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Electric Air Fresheners Market Outlook

As per newly released data by Future Market Insights (FMI), the electric air fresheners market is estimated at ~USD 583.2 Million in 2023, and is projected to reach ~USD 762.2 Million by 2033, at a CAGR of ~2.7% from 2023 to 2033. Share of electric air fresheners market in its parent market (air freshener market) is ~30%-35%.

Smart electric air freshener are an advanced version of traditional electric air freshener, used for automatic air purification. Smart electric air freshener can be operated remotely by using an app on smartphones and connected wirelessly using Wi-Fi and Bluetooth. Users can control and track indoor air quality and can change the basic settings using smartphones, which is the major benefit of smart electric air freshener over traditional ones.

Moreover, increase in awareness regarding the unhealthy effects of contaminated air on health is encouraging various electronics manufacturers to develop advanced and smart electric air freshener.

Due to an increase in construction activities and rapid urbanization, electric air freshener are being widely used in urban areas for residential applications. Residential air freshener dominates the electric air freshener market. However, the residential electric air freshener product market is expected to expand at higher CAGR as compared to other application of product during the forecast period.

Attribute Details
Estimated Electric Air Freshener Market Size (2023E) US$ 583.2 Million
Projected Electric Air Freshener Market Valuation (2033F) US$ 762.2 Million
Value-based CAGR (2023 to 2033) ~2.7%
Collective Value Share: Top 5 Countries (2022) ~60% to 70%

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2018 to 2022 Global Electric Air Fresheners Market Outlook Compared to 2023 to 2033 Forecast

The global electric air freshener market is anticipated to increase at a substantial growth rate of ~2.7% during the forecast period, over the ~2.4% growth rate experienced during the historic period of 2018 to 2022.

Electric air fresheners have grown in popularity in recent years due to their ease of use and ability to be regulated remotely. Expanding urbanization and disposable income of people, especially in developing countries of the world, has provided a push for the global market's growing usage of various types of air freshening and fragrance material. Along with the sale of physical air freshener of room and automobile air freshener materials, the sale of electric air fresheners has increased several folds.

Furthermore, one of the considerations for market participants is technology advancement, which is commonly adopted by manufacturers in response to increased demand for electric air fresheners. In order to market and sell electric air fresheners to all end users, they are upgrading all the features in products by introducing new characteristics such as dependable capacity, LCD display, user-friendly design, changeable smell settings, portable design, time settings, and adaptable operating.

Lastly, additional elements such as product diversification is a significant factor in the electric air freshener market, encouraging innovation, development, and increasing demand for electric air fresheners by targeting new client groups. Rapidly changing technology, along with increasingly demanding consumer outcomes, is driving the push for new product creation and product enhancement. Product expansion is critical to driving the market and expanding sales of electric air fresheners to new clients.

Comparative View of Adjacent Electric Air Freshener Market

The global electric air freshener market is set to be impacted by the peer, or tangential markets in the industry. These include air freshener market and gel air freshener market. On analysis of these related industries Future Market Insights has found profound insights that will be helpful for developing unique differentiating strategies to pursue for growth and opportunity.

Electric Air Freshener Market:

Attribute Electric Air Freshener Market
CAGR (2023 to 2033) ~2.7%
Market Value (2023) US$ 583.2 Million
Growth Factor Increased Deterioration of Air Quality
Key Trend Allergen Removal Feature to Augment the Sales

Air Freshener Market:

Attribute Air Freshener Market
CAGR (2023 to 2033) ~3.5%
Market Value (2023) US$ 11.7 Billion
Growth Factor Product Innovation and Launch of New Product Ranges
Key Trend Rise in Disposable Income

Gel Air Freshener Market:

Attribute Gel Air Freshener Market
CAGR (2023 to 2033) ~3.2%
Market Value (2023) US$ 1332.4 Million
Growth Factor Increasing Adoption by Consumers Towards a Good Atmosphere at the Workplace, in Houses or Cars
Key Trend Rising Demand for Natural & Organic Products
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Key Dynamics in the Electric Air Freshener Market Worldwide

  • Environment Sustainability Awareness is Fueling the Growth

The electric air freshener industry has seen tremendous growth and has been steadily progressing for years, but the industry is primarily associated with environmental and social issues such as poor packaging practices, waste generated during the production of air freshener products, and a variety of other issues.

