[324 Pages Report] The global mouth freshener market size is projected to be valued at US$ 18,150.3 Mn in 2022 and is anticipated to reach US$ 33,436.16 Mn by 2032, with a CAGR of 6.3% from 2022 to 2032.
Increasing awareness about oral care, rising tobacco, and alcohol consumption are major factors anticipated to boost the demand for mouth freshener during the forecast period. This aspect is expected to elevate the sales of mouth fresheners, which is expected to fuel the mouth freshener market growth.
| Attributes | Details |
|---|---|
| Mouth Freshener Market CAGR (2022-2032) | 6.3% |
| Mouth Freshener Market Value (2022) | US$ 18,150.3 million |
| Mouth Freshener Market Value (2032) | US$ 33,436.16 million |
The rise in oral hygiene awareness among adults and youth globally is driving the global mouth freshener market share. Tobacco, smoking, and alcohol usage all contribute to mouth disorders such as bad breath and stained teeth. These are significant factors influencing the demand for mouth freshener, which in turn is projected to accelerate the sales of mouth fresheners in the future.
Furthermore, advanced packaging designs and materials, such as flip-top base packaging or sliding door type packaging, are some of the latest trends in the mouth freshener market.
Increased product portfolios and the use of various marketing tactics are likely to improve the demand for mouth freshener in the forecast period. Furthermore, sugar-free mouth fresheners from mouth freshener manufacturers are popular among health-conscious customers and are expected to enhance the sales of mouth fresheners. Caffeine, ginseng, and guarana, among other compounds, have been added to gum, breath fresheners, and mint which are acting as growth propellers in the mouth freshener market.
Customers in countries such as India prefer to use mouth freshener after meals as well. In the near future, the availability of a varied range of mouth fresheners is projected to boost mouth freshener market expansion. However, government regulations and interventions are anticipated to restrain the mouth freshener market growth in the forecast period of 2022-2032. While negative effects associated with mouth freshener consumption are anticipated to act as challenges in mouth freshener market.
Furthermore, the development of advanced packaging designs, as well as the use of marketing strategies such as ads and celebrity endorsements, are likely to provide growth opportunities for the mouth freshener market during the projection period.
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The global mouth freshener market size is predicted to expand as people become more conscious of the implications of oral hygiene. The availability of a wide variety of mouth fresheners is projected to boost demand development in the near future.
Mouth freshener manufacturers gain from changing consumer habits, modernization, and increased disposable money. Conversely, the appearance of counterfeit goods is anticipated to reduce the demand for mouth fresheners.
The sales of mouth fresheners are projected to grow as they are used in oral hygiene to prevent or minimize odor in the mouth. Mouth fresheners come in a variety of flavors, tastes, and other characteristics. These are also available in sugar-free varieties.
Due to the sheer increased demand for mouth fresheners, market participants are introducing new flavors such as mint, fruit, menthol, herbs, and spices. The sales of mouth fresheners are being driven due to alcohol and cigarette addiction. These factors present lucrative opportunity for the global mouth freshener market.
People who are addicted to cigarettes or alcohol frequently seek out mouth fresheners to refresh their breath. Given the prevalence of such habits among consumers, the demand for mouth freshener is anticipated to grow by 2032.
The most significant restraint in the mouth freshener market is rising consumer concern about chemicals being consumed and chewed down into the throat. This rising awareness is impeding the mouth freshener market’s ability to offer its items to 100% of its customers.
As a result of this challenge, the global mouth freshener market is likely to face a steady decline. However, the mouth freshener market key players in the production of non-chemical mouth fresheners are raising awareness and dispelling myths in order to balance the sales of mouth freshener during the forecast period.
