The global market for air freshener is estimated to be worth USD 15.47 billion in 2023 and is anticipated to reach a value of USD 28.72 billion by 2033. Sales are projected to rise at a CAGR of 6.4% over the forecast period between 2023 and 2033. The revenue generated by the industry in 2022 was USD 13.63 billion. The industry is anticipated to exhibit a Y-o-Y growth of 4.9% in 2024.
Key Market Highlights
Organic Air Fresheners to Gain Popularity in Urban Areas all Around the World
Increasing awareness of the potential dangers of synthetic substances to health and the environment increases demand for natural products, even extending to air fresheners. These natural options contain essential oils and plant extracts, among other natural ingredients that make them much safer than their conventional counterparts, which may contain chemicals like aluminum or parabens.
The natural air freshener market has similarly seen a boost, with many perceiving them to be more authentic and fragrant than their synthetic options.
| Attributes | Key Statistics |
|---|---|
| Expected Base Year Value (2023) | USD 15.47 billion |
| Anticipated Forecast Value (2033) | USD 28.72 billion |
| Estimated Growth (2023 to 2033) | 6.4% CAGR |
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The air freshener market heavily relies on consumer spending patterns and the housing market's performance worldwide. The air freshener market heavily relies on the spending behavior of the consumers and the performance of the housing market across the globe. The more people are inclined towards the scented environment, the higher would be the demand for such an air freshener in the market.
In recent years, the air fresheners market has witnessed a range of levels that keep witnessing the highs and lows of the market. The market had been sustaining growth before the world was hit by the pandemic, given the recessionary economies and low disposable incomes in emerging economies. The onset of the pandemic caused a decline in demand within the market, attributed to disruptions within the supply chain during the first phases.
| Attributes | Key Statistics |
|---|---|
| Expected Base Year Value (2018) | USD 11.00 billion |
| Anticipated Forecast Value (2022) | USD 13.63 billion |
| Estimated Growth (2018 to 2022) | 5.5% CAGR |
Principal Consultant
Future Market Insights has comprehensively studied the air freshener industry and has developed two products that can give rigorous competition to it in the upcoming decade. The growth rates of gel air freshener and electric air freshener markets have been mentioned in the table below, along with their estimated market valuations for the forecast period.
Growth factors and future opportunities for key market players have also been jotted down. According to these numbers, it can be confidently projected that the air freshener market will easily overpower the other two markets in the years to come.
Air Freshener Market:
| Attributes | Air Freshener Market |
|---|---|
| CAGR (2023 to 2033) | 6.40% CAGR |
| Market Value (2033) | USD 28.72 billion |
| Growth Factors |
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| Future Opportunities |
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Gel Air Fresheners Market:
| Attributes | Gel Air Fresheners Market |
|---|---|
| CAGR (2022 to 2032) | 3.20% CAGR |
| Market Value (2032) | USD 1.77 billion |
| Growth Factors |
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| Future Opportunities |
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Electric Air Freshener Market:
| Attributes | Electric Air Freshener Market |
|---|---|
| CAGR (2023 to 2033) | 2.70% CAGR |
| Market Value (2033) | USD 762.2 million |
| Growth Factors |
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| Future Opportunities |
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Active diffusers, also known as smart or electronic diffusers are garnering much attention in the global air fresheners industry. These devices use advanced technology to disperse fragrance into the air, which creates a welcoming environment in the room.
Their demand in the millennial population is also increasing because they can be easily controlled via most electronic devices such as smartphones, computers, and even smartwatches. This convenience and the user-friendly features have led to increased sales of active diffusers in the global market.
| Attributes | Details |
|---|---|
| Diffuser | Active |
| Market share | 67.50% |
The air freshener market, based on diffusers, is segmented into active and passive, where the former dominates the market with an overall share of 67.50%. The surge in the demand for active diffusers can also be attributed to the growing adoption of smart home setups in the urban landscape. These diffusers can be paired with any of these devices and can be controlled through voice commands. They are also financially efficient, making them an excellent choice for price-sensitive consumers.
Room sprays have been in the market for decades and have held a strong foothold in people's daily lives. Despite the emergence of odor control solutions in the market, people all around the market readily prefer room sprays due to their convenience and ease of use. Unlike other forms of air fresheners that require installation or continuous maintenance, room sprays offer a quick and hassle-free solution to create a pleasant environment.
| Attributes | Details |
|---|---|
| Product Type | Room Sprays |
| Market share | 54.30% |
The market for air fresheners can be segmented into sprays, electric fresheners, gels, etc., where sprays hold a majority revenue share of 54.30%. Their demand in the global market can also be attributed to the fact that they come in a wide range of fragrances.
