Paprika Color Market

Key Points Covered in Paprika Color Market Survey

• Market estimates and forecast 2016-2031
• Key drivers and restraints impacting market growth
• Segment-wise, Country-wise, and Region-wise Analysis
• Competition Mapping and Benchmarking
• Brand share and Market Share Analysis
• Key Product Innovations and Regulatory Climate
• COVID-19 Impact on Paprika Color Market and How to Navigate
• Recommendation on Key Winning Strategies

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Paprika Color Market Demand Outlook for 2021-2031 in Comparison to Sales Registered in 2016-2020

The demand for natural food color is at all-time high. This trend has been at the epicenter of the expansion of the paprika color market. Steered by rapid expansion, an increasing number of food producers are joining the natural bandwagon. Consequently, research initiatives in the paprika color market is expected to gain momentum.

Some of the leading producers are looking to implement cutting-edge technologies to improve process efficiency. Moreover, organizations have started using microencapsulation for color delivery systems and final product formulation. These developments have enabled working on a slew of product launches for a wide range of foods and juices.

Spurred by this, the paprika color market is expected to register growth at 7% CAGR between 2021 and 2031 in comparison to CAGR of 6.8 % reported in 2016-2020.

Among the most unusual applications for oleoresin paprika, is in poultry feed to give yolks of chicken eggs a darker yellow appearance than is natural for them. As consumers become more health-conscious, consumption for healthy and natural food products containing fewer or no artificial additives, colors, or preservatives will increase. This will guarantee growth in the paprika color market.

What will Support Paprika Color Application in Food Processing?

Carotenoids such as capsorubin and capsanthin are the primary components liable for paprika's red color. The consistency of paprika oleoresin is heavily influenced by light and the liquid used for extraction.

Paprika color can also be used to color cooked and baked sausages, cheese sauces, gravies, condiments, salad dressings, baked goods, snacks, icings, and cereals. Some Capsicum annuum L. has emerged as a key source of paprika color since it contains capsaicinoids.

Paprika Color is widely used in the food sector as a natural coloring agent for foods including such flavorful cuisine, processed meats, cheese food coatings, popcorn, oil, and cheeses. Color concentration is achieved at a use level of approximately 100 mg/kg (ppm) coloring matter, depending on the nature of the food (humidity, amount of fat, texture, background color). Increasing use of paprika as coloring agent in food processing units is likely to positively impact the market.

What is the Scope for Paprika Color Application in Personal Care and Hair Care Industry?

Paprika color contains beta-carotene, iron, and nutrients, which can minimize age spots and wrinkles. It enhances the skin tone by restricting the creation of melanin, which causes skin darkening.

The beta-carotene in paprika color is transformed by the human body into vitamin A. Vitamin A is essential for maintaining skin health. It prevents the formation of wrinkles, dullness, saggy skin, age spots and freckles, appearance of wrinkles, blackheads, and blemishes.

Paprika also has antibacterial properties, which is expected to increase its application in skin care products.

Paprika extract is a rich source of vitamin B6 and iron, which aids in the prevention of loss of hair. The vitamin B6 in paprika also aids in improving the melanin pigment, which is fully accountable for hair and skin color. For these properties, paprika's use in hair care will continue to grow, spurring growth in the market.

Country-wise Insights

What is Supporting Sales of Paprika Color in the U.S.?

Over the course of the assessment period, North America is anticipated to emerge as one of leading markets. According to the FMI market analysis, the U.S. market is expected to total US$ 17.92 Mn in 2021, registering growth at 8.1% CAGR through 2031. The report also predicts the U.S. to account for 85.6% of the sales in North America over the forecast period.

The U.S. market is expected to present lucrative scope for expansion as increasing number of food producers, focus on improving their online visibility. Overall increase in process food sales via online and retail channels will create opportunities for paprika color sales in the U.S.

What is Driving the Demand for Paprika Color in Japan?

The Japan paprika color market is estimated to be valued at US$ 5.1 Mn in 2021. Demand in Japan is expected to increase at a CAGR of 5.4%, through 2031.

Customer perception of a healthy lifestyle and nutritious foods is growing in Japan, leading to a preference for high-quality, natural, and organic products. Furthermore, consumers are interested in the quality of the ingredients used in food items and they desire healthy, nutritious, flavorful, and innovative foods.

Because of the growing number of health-conscious customers in Japan, producers are willing to pay a premium for high-quality, sustainable natural food components, as their use would allow them to reach a bigger client base, which is positively affecting paprika export market sales.

What are the Growth Prospects of the Paprika Color Market in Germany?

According to Caobisco, in Europe the intake of confectionery is increasing and went from 8,222,999 thousand tons in 2015 to 8,324,241 thousand tons in 2016. The trend also is visible in Germany. Coupled with this, rising focus on health and wellness among consumers is increasing the utilization of natural colors including paprika color by bakery and confectionery manufacturers.

The increasing consumption of bakery and confectionery products will enable growth at a CAGR of 3.4% in Germany, enabling the market to surpass US$ 9.8 Mn by 2031.

How will Paprika Color Sales Fare in India?

According to FMI study, the India market is assessed to expand at 7.3% CAGR over the projection period of 2021-31. Sales in India will account for US$ 4.9 Mn in 2021 and is anticipated to cross US$ 9.09 Mn in 2031. India is a one of the leading producers of natural food colors. Besides this, gradual expansion of bakery and confectionery industry will drive sales in India.

Category-wise Insights

Why is Demand for Conventional Paprika Color High?

The conventional paprika segment is having leading the market. It is expected to account for 80.6% of sales in 2021. Functional properties of conventional paprika color, coupled with their high nutritional value will increase their usage in various end-use industries such as food, beverages, meat and meat alternative products and pet foods are likely to boost the market.

