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Air Freshener Market Outlook

The air freshener market valuation is estimated to reach US$ 15.47 billion in 2023. In 2022, the market was recorded at US$ 13.63 billion. The market is predicted to grow at a healthy CAGR of 6.40% from 2023 to 2033. The valuation of the air freshener market is expected to reach US$ 28.72 billion by 2033.

Key Market Highlights

Organic Air Fresheners to Gain Popularity in Urban Areas all Around the World

Consumers are becoming increasingly aware of the potential health and environmental risks associated with synthetic chemicals. In the past few years, this has led to a significant surge in the demand for organic and natural products, including air fresheners. These air fresheners are made from natural ingredients such as essential oils and plant extracts. They are great alternatives to chemical fresheners such as parabens, aluminum, etc.

The demand for organic air fresheners has also been going through a substantial surge as they are considered to have a more pleasant and authentic scent than synthetic alternatives.

Attributes Key Statistics
Expected Base Year Value (2023) US$ 15.47 billion
Anticipated Forecast Value (2033) US$ 28.72 billion
Estimated Growth (2023 to 2033) 6.4% CAGR

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Consumption Analysis of the Air Freshener Market

  • Households, primarily living in urban areas, form one of the leading consumer pools in the air freshener market. This consumer uses air fresheners to create a pleasant atmosphere.
  • Businesses and commercial institutes also use air fresheners to enhance the ambiance of their premises. There is a great demand for air fresheners in hotels, restaurants, retail stores, corporate offices, etc.
  • The automotive industry also contributes significantly to the air freshener market. Many use air fresheners to eliminate unpleasant odors and create a more enjoyable driving experience.
  • Healthcare facilities such as hospitals, clinics, laboratories, etc., also utilize air fresheners to ward off lousy odor to offer a pleasant environment to the patients in the facility.
  • Institutions such as schools, universities, and government buildings also use air fresheners to improve indoor air quality and create a more pleasant environment for students, staff, and visitors.

Historical Analysis of the Air Freshener Market

The air freshener market heavily relies on consumer spending patterns and the housing market's performance worldwide. As more individuals focus on pleasant-smelling environments, the demand for air fresheners in the market increases. In the past few years, the air freshener market has seen a series of ups and downs. Before the pandemic hit the world, the market had sustained growth due to recessionary economies and low disposable incomes in emerging economies. The market experienced a plunge in demand due to the disruptions in the supply chain during the initial phases of the pandemic.

Attributes Key Statistics
Expected Base Year Value (2018) US$ 11.00 billion
Anticipated Forecast Value (2022) US$ 13.63 billion
Estimated Growth (2018 to 2022) 5.5% CAGR
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Factors Adversely Affecting the Air Freshener Market

  • There is a growing awareness of the health risks associated with synthetic fragrances and chemicals in air fresheners. This is a crucial concern for health-conscious consumers worried about releasing volatile organic compounds from particular air fresheners.
  • Shifts in consumer preferences and the influx of new alternatives, such as natural and DIY alternatives, essential oil diffusers, and homemade air fresheners, may divert consumers away from traditional air freshener products.
  • There is also a negative perception in the general population regarding the ill effects of air fresheners that can trigger respiratory issues, asthma, intense coughing, etc. These factors can deter a crucial population from buying air fresheners.
  • The air freshener market also faces competition from alternative products that offer odor control or air purification benefits. Air purifiers, odor-neutralizing sprays, and natural ventilation systems provide enhanced fragrances compared to air fresheners.
  • The rural population in developing and underdeveloped nations like India, China, Brazil, etc., are yet to adopt air fresheners in their homes. This demographic group, which forms a substantial part of the population, has a significant impact on the global revenue of the air freshener market.

Comparative Analysis of the Adjacent Market

Future Market Insights has comprehensively studied the air freshener industry and has developed two products that can give rigorous competition to it in the upcoming decade. The growth rates of gel air freshener and electric air freshener markets have been mentioned in the table below, along with their estimated market valuations for the forecast period.