Principal Consultant
Mouth Freshener Market:
| Attributes | Mouth Freshener Market |
|---|---|
| CAGR (2022-2032) | 6.3% |
| Market Value (2032) | US$ 33,436.16 Mn |
| Growth Factor | The global mouth freshener market is expected to grow as people become more aware of the importance of oral hygiene. |
| Opportunity | During the forecast period, the development of improved package designs, as well as the utilisation of marketing methods are projected to present growth opportunities for the mouth freshener market. |
| Key Trends | Innovative packaging designs and materials, such as flip-top base packaging or sliding door type packaging, are among the most recent trends in the mouth freshener industry. |
Oral Spray Market:
| Attributes | Oral Spray Market |
|---|---|
| CAGR (2022-2032) | 7% |
| Market Value (2032) | US$ 32 Bn |
| Growth Factor | Oral spray market share is being driven mostly by changing lifestyle preferences and increased consumer awareness about oral care worldwide. |
| Opportunity | The rising frequency of chronic diseases such as diabetes and asthma has increased global demand for medication oral sprays creating lucrative opportunities for the key players in the oral spray market. |
| Key Trends | Rising occurrences of dental caries and other tooth-related disorders, increased demand for aesthetic dentistry procedures, and technical improvements in the oral care products industry are all key trends in oral spray market. |
Oral Care Market:
| Attributes | Oral Care Market |
|---|---|
| CAGR (2022-2032) | 3% |
| Market Value (2032) | US$ 45.39 Bn |
| Growth Factor | The introduction of electric brushes, charcoal-based teeth cleansers, and dental whitening products is expected to boost the expansion of the oral care industry. |
| Opportunity | Rising public awareness of health and oral hygiene, an increase in the number of dental clinics and oral cosmetic businesses, and rising population income will all have a favourable impact on the market's growth. |
| Key Trends | Recent advancements in the design of numerous dental and gum care mainstays is likely to benefit market expansion. |
Mouth fresheners are gaining popularity around the world as people become more aware of the necessity of maintaining proper oral hygiene. Some of the benefits of mouth fresheners include the generation of fresh breath, and the prevention of bacterial infection.
Increased oral hygiene programs around the world are propelling the mouth fresheners market's expansion. According to the FDI World Dental Association statistics issue, the 2018 World Oral Health Day campaign was expected to be one of the most fruitful efforts till date, reaching out to more than 700 million people worldwide.
Furthermore, the increased demand for mouth fresheners, especially in hotels, benefits product growth.
The increased global spending on dental care products has made a significant contribution to sales of mouth fresheners. According to the American Dental Association's dental industry study, the United States' spending on dental care is expected to be USD136 billion in 2018.
The increasing use of mouth fresheners by those suffering from halitosis as a result of poor breathing medical conditions is contributing to the increased demand for mouth fresheners.
Mint candy is one of the most popular forms of mouth fresheners, accounting for 39 percent of the market in 2021. The product's easy availability in many nations is one of the major elements fuelling the segment's rise.
Demand for mint candy mouth fresheners is being driven by the availability of several taste and packaging varieties. For example, producers have created regional flavours, such as Paan flavour candies in India, which are accessible in several regions.
During the forecast period, the spray is expected to have the fastest CAGR of 6 percent in the mouth fresheners market. The segment is expected to develop due to widespread acceptability in nations where weapons are prohibited. Advertisement and brand personification have also been significant drivers of segment growth in the mouth fresheners market.
In terms of market share, the retail outlets segment is expected to maintain its dominance in the mouth fresheners market. The ease of availability is the primary element driving category expansion. This distribution channel is projected to develop in the near future due to the presence of a high number of outlets and convenient product availability.
During the projected period, the online shop segment is expected to grow at a 5.6 percent CAGR in the mouth fresheners market. The segment is being driven by increased internet access in rural regions, faster and more reliable delivery by numerous online portals, and simple replacement choices.
North America maintained the leading market share of 44 percent in 2021 and is expected to develop rapidly. Due to strong demand and consumption of alcohol and tobacco, the United States accounts for the majority of the mouth fresheners market in North America and is predicted to exhibit a CAGR of roughly 3.6 percent over the forecast period.
