This Global Air Freshener market study offers a comprehensive analysis of the business models, key strategies, and respective market shares of some of the most prominent players in this landscape. Along with an in-depth commentary on the key influencing factors, market statistics in terms of revenues, segment-wise data, region-wise data, and country-wise data are offered in the full study. This study is one of the most comprehensive documentation that captures all the facets of the evolving Global Air Freshener market.
Air fresheners are products used to release fragrances in order to eliminate foul smell or odour from the environment. These products are only applicable for use in indoor environments such as homes, offices, hotel rooms, cars and others. In recent years, this functional commodity has evolved to be used as a decorative product. Air fresheners comprise chemical agents such as artificial or original essence, aerosol propellants, solvents such as mineral oil, 2-butoxyethanol and other glycol ethers, which help in neutralizing odours and freshens the air.
On the basis of types, these products can be broadly segmented into room sprays and diffusers. Room sprays fall under the category of aerosol sprays, which are mostly available in cans or glass bottles with attached spray nozzles. Room sprays are highly functional and instead of simply masking foul odours, they release a pleasant fragrance. On the other hand, diffusers disperse fragrance into the air. Furthermore, these are widely classified into active and passive diffusers. Active diffusers require an external energy source of energy to release fragrance. These products are designed to function on a plugged power source or with batteries. Passive diffusers do not require any external energy source and diffuse fragrance from various forms of underlying substances or layers. The various types of passive diffusers include adjustable solids, reed diffusers and gel products.
Market Growth Analysis
Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.
Globally, the demand for air fresheners registered stable growth during the last five years, and is expected to witness favourable growth during the forecast period. This is attributed to product innovations, increased adaption of enhanced products and rising affluence. Changing and improving lifestyle and demographic factors, as well as increasing population in developing countries is driving demand for air freshener products in Asia Pacific and Rest of the World.
The key drivers in the air freshener market includes product innovation and launch of new product ranges capable of delivering freshness as well as enhanced ability to eliminate offensive odours. These properties serve to enhance consumer preference for such products and offers value for money. In addition, rise in disposable income and purchasing power parity has shifted the demand of consumers towards enhanced products, which is further expected to fuel market growth.
The key players in the global air freshener market include Procter & Gamble, SC Johnson, Reckitt Benckiser, Henkel, Church & Dwight, California Scents, ST Corporation, Scott’s Liquid Gold, Inc., Amway, Kobayashi, Liby, Houdy, Farcent, Jiali, Ludao, Mengjiaolan and others.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data and statistically-supported and industry-validated market data and projections with a suitable set of assumptions and methodology. The report provides analysis and information by categories such as market segments, geographies and type. The report covers exhaustive analysis on:
- Market Segments
- Market Dynamics
- Market Size
- Supply & Demand
- Current Trends/Issues/Challenges
- Competition & Companies involved
- Value Chain
Regional analysis includes
- North America
- Latin America
- Asia Pacific
- Western Europe
- Eastern Europe
- Middle East & Africa
- Detailed overview of parent market
- Changing market dynamics of the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and product offerings
- Potential and niche segments/regions exhibiting promising growth
- A neutral perspective towards market performance
- Must-have information for market players to sustain and enhance their market footprint