Growth factors and future opportunities for key market players have also been jotted down. According to these numbers, it can be confidently projected that the air freshener market will easily overpower the other two markets in the years to come.

Air Freshener Market:

Attributes Air Freshener Market
CAGR (2023 to 2033) 6.40% CAGR
Market Value (2033) US$ 28.72 billion
Growth Factors
  • The rising prevalence of pleasant ambiance in homes
  • Incorporation of air fresheners in commercial settings like hospitals, theatres, malls, etc.
Future Opportunities
  • Key market players are looking for chemical-free air fresheners to cater to niche consumers
  • Well-established players are developing products that can be integrated with home appliances like coolers, mystifiers, etc.

Gel Air Fresheners Market:

Attributes Gel Air Fresheners Market
CAGR (2022 to 2032) 3.20% CAGR
Market Value (2032) US$ 1.77 billion
Growth Factors
  • Increasing liking among consumers toward a good atmosphere at their workplace, in their house, or in cars
  • Adoption of gel air fresheners by healthcare facilities to prevent foul odors
Future Opportunities
  • There is an influx of start-ups that cater to regional consumers that offer fruity fragrances
  • Well-established players are developing products that industries on the shop floor can utilize to ward off bad smells

Electric Air Freshener Market:

Attributes Electric Air Freshener Market
CAGR (2023 to 2033) 2.70% CAGR
Market Value (2033) US$ 762.2 million
Growth Factors
  • Increased deterioration of air quality in metropolitan cities
  • The availability of sustainable and user-friendly products on the market
Future Opportunities
  • Key market players developing products with allergen removal features
  • Well-established players are creating electric air fresheners that are compact, easily movable, and energy-efficient to cater to price-sensitive consumers

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Category-wise Insights

Rise in the Preference of Active Diffusers over Traditional Air Fresheners

Active diffusers, also known as smart or electronic diffusers are garnering much attention in the global air fresheners industry. These devices use advanced technology to disperse fragrance into the air, which creates a welcoming environment in the room.

Their demand in the millennial population is also increasing because they can be easily controlled via most electronic devices such as smartphones, computers, and even smartwatches. This convenience and the user-friendly features have led to increased sales of active diffusers in the global market.

Attributes Details
Diffuser Active
Market share 67.50%

The air freshener market, based on diffusers, is segmented into active and passive, where the former dominates the market with an overall share of 67.50%. The surge in the demand for active diffusers can also be attributed to the growing adoption of smart home setups in the urban landscape. These diffusers can be paired with any of these devices and can be controlled through voice commands. They are also financially efficient, making them an excellent choice for price-sensitive consumers.

Room Sprays Retains its Dominance in the Air Freshener Market

Room sprays have been in the market for decades and have held a strong foothold in people's daily lives. Despite the emergence of odor control solutions in the market, people all around the market readily prefer room sprays due to their convenience and ease of use. Unlike other forms of air fresheners that require installation or continuous maintenance, room sprays offer a quick and hassle-free solution to create a pleasant environment.

Attributes Details
Product Type Room Sprays
Market share 54.30%

The market for air fresheners can be segmented into sprays, electric fresheners, gels, etc., where sprays hold a majority revenue share of 54.30%. Their demand in the global market can also be attributed to the fact that they come in a wide range of fragrances. Room sprays are easy to carry and easily store and distribute to consumers. Their demand in the market is also due to its versatility in applications as it is used in various settings like rooms, cabins, cars, etc.

Country-wise Insights

Countries CAGR
Australia 13.00%
Singapore 12.50%
India 11.00%
Japan 10.10%
China 9.80%

Strong Domestic Manufacturers Drive the Air Freshener Market in Australia

There is a substantial demand for air fresheners in these urban areas as more than half of the Australian population resides in coastal areas with humid temperatures. To respond to these demands, the air freshener industry in Australia has invested billions of dollars in developing air fresheners that can cater to the specific preferences and needs of Australian consumers. Along with the domestic manufacturers, the Australian market has also attracted notable international players in the air freshener industry.