Eco-friendly and sustainable packaging solutions have evolved in response to the industry's current environmental concerns, with government and pressure group assistance. Consumers are becoming more ecologically concerned, which is driving the demand for electric air freshener with sustainable packaging.

  • Allergen Removal Feature to Augment the Sales

In many countries in the world evidence that the coronavirus can be transmitted through air had boost the sales of electric air freshener. Many industry participants or manufacturers have positioned their offerings as premium category products that ensure maximum precision and high end results.

Aside from that, market participants are working on producing air fresheners that have numerous benefits, such as removing odors from specific areas and killing dangerous air pollutants in the air. The players have introduced a selection of limited edition electric air freshener items that best satisfy the luxury needs of the country's consumers through constant innovation and development.

  • Increased Deterioration of Air Quality

The electric air fresheners’ trend is driven due to increasing levels of air pollution and consequently deteriorating air quality. Air pollution levels are rising in many of the world’s poor countries, due to rapid urbanization. According to the WHO, more than 80% of individuals living in metropolitan areas regularly monitored for air pollution.

The availability of such sustainable and user-friendly products on the market has aided users in maintaining air quality after simply pressing a button. Thus, the ease of access and availability of electric air freshener devices has aided consumers in protecting their health from harmful air contaminants. All of these considerations have boosted sales of electric air fresheners.

Market Statistics Details
Jan to Jun (H1), 2021 (A) 2.6%
Jul to Dec (H2), 2021 (A) 2.7%
Jan to Jun (H1), 2022 Projected (P) 2.6%
Jan to Jun (H1), 2022 Outlook (O) 2.9%
Jul to Dec (H2), 2022 Outlook (O) 3.0%
Jul to Dec (H2), 2022 Projected (P) 2.7%
Jan to Jun (H1), 2023 Projected (P) 2.8%
BPS Change: H1, 2022 (O) to H1, 2022 (P) (+) 26
BPS Change: H1, 2021 (O) to H1, 2022 (A) (-) 29
BPS Change: H2, 2022 (O) to H2, 2022 (P) (+) 27
BPS Change: H2, 2021 (O) to H2, 2022 (P) (-) 30

Country-wise Insights

Country India
Market Share (2023) 2.5%
Market Share (2033) 3.1%
BPS Analysis (+) 60
Country United Kingdom
Market Share (2023) 5.4%
Market Share (2033) 7.1%
BPS Analysis (+) 170
Country UAE
Market Share (2023) 3.8%
Market Share (2033) 4.5%
BPS Analysis (+) 70

How Electric Air Fresheners Market is Progressing in India?

Increasing awareness among people regarding health conditions related to air pollution drive the sales of electric air freshener

Health awareness among people is on the rise, wherein people are increasingly conscious of their health and fitness. As a matter of fact, the impact of air pollution in the development of respiratory disorders, such as acute respiratory infections and chronic obstructive pulmonary disease, is well understood. As a result of the growing awareness, increasing number of cities are monitoring their air quality.

This evidence that Indian millennials today are willing to spend money on health-related products is anticipated to boost the sales of electric air freshener devices in India.

How the Electric Air Freshener Market is growing across the United Kingdom?

Allergen removal feature to augment the sales of electric air freshener in the United Kingdom

The market for electric air freshener is expanding in United Kingdom, and is anticipated to exhibit a growth rate of around ~3.6% during the forecast period. In many countries, including United Kingdom evidence that the coronavirus can be transmitted through air is expected to boost the sales of electric air freshener.

Many manufacturers have positioned their offerings as premium category products that ensure maximum precision and high-end results. Aside from that, market participants are working on producing air fresheners that have numerous benefits, such as removing odours from specific areas and killing dangerous air pollutants in the air.

How will the Electric Air Fresheners Industry in UAE Facilitate Growth?

