Gellan Gum Market Snapshot (2022 to 2032)

[250 Pages Report] During the projected period, Gellan Gum Market is expected to grow at a CAGR of 4.2 %. The market value is projected to increase from US$ 56.4 Million in 2022 to US$ 85.1 Million by 2032.

Attribute Details
Market Size Value in 2022 US$ 56.4 Million
Market Forecast Value in 2032 US$ 85.1 Million
Global Growth Rate (2022 to 2032) 4.2%
Forecast Period 2022 to 2032

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Food is having a significant impact on the outlook of the global gellan gum market

Sales of gellan gum are estimated to exceed US$ 85.10 million by 2032. Revenue is projected to donate a CAGR of 4.2% over the forecast period. One of the many applications, the food segment dominated the global market for gellan gum with more than 50 % market share in 2022. Owing to the increasing use of gellan gum in food and beverage products globally, the market for food and beverage products is witnessing significant growth.

Gellan gum is widely used as a hydrocolloid substitute for carrageenan gum in dairy products, protein-fortified beverages, as well as other beverages. Gellan gum is used to allow the suspension of insoluble particulates in protein-fortified beverages and nut milk.

Manufacturers are increasing gellan gum production capacity to attract more consumers. Various events including competitions are arranged to promote gellan gum, and its customer base is increasing in the global market.

Seafood segment revenue ended at more than $23 million during the year 2015 and is projected to perform well in the years forthcoming, exhibiting a 4.2% CAGR through to 2032. This segment is estimated to surpass $40 million by the end of that year. Personal care and cosmetic products are expected to increase by 1.3 X times in terms of value over the course of the next 12 months, registering a CAGR of 3.2%. The segment is anticipated to be valued at around $6 million by the end of this period.

In 2017, the industrial and residential sectors will grow by creating a standardized quarterly absolute dollar opportunity of more than $0.1 billion. In 2015, the pharmaceuticals segment was worth over $3 billion, and it'll exceed $85.10 billion by 2032 with an accumulated yearly growth rate of nearly 4.1 %

Gellan Gum Market

Country-wise Insights

The North American market will likely be growing over the next ten years in the fast-food industry.

In terms of value, the food segment will be expected to hold a substantial share of the North American market over the next ten years. In North America, the food segment is anticipated to increase 1.4X in terms of volume. Among the various industries in the Latin America region, the food segment is anticipated to have significant growth in the near future. Among the different industries within the food segment, the sub-sector of the food and beverages industry is expected to have the highest growth rate in the Latin America region.

The Europe food market is expected to wield a significant portion of its share throughout the estimated time period.

The food and beverages segment of Western Europe will travel by means of a great share of the marketplace in the middle of the assessed time span. The dairy products sector inside this segment will especially do enough to gain ground. In Western Europe, the volume in the food part is expected to witness a 1.4X upturn during the coming years. In Eastern Europe, the dairy products category is anticipated to enjoy a high CAGR over the longer run. Food portions are predicted to grow 1.2X times from 2032 in Central Europe.

China will lead the hydrogel gum market in the APEJ region.

With respect to value, China will take the lead in the APEJ gellan gum market for the duration of the forecast period. APEJ is anticipated to be the fastest-growing market for gellan gum in terms of volume, registering a CAGR of 4.6% between 2022 and 2032.

The Asia Pacific food segment is projected to grow.

In the Asia Pacific region, the food segment is projected to grow at a (CAGR) of 5.7% throughout the forecast period. Among the food sub-segments, the beverages sub-segment is projected to expand at a CAGR of 6.4% until 2026. In Japan, the largest food segment is projected to expand at a substantial CAGR throughout the forecast period.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Category-wise Insights

What Is Gellan gum?

Gellan gum is a food additive that is used as a thickener, emulsifier, and stabilizer. It is a natural product that is derived from the gel of marine algae. Gellan gum has many benefits including being non-toxic, non-allergenic, and vegan. It is also gluten-free and has a neutral taste. Gellan gum can be used in many different foods such as desserts, sauces, soups, and ice cream.

What Are the Benefits of High Acyl Content?

There are many benefits to using high acyl-content oils in your skincare routine. First, they are more effective at penetrating the skin than other oils, which means they can deliver more nutrients and moisture to the skin. Second, they can help to balance the skin’s natural oil production, which can help to prevent breakouts. Finally, high acyl content oils can help to plump the skin and reduce the appearance of fine lines and wrinkles.