The market for air fresheners in Australia is anticipated to showcase a significant expansion with a growth rate of 13.00% through the forecast period of 2023 to 2033. Knowing Australia's potential market opportunities, these global brands have established a significant presence there.

Substantial Population Aids the Air freshener Market in Singapore

Singapore is one of the few nations with a very high population density, which intensifies the need for air fresheners to maintain clean and pleasant indoor environments. The per capita income of Singapore residents is also high compared to other nations, making room fragrance products and appliances easily feasible.

The Singapore air freshener market is anticipated to exhibit a remarkable expansion with a growth rate of 12.50% through the forecast period of 2023 to 2033. Singapore is known for its cleanliness and emphasis on hygiene. This culture of cleanliness and hygiene has also elevated the demand for air fresheners in the country.

Rapid Urbanization and Emerging Corporate Sector to Boost Demand for Air Fresheners in India

Since the past few years, India has been going through a period of rapid industrialization and urbanization, thanks to the growth in initiatives taken by the government. The corporate infrastructure, built on modern architectural methods, requires robust installation of odor control solutions like electric fresheners and mystifiers. The demand for air fresheners market in India is rising mainly due to their adoption by corporate institutions like offices, halls, co-working spaces, etc.

The Indian air freshener market is expected to grow at a noticeable rate of 11.00% for 2023 to 2033. Along with this, the growing influence of Western office cultures and settings has also influenced the air freshener market in India in recent years.

Strong Cleanliness Culture Fuels the Air Freshener Market in Japan

Japan places great importance on maintaining clean and pleasant-smelling environments in their homes, public spaces, and workplaces. The concept of ‘kirei-sabi,’ which combines the ideas of cleanliness (kirei) and simplicity (sabi), has influenced the air freshener market in Japan for decades. Air fresheners provide a convenient solution to eliminate odors and create a pleasant ambiance in these compact living spaces.

The Japan air freshener market is anticipated to exhibit a remarkable expansion with a growth rate of 10.10% from 2023 to 2033.

Deteriorating Air Quality in China Drives the Air Freshener Market

China has faced significant challenges in terms of air quality due to industrialization, vehicle emissions, and other factors. The high levels of air pollution have led to unpleasant odors and a general sense of discomfort. Consumers in China have turned to air fresheners as a solution to combat these issues. Air fresheners help mask unpleasant odors and create a more pleasant and refreshing indoor environment.

The China air freshener market is anticipated to exhibit a remarkable expansion with a growth rate of 9.80% from 2023 to 2033.

Competitive Analysis of the Air Freshener Market

The air freshener market has already reached saturation, where it calls for innovative ideas and approaches from the key market players. The industry has already witnessed its revolution with the emergence of electric diffusers and organic air fresheners. Global brands catering to consumers worldwide have a strong foothold in the market, making it challenging for new entrants to survive. Start-ups strategize their brandings under organic, natural, or untreated fragrances, attracting niche consumers in limited numbers.

Recent Developments:

  • Smart fragrance company Pura recently launched a brand-new car fragrance diffuser, bringing their advanced scent technology to the road. With this, Pura aims to transform traditional car air fresheners with a new compact and sleek smart device to eliminate foul odors with clean and natural scents.
  • Recently, Febreze, a United States-based fragrance company, launched its new Mood Collection, a set of three high-quality scents designed to set the atmosphere of every room in the house, offering an alluring feeling.
  • In December 2022, Dabur announced the expansion of its Odonil portfolio with the launch of Odonil Gel Pocket, a gel-based air freshener that gives long-lasting fragrance.

Key companies in the Air Freshener Market

  • Procter & Gamble
  • SC Johnson
  • Reckitt Benckiser
  • Henkel
  • Church & Dwight
  • California Scents
  • ST Corporation
  • Scott’s Liquid Gold, Inc.
  • Amway
  • Kobayashi
  • Liby
  • Houdy
  • Farcent
  • Jiali
  • Ludao
  • Mengjiaolan

Key Segment

By Product Type:

  • Spray/Aerosols
  • Electric Air Fresheners
  • Gels
  • Candles
  • Others (Oils, Plug-ins, etc.)

