Air Freshener Market Outlook

The global market for air freshener is estimated to be worth USD 15.47 billion in 2023 and is anticipated to reach a value of USD 28.72 billion by 2033. Sales are projected to rise at a CAGR of 6.4% over the forecast period between 2023 and 2033. The revenue generated by the industry in 2022 was USD 13.63 billion. The industry is anticipated to exhibit a Y-o-Y growth of 4.9% in 2024.

Key Market Highlights

Organic Air Fresheners to Gain Popularity in Urban Areas all Around the World

Increasing awareness of the potential dangers of synthetic substances to health and the environment increases demand for natural products, even extending to air fresheners. These natural options contain essential oils and plant extracts, among other natural ingredients that make them much safer than their conventional counterparts, which may contain chemicals like aluminum or parabens.

The natural air freshener market has similarly seen a boost, with many perceiving them to be more authentic and fragrant than their synthetic options.

Attributes Key Statistics
Expected Base Year Value (2023) USD 15.47 billion
Anticipated Forecast Value (2033) USD 28.72 billion
Estimated Growth (2023 to 2033) 6.4% CAGR

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Consumption Analysis of the Air Freshener Market

  • Households, primarily living in urban areas, form one of the leading consumer pools in the air freshener market. This consumer uses air fresheners to create a pleasant atmosphere.
  • Businesses and commercial institutes use air fresheners to make a good ambiance to attract customers. Hotels, restaurants, retail stores, corporate offices, and others have high demand for air fresheners.
  • The automotive industry also contributes a lot to the air freshener market. Many people make use of air fresheners inside their vehicles to help get rid of the very common foul odors produced and in turn, make the riding of vehicles more enjoyable.
  • Air freshener is used in hospitals, clinics, laboratories, etc., to keep away lousy odor inside the premises so that patients may experience a pleasant environment.
  • Use of air fresheners at institutions like schools, universities, and government buildings makes it easy to improve indoor air quality, thus making the environment more pleasant for students, staff, and visitors.

Historical Analysis of the Air Freshener Market

The air freshener market heavily relies on consumer spending patterns and the housing market's performance worldwide. The air freshener market heavily relies on the spending behavior of the consumers and the performance of the housing market across the globe. The more people are inclined towards the scented environment, the higher would be the demand for such an air freshener in the market.

In recent years, the air fresheners market has witnessed a range of levels that keep witnessing the highs and lows of the market. The market had been sustaining growth before the world was hit by the pandemic, given the recessionary economies and low disposable incomes in emerging economies. The onset of the pandemic caused a decline in demand within the market, attributed to disruptions within the supply chain during the first phases.

Attributes Key Statistics
Expected Base Year Value (2018) USD 11.00 billion
Anticipated Forecast Value (2022) USD 13.63 billion
Estimated Growth (2018 to 2022) 5.5% CAGR
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Sudip Saha

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Factors Adversely Affecting the Air Freshener Market

  • The growth in the awareness of health risks from synthetic fragrances and chemicals has been in air fresheners. Such is a pertinent concern for health-conscious consumers and the fear of releasing volatile organic compounds from a specific brand of air fresheners.
  • The preference of consumers is changing, and with the availability of many natural and home options like do-it-yourself air fresheners, essential oil diffusers, or homemade air fresheners, the consumption of traditional air freshener products might reduce.
  • There are also some public concerns over the deleterious effects of air fresheners which can cause adverse respiratory effects, asthma, severe coughing, etc. These factors can encourage a critical population to purchase air fresheners.
  • The air freshener market also faces competition from alternative products that offer odor control or air purification benefits. Air purifiers, odor-neutralizing sprays, and natural ventilation systems provide enhanced fragrances compared to air fresheners.
  • The rural population in developing and underdeveloped nations like India, China, Brazil, etc., are yet to adopt air fresheners in their homes. This demographic group, which forms a substantial part of the population, has a significant impact on the global revenue of the air freshener market.

Category-wise Insights

Rise in the Preference of Active Diffusers over Traditional Air Fresheners

Active diffusers, also known as smart or electronic diffusers are garnering much attention in the global air fresheners industry. These devices use advanced technology to disperse fragrance into the air, which creates a welcoming environment in the room.

Their demand in the millennial population is also increasing because they can be easily controlled via most electronic devices such as smartphones, computers, and even smartwatches. This convenience and the user-friendly features have led to increased sales of active diffusers in the global market.

