The global gel air fresheners market is estimated to reach USD 1,291.1 Million in 2022 and is predicted to be valued at USD 1,770.8 Million by 2032. The market is expected to witness moderate growth at a CAGR of 3.2% from 2022 to 2032. The market for gel air fresheners currently holds approximately 30% - 35% of the share in its parent market, i.e., the air freshener market.
Rising demand for organic or natural scented goods is anticipated to encourage manufacturers to expand their range of available items in the global market. Various parameters such as the desire for chemical-free products, changing lifestyles, and frequent launch of new products are likely to coerce the market towards a positive growth outlook. The establishment of numerous sales outlets, including mega malls, auto stores, and auto repair facilities are also expected to aid in propelling sales of gel air fresheners.
Further, rising advancements in the field of aromatic compounds and aromatherapy, as well as shifting consumer preferences for herbal odors would help the market to grow considerably. A few key players are conducting extensive research and development activities to launch state-of-the-art products to expand their client base. They are also creating unique marketing campaigns to attract more customers.
In December 2022, for instance, Citygate Outlets, a shopping center based in Hong Kong, joined hands with Chupa Chups, a leading brand of lollipops headquartered in Spain. Both companies aim to launch their festive campaign called FUNtastic World to provide adults and children with hands-on experience in terms of lollipop making.
Consumers having a Lolly Virtual Campus Pass will be able to participate in various interactive classes. By participating, they will be able to gather Chupa Chups e-stamps. These e-stamps can be easily redeemed to win a limited-edition solid gel air freshener made by Chupa Chups.
Similarly, in August 2022, DedCool, a prominent fragrance brand popular among millennials and gen-z, made its debut on the Sephora website. It includes six best-selling perfumes. The new development would enable Sephora to expand its presence in two new categories, namely, air freshener and laundry detergent. Thus, the launch of such innovative products by key companies would push sales in the global market.
| Attributes | Key Insights |
|---|---|
| Global Gel Air Fresheners Market Estimated Size (2022E) | USD 1,291.1 Million |
| Projected Market Valuation (2032F) | USD 1,770.8 Million |
| Value-based CAGR (2022 to 2032) | 3.2% |
| Collective Value Share: Top Players | 5.0% - 10.0% |
In the forecast period, the gel air fresheners market is predicted to grow at a rapid pace. Rising global demand for a variety of aroma products is a major factor driving the gel air fresheners market forward. The increasing importance and popularity of aromatherapy, as well as the development of new fragrances, would also help to drive the global market in the next ten years.
Key companies have increased their focus on creating novel marketing activities and advertising campaigns, which are likely to boost growth. Sales of gel air fresheners are expected to surge rapidly during the forecast period on the back of the easy availability of products and the expansion of supply & demand networks across the world.
The market, however, has faced certain challenges over the last few years. The high cost of manufacturing may stifle widespread use, posing a key challenge for the gel air freshener market.
On the other hand, the growing desire for high-end lifestyles and luxury products in everyday life can create a profitable opportunity for the widespread use of gel air fresheners. As per FMI, the global gel air fresheners market exhibited a positive growth outlook and progressed at a CAGR of around 2.8% from 2017 to 2021.
The gel air freshener market has seen tremendous growth and has been steadily progressing for years, but the industry is primarily associated with environmental and social issues such as poor packaging practices, as well as waste generated during the production of such products.
Eco-friendly and sustainable packaging solutions have evolved in response to the industry's current environmental concerns, with assistance from government and private groups. Consumers are nowadays becoming more ecologically concerned, which is driving the demand for gel air fresheners with sustainable packaging.
Environmental sustainability is becoming immensely popular among well-known firms. Several new business participants, as well as established brands, are taking the lead by launching their own websites. Environmental and sustainability adaptation methods put forward by manufacturers are propelling the gel air freshener industry forward.
Surging Inclination towards Luxurious Lifestyles in the USA to Propel Demand for Gel Ball Air Fresheners
With increasing disposable income, the need for luxury has rapidly surged in the USA Air fresheners are used extensively in the country due to the rising desire for luxurious lifestyles and high-end goods.
As more people become aware of natural air fresheners, the demand is anticipated to increase in the country. Additionally, throughout the course of the projection period, the market is expected to showcase a growth rate of around 2.7%.
Further, companies across the USA are working on product differentiations due to rising competition. Some of them are developing gel air fresheners based on climatic conditions. Increased demand for gel air fresheners in both residential and commercial sectors is another factor that manufacturers are concentrating on in order to improve their product portfolios.
Increasing Demand for Essential Oils in China to Fuel the Need for Perfume Gels
Widespread consumer awareness of gel air fresheners and modifications in terms of product formulations are two key factors predicted to support healthy growth in the China market. Manufacturers in the country are increasingly experimenting and offering fresheners with various scents to cater to fragmented demand from different consumer demographics.