Unhealthy pollution levels to boost the product adoption

The UAE market is anticipated to grow at a significant growth rate of around 5.7% during the forecast period. The growing concerns about the rising pollution levels in the country is the primary reason that is alternatively helping the electric air freshener market progress in the country.

Air pollution levels are rising in many of the areas of UAE, due to rapid urbanization purchasing power of consumer has shifted toward better-quality products in an anticipation to further fuel the market growth. The growing popularity of high-end lifestyles and luxury products in everyday life opens up profitable potential for the widespread use of electric air fresheners.

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Category-wise Insights

Which Customer Type Contributes Highly in the Market?

Greater adoption by individuals to aid market growth

Based on the customer type, the individual customer held a highest share of ~55.7% in 2022. The increasing focus of consumers towards air sanitation has led them to adopt different types of products such as fresheners for living rooms, halls, washrooms, closet, etc.

Room fresheners are even more convenient when they come in a variety of forms such as sprays, air wick, plug-in sockets, or even incense sticks as well a comes with various scented flavors. These most notable benefits of electric air fresheners are enticing consumers to test one for their home.

Which Application of Electric Air Fresheners is expected to drive the Market?

The residential usage of electric air fresheners is expected to hold a major share in the market

In terms of application, the residential usage hold a significant share in the market with ~42.2% of the total electric air fresheners’ market share in 2022, and the growth for the residential sector is anticipated to grow at a CAGR of ~3.2% during the forecast period.

Certain smells in air freshener dispensers contain disinfecting characteristics that aid in the cleanliness of the residential area. Some essential oils include anti-viral, anti-fungal, and anti-bacterial qualities that help to keep germs at bay. Of course, a clean environment makes the house seem more comfortable and reduces the chances of a family member falling unwell.

Which is the Most Prominent Sales Channel in the Market?

Online retailing is anticipated to drive the sales in the market

In terms of sales channel, online retailing is expected to hold a major share of around 15.5% in the electric air fresheners market in 2022, and is anticipated to grow steadily at a CAGR of ~5.8%.

The store based retailing is still prominent with modern trade, departmental stores, and specialty stores together accounting for a notable share in the electric air fresheners market. However, with enhancing internet penetration the sales through online retail channels are expected to register significant growth.

Competitive Landscape

Market leaders are focusing on new product launches and mergers & acquisitions to increase their global presence and capture a high revenue share. To cater to the increasing demand for online rental of clothes worldwide, manufacturers are focusing on acquiring domestic players. The objective of these strategies is to expand product lines or to include newer products in their respective offerings.

For instance:

  • In 2019, Procter & Gamble launched its new electric room-freshening device called Airia, which uses ink-jet technology and can also be managed with a smartphone app.

Scope of Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ Million/Billion for Value
Key Countries Covered
  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • Russia
  • Benelux
  • South Africa
  • Northern Africa
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • Others (as per request)
Key Segments Covered
  • Customer Type
  • Price Range
  • Application
  • Sales Channel
  • Region
Key Companies Profiled
  • Qingdao Anyfeel Electric Co. Ltd
  • Reckitt Benckiser Inc.
  • Jarden Corporation
  • Kobayashi Pharmaceutical Co. Ltd
  • Farcent Enterprise Co. Ltd.
  • SC Johnson & Son Inc.
  • Car-Freshener Corporation
  • Church & Dwight Co. Inc.
  • Henkel KGaA
  • Procter & Gamble Co.
  • OceanStar
  • Other Key Manufacturers (As per requirement)
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Global Electric Air Fresheners Market by Category

By Customer Type:

  • Individual
  • Enterprise

By Price range:

  • Low
  • Medium
  • Premium

By Application:

  • Residential
  • Corporate Offices
  • Car
  • Others

By Sales Channel:

  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Multi-brand Stores
  • Online Retailing
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Frequently Asked Questions

What is Current Market Valuation of Electric Air Fresheners?

The market is estimated to secure a valuation of US$ 583.2 million in 2023.

What is the Projected Size of the Market by 2033?

The global market size is expected to reach US$ 762.2 million by 2033.

What is the Growth Potential of the Market?