What is Driving Paprika Color Sales in Meat, Poultry, Fish, & Eggs Segment?

Based on application, the meat, poultry, fish, & eggs segment accounted leading share 23.8% in the market share of in 2021. Sales of paprika color within the sector are anticipated to top US$ 7.19 Mn in the year 2021.

Rising application in this segment can be attributed to the presence of colorful carotenoids and potent antioxidants in paprika color. Consequently, it is often used as a key ingredient to enhance the oxidative stability of lipids and proteins in meat and poultry related products.

Competitive Landscape

The natural food colors market including paprika color is witnessing cutthroat competition on account of the presence of a large number of international and native producers. Numerous brands are launched in the market in order to attain speedy return on investments.  Some of the leading market players are expanding their footprint in China and India through strategic collaborations and aquisitions.

For instance,

• In 2018, DDW "The Color House" has added a hazy paprika EmulsiTech liquid colour emulsion to its collection of liquid colour emulsions intended exclusively for orange beverages. The non-GM, palm-free, water-dispersible colouring gives soft drinks a hazy orange tint. DDW's clouded paprika is suitable for use in boosted waters, juice drinks, iced teas, and novelty sparkling drinks.

Scope of Report

Key Questions Answered in the Report?

• What Is Paprika Color Market Size?

  Paprika color market is expected to reach US$ 76.93 Mn in 2021. It is forecast to exhibit a CAGR of 7.0 % between 2021 and 2031.

• At What Rate Did the Paprika Color Market Expand in The Last Five Years?

  According to FMI, paprika color sales have grown at 6.8% CAGR between 2016 and 2020.

• What Are the Key Trends Shaping the Paprika Color Market?

  Increasing use of plant-based ingredients in personal care, meat processing, and food products and keenness of clean label food ingredients among consumers will shape the market.

• What Are the Key Factors Driving Paprika Color Market Demand?

  Rising application of paprika in bakery and confectionery food items besides meat, poultry, fish, and egg products will drive sales in the market.

• What is the North America Paprika Color Market outlook?

  Demand in North America is expected to grow consistently. As per FMI study, North America is estimated to account for 27.2 % of the global paprika color market in 2021.

• Which Are The Top Countries Driving Demand For Paprika Color Market?

  The US, Japan, India, Germany, France, and China are the top countries driving the growth of global paprika color market.

• Which Is The Leading Market For Paprika Color?

  EMEAI (Europe, Middle East, Africa and India) has occupied large share in the global paprika color market. It is estimated to account for nearly 38.9% of the overall market in 2021.

• At What Rate will the Demand for Conventional Paprika Color Rise?

  Demand in the conventional paprika color segment will increase at a CAGR 6.6% over the forecast period.

• Which is the Leading Application of Paprika Color?

  The meat, poultry, fish, & eggs segment will emerge as the leading segment in terms of applications. Sales in the category will top US$ 18.29 Mn in 2021.

• Which are some of the Leading Companies offering Paprika Color Market?

  Some of the leading companies in the market are Blue Lily Organics, Natural Solution, ColorMaker Inc., Bioconcolors, Chr. Hansen Holding A/S, Synthite Industries Ltd., Plant Lipids, Ungerer & Company Unilever Food Solution, Chr. Hansen A/S, Sensient Technologies Corporation, Ingredients Naturales Seleccionados, Kalsec Natural Ingredients, Kancor Ingredients Limited, Naturex, Adani Pharmachem Private Limited, Givaudan, Ozone Naturals, and Universal Oleoresins, among others.

Paprika Color Market by Category

By nature:

• Organic
• Conventional

By application:

• Beverage
  • Milk Drinks & Milk Alternatives
  • Alcoholic Beverages
  • Carbonates (Carbonated Soft Drinks)
  • Sports Drinks
  • Coffee & Cocoa
  • Tea
  • Energy Drink
  • Juice Based Drinks
  • Flavored water
  • Enhanced Water
  • Sparkling Waters
• Bakery, Snacks, & Cereal
  • Breakfast Cereal
  • Bread
  • Cakes & Pastries
  • Cookies
  • Biscuits & Cones
  • Frosting / Icing
  • Crackers & Savoury Snacks
• Candy / Confectionery
  • Panned Candy
  • Chocolate & Compound Coating
  • Gummies
  • Chewing Gum
  • Jellies & Licorice
  • Sprinkles & Sugar
  • Hard Candies / Boiled Sweets
• Dairy
  • Cheese
  • Ice Cream
  • Milk Drinks & Milk Alternatives
  • Pudding / Custard
  • Dips & Spreads
  • Yogurt
• Fruit Preparations / Fillings
• Meat, Poultry, Fish, & Eggs
  • Casings
  • Egg & Egg Substitute
  • Fish / Seafood
  • Jerky
  • Meat Substitute
  • Processed Meat & Poultry
• Potatoes, Pasta, & Rice
  • Pasta
  • Potato Chips / Crisps
  • Processed Potatoes
  • Rice
• Sauces, Soups, & Dressings
  • Asian Sauces
  • Barbecue & Steak Sauce
  • Condiments
  • Gravy / Dry Sauce Mix
  • Marinade
  • Oils & Dressings
• Seasonings
  • Batter
  • Breading and Coating
  • Bouillon / Soup Base / Stock
  • Liquid Smoke
  • Spice Blends / Dry Seasonings
• Pet Food
  • Extruded / Dry Pet Food
  • Snacks / Treats
  • Wet Food

By region:

• North America
• Latin America
• EMEAI
• Asia Pacific