Room sprays are easy to carry and easily store and distribute to consumers. Their demand in the market is also due to its versatility in applications as it is used in various settings like rooms, cabins, cars, etc.
| Countries | CAGR |
|---|---|
| Australia | 13.00% |
| Singapore | 12.50% |
| India | 11.00% |
| Japan | 10.10% |
| China | 9.80% |
Air fresheners are in high demand in these urban areas because more than half the Australian population lives in the coastal areas where the temperature is humid.
In catering to such a vast demand, the air freshener industry in Australia has invested billions of dollars in developing air fresheners with a specification that would suit Australian customers' preferences and need requirements. There have also been some international big names in the air freshener industry that have shifted their attention towards the Australian market.
The market for air fresheners in Australia is anticipated to showcase a significant expansion with a growth rate of 13.00% through the forecast period of 2023 to 2033. Knowing Australia's potential market opportunities, these global brands have established a significant presence there.
Singapore is one of the few nations with a very high population density, which intensifies the need for air fresheners to maintain clean and pleasant indoor environments. The per capita income of Singapore residents is also high compared to other nations, making room fragrance products and appliances easily feasible.
The air freshener market in Singapore is estimated to reflect a robust growth of 12.50% through the forecast period 2023 to 2033. This makes Singapore one of the most hygienic countries in the world. This very hygienic culture and cleanliness have also raised the demand for an air freshener product in the country.
Recently, due to the rising initiatives taken by the government, India has been pacing through rapid industrialization and urbanization. Modern architectural methods have built up the corporate infrastructure that requires robust installation of odor control solutions like electric fresheners and mystifiers. Majorly, the adoption of air fresheners market in India is rising due to the rising corporate institutions like offices, halls, co-working spaces, etc.
The Indian air freshener market is expected to grow at a noticeable rate of 11.00% for 2023 to 2033. Along with this, the growing influence of Western office cultures and settings has also influenced the air freshener market in India in recent years.
Japan is very keen on cleanliness and good smells in their homes, public, and even workplaces. The 'kirei-sabi' effect has been influential in the air freshener market of Japan for many years. Air fresheners can be used to help prevent unpleasant odors and keep one's house or workplace smelling nice.
The air freshener market in Japan is expected to experience an impressive expansion at a CAGR of 10.10% during the forecast period 2023 to 2033.
China faces many air quality challenges due to industrialization, car emissions, and other factors. The country indicated that the rate of air pollution is high, frequently causing disgust odors, and discomforts. Consumers use air fresheners in China to fight these problems. Air fresheners are the main tool for fighting against poor odor and creating a more pleasant and refreshing atmosphere of air for the indoor environment.
It is anticipated that the China air freshener market will swell at a considerable CAGR of 9.80% from 2023 to 2033.
The air freshener market has already reached saturation, where it calls for innovative ideas and approaches from the key market players. The industry has already witnessed its revolution with the emergence of electric diffusers and organic air fresheners.
Global brands catering to consumers worldwide have a strong foothold in the market, making it challenging for new entrants to survive. Start-ups strategize their brandings under organic, natural, or untreated fragrances, attracting niche consumers in limited numbers.
Recent Developments
By Product Type:
By Application Type:
By Sales Channel:
By Fragrance Type (% of demand):
The air freshener market is anticipated to register a CAGR of 6.40% from 2023 to 2033.
Sprays/Aerosols dominate the market with a share of 54.30%.
Australia is the leading country, with a growth rate of 13.00% CAGR.
As of 2023, the air freshener market holds a valuation of USD 15.47 billion.