Furthermore, the strong presence of multinational players across geographies, the availability of diverse alternatives, and the premiumization of mouth fresheners are all boosting the mouth fresheners market growth. Furthermore, the region's heavy consumption of alcohol and tobacco is encouraging the adoption of mouth fresheners.
Due to the increased consumption of smokeless tobacco such as dip, snuff, snus, and chewing, Asia Pacific is expected to see significant development in the mouth fresheners market. Furthermore, the sweet consumption custom observed by nations such as India, Nepal, Pakistan, and others during festivals and occasions contributes to the increased sales of mouth fresheners.
Due to increasing demand for mouth fresheners from growing countries such as India and China, Asia Pacific is predicted to rise at the quickest CAGR over the forecast period. Changing lifestyles and more disposable income are anticipated to boost mouth fresheners market growth even further.
The global market for mouth fresheners is very fragmented. Several small manufacturers account for roughly 10% - 15% of the global mouth freshener market. Due to the low cost of manufacture, there are an increasing number of small vendors in the mouth fresheners market.
To stay competitive in the industry, startups in the mouth fresheners market are significantly contributing to market growth by using various methods such as merger and acquisition, expansion, new marketing techniques, investment for small businesses, and new product releases.
For example, Perfetti Van Melle-owned brand Mentos announced the debut of new Mentos CleanBreath hard mints in 2018, which will deliver clean and fresh breath for around 30 minutes. These sugar-free firm mints include a layer of green tea extract between two layers of flavour and freshness.
Mouth fresheners market is projected to have a CAGR of 6.3% through 2032.
North America is the leading region in the mouth freshener market.
By type, mint candy segment is expected to dominate the market.
Mouth fresheners market is predicted to grow US$ 33,436.16 Mn by 2032.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2017-2021 and Forecast, 2022-2032 4.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis, 2017-2021 4.2. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Projections, 2022-2032 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By Type, 2017-2021 5.3. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By Type, 2022-2032 5.3.1. Spray 5.3.2. Mint Candies 5.3.3. Gums 5.3.4. Others 5.4. Y-o-Y Growth Trend Analysis By Type, 2017-2021 5.5. Absolute $ Opportunity Analysis By Type, 2022-2032 6. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Distribution Channel 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By Distribution Channel, 2017-2021 6.3. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By Distribution Channel, 2022-2032 6.3.1. Online Stores 6.3.2. Retail Stores 6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2017-2021 6.5. Absolute $ Opportunity Analysis By Distribution Channel, 2022-2032 7. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By Region, 2017-2021 7.3. Current Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By Region, 2022-2032 7.3.1. North America 7.3.2. Latin America 7.3.3. Europe 7.3.4. Asia Pacific 7.3.5. MEA 7.4. Market Attractiveness Analysis By Region 8. North America Market Analysis 2017-2021 and Forecast 2022-2032, By Country 8.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021 8.