The growth potential of the market is 2.7% through 2033.

Which is the Ongoing Trend in the Market?

Addition of allergen removal feature in the product is the latest trend in the market.

Which Customer Type Shows High Preference for Electric Air Fresheners?

Individuals segment accounts for high adoption of electric air fresheners.

Table of Content

1. Executive Summary | Electric Air Freshener Market 

    1.1. Global Market Outlook

    1.2. Summary of Key Findings

    1.3. Summary of Key statistics

    1.4. FMI Analysis and Recommendations

2. Market Overview

    2.1. Market Taxonomy

    2.2. Market Definition

3. Key Market Trends

    3.1. Key Trends Impacting the Market

        3.1.1. Sustainability is Gaining Dominance in Innovation

        3.1.2. Incorporation of Green Marketing Strategy

        3.1.3. Rise in Mergers and Acquisitions Activity

        3.1.4. Growing Demand for Premium Brands

        3.1.5. Partnerships Among Key Players

        3.1.6. Others

    3.2. Product Innovation Trends

    3.3. Future Prospects of Industry

        3.3.1. Factors Fuelling Growth

        3.3.2. Influx of Brands

        3.3.3. Innovative Distribution & Marketing Strategies

4. Market Demand (in Value or in US$ Million) Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Market Background

    5.1. Macro-Economic Factors

        5.1.1. Global GDP Growth Outlook

        5.1.2. Global Population Growth

        5.1.3. Per Capita Expenditure

        5.1.4. Global e-Commerce Industry Outlook

        5.1.5. Impact of Online Sales

        5.1.6. Global Consumer Spending Outlook

        5.1.7. Consumer Buying Behaviour Analysis

    5.2. Forecast Factors - Relevance & Impact

        5.2.1. Top Companies Historical Growth

        5.2.2. Global Industry Production Outlook

        5.2.3. Manufacturing Sector Gross Value Added

        5.2.4. Global Retail Sales Outlook

        5.2.5. Worldwide Internet User Statistics

        5.2.6. Overall Expenditure on Eco-friendly Products

        5.2.7. Global Clothing Industry Outlook

        5.2.8. Population Growth Statistics

        5.2.9. Global Industry Assessment

    5.3. Industry Value and Supply Chain Analysis

    5.4. Market Dynamics

        5.4.1. Drivers

        5.4.2. Restraints

        5.4.3. Opportunity Analysis

    5.5. PESTLE Analysis of Market

    5.6. Investment Feasibility Matrix

    5.7. Porter’s Five Force

6. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Customer Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size (US$ Million) Analysis By Customer Type, 2018 to 2022

    6.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Customer Type, 2023 to 2033

        6.3.1. Individual

        6.3.2. Enterprise

    6.4. Market Attractiveness Analysis By Customer Type

7. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Price Range

    7.1. Introduction / Key Findings

    7.2. Historical Market Size (US$ Million) Analysis By Price Range, 2018 to 2022

    7.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Price Range, 2023 to 2033

        7.3.1. Low

        7.3.2. Medium

        7.3.3. Premium

    7.4. Market Attractiveness Analysis By Price Range

8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Application

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (US$ Million) Analysis By Application, 2018 to 2022

    8.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Application, 2023 to 2033

        8.3.1. Residential

        8.3.2. Corporate Offices

        8.3.3. Car

        8.3.4. Others

    8.4. Market Attractiveness Analysis By Application

9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Sales Channel

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (US$ Million) Analysis By Sales Channel, 2018 to 2022

    9.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Sales Channel, 2023 to 2033