The market is expected to be worth around USD 28.72 billion by 2033.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033 5.3.1. Room Sprays 5.3.2. Fragrance Diffusers 5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Diffuser Type 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Diffuser Type, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Diffuser Type, 2023 to 2033 6.3.1. Active 6.3.2. Passive 6.4. Y-o-Y Growth Trend Analysis By Diffuser Type, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Diffuser Type, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Specialty Product 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Specialty Product, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Specialty Product, 2023 to 2033 7.3.1. Flowers 7.3.2. Fruits 7.3.3. Wood Chips 7.3.4. Spices 7.4. Y-o-Y Growth Trend Analysis By Specialty Product, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Specialty Product, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022 8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 8.3.1. North America 8.3.2. Latin America 8.3.3. Western Europe 8.3.4. Eastern Europe 8.3.5. South Asia and Pacific 8.3.6. East Asia 8.3.7. Middle East and Africa 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. USA 9.2.1.2. Canada 9.2.2. By Product Type 9.2.3. By Diffuser Type 9.2.4. By Specialty Product 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Product Type 9.3.3. By Diffuser Type 9.3.4. By Specialty Product 9.4. Key Takeaways 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Product Type 10.2.3. By Diffuser Type 10.2.4. By Specialty Product 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Product Type 10.3.3. By Diffuser Type 10.3.4. By Specialty Product 10.4. Key Takeaways 11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. UK 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Western Europe 11.2.2. By Product Type 11.2.3. By Diffuser Type 11.2.4. By Specialty Product 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Product Type 11.3.3. By Diffuser Type 11.3.4. By Specialty Product 11.4. Key Takeaways 12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Poland 12.2.1.2. Russia 12.2.1.3. Czech Republic 12.2.1.4. Romania 12.2.1.5. Rest of Eastern Europe 12.2.2. By Product Type 12.2.3. By Diffuser Type 12.2.4. By Specialty Product 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Product Type 12.3.3. By Diffuser Type 12.3.4. By Specialty Product 12.4. Key Takeaways 13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. India 13.2.1.2. Bangladesh 13.2.1.3. Australia 13.2.1.4. New Zealand 13.2.1.5. Rest of South Asia and Pacific 13.2.2. By Product Type 13.2.3. By Diffuser Type 13.2.4. By Specialty Product 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Product Type 13.3.3. By Diffuser Type 13.3.4. By Specialty Product 13.4. Key Takeaways 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. China 14.2.1.2. Japan 14.2.1.3. South Korea 14.2.2. By Product Type 14.2.3. By Diffuser Type 14.2.4. By Specialty Product 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Product Type 14.3.3. By Diffuser Type 14.3.4. By Specialty Product 14.4. Key Takeaways 15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Israel 15.2.1.4. Rest of MEA 15.2.2. By Product Type 15.2.3. By Diffuser Type 15.2.4. By Specialty Product 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Product Type 15.3.3. By Diffuser Type 15.3.4. By Specialty Product 15.4. Key Takeaways 16. Key Countries Market Analysis 16.1. USA 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2022 16.1.2.1. By Product Type 16.1.2.2. By Diffuser Type 16.1.2.3. By Specialty Product 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2022 16.2.2.1. By Product Type 16.2.2.2. By Diffuser Type 16.2.2.3. By Specialty Product 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2022 16.3.2.1. By Product Type 16.3.2.2. By Diffuser Type 16.3.2.3. By Specialty Product 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2022 16.4.2.1. By Product Type 16.4.2.2. By Diffuser Type 16.4.2.3. By Specialty Product 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2022 16.5.2.1. By Product Type 16.5.2.2. By Diffuser Type 16.5.2.3. By Specialty Product 16.6. UK 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2022 16.6.2.1. By Product Type 16.6.2.2. By Diffuser Type 16.6.2.3. By Specialty Product 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2022 16.7.2.1. By Product Type 16.7.2.2. By Diffuser Type 16.7.2.3. By Specialty Product 16.8. Spain 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2022 16.8.2.1. By Product Type 16.8.2.2. By Diffuser Type 16.8.2.3. By Specialty Product 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2022 16.9.2.1. By Product Type 16.9.2.2. By Diffuser Type 16.9.2.3. By Specialty Product 16.10. Poland 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2022 16.10.2.1. By Product Type 16.10.2.2. By Diffuser Type 16.10.2.3. By Specialty Product 