The global car air freshener market is estimated to be valued at ~US$ 2,233.7 million in 2022. It is projected to reach ~US$ 3,178.2 million by 2032. The market is likely to exhibit moderate growth at a CAGR of ~3.6% during the evaluation period from 2022 to 2032.
The rising need for quality air indoor and changing lifestyle of consumers are anticipated to drive sales of car air fresheners in the next ten years. Growing levels of pollution are expected to result in the surging demand for air care products that can be utilized in vehicles. Apart from that, high demand for eco-friendly and sustainable air products with aromatic compounds, odor eliminators, and neutralizing odors would promulgate growth in the global market.
Demand for car air fresheners in the form of gels and cans is anticipated to rise in the evaluation period. Growth is mainly attributed to the ability of gels and cans to provide a consistent scent and last longer than paper or sprays.
In November 2022, for instance, EKAM, a handcrafted fragrance organization, introduced a new range of air fresheners such as scented sachets, car sprays, and room sprays. The company is aiming to target certain concerns and areas that can be solved with its new fresheners. Thus, the introduction of innovative air fresheners for vehicles by key companies is expected to push sales in the global market.
Similarly, in May 2022, Febreze, an American brand of household odor eliminators, unveiled its latest Febreze CARstrology Collection. It includes 12 car fragrances that can be perfectly paired to match each zodiac sign. The company aims to help users match their car’s fragrance with their personality by moving over the new-car smell.
To launch its new collection, the company joined hands with Aliza Kelly, celebrity astrologer, host, bestselling author, and columillionist. Kelly reviewed dozens of available car fresheners and considered the needs & preferences of every astrological sign. Such unique concepts introduced by renowned companies are projected to bolster sales in the market.
Attributes | Key Insights |
---|---|
Car Air Freshener Market Estimated Size (2022E) | ~US$ 2,233.7 million |
Projected Market Valuation (2032) | ~US$ 3,178.2 million |
Value-based CAGR (2022 to 2032) | ~3.6% |
Collective Value Share: Top Players (2021A) | ~10-15% |
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In the last few years, companies have made significant progress in terms of the development of new environmentally sustainable products. They have also adapted new ways of manufacturing that are set to boost the market. In the car accessories market, air fresheners are nowadays considered to be the current trend.
Increasing innovation from manufacturers in the market has boosted it to new heights. Key players in the market are investing large amounts of their resources in research & development (R&D) practices and are coming up with various strategies to attract an increasing number of consumers. Besides, as air fresheners can be used in different circumstances such as on a vent, on the mirror, as a pendant, or on a key chain, their demand is likely to surge in the global market.
Moreover, the increasing trend for car maintenance among consumers is expected to subsequently boost the demand for car air fresheners in the next ten years. The availability of car air fresheners at numerous locations such as car wash centers, independent stores, and convenience stores is also increasing product visibility and helping the market to grow.
Owing to the aforementioned factors, the global car air freshener market is anticipated to increase at a substantial growth rate of ~3.6% during the forecast period, over the ~3.2% growth rate experienced during the historical period of 2017 to 2021.
Car Air Freshener Market:
Differentiating Aspects | Car Air Freshener Market |
---|---|
CAGR in 2022 to 2032 | 3.6% |
Current Valuation in 2022 | US$ 2,233.7 Million |
Projected Valuation in 2032 | US$ 3,178.2 Million |
Demand Drivers |
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Fragrance Diffuser Market:
Differentiating Aspects | Fragrance Diffuser Market |
---|---|
CAGR in 2022 to 2032 | 7.08% |
Current Valuation in 2022 | US$ 27.75 Billion |
Projected Valuation in 2032 | US$ 55 Billion |
Demand Drivers |
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Scented Candles Market:
Differentiating Aspects | Scented Candles Market |
---|---|
CAGR in 2022 to 2032 | 4.1% |
Current Valuation in 2022 | US$ 3.6 Billion |
Projected Valuation in 2032 | US$ 5.4 Billion |
Demand Drivers |
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In the past few years, there has been a significant rise in terms of sales of automobiles across the globe. The inflow of new brands in the automobile industry on the back of the growing preference of consumers to travel by four-wheelers is boosting sales of car air fresheners.
Car air fresheners can also help to enhance the aroma inside a car. The increasing number of automobiles on the road owing to better transportation facilities offered by government agencies is boosting the demand for car air fresheners in the market. Moreover, the need for consumers to eradicate bad smells inside a vehicle and to inhale fresh air is aiding growth in the global market.