What Are the Uses of Low Acyl Content?

low acyl content is often used as solvents or lubricants. They can also be used to make plastics and other materials. Low acyl content products are also used in cosmetics and pharmaceuticals.

Competitive Landscape

The global market for Gellan Gum Market is incredibly fragmented and competitive due to the existence of several local and regional rivals. Key players employ a range of marketing strategies, such as partnerships, expansions, mergers and acquisitions, and collaborations.

Some of the leading companies operating in the Gellan Gum market are CP Kelco, Dancheng Caixin Sugar Industry Co. Ltd., Zhejiang Tech-Way Biochemical Co., Ltd., Zhejiang DSM Zhongken Biotechnology Co., Ltd, Hangzhou Gellan Solutions Biotec Co., Ltd, Hebei Xinhe Biochemical Co., Ltd., Meron Group, Inner Mongolia Rainbow Biotech Co. Ltd., Fufeng Group.

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Gellan Gum Market Report Scope

Attribute Details
Forecast Period 2022 to 2032
Historical Data Available for 2017 to 2022
Market Analysis USD Million for Value and Units for Volume
Key Regions Covered
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Oceania
  • Middle East and Africa (MEA)
Key Countries Covered
  • USA
  • Canada
  • Mexico
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Brazil
  • Argentina
  • South Africa
  • UAE
Key Segments Covered
  • Product Type
  • Application
  • Region
Key Companies Profiled
  • CP Kelco
  • Dancheng Caixin Sugar Industry Co. Ltd.
  • Zhejiang Tech-Way Biochemical Co., Ltd
  • Zhejiang DSM Zhongken Biotechnology Co., Ltd
  • Hangzhou Gellan Solutions Biotec Co., Ltd.
  • Hebei Xinhe Biochemical Co., Ltd.
  • Meron Group
  • Inner Mongolia Rainbow Biotech Co. Ltd.
  • Fufeng Group
Report Coverage Market Forecast, Company Share Analysis, Competitive Landscape, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Gellan Gum Market by Category

By Product Type, Gellan Gum Market is Segmented as:

  • High Acyl Content
  • Low Acyl Content

By Application, Gellan Gum Market is Segmented as:

  • Food
  • Confectionary
  • Jams and Jellies
  • Fabricated Foods
  • Water-based Gels
  • Pie Fillings and Puddings
  • Dairy Products
  • Processed Meat
  • Beverages
  • Personal Care and Cosmetics
  • Industrial and Household Cleaners
  • Pharmaceuticals
  • Others

By Region, Gellan Gum Market is Segmented as:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia-Pacific excluding Japan (APEJ)
  • Japan
  • Middle East and Africa (MEA)

Frequently Asked Questions

How big is the Gellan Gum Market?

The Gellan Gum Market size is assessed to be USD 56.4 Million currently.

At What Rate is Gellan Gum Market expected to rise?

The Gellan Gum Market is expected to rise at a CAGR of 4.2%.

What is the North America, Gellan Gum Market Outlook?

The North American Gellan Gum market is expected to register a 3.6 % CAGR between 2022 and 2032.

At what rate will the APEJ Gellan Gum Market grow?

APEJ Gellan Gum market is projected to grow at a CAGR of around 4.6 % over the next ten years.

Which are the major countries driving demand for Gellan Gum Market?

USA, Japan, Germany, APEJ, MEA are the major countries driving demand for Gellan Gum Market.

At what rate will the MEA Gellan Gum Market grow?

MEA Gellan Gum market is projected to grow at a CAGR of around 2.3 % over the next ten years.

At What Rate will, Gellan Gum Market Demand Grow in Europe?

The demand for Gellan Gum market in Europe is expected to grow at 3.1 % CAGR between 2022 and 2032.

At What Rate will, Gellan Gum Market Demand Grow in Japan?

The demand for Gellan Gum market in Japan is expected to grow at 4.1 % CAGR between 2022 and 2032.

Who are the top 5 players operating in the market?

Zhejiang Zhongken Biotech Co. Ltd., Biopolymer International, DanchengCaixin sugar industry Co. Ltd., DSM and IHC Chempharm are expected to be the top players driving the market growth.

What is the demand outlook forecast for the Gellan Gum market?

The global Gellan Gum market is forecasted to surpass US$ 85.1 Million by the end of 2032.