By Application Type:

  • Residential
  • Commercial
  • Cars
  • Others

By Sales Channel:

  • Hypermarkets/Supermarkets
  • Independent Stores
  • Specialty Stores
  • Departmental Stores
  • Online Retailers
  • Other Sales Channel

By Fragrance Type (% of demand):

  • Flowers
  • Fruits
  • Wood Chips
  • Others

Frequently Asked Questions

What is the Growth Outlook for the Air Freshener Market?

The air freshener market is anticipated to register a CAGR of 6.40% from 2023 to 2033.

Which Air Freshener Market Segment has the Highest Market Share?

Sprays/Aerosols dominate the market with a share of 54.30%.

Which is the Leading Country in the Air Freshener Market?

Australia is the leading country, with a growth rate of 13.00% CAGR.

What is the Current Valuation of the Global Air Freshener Market?

As of 2023, the air freshener market holds a valuation of US$ 15.47 billion.

How Big Will the Global Air Freshener Market by 2033?

The market is expected to be worth around US$ 28.72 billion by 2033.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033

        5.3.1. Room Sprays

        5.3.2. Fragrance Diffusers

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Diffuser Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Diffuser Type, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Diffuser Type, 2023 to 2033

        6.3.1. Active

        6.3.2. Passive

    6.4. Y-o-Y Growth Trend Analysis By Diffuser Type, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Diffuser Type, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Specialty Product

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Specialty Product, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Specialty Product, 2023 to 2033

        7.3.1. Flowers

        7.3.2. Fruits

        7.3.3. Wood Chips

        7.3.4. Spices

    7.4. Y-o-Y Growth Trend Analysis By Specialty Product, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Specialty Product, 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Western Europe