Awareness about Potentially Hazardous Compounds May Obstruct Sales of Car Scents
Air fresheners emit a wide range of toxic chemicals that are often classified as hazardous in nature. A study by Springer Nature, for instance, revealed that air fresheners emitted approximately 546 volatile organic compounds (VOCs). Amongst these, about 30 VOCs were classified as potentially hazardous.
All types of air fresheners emitted one or more potentially hazardous compounds. The study further revealed that car air fresheners can lead to the emission of various volatile compounds such as hazardous VOCs. Thus, rising awareness about the hazardous impacts of car air fresheners may hinder product sales during the forecast period.
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Rising Demand for Sustainable Car Perfumes in the USA to Bode Well for Manufacturers
The USA is one of the leading markets for car air fresheners. The country is set to generate an exponential demand during the evaluation period. The USA is estimated to exhibit a significant market share of around 75% by the end of 2022.
The presence of some of the top brands with extensive and unlimited product portfolios on the back of a high pool of loyal consumers is expected to push the country’s market. Besides, the increased preference of consumers for sustainable and eco-friendly air fresheners that would not damage health or the environment is likely to create substantial growth opportunities in the USA market.
Availability of Low-cost Resources to Produce Car Air Freshener Sprays in China to Propel Demand
China is set to be one of the largest hubs for air freshener manufacturers in East Asia. It is anticipated to hold a market share of over 60% in East Asia and is set to grow at a CAGR of ~7.4% during the forecast period.
The country is considered to be one of the world’s dominant markets in terms of the manufacturing of air improvement goods and fragrances. Efficient manufacturing capabilities with low cost of production and availability of vast resources have attracted a large number of market players to establish their manufacturing base in the country. Alternatively, it has resulted in a significant share of countries in the East Asia region.
High Demand for Car Freshener Sprays Infused with Natural Ingredients to Spur Sales in India
India is one of the emerging markets for car air fresheners and is anticipated to grow with rising awareness regarding environmental safety. In addition, citizens of the country are set to be highly inclined toward natural products and as a result, natural car air fresheners are generating surging demand in India.
Consumers in the country are nowadays looking for natural ingredients-based products from chemical compound products. A huge base of customers in India prefers natural and eco-friendly produced goods. Therefore, this factor is set to encourage Indian manufacturers to use natural ingredients in the production of car air fresheners.
Hanging Car Freshener Gels to Gain Impetus as Customers Look for Long-lasting Fragrances
According to a recent analysis by FMI, based on product type, the hanging air freshener segment is anticipated to exhibit a growth rate of over 7.5% during the forecast period. Hanging air freshener is set to be a highly lucrative category and it is increasingly gaining popularity worldwide.
The target product is gaining prominence on the back of various factors such as ease of usability, use & throw ability, availability of a broad range of fragrances, and low cost of products with long-lasting durability. In order to switch to different fragrances over a short time span, consumers are mainly opting for hanging air fresheners for their cars, which is gaining impetus in the market.
Customers Prefer Medium-Priced Car Spray Perfumes owing to Bulk Buying Practices
In terms of the price range, medium-priced car air fresheners are expected to hold a significant share of around 50% of the market. The premium category of air fresheners is likely to exhibit the highest growth rate during the forecast period among other segments.
The trend of consumers buying air fresheners in bulk capacity has inclined them to opt for products that are priced moderately. The inflow of consumers in hypermarkets/supermarkets due to the easy availability of medium-priced products has increased over the last few years. It is anticipated to boost sales of medium-priced air fresheners in the next ten years.
Leading players operating globally in the market are focusing on partnerships, new product developments, and innovative product launches in order to expand their businesses. A few other key companies are aiming to join hands with local firms to co-develop unique fragrances to meet the surging demand from customers across the globe.
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Attribute | Details |
---|---|
Estimated Market Size (2022) | US$ 2,233.7 million |
Projected Market Valuation (2032) | US$ 3,178.2 million |
Value-based CAGR (2022 to 2032) | 3.6% |
Forecast Period | 2022 to 2032 |
Historical Data Available for | 2017 to 2021 |
Market Analysis | Value (US$ million) |
Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania & MEA |
Key Countries Covered | The United States, Canada, Brazil, Mexico, Germany, the United Kingdom, France, Spain, Italy, Russia, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand. |
Key Segments Covered | Product Type, Product Form, Price Range, Sales Channel, and Region |
Key Companies Profiled | Procter & Gamble Co.; Car-Freshener Corporation; California Scents; Church & Dwight Co. Inc.; Godrej Household Products; Reckitt Benckiser Group Plc.; Amway; Kobayashi; Liby; Houdy; Farcent; Jiali; Other (on request) |
Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The global market for car air fresheners was valued at US$ ~2,162.9 million in 2021.