Attributes Details
Diffuser Active
Market share 67.50%

The air freshener market, based on diffusers, is segmented into active and passive, where the former dominates the market with an overall share of 67.50%. The surge in the demand for active diffusers can also be attributed to the growing adoption of smart home setups in the urban landscape. These diffusers can be paired with any of these devices and can be controlled through voice commands. They are also financially efficient, making them an excellent choice for price-sensitive consumers.

Room Sprays Retains its Dominance in the Air Freshener Market

Room sprays have been in the market for decades and have held a strong foothold in people's daily lives. Despite the emergence of odor control solutions in the market, people all around the market readily prefer room sprays due to their convenience and ease of use. Unlike other forms of air fresheners that require installation or continuous maintenance, room sprays offer a quick and hassle-free solution to create a pleasant environment.

Attributes Details
Product Type Room Sprays
Market share 54.30%

The market for air fresheners can be segmented into sprays, electric fresheners, gels, etc., where sprays hold a majority revenue share of 54.30%. Their demand in the global market can also be attributed to the fact that they come in a wide range of fragrances.

Room sprays are easy to carry and easily store and distribute to consumers. Their demand in the market is also due to its versatility in applications as it is used in various settings like rooms, cabins, cars, etc.

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Country-wise Insights

Countries CAGR
Australia 13.00%
Singapore 12.50%
India 11.00%
Japan 10.10%
China 9.80%

Strong Domestic Manufacturers Drive the Air Freshener Market in Australia

Air fresheners are in high demand in these urban areas because more than half the Australian population lives in the coastal areas where the temperature is humid.

In catering to such a vast demand, the air freshener industry in Australia has invested billions of dollars in developing air fresheners with a specification that would suit Australian customers' preferences and need requirements. There have also been some international big names in the air freshener industry that have shifted their attention towards the Australian market.

The market for air fresheners in Australia is anticipated to showcase a significant expansion with a growth rate of 13.00% through the forecast period of 2023 to 2033. Knowing Australia's potential market opportunities, these global brands have established a significant presence there.

Substantial Population Aids the Air freshener Market in Singapore

Singapore is one of the few nations with a very high population density, which intensifies the need for air fresheners to maintain clean and pleasant indoor environments. The per capita income of Singapore residents is also high compared to other nations, making room fragrance products and appliances easily feasible.

The air freshener market in Singapore is estimated to reflect a robust growth of 12.50% through the forecast period 2023 to 2033. This makes Singapore one of the most hygienic countries in the world. This very hygienic culture and cleanliness have also raised the demand for an air freshener product in the country.

Rapid Urbanization and Emerging Corporate Sector to Boost Demand for Air Fresheners in India

Recently, due to the rising initiatives taken by the government, India has been pacing through rapid industrialization and urbanization. Modern architectural methods have built up the corporate infrastructure that requires robust installation of odor control solutions like electric fresheners and mystifiers. Majorly, the adoption of air fresheners market in India is rising due to the rising corporate institutions like offices, halls, co-working spaces, etc.

The Indian air freshener market is expected to grow at a noticeable rate of 11.00% for 2023 to 2033. Along with this, the growing influence of Western office cultures and settings has also influenced the air freshener market in India in recent years.

Strong Cleanliness Culture Fuels the Air Freshener Market in Japan

Japan is very keen on cleanliness and good smells in their homes, public, and even workplaces. The 'kirei-sabi' effect has been influential in the air freshener market of Japan for many years. Air fresheners can be used to help prevent unpleasant odors and keep one's house or workplace smelling nice.

The air freshener market in Japan is expected to experience an impressive expansion at a CAGR of 10.10% during the forecast period 2023 to 2033.

Deteriorating Air Quality in China Drives the Air Freshener Market

China faces many air quality challenges due to industrialization, car emissions, and other factors. The country indicated that the rate of air pollution is high, frequently causing disgust odors, and discomforts. Consumers use air fresheners in China to fight these problems. Air fresheners are the main tool for fighting against poor odor and creating a more pleasant and refreshing atmosphere of air for the indoor environment.

It is anticipated that the China air freshener market will swell at a considerable CAGR of 9.80% from 2023 to 2033.

Competitive Analysis of the Air Freshener Market

The air freshener market has already reached saturation, where it calls for innovative ideas and approaches from the key market players. The industry has already witnessed its revolution with the emergence of electric diffusers and organic air fresheners.

Global brands catering to consumers worldwide have a strong foothold in the market, making it challenging for new entrants to survive. Start-ups strategize their brandings under organic, natural, or untreated fragrances, attracting niche consumers in limited numbers.

