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Car Air Freshener Market Outlook (2022 to 2032)

The global car air freshener market is estimated to be valued at ~US$ 2,233.7 million in 2022. It is projected to reach ~US$ 3,178.2 million by 2032. The market is likely to exhibit moderate growth at a CAGR of ~3.6% during the evaluation period from 2022 to 2032.

The rising need for quality air indoor and changing lifestyle of consumers are anticipated to drive sales of car air fresheners in the next ten years. Growing levels of pollution are expected to result in the surging demand for air care products that can be utilized in vehicles. Apart from that, high demand for eco-friendly and sustainable air products with aromatic compounds, odor eliminators, and neutralizing odors would promulgate growth in the global market.

Demand for car air fresheners in the form of gels and cans is anticipated to rise in the evaluation period. Growth is mainly attributed to the ability of gels and cans to provide a consistent scent and last longer than paper or sprays.

In November 2022, for instance, EKAM, a handcrafted fragrance organization, introduced a new range of air fresheners such as scented sachets, car sprays, and room sprays. The company is aiming to target certain concerns and areas that can be solved with its new fresheners. Thus, the introduction of innovative air fresheners for vehicles by key companies is expected to push sales in the global market.

Similarly, in May 2022, Febreze, an American brand of household odor eliminators, unveiled its latest Febreze CARstrology Collection. It includes 12 car fragrances that can be perfectly paired to match each zodiac sign. The company aims to help users match their car’s fragrance with their personality by moving over the new-car smell.

To launch its new collection, the company joined hands with Aliza Kelly, celebrity astrologer, host, bestselling author, and columillionist. Kelly reviewed dozens of available car fresheners and considered the needs & preferences of every astrological sign. Such unique concepts introduced by renowned companies are projected to bolster sales in the market.

Attributes Key Insights
Car Air Freshener Market Estimated Size (2022E) ~US$ 2,233.7 million
Projected Market Valuation (2032) ~US$ 3,178.2 million
Value-based CAGR (2022 to 2032) ~3.6%
Collective Value Share: Top Players (2021A) ~10-15%

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2017 to 2021 Car Air Freshener Market Outlook Compared to 2022 to 2032 Demand Forecast

In the last few years, companies have made significant progress in terms of the development of new environmentally sustainable products. They have also adapted new ways of manufacturing that are set to boost the market. In the car accessories market, air fresheners are nowadays considered to be the current trend.

Increasing innovation from manufacturers in the market has boosted it to new heights. Key players in the market are investing large amounts of their resources in research & development (R&D) practices and are coming up with various strategies to attract an increasing number of consumers. Besides, as air fresheners can be used in different circumstances such as on a vent, on the mirror, as a pendant, or on a key chain, their demand is likely to surge in the global market.

Moreover, the increasing trend for car maintenance among consumers is expected to subsequently boost the demand for car air fresheners in the next ten years. The availability of car air fresheners at numerous locations such as car wash centers, independent stores, and convenience stores is also increasing product visibility and helping the market to grow.

Owing to the aforementioned factors, the global car air freshener market is anticipated to increase at a substantial growth rate of ~3.6% during the forecast period, over the ~3.2% growth rate experienced during the historical period of 2017 to 2021.

Comparative Analysis of Adjacent Car Air Freshener Markets

Car Air Freshener Market:

Differentiating Aspects Car Air Freshener Market
CAGR in 2022 to 2032 3.6%
Current Valuation in 2022 US$ 2,233.7 Million
Projected Valuation in 2032 US$ 3,178.2 Million
Demand Drivers
  • Increasing innovation in the field of smart car fragrances that come with air purifying capability is set to aid sales.
  • Increasing demand for luxury cars in developed countries like the USA and rising pet ownership across the globe are anticipated to augur well for the global market.

Fragrance Diffuser Market:

Differentiating Aspects Fragrance Diffuser Market
CAGR in 2022 to 2032 7.08%
Current Valuation in 2022 US$ 27.75 Billion
Projected Valuation in 2032 US$ 55 Billion
Demand Drivers
  • Increasing demand for natural fragrances among consumers owing to rising awareness about health is set to drive growth.
  • Rising consumption of fragrances to lower stress and stimulate the mind among the working population is expected to propel sales.

