Processed Superfruits Market

Processed Superfruits Market: Beverages Segment Anticipated to Account for 65.8% Market Share by 2016 End: Global Industry Analysis and Opportunity Assessment 2016 - 2026

“Superfruits” is a marketing term used to increase the sale of some special fruits that have extra nutritional benefits when compared to other fruits. According to the Food and Agriculture Organization (FAO), the scientific definition of “superfruit” is based on two criteria – the nutritive value and the extra nutritional benefits. Antioxidant capacity is the most widely recognised bioactive attribute of a superfruit. The global processed superfruits market accounted for US$ 38.1 Bn in 2015 and has been estimated to reach US$ 40.1 Bn by 2016 end, reflecting a Y-o-Y growth rate of 5.2%. In terms of volume, the global processed superfruits market is projected to reach 18 Mn tons by 2026 end, exhibiting a CAGR of 5.9% over the forecast period (2016 – 2026). 

Significant demand for superfruits based antioxidants expected to drive overall market growth

Growth of the global processed superfruits market is expected to be driven by an increasing demand for antioxidant-rich superfruits. Consumer inclination towards natural food products such as frozen fruits and an increasing demand for ready-to-eat (RTE) foods and ready-to-drink (RTD) beverages is further likely to boost market growth. The multiple uses of superfruits as natural food colouring, natural food flavouring, and other purposes besides dietary food and functional ingredients is another key driver for the growth of the global processed superfruits market. However, high costs associated with the production, processing, and preservation of processed superfruits and a lack of consistency in terms of superfruits flavour is likely to pose challenges and restrict the growth of the global processed superfruits market over the forecast period. 

Market segmentation

By Form

By Application

By Region

  • Liquid

  • Frozen

  • Powder

  • Canned

  • Food

  • Beverages

  • Cosmetics

  • North America

  • Latin America

  • Western Europe

  • Eastern Europe

  • APEJ

  • Japan

  • MEA

Powder form segment likely to hold the highest market share throughout the forecast period

The Powder segment accounted for US$ 26.84 Bn in 2015 and this is estimated to reach US$ 28.21 Bn by the end of 2016, reflecting a growth rate of 5.1%. The Liquid segment is anticipated to reach 94,207 tons in volume by the end of 2026, registering a volume CAGR of 4.9% during the forecast period. 

Beverages application segment likely to account for the highest market share between 2016 and 2026

The Beverages segment is anticipated to account for a market share of 65.8% of the global processed superfruits market by the end of 2016. The Food segment is estimated to reach a market valuation of US$ 20.75 Bn by 2026 and register a CAGR of 5.3% during the forecast period. 

APEJ market slated to be the fastest growing market throughout the forecast period

The APEJ processed superfruits market is estimated to reach 3,422,838 tons in terms of volume by the end of 2026, registering a healthy volume CAGR of 5.9% during the forecast period. In 2015, the North America processed superfruits market was valued at US$ 10.52 Bn, which has been estimated to reach US$ 11.11 Bn by 2016 end, reflecting a growth rate of 5.6%. The Latin America processed superfruits market accounted for US$ 4,043.8 Mn in 2015, and is estimated to increase to US$ 4,268.2 Mn by the end of 2016, reflecting a growth rate of 5.6%. The Japan processed superfruits market is anticipated to represent absolute $ opportunity of US$ 94.7 Mn in 2016 over 2015.

processed superfruits market

Global processed superfruits market players are adopting robust growth strategies to compete in the market

Symrise AG, SunOpta Inc., Kerry Group plc, Agrana Beteiligungs-AG, Del Monte Pacific Limited, Ocean Spray Cranberry Inc., PepsiCo, Inc., Dabur India Ltd., Uren Food Group Limited, and Frutarom Industries Ltd. are some of the top companies operating in the global processed superfruits market. Leading companies dominating the global processed superfruits market are focussing on diversifying their product portfolio and expanding their businesses in emerging markets through strategic mergers and acquisitions.

The report “Processed Superfruits Market: Global Industry Analysis and Opportunity Assessment, 2016–2026” presents a 10-year forecast of the global processed superfruits market between 2016 and 2026. Our main objective is to offer insights on the advancements in the global processed superfruits market. Our comprehensive study demonstrates market dynamics that are expected to influence the current environment and future status of the global processed superfruits market over the forecast period. In this report, we have focussed on market performance and identified the drivers, restraints, and trends likely to influence the global processed superfruits market over the forecast period. We have also provided information on opportunities available for manufacturers and key players operating in the global processed superfruits market. 

Report description

To assess market opportunities and to analyse market performance, we have divided the report into three categories based on market segmentation – by Form, by Application, and by Region – and have provided a comprehensive analysis of the global processed superfruits market in terms of market value and volume for the next 10 years. The report begins with an overview of the global processed superfruits market followed by an in-depth analysis of the market dynamics and governing trends. In the subsequent sections, we analyse the global processed superfruits market on the basis of form, application, and region and provide a detailed market outlook for the forecast period. Our study discusses key regional trends contributing to the growth of the global processed superfruits market and analyses the degree to which drivers are influencing the markets in each region. 

In the final section of the report, we have included the global processed superfruits market competitive landscape to provide a dashboard view of processed superfruits suppliers operating in the global processed superfruits market. We have also profiled the top market leaders and provided information on their short-term and long-term strategies, key offerings, and recent developments in the global processed superfruits market. This section also discusses the various factors shaping internal as well as external market competition. Various barriers to entry in the industry are analysed and rated on the basis of their impact on competition levels in the global processed superfruits market 

Research methodology

To deduce the market size of the global processed superfruits market, we have considered the volume consumption and value share of the global processed superfruits market across various segments and regions. Key data points such as regional split and market split by segments and qualitative inputs from primary respondents have been incorporated to arrive at suitable market estimates. The forecast presented in the report on the global processed superfruits market evaluates the total revenue that is expected to be generated across the global processed superfruits market over the forecast period (2016–2026). While developing the market forecast, we have begun by sizing up the current market, which forms the basis for forecasting how the global processed superfruits market is anticipated to take shape during the forecast period. Given the characteristics of the market, we have triangulated the gathered data on the basis of various analyses based on both supply side and demand side drivers and various other dynamics of the global processed superfruits market. 

Also, it is important to note that we have conducted the market forecasts not only in terms of CAGR, but we have also analysed the market on the basis of key parameters such as Year-on-Year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities in the global processed superfruits market. The segments and sub-segments of the global processed superfruits market have also been analysed in terms of Basis Point Share (BPS) to understand individual segments’ relative contribution to market growth. This detailed level of information is important to identify the many key trends governing the global processed superfruits market.

Another useful feature of our report on the global processed superfruits market is an analysis of all segments in terms of absolute dollar opportunity, usually overlooked while forecasting the market. Absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve as well as to identify potential resources from a sales perspective in the global processed superfruits market. Further, in order to understand key growth segments in terms of their growth and performance in the global processed superfruits market, we have developed a market attractiveness index to help providers identify real market opportunities.