Recent Developments

  • Smart fragrance company Pura recently launched a brand-new car fragrance diffuser, bringing their advanced scent technology to the road. With this, Pura aims to transform traditional car air fresheners with a new compact and sleek smart device to eliminate foul odors with clean and natural scents.
  • In 2024, Everspray, a new player in the industry, introduced its air freshener product. The company claimed their product has a longer persistence, outlasting those of leading competitors in hour-long trials with less settling. The new products company has product versatility that allows it to be used with a variety of products beyond fragrances, opening up new possibilities for multiple industries.
  • In 2023, Colep Packaging and the Envases Group signed a joint venture agreement to build an aerosol packaging plant in Mexico. The company’s goal is to cater customers in Mexico and the entire Central America market with this production unit.

Key companies in the Air Freshener Market

  • Procter & Gamble
  • SC Johnson
  • Reckitt Benckiser
  • Henkel
  • Church & Dwight
  • California Scents
  • ST Corporation
  • Scott’s Liquid Gold, Inc.
  • Amway
  • Kobayashi
  • Liby
  • Houdy
  • Farcent
  • Jiali
  • Ludao
  • Mengjiaolan

Key Segment

By Product Type:

  • Spray/Aerosols
  • Electric Air Fresheners
  • Gels
  • Candles
  • Others (Oils, Plug-ins, etc.)

By Application Type:

  • Residential
  • Commercial
  • Cars
  • Others

By Sales Channel:

  • Hypermarkets/Supermarkets
  • Independent Stores
  • Specialty Stores
  • Departmental Stores
  • Online Retailers
  • Other Sales Channel

By Fragrance Type (% of demand):

  • Flowers
  • Fruits
  • Wood Chips
  • Others

Frequently Asked Questions

What is the Growth Outlook for the Air Freshener Market?

The air freshener market is anticipated to register a CAGR of 6.40% from 2023 to 2033.

Which Air Freshener Market Segment has the Highest Market Share?

Sprays/Aerosols dominate the market with a share of 54.30%.

Which is the Leading Country in the Air Freshener Market?

Australia is the leading country, with a growth rate of 13.00% CAGR.

What is the Current Valuation of the Global Air Freshener Market?

As of 2023, the air freshener market holds a valuation of USD 15.47 billion.

How Big Will the Global Air Freshener Market by 2033?