The global market for car air fresheners grew at ~3.2% CAGR between 2017 and 2021.
Growing awareness regarding environmental safety, new product launches, increasing knowledge about natural products, and rising mergers are the key trends in the market.
Leading players operating in the global market for car air fresheners are Procter & Gamble Co., Car-Freshener Corporation, California Scents, Church & Dwight Co. Inc., Godrej Household Products, Reckitt Benckiser Group Plc, Amway, Kobayashi, Liby, Houdy, Farcent, and Jiali among others.
Demand for car air fresheners in North America is projected to grow at a ~2.6% CAGR over the forecast period.
Leading players in the global market for car air fresheners are estimated to account for approximately ~10-15% of the total market share.
Europe car air freshener market is anticipated to expand at ~3.0% CAGR over the forecast period.
1. Executive Summary | Car Air Freshener Market 1.1. Global Market Outlook 1.2. Summary of Key Findings 1.3. Summary of Key Statistics 1.4. FMI Analysis and Recommendations 2. Market Overview 2.1. Market Taxonomy 2.2. Market Definition 3. Key Market Trends 3.1. Key Trends Impacting the Market 3.2. Product Innovation Trends 4. Global Market Demand Analysis 2017 to 2021 and Forecast, 2022 to 2032 4.1. Historical Market Volume (‘000 Units) Analysis, 2017 to 2021 4.2. Current and Future Market Volume (‘000 Units) Projections, 2022 to 2032 4.3. Y-o-Y Growth Trend Analysis 5. Global Market - Pricing Analysis 5.1. Regional Pricing Analysis by Product Type 5.2. Pricing Break-up 5.2.1. Manufacturer Level Pricing 5.2.2. Distributor Level Pricing 5.3. Average Pricing Analysis Benchmark 6. Global Market Demand (in Value or in US$ million) Analysis 2017 to 2021 and Forecast, 2022 to 2032 6.1. Historical Market Value (US$ million) Analysis, 2017 to 2021 6.2. Current and Future Market Value (US$ million) Projections, 2022 to 2032 6.2.1. Y-o-Y Growth Trend Analysis 6.2.2. Absolute $ Opportunity Analysis 7. Market Background 7.1. Macro-Economic Factors 7.1.1. Global GDP Growth Outlook 7.1.2. Global Consumer Spending Outlook 7.1.3. Retail Sector GVA and Growth 7.1.4. Per Capita Disposable Income 7.1.5. Global Urbanization Outlook 7.1.6. Global Working Population Statistics 7.1.7. E-commerce Penetration Overview 7.2. Forecast Factors - Relevance & Impact 7.2.1. Top Company’s Historical Growth 7.2.2. Per Capita Disposable Income 7.2.3. Global Consumer Goods Industry Analysis 7.2.4. Global Urbanization Growth outlook 7.2.5. World internet User Statistics 7.3. Industry Value and Supply Chain Analysis 7.4. Market Dynamics 7.4.1. Drivers 7.4.2. Restraints 7.4.3. Opportunity Analysis 7.5. PESTLE Analysis of Market 7.6. Investment Feasibility Matrix 7.7. Porter’s Five Force 8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Product Type 8.1. Introduction / Key Findings 8.2. Historical Market Size (US$ million) and Volume Analysis by Product Type, 2017 to 2021 8.3. Current and Future Market Size (US$ million) and Volume Analysis and Forecast by Product Type, 2022 to 2032 8.3.1. Clip-on 8.3.2. Plug-ins 8.3.3. Spray/Aerosol 8.3.4. Paper 8.3.5. Hanging 8.3.6. Other 8.4. Market Attractiveness Analysis by Product Type 9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Product Form 9.1. Introduction / Key Findings 9.2. Historical Market Size (US$ million) and Volume Analysis by Product Form, 2017 to 2021 9.3. Current and Future Market Size (US$ million) and Volume Analysis and Forecast by Product Form, 2022 to 2032 9.3.1. Crystal 9.3.2. Foam 9.3.3. Gel 9.3.4. Liquid 9.3.5. Powder 9.3.6. Other 9.4. Market Attractiveness Analysis by Product Form 10. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Price Range 10.1. Introduction / Key Findings 10.2. Historical Market Size (US$ million) and Volume Analysis by Price Range, 2017 to 2021 10.3. Current and Future Market Size (US$ million) and Volume Analysis and Forecast by Price Range, 2022 to 2032 10.3.1. Low 10.3.2. Medium 10.3.3. Premium 10.4. Market Attractiveness Analysis by Price Range 11. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Sales Channel 11.1. Introduction / Key Findings 11.2. Historical Market Size (US$ million) and Volume Analysis by Sales Channel, 2017 to 2021 11.3. Current and Future Market Size (US$ million) and Volume Analysis and Forecast by Sales Channel, 2022 to 2032 11.3.1. Hypermarkets/Supermarkets 11.3.2. Convenience Stores 11.3.3. Departmental Stores 11.3.4. Independent Stores 11.3.5. Online Retailers 11.3.6. Others 11.4. Market Attractiveness Analysis by Sales Channel 12. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Region 12.1. Introduction 12.2. Historical Market Size (US$ million) and Volume Analysis By Region, 2017 to 2021 12.3. Current Market Size (US$ million) and Volume Analysis and Forecast By Region, 2022 to 2032 12.3.1. North America 12.3.2. Latin America 12.3.3. Europe 12.3.4. East Asia 12.3.5. South Asia 12.3.6. Oceania 12.3.7. MEA 12.4. Market Attractiveness Analysis By Region 13. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032 13.1. Introduction 13.2. Pricing Analysis 13.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021 13.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2022 to 2032 13.4.1. By Country 13.4.1.1. The USA 13.4.1.2. Canada 13.4.2. By Product Type 13.4.3. By Product Form 13.4.4. By Price Range 13.4.5. By Sales Channel 13.5. Market Attractiveness Analysis 13.5.1. By Country 13.5.2. By Product Type 13.5.3. By Product Form 13.5.4. By Price Range 13.5.5. By Sales Channel 14. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032 14.1. Introduction 14.2. Pricing Analysis 14.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021 14.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2022 to 2032 14.4.1. By Country 14.4.1.1. Brazil 14.4.1.2. Mexico 14.4.1.3. Rest of Latin America 14.4.2. By Product Type 14.4.3. By Product Form 14.4.4. By Price Range 14.4.5. By Sales Channel 14.5. Market Attractiveness Analysis 14.5.1. By Country 14.5.2. By Product Type 14.5.3. By Product Form 14.5.4. By Price Range 14.5.5. By Sales Channel 15. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032 15.1. Introduction 15.2. Pricing Analysis 15.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021 15.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2022 to 2032 15.4.1. By Country 15.4.1.1. UK 15.4.1.2. Germany 15.4.1.3. Italy 15.4.1.4. Spain 15.4.1.5. France 15.4.1.6. Russia 15.4.1.7. Rest of Europe 15.4.2. By Product Type 15.4.3. By Product Form 15.4.4. By Price Range 15.4.5. By Sales Channel 15.5. Market Attractiveness Analysis 15.5.1. By Country 15.5.2. By Product Form 15.5.3. By Price Range 15.5.4. By Sales Channel 16. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032 16.1. Introduction 16.2. Pricing Analysis 16.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021 16.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2022 to 2032 16.4.1. By Country 16.4.1.1. China 16.4.1.2. Japan 16.4.1.3. South Korea 16.4.2. By Product Type 16.4.3. By Product Form 16.4.4. By Price Range 16.4.5. By Sales Channel 16.5. Market Attractiveness Analysis 16.5.1. By Country 16.5.2. By Product Type 16.5.3. By Product Form 16.5.4. By Price Range 16.5.5. By Sales Channel 17. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032 17.1. Introduction 17.2. Pricing Analysis 17.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021 17.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2022 to 2032 17.4.1. By Country 17.4.1.1. India 17.4.1.2. Thailand 17.4.1.3. Malaysia 17.4.1.4. Indonesia 17.4.1.5. Rest of South Asia 17.4.2. By Product Type 17.4.3. By Product Form 17.4.4. By Price Range 17.4.5. By Sales Channel 17.5. Market Attractiveness Analysis 17.5.1. By Country 17.5.2. By Product Type 17.5.3. By Product Form 17.5.4. By Price Range 17.5.5. By Sales Channel 18. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032 18.1. Introduction 18.2. Pricing Analysis 18.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021 18.