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032 8.2.1. By Country 8.2.1.1. U.S. 8.2.1.2. Canada 8.2.2. By Type 8.2.3. By Distribution Channel 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Type 8.3.3. By Distribution Channel 8.4. Key Takeaways 9. Latin America Market Analysis 2017-2021 and Forecast 2022-2032, By Country 9.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021 9.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Rest of Latin America 9.2.2. By Type 9.2.3. By Distribution Channel 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Type 9.3.3. By Distribution Channel 9.4. Key Takeaways 10. Europe Market Analysis 2017-2021 and Forecast 2022-2032, By Country 10.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021 10.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. U.K. 10.2.1.3. France 10.2.1.4. Spain 10.2.1.5. Italy 10.2.1.6. Rest of Europe 10.2.2. By Type 10.2.3. By Distribution Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Type 10.3.3. By Distribution Channel 10.4. Key Takeaways 11. Asia Pacific Market Analysis 2017-2021 and Forecast 2022-2032, By Country 11.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021 11.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032 11.2.1. By Country 11.2.1.1. China 11.2.1.2. Japan 11.2.1.3. South Korea 11.2.1.4. Malaysia 11.2.1.5. Singapore 11.2.1.6. Australia 11.2.1.7. New Zealand 11.2.1.8. Rest of APAC 11.2.2. By Type 11.2.3. By Distribution Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Type 11.3.3. By Distribution Channel 11.4. Key Takeaways 12. MEA Market Analysis 2017-2021 and Forecast 2022-2032, By Country 12.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021 12.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032 12.2.1. By Country 12.2.1.1. GCC Countries 12.2.1.2. South Africa 12.2.1.3. Israel 12.2.1.4. Rest of MEA 12.2.2. By Type 12.2.3. By Distribution Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Type 12.3.3. By Distribution Channel 12.4. Key Takeaways 13. Key Countries Market Analysis 13.1. U.S. 13.1.1. Pricing Analysis 13.1.2. Market Share Analysis, 2021 13.1.2.1. By Type 13.1.2.2. By Distribution Channel 13.2. Canada 13.2.1. Pricing Analysis 13.2.2. Market Share Analysis, 2021 13.2.2.1. By Type 13.2.2.2. By Distribution Channel 13.3. Brazil 13.3.1. Pricing Analysis 13.3.2. Market Share Analysis, 2021 13.3.2.1. By Type 13.3.2.2. By Distribution Channel 13.4. Mexico 13.4.1. Pricing Analysis 13.4.2. Market Share Analysis, 2021 13.4.2.1. By Type 13.4.2.2. By Distribution Channel 13.5. Germany 13.5.1. Pricing Analysis 13.5.2. Market Share Analysis, 2021 13.5.2.1. By Type 13.5.2.2. By Distribution Channel 13.6. U.K. 13.6.1. Pricing Analysis 13.6.2. Market Share Analysis, 2021 13.6.2.1. By Type 13.6.2.2. By Distribution Channel 13.7. France 13.7.1. Pricing Analysis 13.7.2. Market Share Analysis, 2021 13.7.2.1. By Type 13.7.2.2. By Distribution Channel 13.8. Spain 13.8.1. Pricing Analysis 13.8.2. Market Share Analysis, 2021 13.8.2.1. By Type 13.8.2.2. By Distribution Channel 13.9. Italy 13.9.1. Pricing Analysis 13.9.2. Market Share Analysis, 2021 13.9.2.1. By Type 13.9.2.2. By Distribution Channel 13.10. China 13.10.1. Pricing Analysis 13.10.2. Market Share Analysis, 2021 13.10.2.1. By Type 13.10.2.2. By Distribution Channel 13.11. Japan 13.11.1. Pricing Analysis 13.11.2. Market Share Analysis, 2021 13.11.2.1. By Type 13.11.2.2. By Distribution Channel 13.12. South Korea 13.12.1. Pricing Analysis 13.12.2. Market Share Analysis, 2021 13.12.2.1. By Type 13.12.2.2. By Distribution Channel 13.13. Malaysia 13.13.1. Pricing Analysis 13.13.2. Market