        9.3.1. Hypermarkets/Supermarkets

        9.3.2. Convenience Stores

        9.3.3. Specialty Stores

        9.3.4. Multi-brand Stores

        9.3.5. Online Retailing

        9.3.6. Others

    9.4. Market Attractiveness Analysis By Sales Channel

10. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Country

    10.1. Introduction

    10.2. Historical Market Size (US$ Million) Analysis By Country, 2018 to 2022

    10.3. Current Market Size (US$ Million) Analysis and Forecast By Country, 2023 to 2033

        10.3.1. United States

        10.3.2. Canada

        10.3.3. Brazil

        10.3.4. Mexico

        10.3.5. Germany

        10.3.6. United Kingdom

        10.3.7. France

        10.3.8. Spain

        10.3.9. Italy

        10.3.10. Russia

        10.3.11. Benelux

        10.3.12. South Africa

        10.3.13. Northern Africa

        10.3.14. GCC Countries

        10.3.15. China

        10.3.16. Japan

        10.3.17. South Korea

        10.3.18. India

        10.3.19. Thailand

        10.3.20. Malaysia

        10.3.21. Indonesia

        10.3.22. Australia

        10.3.23. New Zealand

        10.3.24. Others (as per request)

    10.4. Market Attractiveness Analysis By Country

11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    11.1. Introduction

    11.2. Pricing Analysis

    11.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.4. Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.4.1. By Country

            11.4.1.1. US

            11.4.1.2. Canada

        11.4.2. By Customer Type

        11.4.3. By Price Range

        11.4.4. By Application

        11.4.5. By Sales Channel

    11.5. Market Attractiveness Analysis

        11.5.1. By Country

        11.5.2. By Customer Type

        11.5.3. By Price Range

        11.5.4. By Application

        11.5.5. By Sales Channel

12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    12.1. Introduction

    12.2. Pricing Analysis

    12.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.4. Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.4.1. By Country

            12.4.1.1. Brazil

            12.4.1.2. Mexico

            12.4.1.3. Rest of Latin America

        12.4.2. By Customer Type

        12.4.3. By Price Range

        12.4.4. By Application

        12.4.5. By Sales Channel

    12.5. Market Attractiveness Analysis

        12.5.1. By Country

        12.5.2. By Customer Type

        12.5.3. By Price Range

        12.5.4. By Application

        12.5.5. By Sales Channel

13. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    13.1. Introduction

    13.2. Pricing Analysis

    13.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.4. Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.4.1. By Country

            13.4.1.1. UK

            13.4.1.2. Germany

            13.4.1.3. Italy

            13.4.1.4. Spain

            13.4.1.5. France

            13.4.1.6. Russia

            13.4.1.7. Rest of Europe

        13.4.2. By Customer Type

        13.4.3. By Price Range

        13.4.4. By Application

        13.4.5. By Sales Channel

    13.5. Market Attractiveness Analysis

        13.5.1. By Country

        13.5.2. By Customer Type

        13.5.3. By Price Range

        13.5.4. By Application

        13.5.5. By Sales Channel

14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    14.1. Introduction

    14.2. Pricing Analysis

    14.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.4. Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.4.1. By Country

            14.4.1.1. China

            14.4.1.2. Japan

            14.4.1.3. South Korea

        14.4.2. By Customer Type

        14.4.3. By Price Range

        14.4.4. By Application

        14.4.5. By Sales Channel

    14.5. Market Attractiveness Analysis

        14.5.1. By Country

        14.5.2. By Customer Type

        14.5.3. By Price Range

        14.5.4. By Application

        14.5.5. By Sales Channel

15. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    15.1. Introduction

    15.2. Pricing Analysis

    15.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.4. Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        15.4.1. By Country

            15.4.1.1. India

            15.4.1.2. Thailand

            15.4.1.3. Malaysia

            15.4.1.4. Indonesia

            15.4.1.5. Rest of South Asia

        15.4.2. By Customer Type

        15.4.3. By Price Range

        15.4.4. By Application

        15.4.5. By Sales Channel

    15.5. Market Attractiveness Analysis

        15.5.1. By Country

        15.5.2. By Customer Type

        15.5.3. By Price Range

        15.5.4. By Application

        15.5.5. By Sales Channel

16. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    16.1. Introduction

    16.2. Pricing Analysis

    16.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    16.4. Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        16.4.1. By Country

