Global Air Freshener Market

Air Freshener Market: Global Industry Analysis and Opportunity Assessment 2014 - 2020

  • Ongoing
  • September 2020
  • REP-GB-42
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This Global Air Freshener market study offers a comprehensive analysis of the business models, key strategies, and respective market shares of some of the most prominent players in this landscape. Along with an in-depth commentary on the key influencing factors, market statistics in terms of revenues, segment-wise data, region-wise data, and country-wise data are offered in the full study. This study is one of the most comprehensive documentation that captures all the facets of the evolving Global Air Freshener market.

Air fresheners are products used to release fragrances in order to eliminate foul smell or odour from the environment. These products are only applicable for use in indoor environments such as homes, offices, hotel rooms, cars and others. In recent years, this functional commodity has evolved to be used as a decorative product. Air fresheners comprise chemical agents such as artificial or original essence, aerosol propellants, solvents such as mineral oil, 2-butoxyethanol and other glycol ethers, which help in neutralizing odours and freshens the air. 

On the basis of types, these products can be broadly segmented into room sprays and fragrance diffusers. Room sprays fall under the category of aerosol sprays, which are mostly available in cans or glass bottles with attached spray nozzles. Room sprays are highly functional and instead of simply masking foul odours, they release a pleasant fragrance. On the other hand, diffusers disperse fragrance into the air. Furthermore, these are widely classified into active and passive diffusers. Active diffusers require an external energy source of energy to release fragrance. These products are designed to function on a plugged power source or with batteries. Passive diffusers do not require any external energy source and diffuse fragrance from various forms of underlying substances or layers. The various types of passive diffusers include adjustable solids, reed diffusers and gel products.

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Besides room sprays and diffusers, the air freshener market is further segmented into specialty products. These types of air fresheners comprise a variety of products designed to add fragrance to a room or space, and are available in various forms such as potpourri. This type of air freshener comprises forms of dried botanical and other natural ingredient such as flowers, fruits, wood chips and spices that may have fragrance oils added to them. Another is sachets, small pouches or bags filled with scented powder. Another type is incense, which is produced from a mixture of fragrant gums, resins, woods and spices and is available in varied forms such as sticks, cones, rods, coils, small blocks, wands and powders. Furthermore, fragrance oil burning lamp is another type of air freshener. This type acts as a catalytic diffusion lamp, purifying the air while releasing fragrance. Yet another type is the non-electric or evaporative air freshener. This type releases fragrance when scented oil is added to an oil warmer, which is heated using a tea light candle. 

Globally, the demand for air fresheners registered stable growth during the last five years, and is expected to witness favourable growth during the forecast period. This is attributed to product innovations, increased adaption of enhanced products and rising affluence. Changing and improving lifestyle and demographic factors, as well as increasing population in developing countries is driving demand for air freshener products in Asia Pacific and Rest of the World. 

The key drivers in the air freshener market includes product innovation and launch of new product ranges capable of delivering freshness as well as enhanced ability to eliminate offensive odours. These properties serve to enhance consumer preference for such products and offers value for money. In addition, rise in disposable income and purchasing power parity has shifted the demand of consumers towards enhanced products, which is further expected to fuel market growth. 

The key players in the global air freshener market include Procter & Gamble, SC Johnson, Reckitt Benckiser, Henkel, Church & Dwight, California Scents, ST Corporation, Scott’s Liquid Gold, Inc., Amway, Kobayashi, Liby, Houdy, Farcent, Jiali, Ludao, Mengjiaolan and others.

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data and statistically-supported and industry-validated market data and projections with a suitable set of assumptions and methodology. The report provides analysis and information by categories such as market segments, geographies and type. The report covers exhaustive analysis on:

  • Market Segments
  • Market Dynamics
  • Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies involved
  • Technology
  • Value Chain

Regional analysis includes

  • North America
  • Latin America
  • Asia Pacific
  • Japan
  • Western Europe
  • Eastern Europe
  • Middle East & Africa

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies. 

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Global Air Freshener Market

Report Highlights:

  • Detailed overview of parent market
  • Changing market dynamics in the industry
  • In-depth market segmentation
  • Historical, current and projected market size in terms of volume and value
  • Recent industry trends and developments
  • Competitive landscape
  • Strategies of key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on market performance
  • Must-have information for market players to sustain and enhance their market footprint
Frequently Asked Questions

What research methodology is used to develop the Global Air Freshener Market report?
  • FMI utilizes three branched methods to derive market measurements used to compile any report study (data derivation, triangulation and validation).
  • These approaches include accumulating data from both primary and secondary sources
  • Primary research involves interviews with industry operators and FMI's network of contacts spanning the world's value chain of the Global Air Freshener Market. This is supported by a comprehensive literature analysis of information gathered through secondary sources
  • Analysis of several middle market stakeholders for country-wise data

In addition to up-to-date market figures and customized of the Global Air Freshener Market, FMI offer consulting services to help businesses within industry navigate challenges and take well-informed decisions amidst the breakneck competition.

  • Most of the competitors are segregated according to their market share in 'Tier' wise statures.
  • Global market participants are scrutinized and global competition metrics are included with numerous competitor profiles referring to their business background and go-to market strategies.
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