Table of Content
1. Executive Summary | Gellan Gum Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Product launches & Recent Developments

    3.4. Product Life Cycle Analysis

    3.5. Value Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. % of Operating Margin Analysis

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyers

    3.6. Global Market - Pricing Analysis

        3.6.1. Price Point Assessment by Region

        3.6.2. Price Point Assessment by Product Type

        3.6.3. Price Forecast till 2032

        3.6.4. Factors affecting pricing

    3.7. Forecast Factors - Relevance & Impact

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. Packaging & Labelling Regulations

        3.9.2. Certifications and Certifying Agency Overview

        3.9.3. Import/Export Policies

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

    3.13. Consumers Survey Analysis

    3.14. Macro-Economic Factors

    3.15. Product Claims & Nutritional Information scanned by Buyers

4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032

    4.1. Historical Market Size Value (US$ Million) & Volume (MT) Analysis, 2017 to 2021

    4.2. Current and Future Market Size Value (US$ Million) & Volume (MT) Projections, 2022 to 2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Product Type, 2017 to 2021

    5.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Product Type, 2022 to 2032

        5.3.1. High Acyl Content

        5.3.2. Low Acyl Content

        5.3.3. Manual Beds

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2017 to 2021

    5.5. Absolute $ Opportunity Analysis By Product Type, 2022 to 2032

6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By End User

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By End User, 2017 to 2021

    6.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By End User, 2022 to 2032

        6.3.1. Food and Beverages

        6.3.2. Confectionary

        6.3.3. Jams and Jellies

        6.3.4. Fabricated Foods

        6.3.5. Water-based Gels

        6.3.6. Pie Fillings and Puddings

        6.3.7. Dairy Products

        6.3.8. Processed Meat

        6.3.9. Personal Care and Cosmetics

        6.3.10. Industrial and Household Cleaners

        6.3.11. Pharmaceuticals

    6.4. Y-o-Y Growth Trend Analysis By End User, 2017 to 2021

    6.5. Absolute $ Opportunity Analysis By End User, 2022 to 2032

7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Region, 2017 to 2021

    7.3. Current Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Region, 2022 to 2032

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Europe

        7.3.4. East Asia

        7.3.5. South Asia

        7.3.6. Oceania

        7.3.7. Middle East and Africa (MEA)

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021

    8.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032

        8.2.1. By Country

            8.2.1.1. United States of America

            8.2.1.2. Canada

        8.2.2. By Product Type

        8.2.3. By End User

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Product Type

        8.3.3. By End User

    8.4. Key Takeaways

9. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021

    9.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Argentina

            9.2.1.4. Chile

            9.2.1.5. Peru

            9.2.1.6. Rest of Latin America

        9.2.2. By Product Type

        9.2.3. By End User

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product Type

        9.3.3. By End User

    9.4. Key Takeaways

10. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021

    10.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. Italy

            10.2.1.3. France

            10.2.1.4. United Kingdom

            10.2.1.5. Spain

            10.2.1.6. Russia

            10.2.1.7. BENELUX

            10.2.1.8. Poland

            10.2.1.9. Nordic Countries

            10.2.1.10. Rest of Europe

        10.2.2. By Product Type

        10.2.3. By End User

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By End User

    10.4. Key Takeaways

11. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021

    11.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032

        11.2.1. By Country

            11.2.1.1. China

            11.2.1.2. Japan

            11.2.1.3. South Korea

        11.2.2. By Product Type

        11.2.3. By End User

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By End User

    11.4. Key Takeaways

12. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021

    12.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Thailand

            12.2.1.3. Malaysia

            12.2.1.4. Indonesia

            12.2.1.5. Singapore

            12.2.1.6. Rest of South Asia

        12.2.2. By Product Type

        12.2.3. By End User

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By End User

    12.4. Key Takeaways

13. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021

    13.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032

        13.2.1. By Country

            13.2.1.1. Australia

            13.2.1.2. New Zealand

        13.2.2. By Product Type

        13.2.3. By End User

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Type

        13.3.3. By End User

    13.4. Key Takeaways

14. MEA Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021

    14.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Central Africa

            14.2.1.4. North Africa

        14.2.2. By Product Type

        14.2.3. By End User

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product Type

        14.3.3. By End User

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. United States of America

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2021

            15.1.2.1. By Product Type

            15.1.2.2. By End User

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2021

            15.2.2.1. By Product Type

            15.2.2.2. By End User

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2021

            15.3.2.1. By Product Type

            15.3.2.2. By End User