            16.4.1.1. Australia

            16.4.1.2. New Zealand

        16.4.2. By Customer Type

        16.4.3. By Price Range

        16.4.4. By Application

        16.4.5. By Sales Channel

    16.5. Market Attractiveness Analysis

        16.5.1. By Country

        16.5.2. By Customer Type

        16.5.3. By Price Range

        16.5.4. By Application

        16.5.5. By Sales Channel

17. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    17.1. Introduction

    17.2. Pricing Analysis

    17.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    17.4. Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        17.4.1. By Country

            17.4.1.1. GCC Countries

            17.4.1.2. South Africa

            17.4.1.3. Rest of MEA

        17.4.2. By Customer Type

        17.4.3. By Price Range

        17.4.4. By Application

        17.4.5. By Sales Channel

    17.5. Market Attractiveness Analysis

        17.5.1. By Country

        17.5.2. By Customer Type

        17.5.3. By Price Range

        17.5.4. By Application

        17.5.5. By Sales Channel

18. Key Countries in Market Analysis

    18.1. Introduction

        18.1.1. Market Value Proportion Analysis, By Key Countries

        18.1.2. Global Vs. Country Growth Comparison

    18.2. The USA Market Analysis

        18.2.1. By Customer Type

        18.2.2. By Price Range

        18.2.3. By Application

        18.2.4. By Sales Channel

    18.3. Canada Market Analysis

        18.3.1. By Customer Type

        18.3.2. By Price Range

        18.3.3. By Application

        18.3.4. By Sales Channel

    18.4. Mexico Market Analysis

        18.4.1. By Customer Type

        18.4.2. By Price Range

        18.4.3. By Application

        18.4.4. By Sales Channel

    18.5. Brazil Market Analysis

        18.5.1. By Customer Type

        18.5.2. By Price Range

        18.5.3. By Application

        18.5.4. By Sales Channel

    18.6. Germany Market Analysis

        18.6.1. By Customer Type

        18.6.2. By Price Range

        18.6.3. By Application

        18.6.4. By Sales Channel

    18.7. Italy Market Analysis

        18.7.1. By Customer Type

        18.7.2. By Price Range

        18.7.3. By Application

        18.7.4. By Sales Channel

    18.8. France Market Analysis

        18.8.1. By Customer Type

        18.8.2. By Price Range

        18.8.3. By Application

        18.8.4. By Sales Channel

    18.9. United Kingdom Market Analysis

        18.9.1. By Customer Type

        18.9.2. By Price Range

        18.9.3. By Application

        18.9.4. By Sales Channel

    18.10. Spain Market Analysis

        18.10.1. By Customer Type

        18.10.2. By Price Range

        18.10.3. By Application

        18.10.4. By Sales Channel

    18.11. Russia Market Analysis

        18.11.1. By Customer Type

        18.11.2. By Price Range

        18.11.3. By Application

        18.11.4. By Sales Channel

    18.12. China Market Analysis

        18.12.1. By Customer Type

        18.12.2. By Price Range

        18.12.3. By Application

        18.12.4. By Sales Channel

    18.13. Japan Market Analysis

        18.13.1. By Customer Type

        18.13.2. By Price Range

        18.13.3. By Application

        18.13.4. By Sales Channel

    18.14. S. Korea Market Analysis

        18.14.1. By Customer Type

        18.14.2. By Price Range

        18.14.3. By Application

        18.14.4. By Sales Channel

    18.15. India Market Analysis

        18.15.1. By Customer Type

        18.15.2. By Price Range

        18.15.3. By Application

        18.15.4. By Sales Channel

    18.16. ASEAN Market Analysis

        18.16.1. By Customer Type

        18.16.2. By Price Range

        18.16.3. By Application

        18.16.4. By Sales Channel

    18.17. Australia and New Zealand Market Analysis

        18.17.1. By Customer Type

        18.17.2. By Price Range

        18.17.3. By Application

        18.17.4. By Sales Channel

    18.18. Turkey Market Analysis

        18.18.1. By Customer Type

        18.18.2. By Price Range

        18.18.3. By Application

        18.18.4. By Sales Channel