16.11. Russia 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2022 16.11.2.1. By Product Type 16.11.2.2. By Diffuser Type 16.11.2.3. By Specialty Product 16.12. Czech Republic 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2022 16.12.2.1. By Product Type 16.12.2.2. By Diffuser Type 16.12.2.3. By Specialty Product 16.13. Romania 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2022 16.13.2.1. By Product Type 16.13.2.2. By Diffuser Type 16.13.2.3. By Specialty Product 16.14. India 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2022 16.14.2.1. By Product Type 16.14.2.2. By Diffuser Type 16.14.2.3. By Specialty Product 16.15. Bangladesh 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2022 16.15.2.1. By Product Type 16.15.2.2. By Diffuser Type 16.15.2.3. By Specialty Product 16.16. Australia 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2022 16.16.2.1. By Product Type 16.16.2.2. By Diffuser Type 16.16.2.3. By Specialty Product 16.17. New Zealand 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2022 16.17.2.1. By Product Type 16.17.2.2. By Diffuser Type 16.17.2.3. By Specialty Product 16.18. China 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2022 16.18.2.1. By Product Type 16.18.2.2. By Diffuser Type 16.18.2.3. By Specialty Product 16.19. Japan 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2022 16.19.2.1. By Product Type 16.19.2.2. By Diffuser Type 16.19.2.3. By Specialty Product 16.20. South Korea 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2022 16.20.2.1. By Product Type 16.20.2.2. By Diffuser Type 16.20.2.3. By Specialty Product 16.21. GCC Countries 16.21.1. Pricing Analysis 16.21.2. Market Share Analysis, 2022 16.21.2.1. By Product Type 16.21.2.2. By Diffuser Type 16.21.2.3. By Specialty Product 16.22. South Africa 16.22.1. Pricing Analysis 16.22.2. Market Share Analysis, 2022 16.22.2.1. By Product Type 16.22.2.2. By Diffuser Type 16.22.2.3. By Specialty Product 16.23. Israel 16.23.1. Pricing Analysis 16.23.2. Market Share Analysis, 2022 16.23.2.1. By Product Type 16.23.2.2. By Diffuser Type 16.23.2.3. By Specialty Product 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Product Type 17.3.3. By Diffuser Type 17.3.4. By Specialty Product 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. Procter & Gamble 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.1.5.2. Product Strategy 18.1.1.5.3. Channel Strategy 18.1.2. SC Johnson 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.2.5.2. Product Strategy 18.1.2.5.3. Channel Strategy 18.1.3. Reckitt Benckiser 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.3.5.2. Product Strategy 18.1.3.5.3. Channel Strategy 18.1.4. Henkel 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.4.5.2. Product Strategy 18.1.4.5.3. Channel Strategy 18.1.5. Church & Dwight 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.5.5.2. Product Strategy 18.1.5.5.3. Channel Strategy 18.1.6. California Scents 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.6.5.2. Product Strategy 18.1.6.5.3. Channel Strategy 18.1.7. ST Corporation 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.7.5.2. Product Strategy 18.1.7.5.3. Channel Strategy 18.1.8. Scott’s Liquid Gold, Inc. 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.8.5.2. Product Strategy 18.1.8.5.3. Channel Strategy 18.1.9. Amway, Kobayashi 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.9.5.2. Product Strategy 18.1.9.5.3. Channel Strategy 18.1.10. Liby 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 18.1.10.5.2. Product Strategy 18.1.10.5.3. Channel Strategy 18.1.11. Houdy 18.1.11.1. Overview 18.1.11.2. Product Portfolio 18.1.11.3. Profitability by Market Segments 18.1.11.4. Sales Footprint 18.1.11.5. Strategy Overview 18.1.11.5.1. Marketing Strategy 18.1.11.5.2. Product Strategy 18.1.11.5.3. Channel Strategy 18.1.12. Farcent 18.1.12.1. Overview 18.1.12.2. Product Portfolio 18.1.12.3. Profitability by Market Segments 18.1.12.4. Sales Footprint 18.1.12.5. Strategy Overview 18.1.12.5.1. Marketing Strategy 18.1.12.5.2. Product Strategy 18.1.12.5.3. Channel Strategy 18.1.13. Jiali 18.1.13.1. Overview 18.1.13.2. Product Portfolio 18.1.13.3. Profitability by Market Segments 18.1.13.4. Sales Footprint 18.1.13.5. Strategy Overview 18.1.13.5.1. Marketing Strategy 18.1.13.5.2. Product Strategy 18.1.13.5.3. Channel Strategy 18.1.14. Ludao 18.1.14.1. Overview 18.1.14.2. Product Portfolio 18.1.14.3. Profitability by Market Segments 18.1.14.4. Sales Footprint 18.1.14.5. Strategy Overview 18.1.14.5.1. Marketing Strategy 18.1.14.5.2. Product Strategy 18.1.14.5.3. Channel Strategy 18.1.15. Mengjiaolan 18.1.15.1. Overview 18.1.15.2. Product Portfolio 18.1.15.3. Profitability by Market Segments 18.1.15.4. Sales Footprint 18.1.15.5. Strategy Overview 18.1.15.5.1. Marketing Strategy 18.1.15.5.2. Product Strategy 18.1.15.5.3. Channel Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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Air Freshener Market
