Climbing consumer preference for the mashed potato ecosystem highlights opportunities and growth spots for the coming decade. As per the analysis, the mashed potato market is set to account for a current valuation of US$ 2,874.3 million in 2024.
An interesting trend in the market can be seen. Mashed potato producers work on simpler labels with understandable ingredients, reinforcing continuous demand. Going by this pattern, demand could rise and equate to a market valuation of US$ 4,237.4 million, with a CAGR of 4% by 2034.
Attributes | Details |
---|---|
Market Value for 2024 | US$ 2,874.3 million |
Market Value for 2034 | US$ 4,237.4 million |
Market Forecast CAGR for 2024 to 2034 | 4% |
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Historical CAGR | 3.68% |
---|---|
Forecast CAGR | 4% |
The mashed potato market has displayed a historical CAGR of 3.68%, indicating a sluggish expansion. With a forecasted CAGR of 4%, the market is poised for further growth, propelled by changing consumer preferences, a boom in demand for convenience foods, and the versatility of mashed potatoes in various cuisines.
Innovations in product offerings and marketing strategies are thus expected to contribute to the positive trajectory of the market by highlighting opportunities for manufacturers and retailers to capitalize on this enduring comfort food trend.
This section compares the mashed potato industry, the potato flake market, and the potato soup market.
Potato flakes are easily reconstituted into mashed potatoes, mainly used as thickeners in soups and sauces, or incorporated into recipes such as pancakes, bread, and casseroles. Potato soup, with its creamy texture, hearty flavor, and nostalgic associations, resonates with consumers seeking warmth, comfort, and familiarity.
Mashed Potato Market:
Attributes | Mashed Potato Market |
---|---|
CAGR from 2024 to 2034 | 2.7% |
Opportunity | Capitalization on the growing demand for healthier alternatives. |
Key Trends | Various types of flavors are innovated |
Potato Flake Market:
Attributes | Potato Flake Market |
---|---|
CAGR from 2024 to 2034 | 4.8% |
Opportunity | Leveraging the convenience and versatility of potato flakes is a major opportunity |
Key Trends | Boost in demand for clean-label ingredients. |
Potato Soup Market:
Attributes | Potato Soup Market |
---|---|
CAGR from 2022 to 2032 | 8.2% |
Opportunity | Premiumization of products and the introduction of gourmet offerings are introduced. |
Key Trends | Boost in the demand for plant-based and vegan options. |
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The below section shows the leading segment. Based on the flavor, the flavored segment is accounted to hold a market share of 73.4% in 2024. Based on distribution channel, the retail segment is accounted to hold a market share of 43.5% in 2024.
Category | Market Share in 2024 |
---|---|
Flavored | 73.4% |
Retail | 43.5% |
Based on flavor, the flavored segment stands out, capturing a significant market share of 73.4%. The prominence of this segment reflects the consumer preferences for diverse and innovative flavor profiles, such as garlic herb, loaded, and roasted garlic mashed potatoes, which add excitement and variety to traditional comfort foods.
Based on distribution channel, the retail segment is accounted to hold a market share of 43.5% in 2024. The dominance signifies the widespread availability and accessibility of mashed potato products in retail outlets such as supermarkets, hypermarkets, convenience stores, and online platforms.
Retail channels offer convenience and variety to consumers, allowing them to purchase mashed potato products for home consumption, meal preparation, and entertainment purposes.
The table describes the top five countries ranked by revenue, with India holding the top position.
India dominates the mashed potato market through its diverse culinary landscape, where mashed potatoes are incorporated into traditional dishes and fusion cuisine.
With widespread consumption in households, restaurants, and street food stalls, mashed potatoes serve as a versatile and beloved comfort food across the country.
Forecast CAGRs from 2024 to 2034
Countries | CAGR |
---|---|
United States | 3.2% |
Germany | 4.3% |
Japan | 5.4% |
China | 4.9% |
India | 6.7% |
The mashed potato market is primarily used in various sectors such as food service, retail, and households in the United States. Mashed potatoes are a staple comfort food often served in restaurants, diners, and fast-food chains as a side dish or part of main meals.