The market is expected to be worth around USD 28.72 billion by 2033.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033
        5.3.1. Room Sprays
        5.3.2. Fragrance Diffusers
    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Diffuser Type
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Diffuser Type, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Diffuser Type, 2023 to 2033
        6.3.1. Active
        6.3.2. Passive
    6.4. Y-o-Y Growth Trend Analysis By Diffuser Type, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Diffuser Type, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Specialty Product
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Specialty Product, 2018 to 2022
    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Specialty Product, 2023 to 2033
        7.3.1. Flowers
        7.3.2. Fruits
        7.3.3. Wood Chips
        7.3.4. Spices
    7.4. Y-o-Y Growth Trend Analysis By Specialty Product, 2018 to 2022
    7.5. Absolute $ Opportunity Analysis By Specialty Product, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    8.1. Introduction
    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
    8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
        8.3.1. North America
        8.3.2. Latin America
        8.3.3. Western Europe
        8.3.4. Eastern Europe
        8.3.5. South Asia and Pacific
        8.3.6. East Asia
        8.3.7. Middle East and Africa
    8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Country
            9.2.1.1. USA
            9.2.1.2. Canada
        9.2.2. By Product Type
        9.2.3. By Diffuser Type
        9.2.4. By Specialty Product
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Product Type
        9.3.3. By Diffuser Type
        9.3.4. By Specialty Product
    9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. Brazil
            10.2.1.2. Mexico
            10.2.1.3. Rest of Latin America
        10.2.2. By Product Type
        10.2.3. By Diffuser Type
        10.2.4. By Specialty Product
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Product Type
        10.3.3. By Diffuser Type
        10.3.4. By Specialty Product
    10.4. Key Takeaways
11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. Germany
            11.2.1.2. UK
            11.2.1.3. France
            11.2.1.4. Spain
            11.2.1.5. Italy
            11.2.1.6. Rest of Western Europe
        11.2.2. By Product Type
        11.2.3. By Diffuser Type
        11.2.4. By Specialty Product
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Product Type
        11.3.3. By Diffuser Type
        11.3.4. By Specialty Product
    11.4. Key Takeaways
12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. Poland
            12.2.1.2. Russia
            12.2.1.3. Czech Republic
            12.2.1.4. Romania
            12.2.1.5. Rest of Eastern Europe
        12.2.2. By Product Type
        12.2.3. By Diffuser Type
        12.2.4. By Specialty Product
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Product Type
        12.3.3. By Diffuser Type
        12.3.4. By Specialty Product
    12.4. Key Takeaways
13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. India
            13.2.1.2. Bangladesh
            13.2.1.3. Australia
            13.2.1.4. New Zealand
            13.2.1.5. Rest of South Asia and Pacific
        13.2.2. By Product Type
        13.2.3. By Diffuser Type
        13.2.4. By Specialty Product
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Product Type
        13.3.3. By Diffuser Type
        13.3.4. By Specialty Product
    13.4. Key Takeaways
14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Country
            14.2.1.1. China
            14.2.1.2. Japan
            14.2.1.3. South Korea
        14.2.2. By Product Type
        14.2.3. By Diffuser Type
        14.2.4. By Specialty Product
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Product Type
        14.3.3. By Diffuser Type
        14.3.4. By Specialty Product
    14.4. Key Takeaways
15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        15.2.1. By Country
            15.2.1.1. GCC Countries
            15.2.1.2. South Africa
            15.2.1.3. Israel
            15.2.1.4. Rest of MEA
        15.2.2. By Product Type
        15.2.3. By Diffuser Type
        15.2.4. By Specialty Product
    15.3. Market Attractiveness Analysis
        15.3.1. By Country
        15.3.2. By Product Type
        15.3.3. By Diffuser Type
        15.3.4. By Specialty Product
    15.4. Key Takeaways
16. Key Countries Market Analysis
    16.1. USA
        16.1.1. Pricing Analysis
        16.1.2. Market Share Analysis, 2022
            16.1.2.1. By Product Type
            16.1.2.2. By Diffuser Type
            16.1.2.3. By Specialty Product
    16.2. Canada
        16.2.1. Pricing Analysis
        16.2.2. Market Share Analysis, 2022
            16.2.2.1. By Product Type
            16.2.2.2. By Diffuser Type
            16.2.2.3. By Specialty Product
    16.3. Brazil
        16.3.1. Pricing Analysis
        16.3.2. Market Share Analysis, 2022
            16.3.2.1. By Product Type
            16.3.2.2. By Diffuser Type
            16.3.2.3. By Specialty Product
