Electric Air Freshener Market

Market Overview

Global Electric Air Freshener Market Outlook

The global air freshener market is dominating the electric air freshener market.  The global electric air freshener market is growing due to an increase in demand for air care and raise indoor air quality.  It is a product that normally releases fragrance to reduce unpleasant odor thereby purifying the air. It includes different types of features such as mini design for saves places and promotes convenience, advanced high-pressure ionization technology it purifies the air and kills bacteria and LED indicator its lights on to show that the units are working. Automatic electric air freshener is one of the significant trends in electric air freshener market due to including various features such as LCD display for providing flexible programming option, smart chip technology for maximizes odor control effectiveness and available design it allows the unit to be wall- mounted or used freestanding. However, electric air freshener utilizes multipurpose use it can be placed in the bathroom, bedroom, living room, and more to eliminates odors, lasts longer on low settings and smells excellent.  Provision of several electric air freshener products through online stores with special offers have increased demand for such confections by consumers.

Global Electric Air Freshener Market: Reasons for Covering this Title

Global demand for an air freshener is high among the urban population, and the factors are proper functionality, portable design, and easy to use. Moreover, the boost in global electric air freshener market owing to rising concerns of people about the variety of air freshener and the inventions of a new type of air freshener products are anticipated to be the dynamic factor behind the growth of global electric air freshener market. The global electric air freshener market is expected to substantial growth during the upcoming years, due to the rise in demand in China, Japan, India, and other countries of the Asia-Pacific region.  However, an increase in demand for residential as well as the car application is another reason for electric air freshener market growth. However, limited resources and high operation cost hamper the growth of the electric air freshener market.

Global Electric Air Freshener Market: Key Players

Some of the key players operating in the global electric air freshener market are Qingdao Anyfeel Electric Co. Ltd, Reckitt Benckiser Inc., Jarden Corporation, Kobayashi Pharmaceutical Co. Ltd, Farcent Enterprise Co. Ltd., SC Johnson & Son Inc., Car-Freshener Corporation, Church & Dwight Co. Inc, Henkel KGaA, and Procter & Gamble Co. among others. 

Electric Air Freshener Market: Key Trends

• The electric air fresheners are preferred by pet owners in Europe and North America, which report high pet ownership, to maintain rooms free of pet odor. Increased number of pet ownership is expected to favor the electric air freshener market growth.
• Online stores are expected to benefit the electric air freshener product manufacturers on a large scale because of its ability to provide more attractive operating efficiency, retail experience, and ease of use.
• Increasing automobile industry propelling demand for electric air freshener market during the forecast period due to overcome some of the unpleasant smell in automobiles.

Electric Air Freshener Market: Key Developments

• In February 2015, P&G, a key air freshener company announced the persistent series of air freshener which are long lasting, home and fabric care products. 
• In May 2015, S.C. Johnson announced the acquisition of HomeBrands . 

Opportunities for Electric Air Freshener Market Participants

Technological advancement is one of the reason for market participants which is continuously adopted by the manufacturers, and they are upgrading by adding new features like reliable capacity, LCD display, convenient design, adjustable fragrance settings, portable design, time settings, and versatile functionality. Along with these factors, the global electric air freshener market also depends on consumer awareness and performance of electric air fresheners.  High disposable income and improvement in the lifestyle of consumers present as beneficial opportunities for electric air freshener market development. Product diversity is a major trade of electric air freshener market which is driving innovation and research activities. Quickly changing technology coupled with more demanding customer outcomes in the push for new product development and product augmentation. The key industry participants are more investment in R&D activities for developing new products and fragrances to meet standard and regulations implemented across regions. Product extension is an essential factor to propelling electric air freshener market.

Brief Approach to Research for Electric Air Freshener Market

FMI will follow a modeling-based approach and triangulation methodology to estimate data covered in this report. A detailed market understanding and assessment of the nature, formats, and application of segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data are collected at a regional level, consolidated and synthesized at a global level to estimate the overall electric air freshener market sizes.