    18.19. South Africa Market Analysis

        18.19.1. By Customer Type

        18.19.2. By Price Range

        18.19.3. By Application

        18.19.4. By Sales Channel

19. Market Structure Analysis

    19.1. Market Analysis by Tier of Companies

    19.2. Market Concentration

    19.3. Market Share Analysis of Top Players

    19.4. Market Presence Analysis

        19.4.1. By Regional Footprint of Players

        19.4.2. Product Footprint by Players

        19.4.3. Channel Footprint by Players

20. Competition Analysis

    20.1. Competition Dashboard

    20.2. Pricing Analysis by Competition

    20.3. Competition Benchmarking

    20.4. Competition Deep Dive

        20.4.1. Qingdao Anyfeel Electric Co. Ltd

            20.4.1.1. Overview

            20.4.1.2. Product Portfolio

            20.4.1.3. Profitability by Market Segments (Product/Channel/Region)

            20.4.1.4. Distribution Footprint

            20.4.1.5. Strategy Overview

        20.4.2. Reckitt Benckiser Inc.

            20.4.2.1. Overview

            20.4.2.2. Product Portfolio

            20.4.2.3. Profitability by Market Segments (Product/Channel/Region)

            20.4.2.4. Distribution Footprint

            20.4.2.5. Strategy Overview

        20.4.3. Jarden Corporation

            20.4.3.1. Overview

            20.4.3.2. Product Portfolio

            20.4.3.3. Profitability by Market Segments (Product/Channel/Region)

            20.4.3.4. Distribution Footprint

            20.4.3.5. Strategy Overview

        20.4.4. Kobayashi Pharmaceutical Co. Ltd

            20.4.4.1. Overview

            20.4.4.2. Product Portfolio

            20.4.4.3. Profitability by Market Segments (Product/Channel/Region)

            20.4.4.4. Distribution Footprint

            20.4.4.5. Strategy Overview

        20.4.5. Farcent Enterprise Co. Ltd.

            20.4.5.1. Overview

            20.4.5.2. Product Portfolio

            20.4.5.3. Profitability by Market Segments (Product/Channel/Region)

            20.4.5.4. Distribution Footprint

            20.4.5.5. Strategy Overview

        20.4.6. SC Johnson & Son Inc.

            20.4.6.1. Overview

            20.4.6.2. Product Portfolio

            20.4.6.3. Profitability by Market Segments (Product/Channel/Region)

            20.4.6.4. Distribution Footprint

            20.4.6.5. Strategy Overview

        20.4.7. Car-Freshener Corporation

            20.4.7.1. Overview

            20.4.7.2. Product Portfolio

            20.4.7.3. Profitability by Market Segments (Product/Channel/Region)

            20.4.7.4. Distribution Footprint

            20.4.7.5. Strategy Overview

        20.4.8. Church & Dwight Co. Inc.

            20.4.8.1. Overview

            20.4.8.2. Product Portfolio

            20.4.8.3. Profitability by Market Segments (Product/Channel/Region)

            20.4.8.4. Distribution Footprint

            20.4.8.5. Strategy Overview

        20.4.9. Henkel KGaA

            20.4.9.1. Overview

            20.4.9.2. Product Portfolio

            20.4.9.3. Profitability by Market Segments (Product/Channel/Region)

            20.4.9.4. Distribution Footprint

            20.4.9.5. Strategy Overview

        20.4.10. Procter & Gamble Co.

            20.4.10.1. Overview

            20.4.10.2. Product Portfolio

            20.4.10.3. Profitability by Market Segments (Product/Channel/Region)

            20.4.10.4. Distribution Footprint

            20.4.10.5. Strategy Overview

        20.4.11. OceanStar

            20.4.11.1. Overview

            20.4.11.2. Product Portfolio

            20.4.11.3. Profitability by Market Segments (Product/Channel/Region)

            20.4.11.4. Distribution Footprint

            20.4.11.5. Strategy Overview

        20.4.12. Other Key Manufacturers (As per requirement)

            20.4.12.1. Overview

            20.4.12.2. Product Portfolio

            20.4.12.3. Profitability by Market Segments (Product/Channel/Region)

            20.4.12.4. Distribution Footprint

            20.4.12.5. Strategy Overview

21. Assumptions and Acronyms Used

22. Research Methodology

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