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2022 to 2032 18.4.1. By Country 18.4.1.1. Australia 18.4.1.2. New Zealand 18.4.2. By Product Type 18.4.3. By Product Form 18.4.4. By Price Range 18.4.5. By Sales Channel 18.5. Market Attractiveness Analysis 18.5.1. By Country 18.5.2. By Product Type 18.5.3. By Product Form 18.5.4. By Price Range 18.5.5. By Sales Channel 19. MEA Market Analysis 2017 to 2021 and Forecast 2022 to 2032 19.1. Introduction 19.2. Pricing Analysis 19.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021 19.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2022 to 2032 19.4.1. By Country 19.4.1.1. GCC Countries 19.4.1.2. South Africa 19.4.1.3. Rest of MEA 19.4.2. By Product Type 19.4.3. By Product Form 19.4.4. By Price Range 19.4.5. By Sales Channel 19.5. Market Attractiveness Analysis 19.5.1. By Country 19.5.2. By Product Type 19.5.3. By Product Form 19.5.4. By Price Range 19.5.5. By Sales Channel 20. Market Structure Analysis 20.1. Market Analysis by Tier of Companies 20.2. Market Concentration 20.3. Market Share Analysis of Top Players 20.4. Market Presence Analysis 20.4.1. By Regional footprint of Players 20.4.2. Product foot print by Players 20.4.3. Channel Foot Print by Players 21. Competition Analysis 21.1. Competition Dashboard 21.2. Pricing Analysis by Competition 21.3. Competition Benchmarking 21.4. Competition Deep Dive 21.4.1. Procter & Gamble Co. 21.4.1.1. Overview 21.4.1.2. Product Portfolio 21.4.1.3. Profitability by Market Segments (Product/Channel/Region) 21.4.1.4. Distribution Footprint 21.4.1.5. Strategy Overview 21.4.2. Car-Freshener Corporation 21.4.2.1. Overview 21.4.2.2. Product Portfolio 21.4.2.3. Profitability by Market Segments (Product/Channel/Region) 21.4.2.4. Distribution Footprint 21.4.2.5. Strategy Overview 21.4.3. California Scents 21.4.3.1. Overview 21.4.3.2. Product Portfolio 21.4.3.3. Profitability by Market Segments (Product/Channel/Region) 21.4.3.4. Distribution Footprint 21.4.3.5. Strategy Overview 21.4.4. Church & Dwight Co. Inc. 21.4.4.1. Overview 21.4.4.2. Product Portfolio 21.4.4.3. Profitability by Market Segments (Product/Channel/Region) 21.4.4.4. Distribution Footprint 21.4.4.5. Strategy Overview 21.4.5. Godrej Household Products 21.4.5.1. Overview 21.4.5.2. Product Portfolio 21.4.5.3. Profitability by Market Segments (Product/Channel/Region) 21.4.5.4. Distribution Footprint 21.4.5.5. Strategy Overview 21.4.6. Reckitt Benckiser Group Plc. 21.4.6.1. Overview 21.4.6.2. Product Portfolio 21.4.6.3. Profitability by Market Segments (Product/Channel/Region) 21.4.6.4. Distribution Footprint 21.4.6.5. Strategy Overview 21.4.7. Amway 21.4.7.1. Overview 21.4.7.2. Product Portfolio 21.4.7.3. Profitability by Market Segments (Product/Channel/Region) 21.4.7.4. Distribution Footprint 21.4.7.5. Strategy Overview 21.4.8. Kobayashi 21.4.8.1. Overview 21.4.8.2. Product Portfolio 21.4.8.3. Profitability by Market Segments (Product/Channel/Region) 21.4.8.4. Distribution Footprint 21.4.8.5. Strategy Overview 21.4.9. Liby 21.4.9.1. Overview 21.4.9.2. Product Portfolio 21.4.9.3. Profitability by Market Segments (Product/Channel/Region) 21.4.9.4. Distribution Footprint 21.4.9.5. Strategy Overview 21.4.10. Houdy 21.4.10.1. Overview 21.4.10.2. Product Portfolio 21.4.10.3. Profitability by Market Segments (Product/Channel/Region) 21.4.10.4. Distribution Footprint 21.4.10.5. Strategy Overview 21.4.11. Farcent 21.4.11.1. Overview 21.4.11.2. Product Portfolio 21.4.11.3. Profitability by Market Segments (Product/Channel/Region) 21.4.11.4. Distribution Footprint 21.4.11.5. Strategy Overview 21.4.12. Jiali 21.4.12.1. Overview 21.4.12.2. Product Portfolio 21.4.12.3. Profitability by Market Segments (Product/Channel/Region) 21.4.12.4. Distribution Footprint 21.4.12.5. Strategy Overview 21.4.13. Others (As per Request) 21.4.13.1. Overview 21.4.13.2. Product Portfolio 21.4.13.3. Profitability by Market Segments (Product/Channel/Region) 21.4.13.4. Distribution Footprint 21.4.13.5. Strategy Overview 22. Assumptions and Acronyms Used 23. Research Methodology
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