Pastry Margarine Market

Pastry Margarine Market Outlook 2023 to 2033

The global Pastry Margarine market is expected to reach a market valuation of USD 1,232.66 Million by the year 2023, accelerating with a CAGR of 5.4% by 2023 to 2033. Pastry Margarine sales are likely to account for a part of the demand in the global butter market, valued at USD 2,085.70 Million in 2033.

Margarine is an imitation form of butter spread which is used for baking, flavoring, and cooking purposes. Unlike butter which is made from the butterfat of milk, margarine is mainly made from refined vegetable oil and water which also contains traces of milk. Margarine resembles butter due to the presence of constituents such as water-in-fat emulsion wherein the water droplets are dispersed in a uniform manner throughout the fat phase giving a stable crystalline form.

Over the years there has been a significant rise in people suffering from heart diseases. Pastry margarines due to the absence of saturated fat helps consumers to win over the battle of increased heart risks without comprising with the taste of the products. These factors have been attributed for causing an increasing demand for pastry margarine over the forecast period.

Future Market Insights projects the market to remain lucrative, exhibiting growth at 5.4% CAGR between 2023 and 2033 in comparison to the CAGR of 2.9% posted between 2019 and 2022. The versatile nature of margarine makes it an effective component of the food industry particularly as an ingredient for the preparation of food products, such as cookies, pastries, and doughnuts.

How Do the Pastry Margarine Market's Historic and Future Outlook Compare?

Pastry Margarine sales grew at a CAGR of 2.9% between 2018 and 2022. The period marked the entry of various market players and product innovations. The increased awareness of vegan lifestyle and healthy diet which is sustainable as well has spiked the demand for the Pastry Margarine market.

Covid-19 pandemic years affected the availability of margarine products in the market due to trade restrictions. Many margarine manufacturing units were closed due to unavailability of raw materials and skilled labourers. As many stores were forced to close down the sale of in store margarine products reduced considerably.

Trade restrictions worsened the market size even further due to limitations on import and export goods and high freight charges. As the situation comes to normalcy the demand for margarine is expected to rise further owing to health benefits associated with its consumption.

Moreover, the market participants need to come up with a new combination of flavors along with Pastry Margarine to meet up with growing preferences of the customers.

Unique Flavours and Use as Butter Alternatives Spurring Demand for Pastry Margarine

Pastry margarine is a low-cost alternative for butter which is the major driving factor causing a positive impact for the pastry margarine market.The low price of pastry margarine has led to an increase in its application in the food industry wherein butter was the only option. Pastry margarine comes in ready-to-use individual wrapped sheets. The ability of pastry margarine to be used as a roll-in fat makes the process of producing laminated bakery dough easy and quick.

Over the years the demand for pastry margarine having non-greasy surface property has witnessed a significant increase. The reason being that the non-greasy pastry margarine is easy to work with both by hand and extrusion process.

Moreover, the plastic nature of pasty margarine provides it with the ability to fold without breaking thus, making it successful for avoiding insufficient lift and flaky structure in the pastries.With the ongoing trend of a healthy lifestyle, consumers have become more health conscious thus, causing an increasing demand for food products with low-fat content but a high nutrient profile.

This has created an opportunity for the pastry margarine manufacturers to develop a product without the presence of trans fatty acids, hydrogenated fats, and lecithin. In the recent years, much of the world population has trended towards plant-based eating and this global shift is expected to persist providing this trend with a very strong impact.

Pastry margarine is majorly produced using a blend of vegetable fats and oils thus, making it suitable for the vegan population. These factors are expected to cause an increase in the demand for pastry margarine over the forecast period.

Overall, the demand for Pastry Margarine is driven by a combination of health-consciousness, vegan and plant-based trends, natural and clean label product preferences.

Nandini Roy Choudhury

Principal Consultant

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Country Wise Insights

The Rise in Pastry Margarines in Japan

Pastry margarines have become increasingly popular in Japan over the past few years.The adaptability of pastry margarines is one of the reasons for their growing appeal. They are frequently produced using a combination of several vegetable oils and fats that may be modified to offer the unique texture and flavour required for a certain recipe. Pastry margarines also have a faster melting point than butter, making them more stable at room temperature and more suitable for use in baked products that need form retention.

Another driving force behind the trend is the growing desire for convenience in the food business. Pastry margarines are simple to use since they do not need to be softened or tempered before use, and they have a longer shelf life than butter. This makes them very desirable to professional bakers.

What is the outlook of the Pastry Margarine market in the USA?

The Pastry Margarine market in the USA is expected to grow at a CAGR of 6.3 % during the forecasted period.

The demand for pastry margarine in the USA is largely driven by the growth in the bakery industry, which includes both commercial bakeries and in-store bakeries. However, this growth may be impacted by factors such as changing consumer preferences for healthier food options and the increasing availability of alternative ingredients.

In the USA, the market for pastry margarine is highly competitive, with several key players in the market

United Kingdom May Experience a Rising Trend during the Anticipated Period

According to FMI, over the years there has been a significant rise in people suffering from heart diseases. Pastry margarines due to the absence of saturated fat helps consumers to win over the battle of increased heart risks without comprising with the taste of the products. These factors have been attributed for causing an increasing demand for pastry margarine over the forecast period.

Category Wise Insights

Adjacent Markets Overview

Butter Market:

Margarine Market:

Vegan Margarine Market:

Online Channels Are Witnessing Swift Growth due to High Internet Penetration

These channels can offer a variety of extra benefits, such as free shipping and coupon advantages. In addition to the abundance of Pastry Margarine products available online, the segment is anticipated to expand in popularity over the projected period due to the rising prevalence of delivery services and app-based merchants.

Competitive Landscape

Some of the market participants operating in the global pastry margarine market identified across the value chain include Bunge, Conagra Brands, Inc., NMGK Group, Unilever, Peerless Holdings Pty Ltd, Niche Trading, Grüninger AG, Palsgaard A/S, Mewah Group, and Nutriswiss AG among other pastry margarine manufacturers.

Land O'Lakes, Inc., a farmer-owned cooperative, has launched new packaging for its consumer-facing LAND O LAKES® goods that features the farmers of the cooperative. The new packaging will be seen in several ways, including a new front-of-package plan that provides the slogan Farmer-Owned above the LAND O LAKES brand mark, Since 1921 underneath it, and a bright graphic of land and lakes.

Scope of the Report

Pastry Margarine Market by Category

By Fat Content:

• Regular Pastry Margarine
• Low-fat Pastry Margarine

By Form:

• Hard Pastry Margarine
• Medium Pastry Margarine

By Product type:

• Spreadable
• Sheets
• Square Ready Bits
• Others

By Application:

• Cookies
• Pastries
• Fillings
• Puffs
• Others

By Distribution Channel:

• B2B
• B2C
• Hypermarkets & Supermarkets
• Convenience stores
• Specialty stores
• Online Retail

By Region:

• North America
• Latin America
• Europe
• Middle East and Africa
• East Asia
• South Asia
• Oceania