Scented Candles Market:

Differentiating Aspects Scented Candles Market
CAGR in 2022 to 2032 4.1%
Current Valuation in 2022 US$ 3.6 Billion
Projected Valuation in 2032 US$ 5.4 Billion
Demand Drivers
  • An Increasing number of religious institutions, wellness facilities, restaurants, and hotels is expected to bolster demand.
  • The rapid development of hypermarkets and supermarkets is likely to make it convenient for people to purchase scented candles.
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Top Trends Driving Demand for Car Air Fresheners across the Globe

  • Increasing Sales of Four Wheelers to Push the Demand for Car Fragrances

In the past few years, there has been a significant rise in terms of sales of automobiles across the globe. The inflow of new brands in the automobile industry on the back of the growing preference of consumers to travel by four-wheelers is boosting sales of car air fresheners.

Car air fresheners can also help to enhance the aroma inside a car. The increasing number of automobiles on the road owing to better transportation facilities offered by government agencies is boosting the demand for car air fresheners in the market. Moreover, the need for consumers to eradicate bad smells inside a vehicle and to inhale fresh air is aiding growth in the global market.

How is Volatile Chemical Emission from Car Air Fresheners Hampering the Market?

Awareness about Potentially Hazardous Compounds May Obstruct Sales of Car Scents

Air fresheners emit a wide range of toxic chemicals that are often classified as hazardous in nature. A study by Springer Nature, for instance, revealed that air fresheners emitted approximately 546 volatile organic compounds (VOCs). Amongst these, about 30 VOCs were classified as potentially hazardous.

All types of air fresheners emitted one or more potentially hazardous compounds. The study further revealed that car air fresheners can lead to the emission of various volatile compounds such as hazardous VOCs. Thus, rising awareness about the hazardous impacts of car air fresheners may hinder product sales during the forecast period.

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Country-wise Insights

Why is the Demand for Car Air Fresheners Growing Rapidly in the USA?

Rising Demand for Sustainable Car Perfumes in the USA to Bode Well for Manufacturers

The USA is one of the leading markets for car air fresheners. The country is set to generate an exponential demand during the evaluation period. The USA is estimated to exhibit a significant market share of around 75% by the end of 2022.

The presence of some of the top brands with extensive and unlimited product portfolios on the back of a high pool of loyal consumers is expected to push the country’s market. Besides, the increased preference of consumers for sustainable and eco-friendly air fresheners that would not damage health or the environment is likely to create substantial growth opportunities in the USA market.

How are Car Air Freshener Companies Faring across China?

Availability of Low-cost Resources to Produce Car Air Freshener Sprays in China to Propel Demand

China is set to be one of the largest hubs for air freshener manufacturers in East Asia. It is anticipated to hold a market share of over 60% in East Asia and is set to grow at a CAGR of ~7.4% during the forecast period.

The country is considered to be one of the world’s dominant markets in terms of the manufacturing of air improvement goods and fragrances. Efficient manufacturing capabilities with low cost of production and availability of vast resources have attracted a large number of market players to establish their manufacturing base in the country. Alternatively, it has resulted in a significant share of countries in the East Asia region.

Why are Sales of Car Air Fresheners Surging Exponentially in India?

High Demand for Car Freshener Sprays Infused with Natural Ingredients to Spur Sales in India

India is one of the emerging markets for car air fresheners and is anticipated to grow with rising awareness regarding environmental safety. In addition, citizens of the country are set to be highly inclined toward natural products and as a result, natural car air fresheners are generating surging demand in India.

Consumers in the country are nowadays looking for natural ingredients-based products from chemical compound products. A huge base of customers in India prefers natural and eco-friendly produced goods. Therefore, this factor is set to encourage Indian manufacturers to use natural ingredients in the production of car air fresheners.

Category-wise Insights

Which is the Most Preferred Product Type across the Globe?

Hanging Car Freshener Gels to Gain Impetus as Customers Look for Long-lasting Fragrances

According to a recent analysis by FMI, based on product type, the hanging air freshener segment is anticipated to exhibit a growth rate of over 7.5% during the forecast period. Hanging air freshener is set to be a highly lucrative category and it is increasingly gaining popularity worldwide.

The target product is gaining prominence on the back of various factors such as ease of usability, use & throw ability, availability of a broad range of fragrances, and low cost of products with long-lasting durability. In order to switch to different fragrances over a short time span, consumers are mainly opting for hanging air fresheners for their cars, which is gaining impetus in the market.