    16.4. Mexico
        16.4.1. Pricing Analysis
        16.4.2. Market Share Analysis, 2022
            16.4.2.1. By Product Type
            16.4.2.2. By Diffuser Type
            16.4.2.3. By Specialty Product
    16.5. Germany
        16.5.1. Pricing Analysis
        16.5.2. Market Share Analysis, 2022
            16.5.2.1. By Product Type
            16.5.2.2. By Diffuser Type
            16.5.2.3. By Specialty Product
    16.6. UK
        16.6.1. Pricing Analysis
        16.6.2. Market Share Analysis, 2022
            16.6.2.1. By Product Type
            16.6.2.2. By Diffuser Type
            16.6.2.3. By Specialty Product
    16.7. France
        16.7.1. Pricing Analysis
        16.7.2. Market Share Analysis, 2022
            16.7.2.1. By Product Type
            16.7.2.2. By Diffuser Type
            16.7.2.3. By Specialty Product
    16.8. Spain
        16.8.1. Pricing Analysis
        16.8.2. Market Share Analysis, 2022
            16.8.2.1. By Product Type
            16.8.2.2. By Diffuser Type
            16.8.2.3. By Specialty Product
    16.9. Italy
        16.9.1. Pricing Analysis
        16.9.2. Market Share Analysis, 2022
            16.9.2.1. By Product Type
            16.9.2.2. By Diffuser Type
            16.9.2.3. By Specialty Product
    16.10. Poland
        16.10.1. Pricing Analysis
        16.10.2. Market Share Analysis, 2022
            16.10.2.1. By Product Type
            16.10.2.2. By Diffuser Type
            16.10.2.3. By Specialty Product
    16.11. Russia
        16.11.1. Pricing Analysis
        16.11.2. Market Share Analysis, 2022
            16.11.2.1. By Product Type
            16.11.2.2. By Diffuser Type
            16.11.2.3. By Specialty Product
    16.12. Czech Republic
        16.12.1. Pricing Analysis
        16.12.2. Market Share Analysis, 2022
            16.12.2.1. By Product Type
            16.12.2.2. By Diffuser Type
            16.12.2.3. By Specialty Product
    16.13. Romania
        16.13.1. Pricing Analysis
        16.13.2. Market Share Analysis, 2022
            16.13.2.1. By Product Type
            16.13.2.2. By Diffuser Type
            16.13.2.3. By Specialty Product
    16.14. India
        16.14.1. Pricing Analysis
        16.14.2. Market Share Analysis, 2022
            16.14.2.1. By Product Type
            16.14.2.2. By Diffuser Type
            16.14.2.3. By Specialty Product
    16.15. Bangladesh
        16.15.1. Pricing Analysis
        16.15.2. Market Share Analysis, 2022
            16.15.2.1. By Product Type
            16.15.2.2. By Diffuser Type
            16.15.2.3. By Specialty Product
    16.16. Australia
        16.16.1. Pricing Analysis
        16.16.2. Market Share Analysis, 2022
            16.16.2.1. By Product Type
            16.16.2.2. By Diffuser Type
            16.16.2.3. By Specialty Product
    16.17. New Zealand
        16.17.1. Pricing Analysis
        16.17.2. Market Share Analysis, 2022
            16.17.2.1. By Product Type
            16.17.2.2. By Diffuser Type
            16.17.2.3. By Specialty Product
    16.18. China
        16.18.1. Pricing Analysis
        16.18.2. Market Share Analysis, 2022
            16.18.2.1. By Product Type
            16.18.2.2. By Diffuser Type
            16.18.2.3. By Specialty Product
    16.19. Japan
        16.19.1. Pricing Analysis
        16.19.2. Market Share Analysis, 2022
            16.19.2.1. By Product Type
            16.19.2.2. By Diffuser Type
            16.19.2.3. By Specialty Product
    16.20. South Korea
        16.20.1. Pricing Analysis
        16.20.2. Market Share Analysis, 2022
            16.20.2.1. By Product Type
            16.20.2.2. By Diffuser Type
            16.20.2.3. By Specialty Product
    16.21. GCC Countries
        16.21.1. Pricing Analysis
        16.21.2. Market Share Analysis, 2022
            16.21.2.1. By Product Type
            16.21.2.2. By Diffuser Type
            16.21.2.3. By Specialty Product
    16.22. South Africa
        16.22.1. Pricing Analysis
        16.22.2. Market Share Analysis, 2022
            16.22.2.1. By Product Type
            16.22.2.2. By Diffuser Type
            16.22.2.3. By Specialty Product
    16.23. Israel
        16.23.1. Pricing Analysis
        16.23.2. Market Share Analysis, 2022
            16.23.2.1. By Product Type
            16.23.2.2. By Diffuser Type
            16.23.2.3. By Specialty Product
17. Market Structure Analysis
    17.1. Competition Dashboard
    17.2. Competition Benchmarking
    17.3. Market Share Analysis of Top Players
        17.3.1. By Regional
        17.3.2. By Product Type
        17.3.3. By Diffuser Type
        17.3.4. By Specialty Product
18. Competition Analysis
    18.1. Competition Deep Dive
        18.1.1. Procter & Gamble
            18.1.1.1. Overview
            18.1.1.2. Product Portfolio
            18.1.1.3. Profitability by Market Segments
            18.1.1.4. Sales Footprint
            18.1.1.5. Strategy Overview
                18.1.1.5.1. Marketing Strategy
                18.1.1.5.2. Product Strategy
                18.1.1.5.3. Channel Strategy
        18.1.2. SC Johnson
            18.1.2.1. Overview
            18.1.2.2. Product Portfolio