Share Analysis, 2021 13.13.2.1. By Type 13.13.2.2. By Distribution Channel 13.14. Singapore 13.14.1. Pricing Analysis 13.14.2. Market Share Analysis, 2021 13.14.2.1. By Type 13.14.2.2. By Distribution Channel 13.15. Australia 13.15.1. Pricing Analysis 13.15.2. Market Share Analysis, 2021 13.15.2.1. By Type 13.15.2.2. By Distribution Channel 13.16. New Zealand 13.16.1. Pricing Analysis 13.16.2. Market Share Analysis, 2021 13.16.2.1. By Type 13.16.2.2. By Distribution Channel 13.17. GCC Countries 13.17.1. Pricing Analysis 13.17.2. Market Share Analysis, 2021 13.17.2.1. By Type 13.17.2.2. By Distribution Channel 13.18. South Africa 13.18.1. Pricing Analysis 13.18.2. Market Share Analysis, 2021 13.18.2.1. By Type 13.18.2.2. By Distribution Channel 13.19. Israel 13.19.1. Pricing Analysis 13.19.2. Market Share Analysis, 2021 13.19.2.1. By Type 13.19.2.2. By Distribution Channel 14. Market Structure Analysis 14.1. Competition Dashboard 14.2. Competition Benchmarking 14.3. Market Share Analysis of Top Players 14.3.1. By Regional 14.3.2. By Type 14.3.3. By Distribution Channel 15. Competition Analysis 15.1. Competition Deep Dive 15.1.1. Johnson & Johnson 15.1.1.1. Overview 15.1.1.2. Product Portfolio 15.1.1.3. Profitability by Market Segments 15.1.1.4. Sales Footprint 15.1.1.5. Strategy Overview 15.1.1.5.1. Marketing Strategy 15.1.1.5.2. Product Strategy 15.1.1.5.3. Channel Strategy 15.1.2. Mars 15.1.2.1. Overview 15.1.2.2. Product Portfolio 15.1.2.3. Profitability by Market Segments 15.1.2.4. Sales Footprint 15.1.2.5. Strategy Overview 15.1.2.5.1. Marketing Strategy 15.1.2.5.2. Product Strategy 15.1.2.5.3. Channel Strategy 15.1.3. The Hershey Company 15.1.3.1. Overview 15.1.3.2. Product Portfolio 15.1.3.3. Profitability by Market Segments 15.1.3.4. Sales Footprint 15.1.3.5. Strategy Overview 15.1.3.5.1. Marketing Strategy 15.1.3.5.2. Product Strategy 15.1.3.5.3. Channel Strategy 15.1.4. Perfetti Van Melle 15.1.4.1. Overview 15.1.4.2. Product Portfolio 15.1.4.3. Profitability by Market Segments 15.1.4.4. Sales Footprint 15.1.4.5. Strategy Overview 15.1.4.5.1. Marketing Strategy 15.1.4.5.2. Product Strategy 15.1.4.5.3. Channel Strategy 15.1.5. lotte 15.1.5.1. Overview 15.1.5.2. Product Portfolio 15.1.5.3. Profitability by Market Segments 15.1.5.4. Sales Footprint 15.1.5.5. Strategy Overview 15.1.5.5.1. Marketing Strategy 15.1.5.5.2. Product Strategy 15.1.5.5.3. Channel Strategy 15.1.6. Haribo GmbH & Co 15.1.6.1. Overview 15.1.6.2. Product Portfolio 15.1.6.3. Profitability by Market Segments 15.1.6.4. Sales Footprint 15.1.6.5. Strategy Overview 15.1.6.5.1. Marketing Strategy 15.1.6.5.2. Product Strategy 15.1.6.5.3. Channel Strategy 15.1.7. Midas Care 15.1.7.1. Overview 15.1.7.2. Product Portfolio 15.1.7.3. Profitability by Market Segments 15.1.7.4. Sales Footprint 15.1.7.5. Strategy Overview 15.1.7.5.1. Marketing Strategy 15.1.7.5.2. Product Strategy 15.1.7.5.3. Channel Strategy 15.1.8. Dabur Binaca 15.1.8.1. Overview 15.1.8.2. Product Portfolio 15.1.8.3. Profitability by Market Segments 15.1.8.4. Sales Footprint 15.1.8.5. Strategy Overview 15.1.8.5.1. Marketing Strategy 15.1.8.5.2. Product Strategy 15.1.8.5.3. Channel Strategy 15.1.9. Cadbury Brothers Limited 15.1.9.1. Overview 15.1.9.2. Product Portfolio 15.1.9.3. Profitability by Market Segments 15.1.9.4. Sales Footprint 15.1.9.5. Strategy Overview 15.1.9.5.1. Marketing Strategy 15.1.9.5.2. Product Strategy 15.1.9.5.3. Channel Strategy 16. Assumptions & Acronyms Used 17. Research Methodology
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Mouth Freshener Market