Car Air Fresheners of Which Price Range are Mainly Opted by Customers Globally?

Customers Prefer Medium-Priced Car Spray Perfumes owing to Bulk Buying Practices

In terms of the price range, medium-priced car air fresheners are expected to hold a significant share of around 50% of the market. The premium category of air fresheners is likely to exhibit the highest growth rate during the forecast period among other segments.

The trend of consumers buying air fresheners in bulk capacity has inclined them to opt for products that are priced moderately. The inflow of consumers in hypermarkets/supermarkets due to the easy availability of medium-priced products has increased over the last few years. It is anticipated to boost sales of medium-priced air fresheners in the next ten years.

Competitive Landscape

Leading players operating globally in the market are focusing on partnerships, new product developments, and innovative product launches in order to expand their businesses. A few other key companies are aiming to join hands with local firms to co-develop unique fragrances to meet the surging demand from customers across the globe.

For instance,

  • In March 2022, Premium Guard Inc., a designer, and manufacturer of automotive products launched Pureflow Cabin Air Fresheners. It is set to change the car air freshener marketplace. The cabin air freshener technology is patented and is developed with slow-release scent technology, as well as recycled and natural ingredients.

Scope of the Report

Attribute Details
Estimated Market Size (2022) US$ 2,233.7 million
Projected Market Valuation (2032) US$ 3,178.2 million
Value-based CAGR (2022 to 2032) 3.6%
Forecast Period 2022 to 2032
Historical Data Available for 2017 to 2021
Market Analysis Value (US$ million)
Key Regions Covered North America, Latin America, Europe, East Asia, South Asia, Oceania & MEA
Key Countries Covered The United States, Canada, Brazil, Mexico, Germany, the United Kingdom, France, Spain, Italy, Russia, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand.
Key Segments Covered Product Type, Product Form, Price Range, Sales Channel, and Region
Key Companies Profiled
  • Procter & Gamble Co.
  • Car-Freshener Corporation
  • California Scents
  • Church & Dwight Co. Inc.
  • Godrej Household Products
  • Reckitt Benckiser Group Plc.
  • Amway
  • Kobayashi
  • Liby
  • Houdy
  • Farcent
  • Jiali
  • Other (on request)
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Global Car Air Freshener Market Outlook by Category

By Product Type:

  • Clip-on
  • Plug-ins
  • Spray/Aerosol
  • Paper
  • Hanging
  • Other

By Product Form:

  • Crystal
  • Foam
  • Gel
  • Liquid
  • Powder
  • Other

By Price Range:

  • Low
  • Medium
  • Premium

By Sales Channel:

  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Departmental Stores
  • Independent Stores
  • Online Retailers
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa (MEA)

Frequently Asked Questions

What was the value of the global market for car air fresheners in 2021?

The global market for car air fresheners was valued at US$ ~2,162.9 million in 2021.

At what rate did the global market for car air fresheners grow between 2017 and 2021?

The global market for car air fresheners grew at ~3.2% CAGR between 2017 and 2021.

What are the key trends driving car air freshener sales?

Growing awareness regarding environmental safety, new product launches, increasing knowledge about natural products, and rising mergers are the key trends in the market.

Who are the leading players in the global market for car air fresheners?

Leading players operating in the global market for car air fresheners are Procter & Gamble Co., Car-Freshener Corporation, California Scents, Church & Dwight Co. Inc., Godrej Household Products, Reckitt Benckiser Group Plc, Amway, Kobayashi, Liby, Houdy, Farcent, and Jiali among others.

What will be the demand outlook for car air fresheners in North America?

Demand for car air fresheners in North America is projected to grow at a ~2.6% CAGR over the forecast period.

What is the share of leading players operating in the market for car air fresheners?

Leading players in the global market for car air fresheners are estimated to account for approximately ~10-15% of the total market share.

What is the car air freshener demand outlook in Europe?

Europe car air freshener market is anticipated to expand at ~3.0% CAGR over the forecast period.