            18.1.2.3. Profitability by Market Segments
            18.1.2.4. Sales Footprint
            18.1.2.5. Strategy Overview
                18.1.2.5.1. Marketing Strategy
                18.1.2.5.2. Product Strategy
                18.1.2.5.3. Channel Strategy
        18.1.3. Reckitt Benckiser
            18.1.3.1. Overview
            18.1.3.2. Product Portfolio
            18.1.3.3. Profitability by Market Segments
            18.1.3.4. Sales Footprint
            18.1.3.5. Strategy Overview
                18.1.3.5.1. Marketing Strategy
                18.1.3.5.2. Product Strategy
                18.1.3.5.3. Channel Strategy
        18.1.4. Henkel
            18.1.4.1. Overview
            18.1.4.2. Product Portfolio
            18.1.4.3. Profitability by Market Segments
            18.1.4.4. Sales Footprint
            18.1.4.5. Strategy Overview
                18.1.4.5.1. Marketing Strategy
                18.1.4.5.2. Product Strategy
                18.1.4.5.3. Channel Strategy
        18.1.5. Church & Dwight
            18.1.5.1. Overview
            18.1.5.2. Product Portfolio
            18.1.5.3. Profitability by Market Segments
            18.1.5.4. Sales Footprint
            18.1.5.5. Strategy Overview
                18.1.5.5.1. Marketing Strategy
                18.1.5.5.2. Product Strategy
                18.1.5.5.3. Channel Strategy
        18.1.6. California Scents
            18.1.6.1. Overview
            18.1.6.2. Product Portfolio
            18.1.6.3. Profitability by Market Segments
            18.1.6.4. Sales Footprint
            18.1.6.5. Strategy Overview
                18.1.6.5.1. Marketing Strategy
                18.1.6.5.2. Product Strategy
                18.1.6.5.3. Channel Strategy
        18.1.7. ST Corporation
            18.1.7.1. Overview
            18.1.7.2. Product Portfolio
            18.1.7.3. Profitability by Market Segments
            18.1.7.4. Sales Footprint
            18.1.7.5. Strategy Overview
                18.1.7.5.1. Marketing Strategy
                18.1.7.5.2. Product Strategy
                18.1.7.5.3. Channel Strategy
        18.1.8. Scott’s Liquid Gold, Inc.
            18.1.8.1. Overview
            18.1.8.2. Product Portfolio
            18.1.8.3. Profitability by Market Segments
            18.1.8.4. Sales Footprint
            18.1.8.5. Strategy Overview
                18.1.8.5.1. Marketing Strategy
                18.1.8.5.2. Product Strategy
                18.1.8.5.3. Channel Strategy
        18.1.9. Amway, Kobayashi
            18.1.9.1. Overview
            18.1.9.2. Product Portfolio
            18.1.9.3. Profitability by Market Segments
            18.1.9.4. Sales Footprint
            18.1.9.5. Strategy Overview
                18.1.9.5.1. Marketing Strategy
                18.1.9.5.2. Product Strategy
                18.1.9.5.3. Channel Strategy
        18.1.10. Liby
            18.1.10.1. Overview
            18.1.10.2. Product Portfolio
            18.1.10.3. Profitability by Market Segments
            18.1.10.4. Sales Footprint
            18.1.10.5. Strategy Overview
                18.1.10.5.1. Marketing Strategy
                18.1.10.5.2. Product Strategy
                18.1.10.5.3. Channel Strategy
        18.1.11. Houdy
            18.1.11.1. Overview
            18.1.11.2. Product Portfolio
            18.1.11.3. Profitability by Market Segments
            18.1.11.4. Sales Footprint
            18.1.11.5. Strategy Overview
                18.1.11.5.1. Marketing Strategy
                18.1.11.5.2. Product Strategy
                18.1.11.5.3. Channel Strategy
        18.1.12. Farcent
            18.1.12.1. Overview
            18.1.12.2. Product Portfolio
            18.1.12.3. Profitability by Market Segments
            18.1.12.4. Sales Footprint
            18.1.12.5. Strategy Overview
                18.1.12.5.1. Marketing Strategy
                18.1.12.5.2. Product Strategy
                18.1.12.5.3. Channel Strategy
        18.1.13. Jiali
            18.1.13.1. Overview
            18.1.13.2. Product Portfolio
            18.1.13.3. Profitability by Market Segments
            18.1.13.4. Sales Footprint
            18.1.13.5. Strategy Overview
                18.1.13.5.1. Marketing Strategy
                18.1.13.5.2. Product Strategy
                18.1.13.5.3. Channel Strategy
        18.1.14. Ludao
            18.1.14.1. Overview
            18.1.14.2. Product Portfolio
            18.1.14.3. Profitability by Market Segments
            18.1.14.4. Sales Footprint
            18.1.14.5. Strategy Overview
                18.1.14.5.1. Marketing Strategy
                18.1.14.5.2. Product Strategy
                18.1.14.5.3. Channel Strategy
        18.1.15. Mengjiaolan
            18.1.15.1. Overview
            18.1.15.2. Product Portfolio
            18.1.15.3. Profitability by Market Segments
            18.1.15.4. Sales Footprint
            18.1.15.5. Strategy Overview
                18.1.15.5.1. Marketing Strategy
                18.1.15.5.2. Product Strategy
                18.1.15.5.3. Channel Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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