        8.3.4. Eastern Europe

        8.3.5. South Asia and Pacific

        8.3.6. East Asia

        8.3.7. Middle East and Africa

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. USA

            9.2.1.2. Canada

        9.2.2. By Product Type

        9.2.3. By Diffuser Type

        9.2.4. By Specialty Product

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product Type

        9.3.3. By Diffuser Type

        9.3.4. By Specialty Product

    9.4. Key Takeaways

10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Product Type

        10.2.3. By Diffuser Type

        10.2.4. By Specialty Product

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By Diffuser Type

        10.3.4. By Specialty Product

    10.4. Key Takeaways

11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. UK

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Western Europe

        11.2.2. By Product Type

        11.2.3. By Diffuser Type

        11.2.4. By Specialty Product

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By Diffuser Type

        11.3.4. By Specialty Product

    11.4. Key Takeaways

12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. Poland

            12.2.1.2. Russia

            12.2.1.3. Czech Republic

            12.2.1.4. Romania

            12.2.1.5. Rest of Eastern Europe

        12.2.2. By Product Type

        12.2.3. By Diffuser Type

        12.2.4. By Specialty Product

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By Diffuser Type

        12.3.4. By Specialty Product

    12.4. Key Takeaways

13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. India

            13.2.1.2. Bangladesh

            13.2.1.3. Australia

            13.2.1.4. New Zealand

            13.2.1.5. Rest of South Asia and Pacific

        13.2.2. By Product Type

        13.2.3. By Diffuser Type

        13.2.4. By Specialty Product

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Type

        13.3.3. By Diffuser Type

        13.3.4. By Specialty Product

    13.4. Key Takeaways

14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. China

            14.2.1.2. Japan

            14.2.1.3. South Korea

        14.2.2. By Product Type

        14.2.3. By Diffuser Type

        14.2.4. By Specialty Product

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product Type

        14.3.3. By Diffuser Type

        14.3.4. By Specialty Product

    14.4. Key Takeaways

15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. South Africa

            15.2.1.3. Israel

            15.2.1.4. Rest of MEA

        15.2.2. By Product Type

        15.2.3. By Diffuser Type

        15.2.4. By Specialty Product

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Product Type

        15.3.3. By Diffuser Type

        15.3.4. By Specialty Product

    15.4. Key Takeaways

16. Key Countries Market Analysis

    16.1. USA

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2022

            16.1.2.1. By Product Type

            16.1.2.2. By Diffuser Type

            16.1.2.3. By Specialty Product

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2022

            16.2.2.1. By Product Type

            16.2.2.2. By Diffuser Type

            16.2.2.3. By Specialty Product

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2022

            16.3.2.1. By Product Type

            16.3.2.2. By Diffuser Type

            16.3.2.3. By Specialty Product

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2022

            16.4.2.1. By Product Type

            16.4.2.2. By Diffuser Type

            16.4.2.3. By Specialty Product

    16.5. Germany

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2022

            16.5.2.1. By Product Type

            16.5.2.2. By Diffuser Type

            16.5.2.3. By Specialty Product

    16.6. UK

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2022

            16.6.2.1. By Product Type

            16.6.2.2. By Diffuser Type

            16.6.2.3. By Specialty Product

    16.7. France

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2022

            16.7.2.1. By Product Type

            16.7.2.2. By Diffuser Type

            16.7.2.3. By Specialty Product

    16.8. Spain

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2022

            16.8.2.1. By Product Type

            16.8.2.2. By Diffuser Type

            16.8.2.3. By Specialty Product

    16.9. Italy

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2022

            16.9.2.1. By Product Type

            16.9.2.2. By Diffuser Type

            16.9.2.3. By Specialty Product

    16.10. Poland

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2022

            16.10.2.1. By Product Type

            16.10.2.2. By Diffuser Type

            16.10.2.3. By Specialty Product

    16.11. Russia

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2022

            16.11.2.1. By Product Type

            16.11.2.2. By Diffuser Type

            16.11.2.3. By Specialty Product

    16.12. Czech Republic

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2022

            16.12.2.1. By Product Type

            16.12.2.2. By Diffuser Type

            16.12.2.3. By Specialty Product

    16.13. Romania

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2022

            16.13.2.1. By Product Type

            16.13.2.2. By Diffuser Type

            16.13.2.3. By Specialty Product

    16.14. India

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2022

            16.14.2.1. By Product Type

            16.14.2.2. By Diffuser Type

            16.14.2.3. By Specialty Product

    16.15. Bangladesh

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2022

            16.15.2.1. By Product Type

            16.15.2.2. By Diffuser Type