Pre-packaged mashed potato products are widely available in retail stores, offering convenience to consumers for home preparation.
In Germany, mashed potatoes are a popular side dish served alongside traditional German meals such as schnitzel, sausages, and stews. Such food items are also commonly found in restaurants, particularly those specializing in regional cuisine.
Pre-packaged mashed potato products are available in supermarkets and convenience stores, catering to consumers' busy lifestyles and providing a convenient meal solution.
In Japan, mashed potatoes are utilized in various culinary applications, including Western-style dishes in restaurants and cafes. While not as ubiquitous as in Western countries, mashed potatoes are featured in menus offering fusion cuisine or international fare.
Convenience stores in Japan thus offer pre-packaged mashed potato products, often flavored with Japanese seasonings or served as part of bento box meals.
Mashed potatoes are increasingly gaining popularity in China, particularly in urban areas where Western cuisine is embraced. Restaurants and fast-food chains offer mashed potatoes as a side dish or incorporated into fusion dishes.
With the rise of convenience foods, pre-packaged mashed potato products are becoming more widely available in supermarkets and online platforms, catering to the evolving preferences of Chinese consumers.
In India, mashed potatoes are utilized in traditional and fusion dishes, reflecting the diverse culinary landscape of the country. Mashed potatoes are commonly used as a filling for samosas and sandwiches or served alongside Indian curries and bread.
With the surge in demand for convenience foods, pre-packaged mashed potato products are gaining attention highly in urban centers, providing consumers with quick and easy meal options.
The competitive landscape of the mashed potato market is characterized by multinational food companies, regional players, and private labels vying for market share.
Regional brands often focus on catering to local tastes and preferences, while private labels offer budget-friendly options. Factors like flavor innovation, convenience, and health consciousness drive the market. Intense competition prompts companies to invest in research and development, strategic partnerships, and marketing campaigns to differentiate and maintain their positions in the market.
Some of the key developments
Attributes | Details |
---|---|
Estimated Market Size in 2024 | US$ 2,874.3 million |
Projected Market Valuation in 2034 | US$ 4,237.4 million |
Value-based CAGR 2024 to 2034 | 4% |
Forecast Period | 2024 to 2034 |
Historical Data Available for | 2019 to 2023 |
Market Analysis | Value in US$ million |
Key Regions Covered |
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Key Market Segments Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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As of 2024, the market for Mashed potatoes is expected to be valued at US$ 2,874.3 million.
The mashed potato market is projected to expand at a CAGR of 4% between 2024 and 2034.
Demand for flavored mashed potato will rise, comprising 73.4% of the total demand in 2024.
By 2034, the market value of the mashed potato is expected to reach US$ 4,237.4 million.
India is likely the top-performing market, with a CAGR of 6.7%.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Manufacturer 3.5.1.2. Mid-Level Participants (Traders) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Flavor 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Flavor, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Flavor, 2024 to 2034 5.3.1. Flavored 5.3.2. Regular 5.4. Y-o-Y Growth Trend Analysis By Flavor, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Flavor, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Distribution Channel, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Distribution Channel, 2024 to 2034 6.3.1. Foodservice 6.3.2. Retail 6.3.2.1. Hypermarkets/Supermarkets 6.3.2.2. Convenience Stores 6.3.2.3. Food & Drink Specialty Stores 6.3.2.4. Traditional Grocery Stores 6.3.2.5. Franchise Outlet 6.3.2.6. Online Retail 6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Distribution Channel, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Region, 2019 to 2023 7.3. Current Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Region, 2024 to 2034 7.3.1. North America 7.3.2. Latin America 7.3.3. Western Europe 7.3.4. Eastern Europe 7.3.5. South Asia and Pacific 7.3.6. East Asia 7.3.7. Middle East and Africa 7.4. Market Attractiveness Analysis By Region 8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 8.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 8.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 8.2.1. By Country 8.2.1.1. USA 8.2.1.2. Canada 8.2.2. By Flavor 8.2.3. By Distribution Channel 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Flavor 8.3.3. By Distribution Channel 8.4. Key Takeaways 9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 9.