Table of Content

1. Executive Summary | Car Air Freshener Market

    1.1. Global Market Outlook

    1.2. Summary of Key Findings

    1.3. Summary of Key Statistics

    1.4. FMI Analysis and Recommendations

2. Market Overview

    2.1. Market Taxonomy

    2.2. Market Definition

3. Key Market Trends

    3.1. Key Trends Impacting the Market

    3.2. Product Innovation Trends

4. Global Market Demand Analysis 2017 to 2021 and Forecast, 2022 to 2032

    4.1. Historical Market Volume (‘000 Units) Analysis, 2017 to 2021

    4.2. Current and Future Market Volume (‘000 Units) Projections, 2022 to 2032

    4.3. Y-o-Y Growth Trend Analysis

5. Global Market - Pricing Analysis

    5.1. Regional Pricing Analysis by Product Type

    5.2. Pricing Break-up

        5.2.1. Manufacturer Level Pricing

        5.2.2. Distributor Level Pricing

    5.3. Average Pricing Analysis Benchmark

6. Global Market Demand (in Value or in US$ million) Analysis 2017 to 2021 and Forecast, 2022 to 2032

    6.1. Historical Market Value (US$ million) Analysis, 2017 to 2021

    6.2. Current and Future Market Value (US$ million) Projections, 2022 to 2032

        6.2.1. Y-o-Y Growth Trend Analysis

        6.2.2. Absolute $ Opportunity Analysis

7. Market Background

    7.1. Macro-Economic Factors

        7.1.1. Global GDP Growth Outlook

        7.1.2. Global Consumer Spending Outlook

        7.1.3. Retail Sector GVA and Growth

        7.1.4. Per Capita Disposable Income

        7.1.5. Global Urbanization Outlook

        7.1.6. Global Working Population Statistics

        7.1.7. E-commerce Penetration Overview

    7.2. Forecast Factors - Relevance & Impact

        7.2.1. Top Company’s Historical Growth

        7.2.2. Per Capita Disposable Income

        7.2.3. Global Consumer Goods Industry Analysis

        7.2.4. Global Urbanization Growth outlook

        7.2.5. World internet User Statistics

    7.3. Industry Value and Supply Chain Analysis

    7.4. Market Dynamics

        7.4.1. Drivers

        7.4.2. Restraints

        7.4.3. Opportunity Analysis

    7.5. PESTLE Analysis of Market

    7.6. Investment Feasibility Matrix

    7.7. Porter’s Five Force

8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Product Type

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (US$ million) and Volume Analysis by Product Type, 2017 to 2021

    8.3. Current and Future Market Size (US$ million) and Volume Analysis and Forecast by Product Type, 2022 to 2032

        8.3.1. Clip-on

        8.3.2. Plug-ins

        8.3.3. Spray/Aerosol

        8.3.4. Paper

        8.3.5. Hanging

        8.3.6. Other

    8.4. Market Attractiveness Analysis by Product Type

9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Product Form

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (US$ million) and Volume Analysis by Product Form, 2017 to 2021

    9.3. Current and Future Market Size (US$ million) and Volume Analysis and Forecast by Product Form, 2022 to 2032

        9.3.1. Crystal

        9.3.2. Foam

        9.3.3. Gel

        9.3.4. Liquid

        9.3.5. Powder

        9.3.6. Other

    9.4. Market Attractiveness Analysis by Product Form

10. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Price Range

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ million) and Volume Analysis by Price Range, 2017 to 2021

