand is supporting the market growth in the region.

Nikhil Kaitwade

Principal Consultant

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Why is Asia-Pacific Becoming a Lucrative Market for Internet Protocol Television (IPTV) CDN Providers?

Spurred by rising proliferation of smartphones and internet, Asia Pacific is emerging as one of the most lucrative markets for internet protocol television (IPTV) CDN and the trend is expected to continue into the forecast period.

Rising consumer awareness about advanced technologies like IPTV is playing a key role in expanding the Asia Pacific IPTV CND market. People are gradually shifting their preference from conventional broadcast modes to IPTV platforms for high quality media content.

Suring the last few years, there has been substantial increase in the demand for IPTV services from residential and commercial users across countries such as China and India. Modern services like video on demand (VOD) are gaining wider popularity.

Market Competition

Some of the key participants present in the global internet protocol television (IPTV) CDN market include Alcatel-Lucent S.A, AT&T Inc., Akamai Technologies Inc., Ericsson, Verizon, Huawei Technologies Co., Ltd., ZTE Corporation and Cisco Systems, Inc.

These key players are continuously focusing on improving their content delivery network services offerings. Besides this they are using tactics such as partnerships, mergers and acquisitions to gain a competitive edge in the market.

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Scope Of Report

Key Segments Profiled in the Internet Protocol Television (IPTV) CDN Industry Survey

Type:

• Video Content
• Non-Video Content

Service:

• In-House Service
• Managed Service

Service Provider Type:

• Free Service Provider
• Peer-to-peer (P2P) Service Provider,
• Telco Service Provider
• Other Service Provider

Vertical:

• Telcom Sector
• Healthcare Sector
• Media & Entertainment Sector
• Public Sector
• Other Sector

End User:

• Large Enterprise
• Small-Medium Enterprise (SMEs)
• Residential Customer

Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• APEJ
• Japan
• Middle East & Africa