Fulfillment of their demand is appealing to customers to look for bulk products in the country. Sales of essential oils with various scents are at an all-time high, which suggests that China-based companies will keep expanding their range of products in the next ten years.
Due to consumer's willingness to pay more for aesthetically pleasing aromas, manufacturers of gel air fresheners in China are expanding their product ranges. It is thus anticipated to exhibit a growth rate of around 6.5% CAGR during the forecast period, mentions FMI.
Launch of Unique Room Freshener Gels by Indian Manufacturers to Bode Well by 2032
In the South Asia region, India has become a promising market for gel air fresheners. The market is expected to grow with a CAGR value of ~9.8% during the assessment period. People are becoming more mindful of their health and fitness in the country. However, by introducing new products, vendors can not only grow their sales and market share but also draw in new clients by becoming noticeable in the marketplace.
It is anticipated that the increasing number of brands releasing various types of air freshener products would boost their sales and propel the development of the targeted market across India. For instance, in 2022, Dabur launched Odonil Gel Pocket, which is a gel-based air freshener infused with essential oils.
Demand for Room Freshener Gels to Skyrocket as Consumers Realize the Significance of a Pleasant-smelling Home
The residential segment is anticipated to dominate the gel air fresheners market during the projected time frame. The increasing realization among consumers about the importance of a pleasant-smelling home not only for special occasions and holiday gatherings but all throughout the year is expected to aid growth.
Favorable demographics and growing awareness about health & hygiene are also expected to drive sales in the residential segment. As per FMI, the segment is anticipated to grow at a steady CAGR of ~3.7% over the projected period. High disposable income and increasing willingness to spend more money on high-end goods are attributed to this growth.
Increasing Demand for Healing Therapies to Propel Sales of Gel Air Deodorizers
Based on end use, the aromatherapy category is estimated to generate the lion’s share in the global market. As per FMI, the category is projected to showcase a CAGR of around ~6.3% during the forecast period.
Aromatherapy aims to find a balance between a strong reputation and competitive pricing. The idea is to appeal to the mass market and thus gain greater penetration, rather than targeting clients who want to spend a lot of money on premium products.
A growing inclination towards natural remedies from manufactured pharmaceutical products is set to aid sales. Key market players are also taking various initiatives to come up with state-of-the-art products as consumers are shifting towards natural healing therapies.
Consumers Prefer Buying Air Freshener Gel for Rooms through Online Retailers
In terms of sales channels, online retailers are estimated to account for 35.5% of the overall share in the gel air fresheners industry. It is projected to expand gradually at a CAGR of 2.8% throughout the evaluation period.
The market for gel air fresheners is currently dominated by store-based retailing, which includes modern trade, departmental stores, and specialized shops. However, with increased internet usage, it is anticipated that sales through online shopping channels will grow significantly.
One such factor pointing to the expansion of online sales is the quick creation of specialty lifestyle and luxury product retailers. In addition, shifting trends in terms of customer purchasing preferences towards the cost ranges of online retailers is another sign that would drive future expansion of online sales.
Key tactics employed by participants in the gel air freshener industry are product innovations, business expansions, and mergers & acquisitions. Sustained competitive advantage through innovation is the primary criterion for generating high market share among large-scale companies worldwide. To sustain their market positions, businesses are increasing their marketing and research & development (R&D) activities, as well as broadening their distribution networks.
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| Attribute | Details |
|---|---|
| Estimated Market Size (2022) | USD 1,291.1 Million |
| Projected Market Valuation (2032) | USD 1,770.8 Million |
| Value-based CAGR (2022 to 2032) | 3.2% |
| Forecast Period | 2022 to 2032 |
| Historical Data Available for | 2017 to 2021 |
| Market Analysis | Value (USD Million) |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania & MEA |
| Key Countries Covered | United States of America, Canada, Brazil, Mexico, Germany, The UK, France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand. |
| Key Segments Covered | Application, End Use, Sales Channel, and Region |
| Key Companies Profiled | Dyna Fresh; Sniff Drive; Dclario Technologies India Pvt Ltd.; AEROZEL; Neuchatel Chemie Specialties; Aromate; P & P PRODUCTS; Power Line Packaging, Inc.; Atlantic Paper & Supply; Larsen packaging products Inc.; GT Midwest; Menshen Packaging USA, Inc.; Alpha Lion Distributors Inc.; Corporate Images, Inc.; Arizona Natural Resources, Inc.; Others |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The global gel air fresheners industry reached a valuation of USD 1,291.1 Million in 2022.
The global gel air fresheners industry grew at a 3.2% CAGR between 2022 and 2032.
The growing popularity of online stores, new product launches, high disposable income, and changing lifestyles are some of the key trends boosting the market for gel air fresheners.
Leading players operating in the global gel air fresheners industry are Dyna Fresh, Sniff Drive, Dclario Technologies India Pvt Ltd., AEROZEL, and others.
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Gel Air Fresheners Market
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