    10.3. Current and Future Market Size (US$ million) and Volume Analysis and Forecast by Price Range, 2022 to 2032

        10.3.1. Low

        10.3.2. Medium

        10.3.3. Premium

    10.4. Market Attractiveness Analysis by Price Range

11. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Sales Channel

    11.1. Introduction / Key Findings

    11.2. Historical Market Size (US$ million) and Volume Analysis by Sales Channel, 2017 to 2021

    11.3. Current and Future Market Size (US$ million) and Volume Analysis and Forecast by Sales Channel, 2022 to 2032

        11.3.1. Hypermarkets/Supermarkets

        11.3.2. Convenience Stores

        11.3.3. Departmental Stores

        11.3.4. Independent Stores

        11.3.5. Online Retailers

        11.3.6. Others

    11.4. Market Attractiveness Analysis by Sales Channel

12. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Region

    12.1. Introduction

    12.2. Historical Market Size (US$ million) and Volume Analysis By Region, 2017 to 2021

    12.3. Current Market Size (US$ million) and Volume Analysis and Forecast By Region, 2022 to 2032

        12.3.1. North America

        12.3.2. Latin America

        12.3.3. Europe

        12.3.4. East Asia

        12.3.5. South Asia

        12.3.6. Oceania

        12.3.7. MEA

    12.4. Market Attractiveness Analysis By Region

13. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032

    13.1. Introduction

    13.2. Pricing Analysis

    13.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021

    13.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2022 to 2032

        13.4.1. By Country

            13.4.1.1. The USA

            13.4.1.2. Canada

        13.4.2. By Product Type

        13.4.3. By Product Form

        13.4.4. By Price Range

        13.4.5. By Sales Channel

    13.5. Market Attractiveness Analysis

        13.5.1. By Country

        13.5.2. By Product Type

        13.5.3. By Product Form

        13.5.4. By Price Range

        13.5.5. By Sales Channel

14. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032

    14.1. Introduction

    14.2. Pricing Analysis

    14.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021

    14.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2022 to 2032

        14.4.1. By Country

            14.4.1.1. Brazil

            14.4.1.2. Mexico

            14.4.1.3. Rest of Latin America

        14.4.2. By Product Type

        14.4.3. By Product Form

        14.4.4. By Price Range

        14.4.5. By Sales Channel

    14.5. Market Attractiveness Analysis

        14.5.1. By Country

        14.5.2. By Product Type

        14.5.3. By Product Form

        14.5.4. By Price Range

        14.5.5. By Sales Channel

15. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032

    15.1. Introduction

    15.2. Pricing Analysis

    15.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021

    15.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2022 to 2032

        15.4.1. By Country

            15.4.1.1. UK

            15.4.1.2. Germany

            15.4.1.3. Italy

            15.4.1.4. Spain

            15.4.1.5. France

            15.4.1.6. Russia

            15.4.1.7. Rest of Europe

        15.4.2. By Product Type

        15.4.3. By Product Form

        15.4.4. By Price Range

        15.4.5. By Sales Channel

    15.5. Market Attractiveness Analysis

        15.5.1. By Country

        15.5.2. By Product Form

        15.5.3. By Price Range

        15.5.4. By Sales Channel

16. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032

    16.1. Introduction

    16.2. Pricing Analysis

    16.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021

    16.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2022 to 2032

        16.4.1. By Country

            16.4.1.1. China

            16.4.1.2. Japan

            16.4.1.3. South Korea

        16.4.2. By Product Type

        16.4.3. By Product Form

        16.4.4. By Price Range

        16.4.5. By Sales Channel

    16.5. Market Attractiveness Analysis

        16.5.1. By Country

        16.5.2. By Product Type

        16.5.3. By Product Form

        16.5.4. By Price Range

        16.5.5. By Sales Channel

17. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032

    17.1. Introduction

    17.2. Pricing Analysis

    17.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021

    17.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2022 to 2032

        17.4.1. By Country

            17.4.1.1. India

            17.4.1.2. Thailand

            17.4.1.3. Malaysia

            17.4.1.4. Indonesia

            17.4.1.5. Rest of South Asia

        17.4.2. By Product Type

        17.4.3. By Product Form

        17.4.4. By Price Range

        17.4.5. By Sales Channel

    17.5. Market Attractiveness Analysis

        17.5.1. By Country

        17.5.2. By Product Type

        17.5.3. By Product Form

        17.5.4. By Price Range

        17.5.5. By Sales Channel

18. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032

    18.1. Introduction

    18.2. Pricing Analysis

    18.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021

    18.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2022 to 2032

        18.4.1. By Country