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2021

            15.4.2.1. By Product Type

            15.4.2.2. By End User

    15.5. Argentina

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2021

            15.5.2.1. By Product Type

            15.5.2.2. By End User

    15.6. Chile

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2021

            15.6.2.1. By Product Type

            15.6.2.2. By End User

    15.7. Peru

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2021

            15.7.2.1. By Product Type

            15.7.2.2. By End User

    15.8. Germany

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2021

            15.8.2.1. By Product Type

            15.8.2.2. By End User

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2021

            15.9.2.1. By Product Type

            15.9.2.2. By End User

    15.10. France

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2021

            15.10.2.1. By Product Type

            15.10.2.2. By End User

    15.11. Spain

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2021

            15.11.2.1. By Product Type

            15.11.2.2. By End User

    15.12. United Kingdom

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2021

            15.12.2.1. By Product Type

            15.12.2.2. By End User

    15.13. Russia

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2021

            15.13.2.1. By Product Type

            15.13.2.2. By End User

    15.14. Poland

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2021

            15.14.2.1. By Product Type

            15.14.2.2. By End User

    15.15. BENELUX

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2021

            15.15.2.1. By Product Type

            15.15.2.2. By End User

    15.16. Nordic Countries

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2021

            15.16.2.1. By Product Type

            15.16.2.2. By End User

    15.17. China

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2021

            15.17.2.1. By Product Type

            15.17.2.2. By End User

    15.18. Japan

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2021

            15.18.2.1. By Product Type

            15.18.2.2. By End User

    15.19. South Korea

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2021

            15.19.2.1. By Product Type

            15.19.2.2. By End User

    15.20. India

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2021

            15.20.2.1. By Product Type

            15.20.2.2. By End User

    15.21. Thailand

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2021

            15.21.2.1. By Product Type

            15.21.2.2. By End User

    15.22. Indonesia

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2021

            15.22.2.1. By Product Type

            15.22.2.2. By End User

    15.23. Malaysia

        15.23.1. Pricing Analysis

        15.23.2. Market Share Analysis, 2021

            15.23.2.1. By Product Type

            15.23.2.2. By End User

    15.24. Singapore

        15.24.1. Pricing Analysis

        15.24.2. Market Share Analysis, 2021

            15.24.2.1. By Product Type

            15.24.2.2. By End User

    15.25. Australia

        15.25.1. Pricing Analysis

        15.25.2. Market Share Analysis, 2021

            15.25.2.1. By Product Type

            15.25.2.2. By End User

    15.26. New Zealand

        15.26.1. Pricing Analysis

        15.26.2. Market Share Analysis, 2021

            15.26.2.1. By Product Type

            15.26.2.2. By End User

    15.27. GCC Countries

        15.27.1. Pricing Analysis

        15.27.2. Market Share Analysis, 2021

            15.27.2.1. By Product Type

            15.27.2.2. By End User

    15.28. South Africa

        15.28.1. Pricing Analysis

        15.28.2. Market Share Analysis, 2021

            15.28.2.1. By Product Type

            15.28.2.2. By End User

    15.29. North Africa

        15.29.1. Pricing Analysis

        15.29.2. Market Share Analysis, 2021

            15.29.2.1. By Product Type

            15.29.2.2. By End User

    15.30. Central Africa

        15.30.1. Pricing Analysis

        15.30.2. Market Share Analysis, 2021

            15.30.2.1. By Product Type

            15.30.2.2. By End User

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Product Type

        16.3.3. By End User

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. CP Kelco

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments (Product Type/ End Use/Region)

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. Dancheng Caixin Sugar Industry Co. Ltd.

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments (Product Type/ End Use/Region)

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Zhejiang Tech-Way Biochemical Co., Ltd

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments (Product Type/ End Use/Region)

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Zhejiang DSM Zhongken Biotechnology Co., Ltd

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments (Product Type/ End Use/Region)

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Hangzhou Gellan Solutions Biotec Co., Ltd.

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments (Product Type/ End Use/Region)

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. Hebei Xinhe Biochemical Co., Ltd.

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments (Product Type/ End Use/Region)

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Meron Group

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments (Product Type/ End Use/Region)

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Inner Mongolia Rainbow Biotech Co. Ltd.

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments (Product Type/ End Use/Region)

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. Fufeng Group

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments (Product Type/ End Use/Region)

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology
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