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Rest of Latin America 9.2.2. By Flavor 9.2.3. By Distribution Channel 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Flavor 9.3.3. By Distribution Channel 9.4. Key Takeaways 10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. UK 10.2.1.3. France 10.2.1.4. Spain 10.2.1.5. Italy 10.2.1.6. Rest of Western Europe 10.2.2. By Flavor 10.2.3. By Distribution Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Flavor 10.3.3. By Distribution Channel 10.4. Key Takeaways 11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Poland 11.2.1.2. Russia 11.2.1.3. Czech Republic 11.2.1.4. Romania 11.2.1.5. Rest of Eastern Europe 11.2.2. By Flavor 11.2.3. By Distribution Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Flavor 11.3.3. By Distribution Channel 11.4. Key Takeaways 12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Bangladesh 12.2.1.3. Australia 12.2.1.4. New Zealand 12.2.1.5. Rest of South Asia and Pacific 12.2.2. By Flavor 12.2.3. By Distribution Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Flavor 12.3.3. By Distribution Channel 12.4. Key Takeaways 13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Flavor 13.2.3. By Distribution Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Flavor 13.3.3. By Distribution Channel 13.4. Key Takeaways 14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By Flavor 14.2.3. By Distribution Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Flavor 14.3.3. By Distribution Channel 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2023 15.1.2.1. By Flavor 15.1.2.2. By Distribution Channel 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2023 15.2.2.1. By Flavor 15.2.2.2. By Distribution Channel 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2023 15.3.2.1. By Flavor 15.3.2.2. By Distribution Channel 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2023 15.4.2.1. By Flavor 15.4.2.2. By Distribution Channel 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2023 15.5.2.1. By Flavor 15.5.2.2. By Distribution Channel 15.6. UK 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2023 15.6.2.1. By Flavor 15.6.2.2. By Distribution Channel 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2023 15.7.2.1. By Flavor 15.7.2.2. By Distribution Channel 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2023 15.8.2.1. By Flavor 15.8.2.2. By Distribution Channel 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2023 15.9.2.1. By Flavor 15.9.2.2. By Distribution Channel 15.10. Poland 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2023 15.10.2.1. By Flavor 15.10.2.2. By Distribution Channel 15.11. Russia 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2023 15.11.2.1. By Flavor 15.11.2.2. By Distribution Channel 15.12. Czech Republic 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2023 15.12.2.1. By Flavor 15.12.2.2. By Distribution Channel 15.13. Romania 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2023 15.13.2.1. By Flavor 15.13.2.2. By Distribution Channel 15.14. India 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2023 15.14.2.1. By Flavor 15.14.2.2. By Distribution Channel 15.15. Bangladesh 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2023 15.15.2.1. By Flavor 15.15.2.2. By Distribution Channel 15.16. Australia 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2023 15.16.2.1. By Flavor 15.16.2.2. By Distribution Channel 15.17. New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2023 15.17.2.1. By Flavor 15.17.2.2. By Distribution Channel 15.18. China 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2023 15.18.2.1. By Flavor 15.18.2.2. By Distribution Channel 15.19. Japan 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2023 15.19.2.1. By Flavor 15.19.2.2. By Distribution Channel 15.20. South Korea 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2023 15.20.2.1. By Flavor 15.20.2.2. By Distribution Channel 15.21. GCC Countries 15.21.1. Pricing Analysis 15.21.2. Market Share Analysis, 2023 15.21.2.1. By Flavor 15.21.2.2. By Distribution Channel 15.22. South Africa 15.22.1. Pricing Analysis 15.22.2. Market Share Analysis, 2023 15.22.2.1. By Flavor 15.22.2.2. By Distribution Channel 15.23. Israel 15.23.1. Pricing Analysis 15.23.2. Market Share Analysis, 2023 15.23.2.1. By Flavor 15.23.2.2. By Distribution Channel 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Flavor 16.3.3. By Distribution Channel 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Knorr 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. Idaho Fresh-Pak Inc 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. Simply Potatoes 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. Pineland Farms Potato Company Inc 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. Hungry Jack Potatoes 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. McCain Foods 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. Agristo 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. Pomuni 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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