            16.15.2.3. By Specialty Product

    16.16. Australia

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2022

            16.16.2.1. By Product Type

            16.16.2.2. By Diffuser Type

            16.16.2.3. By Specialty Product

    16.17. New Zealand

        16.17.1. Pricing Analysis

        16.17.2. Market Share Analysis, 2022

            16.17.2.1. By Product Type

            16.17.2.2. By Diffuser Type

            16.17.2.3. By Specialty Product

    16.18. China

        16.18.1. Pricing Analysis

        16.18.2. Market Share Analysis, 2022

            16.18.2.1. By Product Type

            16.18.2.2. By Diffuser Type

            16.18.2.3. By Specialty Product

    16.19. Japan

        16.19.1. Pricing Analysis

        16.19.2. Market Share Analysis, 2022

            16.19.2.1. By Product Type

            16.19.2.2. By Diffuser Type

            16.19.2.3. By Specialty Product

    16.20. South Korea

        16.20.1. Pricing Analysis

        16.20.2. Market Share Analysis, 2022

            16.20.2.1. By Product Type

            16.20.2.2. By Diffuser Type

            16.20.2.3. By Specialty Product

    16.21. GCC Countries

        16.21.1. Pricing Analysis

        16.21.2. Market Share Analysis, 2022

            16.21.2.1. By Product Type

            16.21.2.2. By Diffuser Type

            16.21.2.3. By Specialty Product

    16.22. South Africa

        16.22.1. Pricing Analysis

        16.22.2. Market Share Analysis, 2022

            16.22.2.1. By Product Type

            16.22.2.2. By Diffuser Type

            16.22.2.3. By Specialty Product

    16.23. Israel

        16.23.1. Pricing Analysis

        16.23.2. Market Share Analysis, 2022

            16.23.2.1. By Product Type

            16.23.2.2. By Diffuser Type

            16.23.2.3. By Specialty Product

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Product Type

        17.3.3. By Diffuser Type

        17.3.4. By Specialty Product

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. Procter & Gamble

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

                18.1.1.5.2. Product Strategy

                18.1.1.5.3. Channel Strategy

        18.1.2. SC Johnson

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

                18.1.2.5.2. Product Strategy

                18.1.2.5.3. Channel Strategy

        18.1.3. Reckitt Benckiser

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

                18.1.3.5.2. Product Strategy

                18.1.3.5.3. Channel Strategy

        18.1.4. Henkel

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

                18.1.4.5.2. Product Strategy

                18.1.4.5.3. Channel Strategy

        18.1.5. Church & Dwight

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

                18.1.5.5.2. Product Strategy

                18.1.5.5.3. Channel Strategy

        18.1.6. California Scents

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

                18.1.6.5.2. Product Strategy

                18.1.6.5.3. Channel Strategy

        18.1.7. ST Corporation

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

                18.1.7.5.2. Product Strategy

                18.1.7.5.3. Channel Strategy

        18.1.8. Scott’s Liquid Gold, Inc.

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

                18.1.8.5.2. Product Strategy

                18.1.8.5.3. Channel Strategy

        18.1.9. Amway, Kobayashi

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

                18.1.9.5.2. Product Strategy

                18.1.9.5.3. Channel Strategy

        18.1.10. Liby

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

                18.1.10.5.2. Product Strategy

                18.1.10.5.3. Channel Strategy

        18.1.11. Houdy

            18.1.11.1. Overview

            18.1.11.2. Product Portfolio

            18.1.11.3. Profitability by Market Segments

            18.1.11.4. Sales Footprint

            18.1.11.5. Strategy Overview

                18.1.11.5.1. Marketing Strategy

                18.1.11.5.2. Product Strategy

                18.1.11.5.3. Channel Strategy

        18.1.12. Farcent

            18.1.12.1. Overview

            18.1.12.2. Product Portfolio

            18.1.12.3. Profitability by Market Segments

            18.1.12.4. Sales Footprint

            18.1.12.5. Strategy Overview

                18.1.12.5.1. Marketing Strategy

                18.1.12.5.2. Product Strategy

                18.1.12.5.3. Channel Strategy

        18.1.13. Jiali

            18.1.13.1. Overview

            18.1.13.2. Product Portfolio

            18.1.13.3. Profitability by Market Segments

            18.1.13.4. Sales Footprint

            18.1.13.5. Strategy Overview

                18.1.13.5.1. Marketing Strategy

                18.1.13.5.2. Product Strategy

                18.1.13.5.3. Channel Strategy

        18.1.14. Ludao

            18.1.14.1. Overview

            18.1.14.2. Product Portfolio

            18.1.14.3. Profitability by Market Segments

            18.1.14.4. Sales Footprint

            18.1.14.5. Strategy Overview

                18.1.14.5.1. Marketing Strategy

                18.1.14.5.2. Product Strategy

                18.1.14.5.3. Channel Strategy

        18.1.15. Mengjiaolan

            18.1.15.1. Overview

            18.1.15.2. Product Portfolio

            18.1.15.3. Profitability by Market Segments

            18.1.15.4. Sales Footprint

            18.1.15.5. Strategy Overview

                18.1.15.5.1. Marketing Strategy

                18.1.15.5.2. Product Strategy

                18.1.15.5.3. Channel Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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