            18.4.1.1. Australia

            18.4.1.2. New Zealand

        18.4.2. By Product Type

        18.4.3. By Product Form

        18.4.4. By Price Range

        18.4.5. By Sales Channel

    18.5. Market Attractiveness Analysis

        18.5.1. By Country

        18.5.2. By Product Type

        18.5.3. By Product Form

        18.5.4. By Price Range

        18.5.5. By Sales Channel

19. MEA Market Analysis 2017 to 2021 and Forecast 2022 to 2032

    19.1. Introduction

    19.2. Pricing Analysis

    19.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021

    19.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2022 to 2032

        19.4.1. By Country

            19.4.1.1. GCC Countries

            19.4.1.2. South Africa

            19.4.1.3. Rest of MEA

        19.4.2. By Product Type

        19.4.3. By Product Form

        19.4.4. By Price Range

        19.4.5. By Sales Channel

    19.5. Market Attractiveness Analysis

        19.5.1. By Country

        19.5.2. By Product Type

        19.5.3. By Product Form

        19.5.4. By Price Range

        19.5.5. By Sales Channel

20. Market Structure Analysis

    20.1. Market Analysis by Tier of Companies

    20.2. Market Concentration

    20.3. Market Share Analysis of Top Players

    20.4. Market Presence Analysis

        20.4.1. By Regional footprint of Players

        20.4.2. Product foot print by Players

        20.4.3. Channel Foot Print by Players

21. Competition Analysis

    21.1. Competition Dashboard

    21.2. Pricing Analysis by Competition

    21.3. Competition Benchmarking

    21.4. Competition Deep Dive

        21.4.1. Procter & Gamble Co.

            21.4.1.1. Overview

            21.4.1.2. Product Portfolio

            21.4.1.3. Profitability by Market Segments (Product/Channel/Region)

            21.4.1.4. Distribution Footprint

            21.4.1.5. Strategy Overview

        21.4.2. Car-Freshener Corporation

            21.4.2.1. Overview

            21.4.2.2. Product Portfolio

            21.4.2.3. Profitability by Market Segments (Product/Channel/Region)

            21.4.2.4. Distribution Footprint

            21.4.2.5. Strategy Overview

        21.4.3. California Scents

            21.4.3.1. Overview

            21.4.3.2. Product Portfolio

            21.4.3.3. Profitability by Market Segments (Product/Channel/Region)

            21.4.3.4. Distribution Footprint

            21.4.3.5. Strategy Overview

        21.4.4. Church & Dwight Co. Inc.

            21.4.4.1. Overview

            21.4.4.2. Product Portfolio

            21.4.4.3. Profitability by Market Segments (Product/Channel/Region)

            21.4.4.4. Distribution Footprint

            21.4.4.5. Strategy Overview

        21.4.5. Godrej Household Products

            21.4.5.1. Overview

            21.4.5.2. Product Portfolio

            21.4.5.3. Profitability by Market Segments (Product/Channel/Region)

            21.4.5.4. Distribution Footprint

            21.4.5.5. Strategy Overview

        21.4.6. Reckitt Benckiser Group Plc.

            21.4.6.1. Overview

            21.4.6.2. Product Portfolio

            21.4.6.3. Profitability by Market Segments (Product/Channel/Region)

            21.4.6.4. Distribution Footprint

            21.4.6.5. Strategy Overview

        21.4.7. Amway

            21.4.7.1. Overview

            21.4.7.2. Product Portfolio

            21.4.7.3. Profitability by Market Segments (Product/Channel/Region)

            21.4.7.4. Distribution Footprint

            21.4.7.5. Strategy Overview

        21.4.8. Kobayashi

            21.4.8.1. Overview

            21.4.8.2. Product Portfolio

            21.4.8.3. Profitability by Market Segments (Product/Channel/Region)

            21.4.8.4. Distribution Footprint

            21.4.8.5. Strategy Overview

        21.4.9. Liby

            21.4.9.1. Overview

            21.4.9.2. Product Portfolio

            21.4.9.3. Profitability by Market Segments (Product/Channel/Region)

            21.4.9.4. Distribution Footprint

            21.4.9.5. Strategy Overview

        21.4.10. Houdy

            21.4.10.1. Overview

            21.4.10.2. Product Portfolio

            21.4.10.3. Profitability by Market Segments (Product/Channel/Region)

            21.4.10.4. Distribution Footprint

            21.4.10.5. Strategy Overview

        21.4.11. Farcent

            21.4.11.1. Overview

            21.4.11.2. Product Portfolio

            21.4.11.3. Profitability by Market Segments (Product/Channel/Region)

            21.4.11.4. Distribution Footprint

            21.4.11.5. Strategy Overview

        21.4.12. Jiali

            21.4.12.1. Overview

            21.4.12.2. Product Portfolio

            21.4.12.3. Profitability by Market Segments (Product/Channel/Region)

            21.4.12.4. Distribution Footprint

            21.4.12.5. Strategy Overview

        21.4.13. Others (As per Request)

            21.4.13.1. Overview

            21.4.13.2. Product Portfolio

            21.4.13.3. Profitability by Market Segments (Product/Channel/Region)

            21.4.13.4. Distribution Footprint

            21.4.13.5. Strategy Overview

22. Assumptions and Acronyms Used

23. Research Methodology

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